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All Journal Lingua Scientia Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature International Journal of Humanity Studies (IJHS) KREDO : Jurnal Ilmiah Bahasa dan Sastra Language Literacy: Journal of Linguistics, Literature, and Language Teaching SPHOTA: Jurnal Linguistik dan Sastra WIDYABHAKTI Jurnal Ilmiah Populer SASTRANESIA: Jurnal Program Studi Pendidikan Bahasa dan Sastra Indonesia Rainbow : Journal of Literature, Linguistics and Cultural Studies Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Jurnal Review Pendidikan dan Pengajaran (JRPP) Yavana Bhasha : Journal of English Language Education Scope: Journal of English Language Teaching Ethical Lingua: Journal of Language Teaching and Literature Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Abdi Dharma Masyarakat Yavana Bhasha: Journal of English Language Education Elysian Journal : English Literature, Linguistics, and Translation Studies LOKATARA SARASWATI SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra Translation and Linguistics Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora
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Indonesia-English Code Mixing Found in Glad2glow’s Instagram Posts Pande Dwi Vala Mantika; I komang sulatra
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7478

Abstract

Abstract This research explores the presence of code mixing in Instagram captions posted by the Indonesian skincare brand Glad2Glow. The main objective is to identify the different types of code mixing used and understand the reasons behind their application in the brand’s marketing content. Utilizing Hoffman’s (1991) theory as the foundation for analysis, the study adopts a descriptive qualitative approach. The data were gathered through an observation method, specifically by taking notes on captions uploaded to Glad2Glow’s official Instagram account between January 4th and May 31st, 2025. The findings indicate that all three types of code mixing intra-sentential, intra-lexical, and phonological are present in the data. Among these, intra-sentential code mixing appears most frequently, while phonological mixing is the least common. The most common reason for using code mixing is to talk about particular topics, especially skincare related terms that are more familiar and appealing when expressed in English. Additionally, code mixing is used to express group identity and emphasize promotional messages in a more persuasive and relatable manner. These results suggest that code mixing functions as a strategic linguistic tool in digital branding to connect with bilingual audiences and enhance brand engagement.
Exploring Types of Language Functions in Mufasa from The Lion King Movie Ni Made Nadia Widyasari; I Komang Sulatra
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7832

Abstract

This study examines the language functions used by Mufasa in Mufasa: The Lion King and the contexts in which they appear. Previous research has applied Jakobson’s model to film dialogue, but most focus on adult or action-based characters, leaving little attention to symbolic figures in animated films. This study addresses that gap by analyzing Mufasa, a character whose speech reflects leadership, morality, and emotional guidance. Using a descriptive qualitative approach, 120 utterances from the film’s official script were collected, coded, and categorized according to Jakobson’s six functions: referential, emotive, conative, phatic, metalingual, and poetic. Contextual details such as tone, setting, and conversational partner were also considered to ensure accuracy. The results show that Mufasa’s speech is dominated by the referential, emotive, and conative functions (24 utterances each, 20%), followed by metalingual and poetic (18 utterances each, 15%), and phatic (12 utterances, 10%). Referential utterances conveyed facts and knowledge, emotive ones expressed love or concern, and conative statements directed Simba’s actions. Metalingual and poetic functions added clarification and symbolic imagery, while phatic expressions maintained social bonds. These findings demonstrate that Mufasa’s language is intentional and multifaceted, reinforcing his role as father, mentor, and king while showing how animated films use language to convey values and relationships.
An Analysis Code Switching Found in “Bestie” Series Season Gede Rendy Adnyana Putra; I Komang Sulatra
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7872

Abstract

This study aims to explore the use of code-switching in Bestie Series Season 1, with a focus on how bilingual speakers alternate between Indonesian and English in informal conversations. The data were sourced from eight episodes of the series, which features spontaneous, bilingual dialogues. Using a descriptive qualitative approach, the conversations were transcribed and analyzed to identify types of code-switching. The analysis was guided by Poplack, (2001) classification, which includes intra-sentential, inter-sentential, and tag-switching. The findings reveal that intra-sentential code-switching is the most frequently used (58.75%), followed by inter-sentential (30%) and tag-switching (11.25%). These results suggest that code-switching in the series is used strategically not only to express emotions and reinforce identity, but also to increase clarity and engagement. In the context of informal digital media, code-switching serves as a flexible and expressive communication tool that reflects the dynamic nature of bilingual interaction.
DISCOVERING THE MEANING OF SIGNS IN PUBLIC SERVICE ADVERTISEMENTS I Wayan Juniartha; I Komang Sulatra; AAA Dian Andriyani
Translation and Linguistics (Transling) Vol 2, No 2 (2022): Translation and Linguistics (Transling)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/transling.v2i2.59970

Abstract

This study concerns in analysing the meaning of verbal and visual signs in four Public Service advertisements. This study aims to find out the verbal and visual sign as tool in discovering the meaning related to important issues occurred in the society recently. The method used in analysing data is qualitative method in order to conduct a clear and well-organized description about the phenomena which is being identified. Furthermore, descriptive study in textual analysis is applied to analyse the signs used in the public service advertisement. This study applied the theory of sign element by Saussure (1983) and theory of meaning by Chandler (2007). The finding shown that there were purposes of warn, reminding people to do positive thing related to the topic of advertisement which is shown by the object, such as: human, buildings, cars, photos or images, colour, smartphones, as well as sentences and coloured word used in the advertisement. The discovered meaning in this study has successfully shown the issues that is occurred in the society which gives the impact for the audiences in emerging the sense of empathy of the issue itself.  
Derivational Affixation In English Beauty Product Advertising Slogans: A Morphological Analysis I Komang Sulatra; Desak Putu Eka Pratiwi; Widia Astuti; Ni Nyoman Ayu Manik Adnyani
Journal of Language and Applied Linguistics Vol. 7 No. 2 (2026): Journal of Language and Applied Linguistics July 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v7i2.265

Abstract

Language plays strategic role in advertising, particularly through slogans used in the advertisement. Slogan as one aspect in advertisement summarizes complex brand messages into brief and memorable expressions. This study aims to examine the types of derivational affixes used in commercial slogans and to analyze their meanings and communicative purposes in advertisement. Employing a qualitative descriptive method, this research analyzes seven English slogans taken from seven beauty product advertisements, such as; Nivea, Silkygirl, Garnier, Olay, Wardah, LAKME, and Estée Lauder. These data source were taken by applying purposive sampling method through searching beauty product advertisements in the internet. The data were collected through observation method and documentation techniques by selecting words with derivational affixes found in the slogans. The data were analyzed qualitatively using Katamba’s (1993) theory of derivational morphology, particularly to derivational process using tree diagrams. The findings reveal that kinds of derivational affixes used in the slogans are prefix un- and suffix -ly, -ful, -al, -ic, -less, and -able. The finding shows suffixes are dominantly used with eight (9) data compared to prefix with only three (3) data The study concludes that derivational affixation enables advertisers to construct powerful slogans by applying derivative word to enhance persuasive language therefore future research is recommended to investigate derivational morphology in a larger corpus of advertising slogans across various product categories or digital advertising platforms.
Exploring Types and Functions of Indonesian-English Code Switching Found in Wardah Beauty Product Advertisements Anak Agung Istri Wahyu Pradnya Paramita; I Komang Sulatra
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 11 No 4 (2026)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v11i4.3141

Abstract

This study examines the types and functions of Indonesian-English code switching in Wardah Beauty Product Advertisements. There are ten Wardah advertisements used as the data source, described as aired on national television and likely broadcast on networks such as RCTI, SCTV, Trans TV, Trans7, Indosiar, MNCTV, GTV, ANTV, NET., and RTV, and produced between 2020 and 2025. The data were collected through repeated viewing and manual transcription of each commercial's audio narration, with the title, year, and YouTube source link of each advertisement identified as the data source. Ten code-switched utterances, one per commercial, were drawn from these commercials and analyzed using a qualitative descriptive method: each utterance's structural type was classified according to Poplack's (1980) typology of tag-switching, intra-sentential switching, and inter-sentential switching, while its communicative function was examined through the complementary frameworks of Gumperz (1982) and Hoffman (1991). The findings suggest that inter-sentential and intra-sentential switching were jointly the most frequent types (four of ten utterances each), while tag-switching was less frequent (two of ten utterances), and that these switches most frequently appeared to serve emphasis, qualification of a preceding statement, addressee specification, and discussion of product-specific technical topics, alongside instances of reiteration and group-identity expression. These patterns suggest that Wardah may use code switching as a branding strategy that appears to pair structural form with communicative intent to project both technical credibility and a cosmopolitan, halal-conscious brand identity. This study concludes that single-brand advertising discourse offers a productive site for examining bilingual strategy, although this small, descriptive corpus calls for cautious interpretation, and it recommends that future research extend this framework to digital advertising platforms and comparative brand corpora.
Co-Authors AAA Dian Andriyani Anak Agung Ayu Dian Andriyani Anak Agung Istri Wahyu Pradnya Paramita Anak Agung, Kirana Andani, Ni Made Adi Ardiningsih, Ni Luh Putu Ardiningsih, Ni Luh Putu Ari Putra, I Kadek Surya Ariasih, Ni Putu Liana Arinanda Kusuma, Anak Agung Ngurah Ariyaningsih, Ni Nyoman Deni Arwati, Ni Kadek Dewi Aryani Dewi, Ni Kadek Ayu Sri Pratiwi, Ni Komang Ayuning, Brenda Bara Yamalita Desak Putu Eka Pratiwi Dewi, Ni Komang Shintia Pradnyana Dewi, Ni Made Endri Santika Dian Nugraha, I Gusti Komang Donatus Darso Dwi Putra, I Made Kembang Firdayanti , I Gusti Ayu Risna Frederico, Mario Lory Gede Irwandika . Gede Rendy Adnyana Putra Hajimia, Hafizah Harman, Stefanus Hostiani, Kadek Lilis I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Suardana I Gst Agung Sri Rwa, Jayantini I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya Putri I Gusti Bagus Wahyu Nugraha Putra I Komang Krisna Surya Patanjali I Made Andika Dwi Jaya I Putu Ariana I Wayan Adi Nugraha Nugraha I Wayan Juniarta Juniarta I Wayan Juniartha I Wayan, Juniartha Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Jendra, I Made Indrawan Jendra, I Made Iwan Indrawan Jendra, Made Iwan Indarwan Kadek Rahayu Puspadewi Komang Dian Puspita Candra Komang Tobi Arindra, Agosta Langus , Natalia Mahardika, Kadek Wisnu Marantika, I Made Yogi Mariyanto, I Komang Meilandari, Ni Made Vindy Mulyantini, Ni Putu Eny Muttaqien, Siti Rohmawati Imam Napa, Irenius Ni Kadek Indah Setya, Dewi Ni Kadek, Nefiari Ni Komang Arie Suwastini Ni Luh Seri Wangi Ni Made Nadia Widyasari Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Ayu Manik Adnyani Ni Nyoman Deni Ariyaningsih Ni Wayan Eminda Sari NI WAYAN SUASTINI Nova Winarta, Ida Bagus Gde Nugraha, Gusti Bagus Wahyu Ovalili, Desak Made Sayang Pande Dwi Vala Mantika Permata, Made Goutamayasa Pradnyadita, Ni Putu Krisna Putri Priskawati, Putu Purwati Puspita, Komang Dian Putu Chrisma Dewi Putu Desi Anggerina Hikmaharyanti Putu Devi Maharani Putu Nur Ayomi Rahmawati, Ni Kadek Liana Ryasmi, Ketut Gita Sarang, Patrisius Sari, Ni Putu Milla Supita Sari, Ni Wayan Eka Mustika Satyartini, Ni Putu Diah Scholastika, I Made Perdana Setyawati, Ni Kadek Mita Sharita, Jasmine Skolastika, I Made Perdana Sudiarta, I Komang Ngurah Syahputra, Denny System, Administrator Uni, Ni Kadek Utami, Ni Putu Verayanti Utami, Ni Wayan Lilik Nila Wahyu Nugraha Wayan Nurita Widia Astuti Winarta, Ida Bagus Nova Wira Dharma, Putu Ary Wiraputri, Ni Made Dwi Yanti