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All Journal MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Jurnal Pendidikan Terbuka Dan Jarak Jauh SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Journal of Economics, Business, and Government Challenges Jurnal Manajemen Enrichment : Journal of Management Jurnal Trias Politika Coopetition : Jurnal Ilmiah Manajemen Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Ekonomi Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Unram Journal of Community Service (UJCS) Journal of Economics Review (JOER) Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER
Joko Rizkie Widokarti
Universitas Terbuka
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY YANG DIMEDIASI CUSTOMER SATISFACTION TERHADAP CUSTOMER SPENDING STUDI PADA PENYELENGGARAAN KEGIATAN MEETING INCENTIVE CONFERENCE DAN EXHIBITION (MICE) DI HOTEL MERUSAKA NUSA DUA Ida Ayu Elma Putri Wulandari; Yudha Budi Abadi; Joko Rizkie Widokarti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/591w0j86

Abstract

Sektor pariwisata, khususnya industri perhotelan, memiliki kontribusi besar terhadap perekonomian Bali dengan sumbangan lebih dari 21% terhadap Produk Domestik Regional Bruto (PDRB). Salah satu sumber utama pendapatan hotel adalah customer spending, yaitu total pengeluaran tamu selama menginap, termasuk kegiatan Meeting, Incentive, Conference dan Exhibition (MICE) yang menyumbang hingga 40% dari total pendapatan hotel. Penelitian ini bertujuan menganalisis pengaruh service quality dan product quality terhadap customer spending dengan customer satisfaction sebagai variabel mediasi, menggunakan studi kasus pada Hotel Merusaka Nusa Dua. Penelitian menggunakan pendekatan kuantitatif melalui survei kepada 94 responden. Analisis data dilakukan dengan regresi linear berganda. Hasil regresi struktur pertama menunjukkan bahwa service quality dan product quality secara simultan berpengaruh signifikan terhadap customer satisfaction (F = 32,510; Sig. = 0,000) dengan nilai koefisien determinasi (R²) sebesar 0,417, yang mengindikasikan kemampuan penjelasan model berada pada kategori moderat. Secara parsial, service quality berpengaruh positif signifikan terhadap customer satisfaction (β = 0,249; Sig. = 0,010) dan product quality juga berpengaruh positif signifikan (β = 0,335; Sig. = 0,001). Indikator dengan kontribusi tertinggi berasal dari dimensi empathy, khususnya pada aspek kesediaan memberikan solusi, yang menunjukkan pentingnya pendekatan pelayanan yang solutif dalam membentuk kepuasan pelanggan. Selanjutnya, hasil regresi struktur kedua menunjukkan bahwa service quality, product quality dan customer satisfaction secara simultan berpengaruh signifikan terhadap customer spending (F = 36,803; Sig. = 0,000) dengan nilai R² sebesar 0,551. Secara parsial, service quality (B = 0,241; Sig. = 0,010), product quality (B = 0,321; Sig. = 0,001), dan customer satisfaction (B = 0,229; Sig. = 0,022) terbukti berpengaruh positif signifikan terhadap customer spending, dengan product quality sebagai variabel yang paling dominan. Hasil pengujian mediasi menunjukkan bahwa customer satisfaction berperan sebagai variabel mediasi parsial dalam hubungan antara service quality dan product quality terhadap customer spending. Pengujian asumsi klasik menunjukkan bahwa model regresi bebas dari masalah multikolinearitas dan residual terdistribusi normal. Temuan ini menegaskan bahwa kualitas layanan dan kualitas produk tidak hanya berperan dalam membentuk customer satisfaction, tetapi juga menjadi pendorong utama perilaku customer spending dalam konteks industri MICE perhotelan.
The Effect of Corporate Social Responsibility and Green Marketing on Purchase Decisions of Cosmetic Products: The Mediating Role of Brand Image Yoke Levana Hartono; Arthur Sitaniapessy; Joko Rizkie Widokarti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.9277

Abstract

The cosmetics sector in Indonesia has been witnessing significant expansion, driven by a growing consumer consciousness toward sustainability and social accountability. Within this evolving landscape, companies increasingly turn to Corporate Social Responsibility (CSR) initiatives and eco-friendly marketing efforts as key strategies to enhance brand reputation and sway consumer buying behavior. This research explores the interconnection between CSR, green marketing, and consumer purchasing intent in the cosmetics domain. The study focuses on individuals in Tanjungpinang who use products like Avoskin, Hanasui, Makeover, Somethinc, and Wardah. Employing a Partial Least Squares (PLS) approach, the research gathered quantitative data via an online survey and analyzed it using SmartPLS software for thorough and reliable insights. The outcomes of this study offer valuable implications for cosmetic brands aiming to boost purchase intentions by reinforcing their commitment to sustainable practices and CSR, while also contributing to academic discussions on brand perception in the context of green marketing and corporate responsibility.
The Effect Of Servant Leadership And Motivation On Civil Apparatus (Asn) Performance With Work Discipline As An Intervening Variable: A Study At The Health Office Of West Tanjung Jabung Regency Agnes Marisca Dian Sari; Arthur Sitaniapessy; Joko Rizkie Widokarti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.12060

Abstract

This study aims to analyze the influence of servant leadership and motivation on the performance of State Civil Apparatus (ASN) with work discipline as an intervening variable at the Tanjung Jabung Barat District Health Office. The study was conducted on employees within the Tanjung Jabung Barat District Health Office, which includes office offices, 16 community health centers, and 1 Regional Technical Implementation Unit (UPTD) Pharmacy Installation. The population in this study amounted to 821 employees, consisting of 552 civil servants and 269 PPPK employees spread across all work units of the Tanjung Jabung Barat District Health Office. The sampling technique used probability sampling with a simple random sampling method, so that each member of the population has an equal opportunity to become a research respondent. The results of the study indicate that servant leadership and work motivation have a positive and significant effect on work discipline and the performance of State Civil Apparatus (ASN) at the Tanjung Jabung Barat District Health Office, while work discipline is also proven to have a positive and significant effect on ASN performance. However, work discipline is not able to significantly mediate the relationship between servant leadership and work motivation on ASN performance, so it can be concluded that the improvement in ASN performance is more directly influenced by the implementation of servant leadership and high work motivation than through work discipline as an intervening variable.
Work Talenta DNA as A Catalyzer Employee Performance Catur Priyadi; Emiliana Sri Pudjiarti; Joko Rizkie Widokarti; Syahrial Shaddiq
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1587

Abstract

Based on the identification of the problems explained above, this research proposal will focus on two research problems that can be formulated, namely: How is the individual behavior model based on a dynamic attitude to always follow the work culture to improve performance and. Is the proposed new concept of Work DNA Talent (WDT) able to bridge the relationship between leadership transformation and employee performance The three basic theoretical approaches that have been described previously, namely Talent Management theory, DNA theory, and Work Culture theory, are the basis for developing a new concept called Work Talent DNA (WTD). statistical analysis using structural equation models (SEM) through Analysis Moment of Structural (AMOS) software. 24.00. probability sampling with the Proportionate Stratified Random Sampling method. The population is 270 Millennial Generation ASN. The research findings prove that this concept has a significant effect on improving Employee Performance. Thus, Work Talent DNA acts as a mediating variable that links Transformational Leadership with Employee Performance, thus providing a new contribution to the development of modern human resource management theory
Co-Authors Agnes Marisca Dian Sari Agus Sudarya Albert Gamot Malau Andy Ismail Anggaraeni, Ni Made Anindita, Maya Sri Arthur Sitaniapessy Arthur Sitaniapessy Ayati, Syari Bayu Bastian Jumena Catur Priyadi Charisma Pamungkas Damayanti, Prisila Dwinto Martri Aji Buana Eduard Yohannis Tamaela Eliaki Gulo Emiliana Sri Pudjiarti Endi Rekarti, Endi Faizal Madya Faizul Mubarok Ginanjar Aji Satya Graha Ginta Ginting Gulo, Eliaki Hadisun, Hadisun Hamsani Hamsani, Hamsani Harry A. P. Sitaniapessy Helman Fachri Hendrian Hendrian, Hendrian Hety Budiyanti Ida Ayu Elma Putri Wulandari Kabul Wahyu Utomo Kardiman Kardiman Lumbangaol, Lasando Martino Wibowo Maulana Mukhlis Meliala, Janita S Milcha Handayani Tammubua Muhamad Sovian Ilham Muji Gunarto Mustikoaji, Daru Natalia, Ribka Novalien Carolina Lewaherilla Paken Pandiangan Putranto, Johan Tri Riswidiantoro Riswidiantoro Sakina Nusarifa Tantri Selfi Budi Helpiastuti Shine Pintor Siolemba Patiro Siaila, Steven St. Siaila St. Siaila Sucik Puji Utami Sucik Puji Utami SULTAN, ZULKIFLI Syahrial Shaddiq Taufik Kurrohman Triana, Mika Turmudi Yenny Maya Dora Yoke Levana Hartono Yudha Budi Abadi Zakki Galib