Article Per Year (5 Year)
p-Index From 2021 - 2026
6.682
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Bisman (Bisnis dan Manajemen): The Journal of Business and Management BJRM (Bongaya Journal of Research in Management) Nobel Management Review Jurnal Manajemen Perbankan Keuangan Nitro Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Jurnal Pengabdian Masyarakat Waradin Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business GIAT: Jurnal Teknologi untuk Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business (JIMBE) Ininnawa: Jurnal Pengabdian Masyarakat Advances in Management & Financial Reporting Celebes Journal of Community Services Journal of Economics, Bussiness and Management Issues Mammiri: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Negeri Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Interdisciplinary Research International Journal of Education Management and Religion Masterpiece Journal Society Service Insight Khazanah Journal: Economics, Muamalah dan Entrepreneurship KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies International Journal of Economics and Development Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Jurnal Pengabdian Inovasi Sosial Ekonomi
Achmad Ridha
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 2   3   4   5   6 
Pelatihan Digital Marketing dan Social Media Tools Achmad Ridha; Wiwin Riski Windarsari; Nurazizah Rahmi R; Ardiansyah Ardiansyah; Fina Ruzika Zaimar
Jurnal Akademik Pengabdian Masyarakat Ichsan Sidrap Vol 2 No 1 (2025): Juni
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital era, marketing transformation from conventional to digital methods is an urgent need, especially for Micro, Small, and Medium Enterprises (MSMEs). Many MSMEs have not optimally utilized digital platforms to expand their market reach. This community service activity aims to improve the understanding and skills of MSMEs in using digital marketing strategies and utilizing social media tools effectively. The methods used are interactive training, direct practice, and case studies. The results of the activity showed an increase in participants' knowledge in identifying target markets, managing digital content, and optimizing platforms such as Instagram, Facebook, and WhatsApp Business. This activity is expected to be the first step in encouraging sustainable digital transformation of MSMEs.
Literasi Keuangan Digital dan Keberlanjutan UKM: Peran Mediasi Manajemen Risiko Hasisa Haruna; Achmad Ridha; Adriansyah Adriansyah; Fina Ruzika Zaimar; Wiwin Riski Windarsari
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 6 (2026): Mei 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i6.263

Abstract

Penelitian ini mengkaji pengaruh literasi keuangan digital terhadap keberlanjutan bisnis UKM dengan mempertimbangkan peran mediasi manajemen risiko. Studi ini merespons kesenjangan literatur yang masih terbatas dalam menjelaskan mekanisme bagaimana literasi keuangan digital diterjemahkan menjadi kinerja jangka panjang. Mengintegrasikan Resource-Based View dan Dynamic Capability Theory, penelitian ini menggunakan pendekatan kuantitatif dengan desain survei lintas-seksional pada UKM kuliner di Makassar. Analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa literasi keuangan digital berpengaruh positif dan signifikan terhadap keberlanjutan bisnis. Selain itu, literasi keuangan digital secara signifikan meningkatkan kapabilitas manajemen risiko, yang juga berpengaruh positif terhadap keberlanjutan bisnis. Analisis mediasi mengonfirmasi bahwa manajemen risiko berperan sebagai mediator parsial dalam hubungan tersebut. Temuan ini menunjukkan bahwa keberlanjutan bisnis tidak hanya ditentukan oleh kepemilikan literasi keuangan digital, tetapi juga oleh kemampuan UKM dalam mengoperasionalkannya melalui praktik manajemen risiko. Studi ini memberikan kontribusi teoretis dengan menekankan pentingnya pendekatan berbasis mekanisme, serta implikasi praktis bagi pengembangan kapasitas UKM secara terintegrasi.
Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City Hasnidar Hasnidar; Achmad Ridha
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.337

Abstract

This study aims to describe and explain consumer perceptions of environmentally friendly products and their impact on purchasing decisions in Makassar City. With increasing attention to environmental issues and changes in urban lifestyles, it is important for businesses to understand how consumers assess sustainability oriented products. This study uses a qualitative explanatory approach with data collection techniques through in depth interviews, observation, and documentation. Twelve research informants were selected through purposive sampling, consisting of 12 active consumers of environmentally friendly products domiciled in Makassar City, conducted over a three month period from January to March 2026. The results show that consumer perceptions of environmentally friendly products are influenced by three main dimensions, namely: (1) environmental awareness (eco consciousness), (2) trust in green claims, and (3) perception of multidimensional product value. These three dimensions together form a positive attitude that ultimately drives purchasing decisions for environmentally friendly products. In line with the findings of (Hasnidar & Ridha, 2025) which confirmed that eco consciousness and perception of sustainable packaging have a significant influence on green purchasing behavior through the mediation of consumer attitudes, this study enriches this understanding with a qualitative perspective that explores consumers' subjective meanings and experiences in depth.
Sustainable Event Management sebagai Strategi Pemberdayaan Event Organizer Lokal di Kota Makassar Achmad Ridha; Leny Yuliana; Muh. Anugrah Prabowo Putra; Lidya Anastasya; Fitriani
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 6 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v1i6.1624

Abstract

Penerapan prinsip Sustainable Event Management (SEM) semakin penting di tengah meningkatnya kesadaran akan dampak lingkungan, sosial, dan ekonomi dari penyelenggaraan acara. Di Kota Makassar, pelaku Event Organizer (EO) lokal menunjukkan antusiasme terhadap konsep ini, namun masih menghadapi keterbatasan pengetahuan dan panduan praktis. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas EO lokal melalui pendekatan partisipatif-edukatif berupa penyampaian materi interaktif, diskusi kelompok, dan pendampingan teknis. Evaluasi dilakukan dengan pre-test dan post-test, formulir refleksi, serta observasi partisipatif. Hasil menunjukkan peningkatan skor pemahaman dari 58,2 menjadi 79,3 serta komitmen peserta dalam menerapkan prinsip SEM. Kegiatan ini tidak hanya memperluas wawasan, tetapi juga mendorong perubahan sikap dan kolaborasi antar pelaku industri event. Hasil ini menunjukkan bahwa pendekatan edukatif berbasis partisipasi efektif dalam membangun kesadaran dan mendorong praktik keberlanjutan yang kontekstual. Kata kunci : Sustainable Event Management, pemberdayaan komunitas, Event Organizer, pendekatan partisipatif.
Peningkatan Pemahaman Manajemen Usaha bagi Pelaku UMKM Pemula di Kota Makassar William Suryanto Limoa; Achmad Ridha
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v2i2.2165

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam pembangunan ekonomi daerah, namun pelaku UMKM pemula masih menghadapi berbagai kendala dalam pengelolaan usaha, khususnya terkait pemahaman manajemen usaha. Di Kota Makassar, sebagian besar UMKM pemula dikelola secara berbasis keluarga dengan pola pengelolaan yang masih informal dan belum terstruktur. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman manajemen usaha bagi pelaku UMKM pemula melalui kegiatan sosialisasi. Kegiatan dilaksanakan dengan pendekatan edukatif-partisipatif dan melibatkan 20 pelaku UMKM pemula. Tahapan kegiatan meliputi pre-test, penyampaian materi secara interaktif, diskusi, dan post-test. Hasil evaluasi menunjukkan adanya peningkatan pemahaman peserta yang ditunjukkan oleh kenaikan skor post-test dibandingkan skor pre-test pada seluruh peserta. Temuan ini menunjukkan bahwa kegiatan sosialisasi manajemen usaha efektif dalam meningkatkan pemahaman manajerial pelaku UMKM pemula. Kegiatan ini diharapkan dapat menjadi langkah awal dalam membangun kesadaran manajemen usaha serta mendukung keberlanjutan UMKM pemula di Kota Makassar.
Pengembangan Keterampilan Penetapan Harga Produk Rumah Tangga melalui Pelatihan Strategi Harga dan Perhitungan HPP Samsu Alam S; Achmad Ridha; Hasnidar; Azlan Azhari; Ushwa Dwi Masrurah Arifin Bando
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v2i2.2172

Abstract

Permasalahan utama yang dihadapi pelaku usaha rumah tangga adalah ketidaktepatan dalam menetapkan harga jual produk akibat keterbatasan pemahaman mengenai perhitungan Harga Pokok Produksi (HPP) dan strategi harga. Kondisi ini juga dialami oleh kelompok PKK di Desa Tarowang, Kabupaten Jeneponto, Sulawesi Selatan, yang sebagian besar masih menentukan harga secara intuitif tanpa memperhitungkan seluruh komponen biaya produksi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan keterampilan penetapan harga produk rumah tangga melalui pelatihan strategi harga dan perhitungan HPP. Metode yang digunakan adalah pendekatan partisipatif melalui tahapan penyadaran, penguatan kapasitas, pemberian daya, dan evaluasi. Kegiatan dilaksanakan dalam bentuk pelatihan, praktik langsung, dan pendampingan perhitungan HPP serta penetapan harga jual. Evaluasi dilakukan menggunakan pre-test dan post-test untuk mengukur peningkatan pemahaman dan keterampilan peserta. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada pemahaman konsep biaya produksi, kemampuan menghitung HPP, serta keterampilan menetapkan harga jual berbasis HPP. Pelatihan berbasis praktik terbukti efektif dalam meningkatkan kapasitas kelompok PKK dalam mengelola usaha rumah tangga secara lebih profesional. Kegiatan ini diharapkan dapat mendukung keberlanjutan usaha rumah tangga dan pemberdayaan ekonomi masyarakat desa.
Dark Patterns and Unconscious Purchase Decisions: The Mediating Effect of Emotional Manipulation in Indonesian E-Commerce Achmad Ridha; Hasnidar Hasnidar; Samsu Alam S
Journal of Economics and Management Technologies Vol. 2 No. 1 (2026): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v2i1.20

Abstract

Dark patterns deceptive interface design techniques embedded in digital shopping platforms have attracted growing scholarly attention due to their capacity to subvert consumer autonomy. However, the psychological mechanism through which dark patterns translate into unconscious purchase decisions remains insufficiently theorised. This study examines the direct effect of dark patterns on unconscious purchase decisions and the mediating role of emotional manipulation in this relationship. Using a quantitative approach, data were collected via structured questionnaire from 220 active users of digital shopping platforms in Indonesia and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results indicate that dark patterns positively and significantly influence both emotional manipulation and unconscious purchase decisions. Emotional manipulation significantly mediates the relationship between dark patterns and unconscious purchase decisions, with the mediation type confirmed as partial. The model explains 61% of variance in unconscious purchase decisions. These findings extend deceptive design theory by foregrounding affect as a central mechanism of consumer exploitation and carry practical implications for platform regulation, digital consumer protection, and ethical interface design.
DILEMA KONSUMSI DI TENGAH BOIKOT: MENGAPA KONSUMEN MASIH MEMBELI PRODUK STARBUCKS? Analisis Faktor Keputusan Pembelian atas Produk yang Diboikot di Kota Makassar Achmad Ridha; Wiwin Riski Windarsari; Azlan Azhari; Lidya Anastasya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2986

Abstract

Introduction: This study investigates the factors influencing consumer decisions to continue purchasing Starbucks products in Makassar amid active boycott campaigns linked to geopolitical issues. The phenomenon reflects the rise of political consumerism, where moral, ideological, and social values intersect with consumption behavior. Despite mounting public pressure, many consumers persist in their consumption habits, raising questions about the psychological and social drivers that shape these decisions. Methods: This quantitative study employed Exploratory Factor Analysis (EFA) to examine data collected through Likert-scale questionnaires distributed to 180 respondents. The 18 indicators used in the instrument were derived from relevant literature, previous research, and preliminary observations. The aim was to identify the underlying dimensions that explain why consumers remain loyal to a brand under socio-political pressure. Results: The factor analysis identified four key dimensions: (1) Emotional Attachment and Brand Perception, (2) Social Influence and Environmental Pressure, (3) Psychological Response to Boycott, and (4) Autonomy and Self-Identity. The findings reveal that emotional loyalty, product satisfaction, and perceived quality strongly influence continued purchasing behavior. Additionally, mechanisms such as cognitive dissonance and symbolic resistance help consumers rationalize their decisions, while weak social pressure and personal autonomy further support brand loyalty. These results suggest that consumer resistance to boycott appeals is shaped by complex interplays between psychological attachment, social context, and self-image. Keywords: Consumer Decision, Political Consumerism, Boycott, Brand Loyalty, Exploratory Factor Analysis
SYSTEMATIC LITERATURE MAPPING AND BIBLIOMETRIC SYNTHESIS: STUDY OF THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING PERFORMANCE Wiwin Riski Windarsari; Achmad Ridha; Andi Rahmatullah Mangga; Hasisa Haruna
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3000

Abstract

Introduction: This study explores the impact of Artificial Intelligence (AI) technologies on marketing performance through a systematic literature mapping and bibliometric analysis approach. The study identifies dominant AI technologies such as machine learning, natural language processing, predictive analytics, and generative AI and evaluates their impact on key marketing metrics, including customer engagement, conversion rates, and Return on Marketing Investment (ROMI). Methods: The data collection and analysis process was conducted during the period of March to April 2025 on the Scopus database. 69 articles as of April 2025 with the keyword Technology and AI Trends in Marketing. The top 30 articles were downloaded for analysis and debate, then narrowed down to 13 selected scientific articles as secondary data. Results: Bibliometric mapping through keyword co-occurrence analysis revealed six major research clusters, emphasizing the integration of AI in digital marketing, customer interaction, e-commerce, luxury tourism, manufacturing, and big data analytics. The findings suggest that AI-driven personalization, automation, predictive analytics, and omnichannel strategies significantly improve marketing effectiveness and efficiency. Furthermore, customer responses indicated increased satisfaction, engagement, loyalty, and conversion rates after AI implementation. Critical success factors identified included big data integration, real-time strategic adaptation, seamless customer experience, and ethical considerations. This study contributes to the academic field by providing a comprehensive visual map of AI applications in marketing and highlighting future research directions focused on long-term customer loyalty and ethical AI adoption. Keywords: Artificial Intelligence, Bibliometric Analysis, Marketing Performance, Systematic Mapping, Customer Engagement
Pendampingan Branding Produk Berbasis Artificial Intelligence bagi UMKM Pemula di Kota Makassar William Suryanto Limoa; Samsu Alam S; Lidya Anastasya; Achmad Ridha
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 5 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v2i5.2817

Abstract

UMKM pemula umumnya masih menghadapi kendala dalam membangun identitas merek, seperti belum memiliki logo, kemasan beridentitas, slogan, dan brand story, sehingga daya saing produk relatif rendah. Perkembangan Artificial Intelligence (AI) membuka peluang bagi UMKM untuk mengembangkan branding secara lebih efektif dan efisien. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas UMKM pemula di Kota Makassar dalam membangun branding produk berbasis AI. Metode yang digunakan adalah Needs-Based Community Empowerment melalui tahapan identifikasi kebutuhan, sosialisasi, praktik penggunaan AI, pendampingan, dan evaluasi. Mitra kegiatan terdiri atas delapan UMKM sektor kuliner. Hasil kegiatan menunjukkan bahwa seluruh peserta berhasil menyusun identitas merek yang meliputi nama merek, logo, slogan, brand story, desain label, desain kemasan, dan Brand Identity Canvas, serta mengalami peningkatan pemahaman mengenai branding dan pemanfaatan AI. Kegiatan ini menunjukkan bahwa integrasi AI dalam pendampingan branding merupakan pendekatan yang efektif untuk meningkatkan kapasitas dan daya saing UMKM pemula.
Co-Authors Abdul Rahman Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Afrilla Razky Maharani Sukimin Alam S, Samsu Aldrin, Andi Indah Deliyanti Anang Setiawan Anang Setiawan Andi Rahmatullah Mangga Andi Rahmatullah Mangga Andi Rahmatullah Mangga Annisa Paramaswary Aslam Ardiansyah Ardiansyah Ayzhary Nuhril Muthmainnah Ayzhary Nuhril Muthmainnah N Azlan Azhari Azlan Azhari Azlan Azhari Erwin Erwin Fadil Muhammad Fina Ruzika Zaimar Fina Ruzika Zaimar Fina Ruzika Zaimar Fina Ruzika Zaimar Fitriani Fitriani Handayani Hasan Hasan, Handayani Hasisa Haruna Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hery Maulana Arif Indri Iswardhani Isma Azis Riu Josina Lawalata Jusri Leny Yuliana Lidya Anastasya Lidya Anastasya Lidya Anastasya Majiding, Nurul Chalisa Mangga, Andi Rahmatullah Muh Anugrah Prabowo Putra Muh. Irshan Sachrir Muh. Yushar Mustafa Muhammad Ichwan Musa Nulthazam Sarah Nur Fadilah Ayu Sandira Nurazizah Rahmi R Nurul Fadilah Aswar Putra, Muh Al Fatah Arief Rahmat, Muh. Rijal Alim Ridwan Andi Mattoliang Ridwan Andi Mattoliang Rijal Alim Rahmat Rosnaini Daga Rostina Rostina S, Samsu Alam Samsu Alam S Samsu Alam S Siti Nur Reskiyawati Said Sri Astuti Nasir Sudirman Kati Ushwa Dwi Masrurah Arifin Bando Ushwa Dwi Masrurah Arifin Bando Ushwa Dwi Masrurah Arifin Bando Weku, Christoffel E F William Surya Limoa Windarsari, Wiwin Riski Wiwin Riski Windarsari Wiwin Riski Windasari Wiwin Riski Windasari Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zhulby Nurul Hidayah N Zulkifli Zulkifli