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All Journal Jurnal Wacana Ekonomi Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal of Education Research Jurnal Pengabdian Masyarakat Bestari (JPMB) International Journal of Travel, Hospitality and Events Jurnal Pariwisata Nusantara Jurnal Ilmiah Hospitality Management BINA CIPTA Jurnal Pengabdian Pada Masyarakat Jurnal Multidisiplin West Science Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Abdi Anjani Pesona Pariwisata Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif JURNAL MULTIDISIPLIN BHATARA
Pratama, I Wayan Adi
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Analisis Bibliometrik tentang Pengaruh Big Data dan Analitik dalam Pengembangan Produk dan Layanan Judijanto, Loso; Pratama, I Wayan Adi; Jata, I Wayan; Utami, Eva Yuniarti
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.942

Abstract

Analisis bibliometrik ini mengeksplorasi pengaruh Big Data dan Analitika dalam pengembangan produk dan layanan. Tujuan analisis mencakup klasifikasi literatur, identifikasi tren penelitian dari waktu ke waktu, dan penunjukan area potensial untuk penelitian masa depan. Analisis melibatkan periode dari tahun 2007 hingga 2024, dengan melibatkan 830 makalah yang memiliki 246.757 kutipan dan indeks h sebesar 242. Analisis klaster mengungkapkan adanya kelompok penelitian terkait performa bisnis, pengembangan produk, teknologi, ilmu data, dan akademisi. Tren penelitian menunjukkan evolusi dari analitika dasar ke teknologi canggih seperti IoT dan komputasi awan. Area penelitian yang menjanjikan termasuk integrasi IoT dan AI untuk pengembangan produk cerdas, peningkatan infrastruktur untuk analitika big data, serta inovasi dalam analitika prediktif dan kecerdasan bisnis. Pembelajaran mesin berada di persimpangan antara teknologi dan analitika, dengan potensi untuk merevolusi pengembangan produk dan analitika bisnis. Penelitian lintas disiplin yang menggabungkan pemikiran komputasional dengan prinsip bisnis, psikologi konsumen, dan keberlanjutan menjanjikan inovasi di masa depan untuk produk dan layanan cerdas.
Optimizing Social Engagement Through Community-Based English Education: a Case Study of Beraban English Club at Nuanu Social Fund Prakoso, Ganang Aditiyo; Pratama, I Wayan Adi; Iskandar, Zevania Damayanti
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.737

Abstract

This study explores the optimization of social engagement strategies through a community-based English education program Beraban English Club implemented by Nuanu Social Fund in Beraban Village, Tabanan, Bali. Utilizing a qualitative-descriptive research approach, data were collected through participatory observation, pre-test and final-test evaluation, in-depth interviews, and activity documentation involving 7 active youth participants from Karang Taruna GAPERA and key stakeholders from Nuanu Social Fund. Drawing on experiential learning theory (Kolb, 1984), the study examined how participatory and community-based learning approaches could enhance emotional involvement, peer collaboration, and contextual learning experiences. The results demonstrate that while social engagement levels remained moderate due to external factors related to local customs and responsibilities, the program achieved significant improvements in English proficiency (from 61% to 82%, representing a 34% increase) and strengthened community connections. The study identifies critical factors influencing engagement success, including participant recruitment methods, scheduling considerations relative to local cultural calendars, and the importance of personalized motivational strategies. These findings contribute to understanding how educational social events can effectively combine language skill development with sustainable community social impact. This research offers both theoretical implications for community learning models and practical recommendations for future initiatives by Nuanu Social Fund and similar social organizations seeking to enhance youth empowerment through culturally-sensitive, participatory education programs.
Bridging the AI Skills Gap: A Training and Assessment Framework for Event Professionals in Indonesia Pratama, I Wayan Adi; Christianto, Jery
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15401

Abstract

Purpose: This study examined the Artificial Intelligence (AI) skills gap among event professionals in Indonesia and aimed to develop a contextual training framework to address this issue. Method: A qualitative descriptive approach was employed through in-depth interviews and focus group discussions with event professionals in Bali and Jakarta. Result: The findings indicated that although AI was widely perceived as useful for improving efficiency, significant skill gaps remained at both operational levels (e.g., prompt engineering and content creation) and strategic levels (e.g., data analytics and AI integration). These gaps were primarily influenced by limited time, high workload, and resistance to technological change. Furthermore, existing training programs were often too generic and lacked practical relevance. Contribution: This study contributes theoretically to the AI skills gap literature and practically offers a structured, context-specific training framework that is flexible and application-oriented, incorporating micro-learning formats, case-based learning, and industry practitioner involvement to enhance workforce readiness in the event industry.
Marketing Innovation, Employee Competence, Customer Orientation, and Product Quality on Market Performance and Organizational Reputation in Indonesian Multinational Companies Iswanto, Iswanto; Diwyarthi, Ni Desak Made Santi; Pratama, I Wayan Adi
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43405

Abstract

This study examines the effects of marketing innovation, employee competence, customer orientation, and product quality on market performance and organizational reputation among Indonesian multinational companies. In an increasingly competitive global business environment, these factors are recognized as key strategic resources that determine both operational success and long-term corporate image. Using a quantitative research design, data were collected from 150 respondents via a Likert scale (1–5) and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all four independent variables—marketing innovation, employee competence, customer orientation, and product quality—positively and significantly influence market performance. Furthermore, these variables also exert significant positive effects on organizational reputation, both directly and indirectly through market performance. Among them, product quality exhibits the strongest effect on market performance, while market performance itself significantly enhances organizational reputation. The findings suggest that the synergy between innovative marketing, competent human resources, customer focus, and superior product quality contributes to improved competitiveness, customer satisfaction, and reputation building. This study provides valuable theoretical and managerial implications for multinational corporations operating in Indonesia, emphasizing the importance of continuous investment in innovation, employee capability development, customer relationship management, and product quality assurance to sustain high performance and a positive organizational reputation in both global and local markets.
Co-Authors . Syamsulbahri Adinda, Clearesta Adnyana, I Made Sucipta Arnes Yuli Vandika Bambang Suharto Damayanti, Luh Sri Darmiati, Made Daroini, Muchlis Dewa Putu Oka Prasiasa Diwyarthi, Ni Desak Made Santi Diwyarthi Febrian, Wenny Desty Haryati Haryati Iskandar, Zevania Damayanti Iswanto Iswanto Iwan Harsono Jata, I Wayan Jery christianto Judijanto, Loso Kristiono, Natal Listya Cahya, Darmawan made, darmiati Marmaiyatno Muhammad Ade Kurnia Harahap Ni Made Suastini, Ni Made Permatasari, Dwi Novita Cahyaningtyas Prakoso, Ganang Aditiyo Prakoso, Ganang Adityo Pramana, I Dewa Putu Hendri Prastha Adyatma Pratiwi, Kadek Andita Dwi Putranto, Algooth Ramadhan, Ikhlas Sabudi, I Nyoman Sukana Sanjaya, Feri Santi Diwyarthi, Ni Desak Made Santosa, Sonny Setiawan, Zunan setiawati, rahmi Sri Sadjuni, Ni Luh Gede Sulistyawati, Ni Luh Ketut Sri Utama Sembiring, Afen Prana Utami, Eva Yuniarti Wahyuni, Anak Agung Nyoman Sri Wiartha, Nyoman Gede Mas Wibawa, I Ketut Witarsana, I Gusti Agung Gede Yudhawijaya, Made