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Ronal Aprianto
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Journal : BULETIN BISNIS

 1 
PENGARUH PROMOSI DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO BNJ ELEKTRONIK KOTA LUBUKLINGGAU Ronal Aprianto
BBM (Buletin Bisnis & Manajemen) Vol 2, No 1: Februari 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.637 KB) | DOI: 10.47686/bbm.v2i1.4

Abstract

Effect of Promotion and Service to the Customer Satisfaction HSD Electronic Stores Lubuklinggau. The purpose of this study was to determine the effect of Promotion and Service to the Customer Satisfaction HSD Electronic Stores Lubuklinggau. The population in this research were as many as 885 customers and the sample in this study amounted to 88 respondents. The data collection technique using a questionnaire (questionnaire) that have been tested beforehand using validity and reliability test. Data analysis technique used is the classical assumption (normality test, and test liniearitas), multiple linear regression, determination and F test where researchers using SPSS version 20. The linear regression equation obtained positive value is Y = 18.324 + 0,316X1 + 0,370X2. Values obtained amounted constants a = 18.324 units, variable regression coefficients Promotion obtained at b1 = 0,316 units, variable regression coefficients Services obtained for b2 = 0.370 units. Determinant coefficient value (R2¬) acquired, amounted to 0.443, can be interpreted that the variation of the dependent variable value changes Customer satisfaction can be explained by all the variables are non-Promotion and Service together (simultaneously) by 44.3% and the balance of 55, 7% is influenced by other variables such as, product prices, interest in buying, product quality, state of the economy and so forth. The conclusion that: the F test results obtained value of F = 33.771> F table = 3.10 significance level simultaneously and significantly F was 0,000. Attested and accepted hypotheses.Key Words : Promotion and Service, Customet Satisfaction.
Co-Authors Adi Diana Adyatama, Rendhika Agung Saputra Amelia, Yolanda Anggraini, Susia Angiasari, Heni Arisky Andrinaldo Arisky Andrinaldo Asep Sutarman Asma Elmar Mansurzade bella, Bella Sagita Betti Nuraini Busairi, Busairi Candra Parwansah Darman Usman Deni Apriadi Dian Caesaria Magdalena Dian Wulan Sari Dika Ardani Ellen Dolan Elmayati, Elmayati Emiliyan Candra Eri Triharyati Ermawati Ermawati Etty Puji Lestari Firmansya, Randi Fitria Fitria Fitria Fitria Fitria Fletcher, Eamon Hami Pratama, Jodika Hardi Mulyono Herman Paleni Hery Widijanto Husaini Husaini Idayati, Irma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kusuma Irene Pradela Irma Idayati Irma Idayati Irma Idayati Irma Idayati Jeni Amperasari Kesuma, Indrawati Mara Krisda Siagian Lilik Setiawan MALIKA YULIANI Melvin Melisa Muhamad Yusup Mulyono, Hardi Murlina Nisusmiati Nasruddin Nasruddin Nasruddin Nazief, Erisa Nila Kusumaningtyas Nila Kusumaningtyas, Nila Nora Puspita Nur’aini, Betti Nurlael, Sarifa Oktavianie, Rian Paleni, Herman Pokkali, Krishna Chaitanya Puspita, Hani Rabeta, Yulpa Rahman, Elzanti Renita Puspa Sari Richard Andre Sunarjo Rifqa Nabila Muti Rindi Ningmas Rizki, Fido Rofik Sany Rudi Azhar Sadan Santia, Yeyen Sari, Wisdalia Maya Septya Yolanda Siti Aisyah Azzahra Suberthi, Meta Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Surajiyo Surajiyo Surajiyo Surajiyo Suryana, Titik Sutarman, Asep Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suyadi Suyadi Suyadi Suyadi Suyadi Suyadi Triharyati, Eri Wen Susanti Weni Susanti Wulan Dari, Sinthiya Yuli Nurhayati Yuliani, Malika Yulpa Rabeta Yusup Yusup