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Journal : KIC

The Differentiation Of Marketing Strategies To Increase Sales Volume CGV Kediri Mall Pamungkas, Bimantara Diaz; Subagyo, Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9g1htv19

Abstract

Research aim: This research aims to identify and analyze differentiation in marketing strategies at CGV Kediri Mall. Design/Method/Approach: Using qualitative descriptive research methods, data was collected through interviews, observation, and analysis of research-related documents. In this research, the data source comes from the marketing strategy differentiation process while the research object is CGV Kediri Mall. Research Findings: The findings in this research reveal how differentiation elements, especially product and customer service, in marketing strategies can increase sales of CGV Kediri Mall. Theoretical contribution/Originality: This research contributes theoretically by aligning the findings with relevant marketing theories and models, providing insight into the effectiveness of differentiation strategies. Practitionel/Policy implications :Practical implications include recommendations for optimizing differentiation strategies, enhancing brand image, and gaining competitive advantage. Research limitations:The main focus of research is product and service differentiation in increasing sales.
Co-Authors Achmad Murdiono Adirinekso, Gidion Afwan Hariri Agung Winarno Alif Utama, Muh. Sandyoga Amanah, Roudhotul Anas, M. Andrea Gideon Anggini, Anggini Ari Gunawan Arifudin Idrus Arini, Diah Ayu Arizky Saputro Arthur Daniel Limantara, Arthur Daniel Asmarani, Kartika Azizah, Tiyas Nur Bambang Subiyanto, Bambang Buyung Adi Dharma Damasa, Nie Melani Daniel Swanjaya Deni Iskandar Dewi Lestari Diana Frederica Dodi Kusuma Hadi Soejoko Dodi Kusuma Hadi Soejoko Donatus Hendra Amijaya Dwi Budiadi Dwi Wulandari Eka Desy Purnama Ellis Susmawati Ema Hakimah Ema Nurzainul Hakimah, Ema Nurzainul Eny Tiara Rahmawati Eva Banowati Fadia Zen Faisol Faisol Fauji, Diah Ayu Septi Fauziyah, Rizma Forijati Forijati GESTY ERNESTIVITA Gita Eliya Cahyani Gunawan, Novita Hadi Soejoko, Dodi Kusuma Hamdan Tri Atmaja Handayani, Sri Hariyono Hariyono Hayati, Fina Nur Hery Purnomo Hery Purnomo Hery Purnomo HERY PURNOMO Ika Nur Fitriani Iwan Harsono Juhadi Juhadi Kusuma, Lia Mar’atus Kusumaningtyas, Nisa Lestari, Ratna Puji Luluk Nur Hidayah M. Anas Malik, Ibnu Martitah Martitah Mas Wibowo Andoko Mas Wibowo Andoko Miswanto, Miswanto Moch. Wahyu Widodo Mochamad Muchson Moh. Zuhri Fathoni Mohamad Anis, Mohamad Monika, Suci Muhammad Fuad Nindya Dana Charisma Ningsih, Yuliya Trisna Nopriyantoro, Diyan Nugroho , Jatmiko Wahyu Nurin Eva Yanti Pamungkas, Bimantara Diaz Poniran Yudho Leksono Prastiyo, Deni Eko Putri Nur Fitria, Putri Nur Putri, Cindya Alma Prameswari Ragil Ayu Setyaningrum raharjo, itot bian Rahayu, Dina Sri Rahayu, Stefani Agustin Rahayu, Tri Puspito Rino Sardanto Rino Sardanto Riswandi, D.Iwan Riwayatiningsih, Rika Rosalinda, Nike Ana Rr. Forijati -, Rr. Forijati Rudi Hermanto Sakdiah, Fitri Hosnul Halimatus Samari Samari Santika, Zefanya Diva Santoso, Elkana Lewi Saputri, Heni Beti Sari, Lita Deviana SB, Sigit Wisnu Sigit Wisnu Setya Bhirawa Sri Aliami Sri Handayani Sri Wiwoho Mudjanarko, Sri Wiwoho Sudarmanto, Hery Lilik Sudiami, Dinok Sugiono Sugiono Sugiono Sugiono Sugiono Sugiono Sugiono Suhendra, Eupharasia Susy Sulastri Andayani Sulistiyani, Rika Mbir Suryaningtyas, Ade Susilo, Artika Candra Mei Syafruddin, Afis Baghiz Syihabudin, Ahmad Tengku Riza Zarzani N Terisma, Elsa Unung TIWI NURJANNATI UTAMI Tri Winarsih Tri Yuliani Tri Yuliani, Tri Tri Yuwono Vida Windita Putri Wahyu Suhardono Wahyu Widodo Wahyuni Trisnaning Wasino Wasino Wati, Dini Eka Wibowo Andoko Widodo, Moch Wahyu Yulia Devi Ristanti, Yulia Devi Zuliani