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ACCOUNTING FACTORS INFLUENCING FINANCIAL MANAGEMENT (THE EXPERIMENTAL ANALYSIS) Hendra Raza; A Hadi Arifin; Rico Nur Ilham; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1845

Abstract

This research aims to examine accounting factors affecting financial management. It examines the various effects of financial statement transparency, financial statement accessibility, and financial accounting system on trust in financial management. This research is a quantitative study with an experimental method. A total of 60 respondents took part in the experiment. For a greater degree of usability, this research selected respondents from the government financial management environment. In the first hypothesis testing, all respondents were involved in a two-way ANOVA. In the second, third, and fourth hypotheses testing, 15 respondents were not eligible for a manipulation check and three others failed to understand their roles, leaving only 42 who were considered eligible for further analysis. The analysis was conducted by multiple linear regression using SPSS software. The results show sthat there were no differences in financial statement transparency, financial statement accessibility, and financial accounting system. It was also found that each of financial statement transparency, financial statement accessibility, and regional financial accounting system had a positive effect on trust in financial management.
THE EFFECT OF EXPERIENCE QUALITY ON CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION AND ITS IMPACT ON COFFEE TRUCK CUSTOMER LOYALTY IN LHOKSEUMAWE CITY Muhammad Aris Muladi; Jullimursyida; Ikramuddin; Naufal Bachri; Mariyudi; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4403

Abstract

The purpose of this study is to examine the influence of Experience Quality on Customer Perceived Value and Customer Satisfaction, and its impact on Customer Loyalty in Lhokseumawe City. The data in this study were 135 Truck Cafe visitors who responded to a questionnaire distributed through Google Forms. The data analysis tool used Structural Equation Modeling, operated with Amos. The results showed that Experience Quality had a significant effect on Customer Perceived Value, Customer Satisfaction, and Customer Loyalty. Then Customer Perceived Value has a significant effect on Customer Satisfaction and Customer Loyalty. Furthermore, the direct test also found that Customer Satisfaction had an effect on Customer Loyalty. And in the mediation effect test, it was found that Customer Perceived Value and Customer Satisfaction were partial mediating variables between Experience Quality and Customer Loyalty of truck cafes in Lhokseumawe City, and full mediation between Customer Perceived Value and Customer Loyalty. The results of this study are expected to provide an important contribution for stakeholders in developing coffee shop business management strategies, especially for truck coffee .
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND INTENTION TO CONTINUE USE E-WALLET IN THE COMMUNITY OF LHOKSEUMAWE CITY Sapna Biby; Fachry Zaldi; Mariyudi; Naufal Bachri; Adnan; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of Perceived Ease of Use and Perceived Usefulness on Customer Satisfaction and Intention to Continue Using E-Wallets in Lhokseumawe City. The sample in this study was 140 people from Lhokseumawe City who had used e-wallets. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that PEU and PU have a significant effect on CS and IU. And CS has a direct effect on IU. Then, in testing the indirect effect, CS was found to play a role as a partial mediating variable in the relationship between PEU and PU on IU. The results of this study are expected to be important information for e-wallet brand providers in making policies related to product development. The results of this study also provide important information for consumers or e-wallet users in deciding to use e-wallets to support transactions through digital marketing.
Perceived Relevance or Perceived Credibility: Which Factor Influences Purchase Intention Through Brand Consciousness on Tiktok? Yana, Lisa Dwi; Nurainun; Mariyudi; Khairina
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.754

Abstract

This study examines the influence of perceived relevance and perceived credibility of TikTok advertising on purchase intention, with brand consciousness as a mediator. Using a quantitative approach, data were collected from 119 active TikTok users at the Faculty of Economics and Business, Malikussaleh University, through purposive sampling and analyzed using SEM-PLS. The findings revealed that both perceived relevance and perceived credibility significantly affected brand consciousness and purchase intention. Among the predictors, perceived credibility emerged as the most influential factor in shaping consumer responses to TikTok advertising. Furthermore, brand consciousness partially mediated the effects of both independent variables on purchase intention. These results underscore the importance of credible advertising content in strengthening brand consciousness and increasing purchase intention, offering meaningful academic insights into the effectiveness of digital advertising among young consumers.