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Formulasi Kebijakan Pelestarian Kebudayaan dalam Pengembangan Pariwisata di Kabupaten Natuna Hadisun, Hadisun; Mukhlis, Maulana; Widokarti, Joko Rizkie
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i6.15454

Abstract

Tantangan terbesar dalam mengembangkan pariwisata di Kabupaten Natuna adalah bagaimana mempertahankan dan melestarikan kebudayaan lokal. Saat ini, penurunan kelestarian budaya masih terus berlangsung sebagai akibat dari kebijakan pembangunan daerah yang belum memprioritaskan pelestarian kebudayaan. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis faktor-faktor penyebab menurunnya kelestarian kebudayaan dan memformulasikan kebijakan yang efektif dalam melestarikan kebudayaan di Kabupaten Natuna agar dapat di manfaatkan dalam pengembangan pariwisata di Kabupaten Natuna. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam, studi dokumentasi dan diskusi terpumpun (FGD) untuk mengumpulkan data dari berbagai pemangku kepentingan termasuk pemerintah daerah, komunitas dan pelaku budaya. Hasil penelitian menunjukkan bahwa minimnya Sumber Daya Manusia dan sumberdaya finansial yang tidak berimbang dengan luasnya urusan kebudayaan serta seringnya perpindahan urusan kebudayaan dari satu dinas ke dinas lainnya dengan struktur organisasi bidang kebudayaan yang sempit menjadi faktor utama penyebab menurunnya kelestarian kebudayaan di Kabupaten Natuna Kajian ini menghasilkan rekomendasi kebijakan berupa peningkatan sumber daya manusia dan sumber daya finansial; penguatan kelembagaan kebudayaan; peningkatan edukasi budaya; dan pengembangan pariwisata budaya.
Work Talenta DNA as A Catalyzer Employee Performance Priyadi, Catur; Pudjiarti, Emiliana Sri; Widokarti, Joko Rizkie; Shaddiq, Syahrial
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1587

Abstract

Based on the identification of the problems explained above, this research proposal will focus on two research problems that can be formulated, namely: How is the individual behavior model based on a dynamic attitude to always follow the work culture to improve performance and. Is the proposed new concept of Work DNA Talent (WDT) able to bridge the relationship between leadership transformation and employee performance The three basic theoretical approaches that have been described previously, namely Talent Management theory, DNA theory, and Work Culture theory, are the basis for developing a new concept called Work Talent DNA (WTD). statistical analysis using structural equation models (SEM) through Analysis Moment of Structural (AMOS) software. 24.00. probability sampling with the Proportionate Stratified Random Sampling method. The population is 270 Millennial Generation ASN. The research findings prove that this concept has a significant effect on improving Employee Performance. Thus, Work Talent DNA acts as a mediating variable that links Transformational Leadership with Employee Performance, thus providing a new contribution to the development of modern human resource management theory
The Effect of Corporate Social Responsibility and Green Marketing on Purchase Decisions of Cosmetic Products: The Mediating Role of Brand Image Yoke Levana Hartono; Arthur Sitaniapessy; Joko Rizkie Widokarti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.9277

Abstract

The cosmetics sector in Indonesia has been witnessing significant expansion, driven by a growing consumer consciousness toward sustainability and social accountability. Within this evolving landscape, companies increasingly turn to Corporate Social Responsibility (CSR) initiatives and eco-friendly marketing efforts as key strategies to enhance brand reputation and sway consumer buying behavior. This research explores the interconnection between CSR, green marketing, and consumer purchasing intent in the cosmetics domain. The study focuses on individuals in Tanjungpinang who use products like Avoskin, Hanasui, Makeover, Somethinc, and Wardah. Employing a Partial Least Squares (PLS) approach, the research gathered quantitative data via an online survey and analyzed it using SmartPLS software for thorough and reliable insights. The outcomes of this study offer valuable implications for cosmetic brands aiming to boost purchase intentions by reinforcing their commitment to sustainable practices and CSR, while also contributing to academic discussions on brand perception in the context of green marketing and corporate responsibility.