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Journal : KOM

Empowerment of Government Public Relations Office Post Restructuring ( Case Study on Informatics and Public Relations Office of Jakarta City Administration) Tria Patrianti
KOM & REALITAS SOSIAL Vol 3, No 3 (2011): Oktober
Publisher : KOM & REALITAS SOSIAL

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Abstract

This research aims to seek better understanding on the empowerment of the public relations office following the restructuring conducted by Jakarta City Administration.  Involving 11 respondents, the research utilizes qualitative research method with case study approach.The background issues in the research are as followed: (1) Why the role and function of public relations office at Jakarta Administration remain insignificant regardless of the restructuring; (2) What the public relations office’s role and function are in the attempts to empower public relations following the restructuring; and (3) What the ideal pattern of the empowerment of government public relations office at Jakarta City Administration is. The research shows that (1) The restructuring has been quite efficient, but the public relations office has yet to be effective in promoting Governor’s policies; (2) Following the restructuring, the public relations office has yet to be empowered optimally and is consdered weak in carrying out its tasks and function.  The weakness was attributed to, first, the complicated problems and organizational structure at the Administration, as well as the ego of different institutions.  Second,  the slow service in providing public information due to the low pace of coordination between offices.  Public relations officers do not have the full authority to dictate the Governor related to this public image.  Third, public reltions is still positioned as technical support, instead of managerial or strategic position; (3) The Governor has high commitment in supporting public relations’s function.  It is up to the public relations office itself to implement it well; (4) The quality of human resourcs is subject to improvement through training or education ; (5) Public relations budget is still modest; and (6) The infrastructure to provide public information are readily available, suc as news website, hotline service and social media.
Co-Authors Abdur Rahman Al Akmal Adawiyah, Sa'diyah El Aditya, Muhammad Rizqi Agus Hermanto Agus Hermanto Ahmad Fajar Mahendra Ahmad Soleh Alfareji Febrian Hanom Alief Givani Ramadhan Alycia Febytha Maruti Amilya, Risca Amin Shabana Aminah Swarnawati Aulia, Rihlah Nur Aurell, Rachell Azzahra, Fathiyah Betas, Dieki Ferosa Binol, Rizanto Bintang Awal Ramadhan  Cecep Effendi Cindy Amelia, Cindy Dian Islami Djoni Gunanto Evi Satispi Evi Satispi Fadhillah, Febian Rifky Fauzalia, Dian Gilang Handoko Gilang Wasis Danuarta Habibatul Wa’dah Hafsya Nur Abida Harmonis Hasna, Sofia Iftatunnisa, Putri Vania Indah Meilina Iskandar, Azis Lestari, Ayu Ria Lusi Andriyani Mamun Murod Mansoer, Faizah Kamilla Mawar Mawar Mawar Mawar Meilina, Indah Mohammad H. Holle Muammar Khadafi Mudzakkir, Varda Lu’lu Suci Muhamad Firzan Akbar Muhammad Farhan Nugraha Muhammad Ryanto Mustaqim, Hafidz Mutmainah Mutmainah Nabila Putri Meitana Nani Nurani Muksin Noni Nur Oktaviani Oktaviana Purnamasari Pariani, Dewi Putri, Ananda Devina Qurotul Putri Riyadi Rahma , Dwi Raida, Astrid Marliana Raja Awan Sidqi Ramadhan, Lingga Syahid Raysa Nahtania Refanda Daffa Falika RETNO DEWI, HASTI Retnowati WD Tuti Reza Septiansa Saputra Rinaldo Rinaldo Rinaldo, Rinaldo Rissa Aurelia Restiani Rizanto Binol Rizky Awaluddin Saragih Rochman Rayhan Maulana Rudiatin, Endang Safira Dwinawati Safitri Salsabilla, Salwa Saputera, Selamet Saputri, Agustina Riska Eka Sasongko, Andi SATISPI, EVI Septemberizal Septemberizal Septemberizal, Septemberizal Septi Wulandari Chairina Shaila Annisa Yahya Shalsabilla, Apriliani Putri Shela Amelia Akhap Sojapani, Istiqfarha Sri Mulyani Sugiatmi, Sugiatmi Supangkat, Gatot Susan Ary Ayu Anjani Syawal, Rizky Usni Usni Wulandari Chairina, Septi Zea Azzahira Alkayyisa Bahri Zhilal Rahmansyah