Article Per Year (5 Year)
p-Index From 2021 - 2026
3.753
P-Index
This Author published in this journals
All Journal Phi : Jurnal Pendidikan Fisika dan Terapan JURNAL MANAJEMEN (EDISI ELEKTRONIK) Tabyin; Jurnal Pendidikan Islam Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) An-Nahdlah: Jurnal Pendidikan Islam International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Islamic Circle Counselia: Jurnal Bimbingan Konseling Pendidikan Islam International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Solo International Collaboration and Publication of Social Sciences and Humanities Cendekia: Journal of Law, Social and Humanities International Journal of Sustainable Applied Sciences (IJSAS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al'Adalah Jurnal Intelek Dan Cendikiawan Nusantara Progresivisme: Jurnal Pengembangan Pendidikan dan Pembelajaran Fundamental : Jurnal Ilmiah Hukum JSEF: Journal of Sharia Economics and Finance Jurnal Kolaborasi Akademika
Rusydi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS Muhammad Whasil Mufti Ulwan; Rusydi; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.455

Abstract

innovation and price suitability on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University. The sample that will be used in this research is 105 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The results of the research show that celebrity endorsement does not have a positive and significant effect on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University, brand image has a positive and significant effect on Generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business. Malikussaleh University, Product innovation does not have a positive and significant effect on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University and price conformity has a positive and significant effect on Generation Z consumers' buying interest in Scarlett products among students at the University's Faculty of Economics and Business. Malikussaleh. Meanwhile, the results of simultaneous testing showed that Celebrity Endorsement (X1), Brand Image (X2), Product Innovation (X3) and Price Suitability (X4) had a significant effect on Generation Z consumers' buying interest (Y) in Scarlett products among students at the Faculty of Economics and Business. Malikussaleh university.
EFFECT OF USER CONVENIENCE, TRUST AND SECURITY INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTERESTFOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH Vena Mauliza; T. Edyansyah; Heriyana; Rusydi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.553

Abstract

This study examined the effect of convenience, trust, and security on Instagram users' interest in using the platform for online shopping. The sample consists of students from the Faculty of Economics and Business at Malikussaleh University, selected using a purposive sampling method with 120 respondents, following the Hair et al. formula. Primary and secondary data were collected from the Faculty of Economics and Business at Malikussaleh University. Data analysis employed multiple linear regression . The study revealed that convenience did not significantly influence consumer purchase interest. This finding suggests that while convenience is substantial. Without assurances of security, consumers may hesitate to shop on Instagram. Trust, however, shows a positive and significant impact on consumer purchasing interest. Consumers perceive Instagram as a secure platform that guarantees product quality and seller reputation. Similarly, security positively influences consumer purchasing interest, as Instagram provides security measures to protect personal data and ensures product reliability.
THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE PERCEPTION ON CUSTOMER SATISFACTION ON J&T BATUPHAT COURIER SERVICES IN LHOKSEUMAWE CITY Fathul Rezki Iradha; T. Edyansyah; Adnan; Rusydi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.754

Abstract

This research aims to determine the influence of service quality, brand image and price perception on customer satisfaction at the J&T Batuphat courier service, Lhokseumawe City. The data in this research was collected through a survey method using a questionnaire as a data collection instrument. The sample in this study was 100 J&T Express Batuphat service users in Lhokseumawe City using a purposive sampling technique. This research uses a quantitative approach with linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. Hypothesis, coefficients are determined using the SPSS version 25.0 program. The results of the research show that partially price perception has no significant effect on consumer satisfaction with the J&T Batuphat courier service in Lhokseumawe City, while service quality and brand image have a positive and significant effect on consumer satisfaction with the J&T Batuphat courier service in Lhokseumawe City. Lhokseumawe City. Simultaneously, service quality, brand image and price perception have a positive and significant effect on customer satisfaction at the J&T Batuphat courier service, Lhokseumawe City. The Adjusted R Square value of 0.631 obtained by this variable can be explained by the independent variables, namely service quality, brand image and price perception, which is 63.1%, while the remaining 36.9% can be explained by other variables not analyzed in this research.
THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY Rina Dara; T. Edyansyah; Rusydi; Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.778

Abstract

This research was conducted on the loyalty of make over brand cosmetic products in the people of Panton Labu City, North Aceh Regency. Based on the researcher's observations, consumers have long-term loyalty to makeover brand cosmetics, so that consumers feel that they need the product, feel suitable for the product, and will continue to use the product for an unlimited time. This kind of loyalty shows that customers should always feel satisfied with the product they use for longer and accept the value of the customer experience. This customer assessment is divided into three parts, namely: functional value, emotional value, and social value. Based on the description and problems above, the researcher is interested in conducting a study entitled "The Effect of Customer Experience Value on the Loyalty of Make Over Brand Cosmetic Products in the Community of Panton Labu City, North Aceh Regency". The type of data used in this study is quantitative data, which is data measured in a numerical scale, which measures one or more variables in the population or sample to be studied, both numerically and statistically. The data source used in this study is primary data, namely data obtained directly from respondents or research locations, the coefficient value of the Consumer Response variable (Y) is 0.676 or 67.6%. This value shows that the contribution of the independent variable X1,X2,X3 can explain the Brand Loyalty (Y) variable by 67.6%. Meanwhile, the other 32.4% was influenced by other variables outside the research conducted. Subsequent research could also expand the scope by including other variables that can affect brand loyalty.
Co-Authors A Halim Adinda Fayza Adnan Afiyah, Siti Ahmad Munir Ahmad Taufiq Rifaldi Amru Usman Anita Candra Dewi Annita Widiastuti Asniar Asrifan, Andi Buniati Suman Cut Dhea Fidela Cut Salsabila Putri Darniti Dian, Andi Elpita Sari Evi Maulida Yanti Farah Annisa Fathul Rezki Iradha Fera, Annisa Hamdiah Hamdiah Haryanto NP Heriyana Ikramuddin, Ikramuddin Imam Wijaya Jamaluddin Karim, Shofwan Khamim, Abdul Latifatul Masruroh, Latifatul Lizi Virma Surianti M Ridho Sp Brutu M. Subhan Maghfirah, Aprilla Rizki Mahyudin Ritonga Mirna Mohd Heikal MUCHSIN Muhamad Ali Muhammad Nasir Muhammad Suip Muhammad Syafril Nasution Muhammad Whasil Mufti Ulwan Mukhlis Nadia Shalaty Nurfaza, Arina pengelola, pengelola Rahmaniar Raja Ritonga Ramlah Refinal Rigeffinaldi Riki Saputra, Riki Rina Dara Ronika Putra Shofwan Karim Soraya, Nada Sri Wahyuni Sri Wahyuni Sundari, Ariefah Syamsul Bahri T. Edyansyah, T. Edyansyah Vena Mauliza Wendra Yunaldi Wulan, Dewi Nawang Yuldafriyenti Yunaldi, Wendra Zahriah Zahriah zamzami Zulbadri