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Journal : IKRA-ITH ABDIMAS

Motivasi Dan Komunikasi Dalam Pengembangan UMKM Di Desa Jatisura Widayani Wahyuningtyas; Sintha Fransiske; Ibnu Malkan Bakhrul Ilmi; Ruri Firliani
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2392

Abstract

Motivation and communication are important in making movement. Especially in Jatisura Village whichhas abundant agricultural products. Based on this, the researcher sees that the produce in Jatisura Village canbe an opportunity and be developed through the efforts of local residents through UMKM. So the idea arose toconduct research. The research was conducted in Jatisura Village. The purpose of this study was to determine themotivation and communication in the development of UMKM in Jatisura Village. The research method used isdescriptive qualitative method, with data collection namely observation, interviews and documentation studies.The results of interviews conducted by researchers, respondents include housewives, housewives whobecome or farmers, housewives who are entrepreneurs and business people. Respondents who do businesssuch as mango crackers, mango seed coffee, mango juice, shredded cork fish, knitting, selling in school canteensand basic food stores. The results of the research that have been carried out show that the people of JatisuraVillage who have motivation and communication can develop UMKM. Meanwhile, the people of JatisuraVillage who do not have motivation and communication cannot develop UMKM. The motivations that existinclude internal and external. Communication also determines the success of UMKM
Membangun Jiwa Kreatifitas Pelaku UMKM Di Desa Jatisura, Cikedung, Indramayu, Jawa Barat Widayani Wahyuningtyas; Ibnu Malkan Bakhrul Ilmi; Kharisma Wati Gusti; Elthon Gabriel; Yonita Laty Aisyah
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2406

Abstract

The role of Indonesia in realizing nationalism is that the Indonesian people fill it by being an active marketparticipant in global competition. For this reason, business actors are needed who have ideas that are realized increativity products. the goal of the service is how to open the behavior pattern of the local community to be productive,(Creating creative ideas into products that can compete in the business world. departing from the hope of the servantto be able to help UMKM business actors to improve their standard of living. The target that the servant wants toachieve is the actors Businesses can open patterns of behavior to be productive and their creative spirit grows amongUMKM business actors. Implementation Method, The population is all PKK mothers who are active in Jatisuravillage, while the sample is PKK mothers who are active in their business activities (Business Actor) 17 business actorparticipants In this service qualitative data collection, tools or instruments Media counseling and training of PKKwomen are active business actors In this service using descriptive quantitative methods, the results obtained are thatthe results of distributing pre and posttest questionnaires for village business actors Jatisura , Cikedung, Indraayutaken According to the pre test, the pre test results were 7.933 and the post-test was 8, 133, there was an increase inthe Creative Mindset Ability of business actors. Suggestions Village officials are expected to provide adequatefacilities and infrastructure to improve the villages of Jatisura, Cikedung, Indramayu.
Co-Authors A'immatul Fauziyah Abby, Sekarmirah Octila Adrianto, Bayu Agung Kurniawan Aisyah, Yonita Laty Alfida Aziz Ali Khomsan Alvia, Ovie Rifdha Amanda, Defita Andini, Shafa Angestya Verani Fahriza Aprilian Tri Wbowo Ardian, Ikhwan Luthfi Arga Buntara Arief Wahyudi Jadmiko Arini, Firlia Ayu Arrahman, Risma Fitri Ayu Asriadi Masnar Aulia Adha Arzaqina Avliya Quratul Marjan Avliya Quratul Marjan Avliya Quratul Marjan Avliya Quratul Marjan Avrilian, Putri Aria Azmi, Haikal Rizky Bintang Fachri Elnady Bunga, Bunga Camila, Faiza Daniel Happy Putra Darmadi, Ruri Firliani Darmuin, Darmuin Dewi, Elisa Aprilia Dian Luthfiana Sufyan Dina Sugiyanti, Dina Dinda Latifa Rinarto Dora Samaria Dwi Wahyuningtyas Elthon Gabriel Erna Harfiani Ezra Luga Fadhli Suko Wiryanto Fathiya Andara Fatmawati, Iin Fira Firgicinia Firlia Ayu Arini Gendis Fathia Fajarina Habieb, Salsabila Firdausiyah Nur Handini, Kania Noviyanti Hannanti, Herdara Hardiansyah, Angga Herbawani, Chahya Kharin Inayatul Fajriyah Intania Sofianita, Nur Iwenda Nalendrya Jasmine Ramadina Djumantara Jevon, Ariel Bintang Jihan Juzailah Karamoy, Fernando Gabriel Katrin Roosita Kencanaputri, Salma Aulia Kery Utami Khairunnisa, Najwa Kharisma Wati Gusti Kharisma Wiati Gusti Khodijah Khodijah Khoirul Anwar Khoirul Anwar Kineisha, Phoebe Krisanti Nurbaiti Krisdiani, Ade Fatma Laila, Indah Mutiara Sab'a Luailiya, Nikmatul Majida, Lia Awwalia Marjan, Avliya Quratul Mayrlnn Trifosa Veronica Mayrlnn Trifosa Veronica Mohammad Syarrafah Muhammad Rizki Purnama Mulyadewi, Amelia Luthfiyah Nadine Nadine Nanang Nasrullah Nasrulloh, Nanang Naufal, Fandra Raditya Niken Meldy Puryanti Nilamwati Adelia Noviana, Virnanda Rahma Nuchar, Regina Ekidika Nur Hayati Nur Intania Sofianita Octaria, Yessi Crosita Olla Wilda Nasyiba Pamungkas, Rizqy Amanatul Husna Prasetyo Hadi Priyatno, Prima Dwi Purnama, Muhammad Rizki Puspareni, Luh Desi Putri Ramadhani, Syafhara Putri, Devia Amanda Quratul Marjan, Avliya Radiansyah Badrani Nursalam Rahayu, Sri Rahma, Farah Fitri Ramzy Arif Satriyo Bima Anggara Razi, Muhamad Alif Reza Mehdi Fauzi Rimbawan , Ririn Puspita Tutiasri Riskika, Febiani Ruri Firliani Rustiarini, Fabiola Shania Alicia Salsabila Firdausiyah Nur Habieb Serli Marlina Simajorang, Chandrayani Sintha Fransiske Sintha Fransiske Simanungkalit Sintha Fransiske Simanungkalit Siska Fransiske Simanungkalit Siti Sania Bilqis Sony, Aurelia Gracia Chiquita Sri Anna Marliyati Sri Sulaminingsih Sufyan, Dian Luthfiana Sufyan, Dian Luthfiana Sufyan, Dian Luthfiana Sulistiadi, Wahyu Syah, Muh Nur Hasan Taufik Maryusman Utami Wahyuningsih Utami Wahyuningsih Utami, Kery Wahyudi, Chandra Tri Wibowo, Aprilian Tri Wibowo Widayani Wahyuningtyas Widisantosa, Andrian Maulana Sungsang Wilis, Sekar Woro Wirayudha, Gibran Woro Nimas Gusti Nugraheni Yanda Bara Kusuma Yasmin, Salwa Yessi Crosita Octaria Yonita Laty Aisyah Zahra, Raisa Siti Zakiudin Munasir Zakiudin Munasir