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Journal : Galuh International Journal of Community Service and Development

Training and Assistance of Business Development Strategy Based on Local Wisdom Dokdak Village Community Suryana, Aan; Darna, Nana; Pajriah, Sri
Galuh International Journal of Community Service and Development Vol 1 No 1 (2023): September 2023
Publisher : Badan Kemitraan Inovasi dan Kewirausahaan Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/gijcsd.v1i1.3109

Abstract

Due to the covid-19 pandemic, the production of blacksmith craftsmen in the Dokdak Village has decreased. This decline occurred due to the weakness of the marketing system and the lack of public knowledge about the values of local wisdom. To empower local wisdom, especially the production of blacksmiths, community service was carried out with the aim of creating a modern marketing system and increasing public understanding. In achieving this goal, the P3 (Planning, Training, and Assistance) method was carried out, in three stages. The first stage of planning begins with a Focus Group Discussion (FGD). The second stage of implementation was a survey of the community around the service locus, by meeting local community leaders. The third stage is mentoring activities on strengthening local wisdom values. The locus of service was carried out in Dokdak Village, Baregbeg Village, Baregbeg District, Ciamis Regency. Participants in the dedication activity consisted of 30 blacksmiths. The results of the training and mentoring evaluation showed that the response of the training participants regarding historical and cultural understanding increased from 42.3% to 84.6%. Then the understanding of the importance of local wisdom values also increased from 34.6% to 76.9%. Furthermore, participants had knowledge related to how to establish business partners, one of which was with local BUMDES (Village Owned Enterprises). The results of online marketing training and assistance had been successfully carried out, namely by registering a blacksmith business group in the Shopee marketplace. This training and mentoring activity was expected to be useful for participants in the Dokdak Village environment, especially in improving welfare/the economy.
Co-Authors Aan Suryana Acim, Acim Ade Agustina Ade Darmawan Ading Rahman Sukmara Aditya Andrian Ajat Sudrajat Ajeng Dwi Akbar, Dendy Syaiful Aldi Dwi Putra Ali Muhidin Ali Muhidin Ali Muhidin Aos Aliyul Khowas Apip Dadi Apri Budianto, Apri Arbi Yusuf Akbar Awaludin Nugraha Ayu Novina azis saputra Basari, M. Aziz Bayu Anggara Bela Yusdevi Arisandi Candra Setiawan Cesare Maulana Riza Chandra Oktavia Chandra Cipto Surya Pramesti Dayat Herdiana dea nursamsi Dea Permatasari Dede Haerul Fitriana Diki Diki Dimas Surya Lesmana Dodi Mulyadi Durotul Faridah Efra Rachmalia Elin Herlina, Elin Enas Enas Enjang Nurslolih Enjang Nursolih EVA FARIDAH Fajar Ramdani Fauzi Nur Ramdani Ferey Herman Firman Sunarya Hani Murdiati Hasby Hassydiqi Heni Herdiani Heru Dwi Fitrianto Indri Ferawati Iwan Setiawan Iyus Yustini iyus yustini Kader, Mukhtar Abdul Kaman Kasman Kasman Kasman Kasman Kasman Kasman Kasman Kasman Kasman Kiko Yasin Fadillah laelati nisful fajriah Lestari, Marlina Nur lia yulia Lilis Ratnawati Listi Rahmadila M. Aziz Basari Maranata, Figa Mariatubagus, Widillah Maulana Hasan, Ariandi Maulana, Rido Megarista Agustin melani rahayu mira tri rahmasari Moch Aziz Basari Muhammad Aziz Basari Mujaddid Faruq Nila Nur Praptiwi Nina Herlina Nola Monica Noorikhsan, Faisal Fadilla Novita Aryani novita presty eka putri Nuralim, Muhamad Nurdiana Mulyantini Osep Lukiana Pajriah, Sri Prawiranegara, Benny Qolbi, Nur Rangga Indiana Setya RAUDATUL HASANAH regita puja cahyani Rina Wahyunita Risa Umayah rita aulia Roni Marsiana Suhendi Ronny Marsiana Rony Marsiana Suhendi ropik adiyasa Sandi Fajrian Sani Fauzi Nursabani Silvia Putri Lestari Sir Kalifatullah Ermaya Suryana, Aan Teti Susilawati tina rahmawati Tinia, Andini Grace Toto Toto, Toto tubagus choerul akmal Wahyunita, Rina Wawan Setiawan Wiwin Setianingsih Yusuf, Hilmi Maulana