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Strategi Marketing Communication Mix: Studi Kasus Wisata Alam pada Desa Minggirsari Kabupaten Blitar Wijayanti, Anita Reta Kusuma; Sari, Hesty Puspita
JURNAL SOSIAL HUMANIORA (JSH) Vol 16, No 2 (2023)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i2.18819

Abstract

Following the pandemic, there has been a surge in interest in natural tourism as a means to attract travelers. Minggirsari Village, since 2019, has been actively harnessing its natural resources to entice tourists and has emerged as a trailblazing model village in Blitar Regency, successfully preserving and leveraging its natural splendors for tourism. This study endeavors to delineate Minggirsari's marketing communication strategy in promoting its natural destinations, employing the Marketing Communication Mix model. The qualitative case study methodology was employed, involving on-site observations, interviews with tourism managers, and activity documentation to gather and subsequently analyze data, following the Miles and Hubbermen theory's stages of data collection, processing, presentation, and conclusion drawing. Minggirsari Village's Nature Tourism employs a diverse marketing communications mix encompassing personal sales, advertising, promotions, and public relations to augment tourist footfall, encapsulated by the rallying cry "Ayo Dolan Nang Minggirsari" ("Let's Play in Minggirsari"). The integration of natural tourism with Minggirsari's creative economic potential, epitomized by the #ayodolankeminggirsari movement, demonstrates effective management of human resources, promotions, and auxiliary tourism facilities. Future research avenues could focus on gauging the responses of visitors to Minggirsari Village's natural tourism offerings, thereby enriching our understanding of its impact and efficacy.
A Panacea for Teaching Listening at Islamic Realm: Interactive Video Viewing Technique Puspitasari, Hesty
JEELS (Journal of English Education and Linguistics Studies) Vol. 3 No. 2 (2016): JEELS November 2016
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.967 KB) | DOI: 10.30762/jeels.v3i2.207

Abstract

This study is designed to solve the classroom problem dealing with the improvement of listening skill of the students of one private Islamic college that also study at pesantren in which they have lack of exposure in learning English. To cater a new way to overcome this issue, a classroom action research focusing on the implementation of interactive video viewing technique was employed. The findings exemplify that the students show better listening achievement after the implementation of second research cycle.
THE EFFECTIVENESS OF USING YOUTUBE SHORTS VIDEOS TO ENHANCE SENIOR HIGH SCHOOL STUDENT’S LISTENING ABILITY Setyawan, Rizky Firman; Supriyono; Aini, Miza Rahmatika; Puspitasari, Hesty
JOSAR (Journal of Students Academic Research) Vol 9 No 1 (2024): March
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i1.3559

Abstract

Listening is one of the main components in English Comprehension, especial for EFL Learners in Indo006Eesia. However, some EFL learners in senior high school were still struggling with some of the listening methods and media provided by the school such as the bad quality of the audio, incomprehensive accent on the media, and sometimes, the media themselves were unavailable for students to access them. Because of that, the researcher suggested a short-video in a form of YouTube Shorts as a teaching tool for EFL learners in senior high school to help them enhance their listening comprehension. For this research setting, the researcher found the suitable school for the research at SMAN 1 Kademangan Blitar. This research is an experimental research with one-group pretest-posttest design. The quantitative data was the form of data collected in this research. The listening comprehension test was implemented as a form of data collection for this research. A purposeful sampling with consist of 32 tenth grade students from class X-10 at SMAN 1 Kademangan Blitar was the sample used for this research. Several procedures were conducted during this experiment such as administrating a tryout test at SMAN 1 Srengat Blitar, followed by a pretest, giving out the treatment, and providing a posttest exam at SMAN 1 Kademangan Blitar. The results of the experiments would then be measured and analyzed using SPSS 26 to measure the effectiveness of the treatment. The data analysis showed several results in different versions. Firstly, an improvement in mean value from 72.67 at pretest to 88.39 at posttest showed the first step of enhancement. Afterwards, the data were then calculated and analyzed by measuring it’s paired sample t-test and by indicating the significance of Tvalue and Ttable, the result of the analyzation showed that the Tvalue (10.524) was greater than Ttable (2.052). And finally, the significance of the experiment were smaller than the two-tailed significance (0.00 < 0.5). With the following results above, it was proven that the Null Hypothesis was rejected and the Alternative Hypothesis was accepted, meaning that there are significant improvement on senior high school’s listening ability. Making YouTube Shorts Video as an assessment tool effective to use in everyday learning.
DEVELOPING “ERT (ENGLISH RECOUNT TEXT)” APPLICATION FOR TEACHING WRITING TO TENTH GRADE SENIOR HIGH SCHOOL STUDENTS Nurjanah, Suci; Puspita Sari, Hesty
JOSAR (Journal of Students Academic Research) Vol 9 No 2 (2024): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i2.3903

Abstract

Abstract This study aimed to establish the potency of the ERT application as a learning tool in writing class X learners in high school. The researchers created a writing lesson application by employing research and development (R&D) design. According to the findings of class X student interviews at SMAN 1 Sutojayan and SMAN 1 Kademangan, the researcher discovered that students had writing difficulties. The study's participants were twenty randomly chosen students from the two schools and five randomly chosen teachers in Blitar Regency. The ERT Application's findings indicate that: (1) this application comprises of writing exercises and recount text material, and it comes with two guidebooks for teachers and students; (2) the validity of this application as a learning tool, with 89% of the information and 84% of the media being validated; (3) both teachers and students had favorable opinions of the ERT application as a teaching tool. While the ERT model received an overall student response of 86% and an overall teacher response of 86% in the product test findings, both groups highly agreed with ERT application. The product significantly influences how well students can produce recount It is reliable and suitable for use as a teaching and learning tool. Keywords: Developing, ERT-Application, Writing, Recount Text
Pengembangan Media Pembelajaran dan Angka Kredit bagi Guru Erawanto, Udin; Triantoro, Miranu; Sari, Hesty Puspita
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/pengabdian.v3i2.855

Abstract

Seorang Guru harus memiliki kemampuan melakukan inovasi dan selalu beraktifitas dalam mencapai tujuan pembelajaran. Media pembelajaran menentukan dalam proses pembelajaran. Media pembelajaran yang baik dan benar akan merangsang, memotivasi dan mempermudah menyampaikan materi pelajaran. Seorang guru dituntut dapat melakukan inovasi dalam merancang, membuat dan mengembangkan media secara berkualitas. Seorang guru dalam mengembangkan media pembelajaran mendapatkan penghargaan secara profesional berupa penilaian angka kredit, sehingga tidak hanya sekedar membuat dan mengembangkan media pembelajaran, akan tetapi harus dilaporkan langkah-langkah pembuatan dan pelaporannya sehingga dapat dijadikan sebagai penilaian kegiatan pengembangan profesi guru pembelajar
DEVELOPING FLASHCARD MEDIA FOR TEACHING VOCABULARY TO THE SEVENTH GRADE STUDENTS OF JUNIOR HIGH SCHOOL (Study Case in the seventh grade students at SMPN 1 Sanankulon) Sari, Hesty Puspita; Sutanti, Nita; Wahyuningsih, Linda Tri
Konstruktivisme : Jurnal Pendidikan dan Pembelajaran Vol 10 No 2 (2018): Juli 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/konstruk.v10i2.512

Abstract

The aims of this research are not only to know the develop flashcard media for teaching vocabulary to the seventh grade students at SMPN 1 Sanankulon in 2018/2019 academic years but also to know the effectiveness of flashcard media for teaching vocabulary to the seventh grade students at SMPN 1 Sanankulon in 2017/2018 academic years, to know the students response toward the use of flashcard in teaching learning vocabulary to the seventh grade students at SMPN 1 Sanankulon in 2018/2019 academic years. This research is Research and Development (R&D), which used the Sugiyono ’s model (2016:298) with adaptation. The data collecting through interview, questionnaire, documentation, and test. In this case, the researcher used three validators. They are validator of media and validators of material. The product user is VII F of SMPN 1 Sanankulon which consisted of 32 students. In this research, the researcher used one group pre-test and post-test experimental design to try out the product. The result of the research showed that: 1) The result of media validation flashcard and guiding book got the average were 84,37% while the result of content of material validation 87,5%. The average for all validation was 85,41%. The score was catagorized as “very good-- with interval 80% < x ≤ 100%. So, the developed flashcard media as a learning media in teaching and learning vocabulary to the seventh grade students was valid to be implemented for the seventh grade students and it can be used as media in teaching learning process especially in vocabulary mastery. 2) It proved by the result of the students ’ test. The mean score of pre-test and post-test increased from 69,81 to the 94,37. It can be concluded that there was increased in mean score before and after treatment. Furthermore, Based on the result of t-test, it showed that value of t-test < t table. So, ho is rejected and ha is accepted. It can be concluded that there is significance of mean score the seventh grade students before and after treatment the product. In other word the product is proper if used in the seventh grade students at SMPN 1 Sanankulon. 3) It proved with result of questionnaire students ’ response. It gained the total score 1038 then the criterion of score 1280. It accumulated on precentage that was 81,09%. It was very good category. It means, that used flashcard media in learning vocabulary is very positive for the seventh grade students. If seen in criteria of response this is absolutely agree response. So, in other word the students absolutely agree if used flashcard media in learning vocabulary.
DEVELOPING RECOUNT TEXT MATERIALS BASED ON K13 CURRICULUM FOR THE TENTH GRADE STUDENTS OF SENIOR HIGH SCHOOL : (Study at SMAN 1 Ponggok Blitar) Sutanti, Nita; Sari, Hesty Puspita; Karina, Galuh
Konstruktivisme : Jurnal Pendidikan dan Pembelajaran Vol 11 No 1 (2019): Konstruktivisme : Jurnal Pendidikan dan Pembelajaran
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/konstruk.v11i1.666

Abstract

This research was aim to develop recount text materials to the tenth grader students of senior high school and find out the effectiveness of the recount text materials. This research was done in SMAN 1 Ponggok. The researcher used Research and Development (R & D) adopted from of Sugiyono’s model (2015:298) to conduct the research. The data collected through interview, questionnaire, documentation, and test. The expert validation which used in this research were; 1) media expert 2) material expert. To try out the product, the researcher used one group pre-test and post-test experimental design. The results of the research showed that the develop of Recount Text Material was effective; it proved by 1) The result of material validation 98.18% and media validation 96.25 %. The average of those two validation is 97,22% that categorized as “very good” by interval 80% < x ≤ 100%. So, the supplementary book of Recount text Material which developed was valid to be implemented in the tenth grader of Senior high school students. 2) It also increase the tenth grade students’ writing achievement that proved by the increase of the students’ of pre test mean score (66.67) to post test mean score (83.83). 3) The students also gave positive responses toward Recount Text Material as reflected from the result of the questionnaire given (85.8%). From that result presented before, it can be concluded that Recount Text Material was effective and increased the tenth grade students’ writing achievement. It means Recount Text Material can be used as a supplementary media for learning English writing.
PENGEMBANGAN SNAKE AND LADDER GAME SEBAGAI MEDIA PEMBELAJARAN PADA MATA KULIAH VOCABULARY SEMESTER III UNIVERSITAS ISLAM BALITAR Puspita Sari, Hesty; Sari Putri Hestiningrum, Yunita
Konstruktivisme : Jurnal Pendidikan dan Pembelajaran Vol 11 No 2 (2019): Juli 2019
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/konstruk.v11i2.724

Abstract

Vocabulary mastery of students, especially the third semester of university students, remains poor. Vocabulary is a basic component of learning English. According to Burhan Nurigiyantoro (2001: 213) vocabulary is word richness owned by a language. With vocabulary, students understand word meanings used in particular context that must be prepared since early age. This research aims at developing snake and ladder game as a learning media to teach vocabulary course to the third semester students of Universitas Islam Balitar. Given that vocabulary is crucial in learning English, this research is able to enhance students’ vocabulary mastery through web-based game that is accessible for them; therefore, they can master and use vocabulary correctly. This research adopted in-depth interview, questionnaire, and, observation to collect the data. The participants were the third semester students of Universitas Islam Balitar who learned vocabulary course. All the data obtained from different data collection methods were used to provide solutions of the problem. This research is expected to enhance the students’ vocabulary mastery. Materials packaged in a more interesting media will ease and boost the students’ learning of vocabulary without looking up in a dictionary or other books.
DEVELOPING AUDIO MEDIA FOR TEACHING LISTENING Puspita Sari, Hesty; Dini Sintia, Ayunda
Konstruktivisme : Jurnal Pendidikan dan Pembelajaran Vol 13 No 1 (2021): Januari 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/konstruk.v13i1.1096

Abstract

This research was aimed to develop the investigation of English audio media for teaching listening to the seventh grade students. In this case, the product is an audio media, students’ book and the teacher’s book.The researcher applied Research and Development (R & D) design. In this research the potential problem and solution were obtained by analyzing the policy study, doing the observation, the interview, and the questionnaire. The result of finding potential problem and solution is that the listening practice is very rare to do and the teachers do not use the audio media yet.The result of the design and development showed that the Audio Media for Teaching Listening was valid, the average of the three material validators is 93% and the three media validators is 84%. The result of product trial showed that the model was effective. The research was carried out in VII A class of SMP N 2 Sutojayan, Blitar.The class consisted of 32 students involved in the need analysis and try out using one group pre and post test experimental design method. The result of pre- test (57.13) while the post test was(83.06). the result shows the increase of the students’ result. In paired samplet- test, t- count was -21.351 with sig 0.050. The implementation of validation and try out was in the final product, all steps of learning and exercise was based onTask Based Language Teaching (TBLT) approach that had three steps namelyPre- Task, Whilst- Task, and Post- Task. The Audio Media supported with the teacher’s book and students’ book.The product gave a significant effect to the students’ listening skill. It was valid and could be used as the media in teaching and learning process.The “Active Listening” Audio Media enhanced the students’ listening skill.
Developing “Fill My Spirit” Application to Enrich English Grammar Ability of Tenth-Grade Students Rosalia Vivi, Citra; Sari, Hesty Puspita; Aini, Miza Rahmatika
Konstruktivisme : Jurnal Pendidikan dan Pembelajaran Vol 15 No 1 (2023): Januari 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/konstruk.v15i1.2464

Abstract

This study aimed to establish the "Fill My Spirit" application as a learning media to enrich the grammar ability of tenth-grade students indSeniordHighdSchooldand to find out the effectiveness of the application as a learning media to enrich students’ grammar ability of tenth grade of Senior HighdSchool. Theddesigndindthisdresearch was research and development (RdanddD). The process of developing the application consisted of various stages, namely: (1) dThe Result of the research showed that 1) application model to enrich grammar skills in class X students, especially tenses that consisting of 2 tenses on the recount text consist of 2 tenses on recount text and completed with 3 guide books namely guide book for teacher, public and students;2) The developed application is valid proved by the result of the content English material validation (86%) and media validation (88%); and (3) Students and teachers gave positive responses toward reflected from the resulting questionnaire given 82% from students and 92% from teachers.
Co-Authors Abdi Pandu Kusuma Adin Fauzi Agung Cahyono, Muh. Felix Ahmad Saifudin Aini, Miza Rahmatika Aji, Hanna Pratama Alifiranti, Shafa Azza Jauhar Ahmad Tajuddin Binti Suaidah Hanur Binti Su’aidah Hanur Cahya, Anggun Nilam Dini Sintia, Ayunda Dwi Ima Herminingsih, Dwi Ima Dwi Kameluh Agustina Erawanto, Udin Fadhilawati, Dian Farihana, Alaina Navila Febby Dwi Cahyani Hadi, Sutrino Hanur, Binti Suaidah Harisman Harisman Illahi, Ganang Kurnia Imroatul Hasanah Iwan Supardi Karina, Galuh Karisdayanti, Putri Kusumawijayanti, Anita Reta Latifatul Isro’iyah Lestari, Yayuk Dwi Mafulah, Siti Mara Dinanti, Rizki Mauhibur Rokhman Maulidyah, Silvi Nuril Miranu Triantoro Miranu Triantoro Miza Rahmatika Aini Mohammad Maulana Nur Kholis Muh Felix Agung Cahyono Munawaroh, Siti Aminatul Nita Sutanti Nita Sutanti Nur Aziz Afandi, Nur Aziz Nurjanah, Suci Nurma Atalsa Sofansyah Nurma Atalsa Sofansyah Suwarni Nurmalita, Ira Octario Eko Wahyudi Priden’na Nurri’yan Primasari, Yusniarsi Rahma, Ahni Aulya Rahmandari, Rizki Rina, Wahyu Dwi Puspa Rizky Lutviana, Rizky Rosalia Vivi, Citra Sari Putri Hestiningrum, Yunita Setyawan, Rizky Firman Setyawan, Wawan Herry Sholihah, Mar'atus Sholikah, Miftachus Sulistiana, Devita SUPRIYONO Supriyono Supriyono Supriyono Supriyono Sutanti, Nita Syifa Mareta Syntia Afriliani Tajuddin, Azza Jauhar Ahmad Triantoro, Miranu Udin Erawanto Udin Erawanto Udin Erawanto urai salam Wahyu Dwi Lestari Wahyuningsih, Linda Tri Wahyuningsih, Linda Tri Wulansari, Rizka Yayuk Widyastuti Yusniarsi Primasari Yusniarsi Primasari Yusniarsi Primasari Yusniasri Primasari