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All Journal Islamic Management: Jurnal Manajemen Pendidikan Islam Edum Journal International Journal of Educational Management and Innovation (IJEMI) SocServe: Jurnal Pengabdian kepada Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Ahmad Farihin
Sekolah Tinggi Agama Islam Darussalam Kunir, Subang, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Pemasaran Digital untuk Peningkatan Daya Saing UMKM Kripik Pisang di Desa Compreng dalam Era Digitalisasi Burhanudin Burhanudin; Ahmad Farihin; Karyono Karyono
SocServe: Jurnal Pengabdian kepada Masyarakat Vol 1 No 2 (2024): SocServe: Jurnal Pengabdian kepada Masyarakat
Publisher : Sapta Arga Nusantara

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Abstract

Pendampingan pemasaran digital sudah menjadi kebutuhan saat ini bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) KripiK Pisang di desa Compreng dalam menghadapi tantangan era digitalisasi saat ini. Penelitian ini bertujuan untuk mengali dan menerapkan strategi pemasaran digital yang efektif untuk meningkatkan daya saing UMKM KripiK Pisang di tengah perubahan perilaku konsumen dan dinamika pasar saat ini yang semakin rumit. Dengan menggunakan pendekatan pendampingan, para pelaku UMKM Kripik Pisang akan dibimbing dalam menerapkan konsep dasar pemasaran digital, strategi pemasaran online yang efektif, dan pemanfaatan platform digital untuk memperluas jangkauan pasar serta meningkatkan visibilitas produk. Melalui sesi pelatihan interaktif dan pembimbingan langsung, diharapkan para pelaku UMKM akan memperoleh pengetahuan dan keterampilan praktis dalam memanfaatkan media sosial, mesin pencari, dan platform e-commerce untuk memperkuat branding image dan meningkatkan penjualannya. Hasil dari pendampingan pemasaran digital ini diharapkan akan memberikan kontribusi yang signifikan terhadap peningkatan daya saing UMKM Kripik Pisang di desa Compreng. Dengan adanya peningkatan kemampuan pemasaran digital, diharapkan UMKM dapat memaksimalkan potensi bisnisnya dan berperan aktif dalam pertumbuhan ekonomi lokal. Kesimpulannya, pendampingan pemasaran digital menjadi strategi yang relevan dan efektif untuk mendukung pengembangan UMKM KripiK Pisang di era digitalisasi ini.
Optimasi Pelayanan Kesehatan Balita Melalui Posyandu Merpati Di Desa Kalensari Compreng Ira Hamidatul Apiah; Imron Fathurohman; Septian Eka Prahardik; Ahmad Farihin
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This research delineates the significant role of Posyandu in improving toddler health in Kotasari Hamlet, Kalensari Village. Through structured monthly activities, Posyandu effectively monitors the development of 12 toddlers consistently. Despite occasional attendance surpassing expectations, the study concludes that Posyandu holds a pivotal role in enhancing toddler health. Routine activities, including registration, data collection, weight measurement, height assessment, and growth recording in the KMS book, are consistently conducted. Posyandu also provides immunizations, health education, and basic care for pregnant women. Collaboration with local health centers and non-governmental organizations expands access to healthcare, including training healthcare personnel and procuring medical equipment. The primary focus on toddler health involves providing nutrition, immunizations, and growth monitoring. The holistic nutrition education program and timely immunizations serve as significant preventive measures. Regular monitoring, including weight measurements, height assessments, and growth data recording, forms the basis for early identification of health issues. Consequently, Posyandu in Kotasari Hamlet is not just a physical health center but also a platform for education and stimulation of child development, supporting optimal health and growth for toddlers in the region. The method applied in this community service program is socialization, aimed at delving deeper through a participatory and interactive approach. This socialization method encompasses various educational activities, community meetings, and the utilization of information technology as an effective means of conveying information to the public.
Co-Authors Agustian Widia Yusuf, Ilham Ahmad Dasuki Asri Nurwardah Badrud Tamam Badrud Tamam Burhanudin Burhanudin Ilham Agustian Widia Yusuf Imron Fathurohman Imron Fathurohman Ira Hamidatul Apiah Karyono Karyono Mai Marini Nabila, Syafiatun Putri Anggraeni Quratal Aeni Rendi Harmawan Riema Afriani Kusumadewi Riema Afriani Kusumadewi Salma Tiara Aqila Salsabila Hermawan Septian Eka Prahardik Septian Eka Prahardik Septian Eka Prahardik Syafiatun Nabila Tiara Aqila, Salma Yuliana Yuliana