Article Per Year (5 Year)
p-Index From 2021 - 2026
8.044
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha Krisna: Kumpulan Riset Akuntansi JUIMA : Jurnal Ilmu Manajemen Journal of Business & Banking JAM : Jurnal Aplikasi Manajemen JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Manajemen & Keuangan International Research Journal of Management, IT & Social Sciences Empowerment : Jurnal Pengabdian Masyarakat Bisma: Jurnal Bisnis dan Manajemen JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) EQIEN - JURNAL EKONOMI DAN BISNIS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi dan Bisnis Dharma Andalas EconBank : Journal Economics and Banking Jurnal Ilmiah Manajemen dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Riset Entrepreneurship Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Bisnis Hospitaliti Jurnal Abdi Masyarakat Indonesia Jurnal Abdimas Kartika Wijayakusuma Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Formosa Journal of Applied Sciences (FJAS) Jurnal Manajemen Widya Amerta Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Amkop Management Accounting Review (AMAR) Review of Management, Accounting, and Business Studies Economic and Education Journal (Ecoducation) Ecoducation
Desak Made Febri Purnama Sari
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 71 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 71 Documents
Search

 4   5   6   7   8 
Examining Quality of Work Life Factors That Drive Employee Performance Private Hospitals In Bali Province Noviyanti, Ni Made Dian; Desak Made Febri Purnama Sari
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2619

Abstract

This study aims to identify factors of Quality of Work Life (QWL) that drive employee performance in private hospitals in Bali Province. The background of this study is based on the high demands of the community for the quality of health services and complaints that still often arise regarding services in private hospitals. This study adopts a quantitative approach with factor analysis and hypothesis testing methods. The nine QWL components analyzed include employee involvement, compensation, job security, work environment safety, pride in the institution, career development, facilities, problem solving, and communication. The results of the study indicate that several QWL factors have a significant influence on improving employee performance, both medical and non-medical personnel. These findings provide practical implications for hospital management in designing strategies to improve work welfare in order to improve patient performance and satisfaction. This study also provides theoretical contributions by enriching the study of the relationship between QWL and performance in the context of private health services in tourist destinations.
Sosialisasi Pemilahan Sampah dan 3R Bersama Kelompok PKK Banjar Tegal Kori Purnama Sari, Desak Made Febri; Sari, Ni Putu Amanda Wulan
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.828

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran dan pemahaman kelompok PKK di Banjar Tegal Kori mengenai pengelolaan sampah rumah tangga berbasis metode 3R (Reduce, Reuse, Recycle). Sosialisasi yang dilakukan oleh mahasiswa Undiknas mencakup edukasi tentang pentingnya pengurangan limbah dari sumbernya, pemanfaatan kembali barang bekas, serta proses daur ulang guna mengurangi dampak negatif sampah terhadap lingkungan. Hasil kegiatan menunjukkan peningkatan pemahaman kelompok PKK dalam memilah sampah organik, anorganik, B3, serta membedakan jenis sampah yang dapat didaur ulang dan tidak. Untuk memperkuat pengetahuan, sesi kuis interaktif diadakan sebagai media evaluasi. Selain itu, Kelompok PKK memperoleh wawasan baru terkait pengelolaan sampah yang sebelumnya belum diketahui. Program ini diharapkan menjadi langkah awal menjadikan Banjar Tegal Kori sebagai sentra pengolahan sampah daur ulang. Keberlanjutan program memerlukan dukungan pemerintah desa agar penerapan metode 3R dapat dilakukan secara mandiri dan berkelanjutan. Disarankan agar kegiatan serupa dilaksanakan secara rutin untuk meningkatkan kesadaran masyarakat dalam mendukung pengelolaan sampah yang lebih efektif di TPS 3R.
PERILAKU BRAND SWITCHING KONSUMEN REMAJA PEREMPUAN PRODUK SKINCARE DI BALI Purnama Sari, Desak Made Febri; Rahma Ardanamesti, A.A.Sagung; Paramita Pika, Putu Ayu Titha; Megawati, Ida Ayu Putu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3873

Abstract

Bali merupakan daerah yang sangat memperhatikan penggunaan produk skincare karena kegiatan keagamaan dan adat yang banyak menggunakan riasan, lebih lanjut remaja perempuan generasi Z juga memiliki kecenderungan untuk melakukan trial dan error dalam menentukan kecocokan terhadap suatu produk sehingga mendorong terjadinya brand switching. Perilaku brand switching dapat dipengaruhi oleh prior experience dan produk knowledge yang dimiliki konsumen terhadap suatu produk tertentu, hal tersebut kemudian mendasari presepsi positif maupun negatif konsumen terhadap suatu produk. Lokasi penelitian ini dilakukan di Bali terhadap 100 orang responden remaja perempuan yang memiliki rentang usia 15-29 tahun. Penelitian ini merupakan penelitian kuantitatif dan menggunakan metode purposive sampling. Teknik analisis yang dipergunakan pada penelitian ini dengan menggunakan analisis SEM-PLS. Hasil penelitian menunjukan bahwa prior experience berpengaruh positif dan signifikan terhadap produk knowledge, produk knowledge berpengaruh positif dan signifikan terhadap brand switching, prior experience berpengaruh positif dan signifikan terhadap brand switching, prior experience berpengaruh positif dan signifikan melalui produk knowledge. Implikasi praktis bagi perusahaan skincare sebaiknya lebih fokus untuk meningkatkan kebijakan perusahaan dalam usaha menciptakan pengalaman yang lebih baik bagi konsumen potensial dan meningkatkan pengetahuan tentang produk.
MODELING PURCHASING DECISIONS : COMPETITIVE STRATEGIES OF LOCAL COFFEE SHOP BRANDS IN BALI Purnama Sari, Desak Made Febri; Pradipta Arba, Ida Bagus Agung Rama; Manik Parasari, Nyoman Sri; Oka Martini, Ida Ayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5536

Abstract

This research discusses the phenomenon of how consumers choose coffee shops and how local brand coffee shops compete with national coffee shops. This trend shows that more and more na-tional brand coffee shops are entering Bali and how local brand coffee shops compete with their advantages. Therefore, this research aims to model purchasing decisions: the competitive strategy of local coffee shop brands in Bali. Thelresearch methodlused was quantitative data analysis with 252 consumers who made transactions at three local brand coffee shops in Bali. The data was analyzed using Confirmatory Factor Analysis (CFA) in the SPSS version 25 program. The results of the data analysis showed that from the 40 indicators that were initially tested, two main factors were formed that could explain the decision to purchase local coffee shop brands in Bali, namely "Brand immersion and Value Proposition" The results of this research indicate that these factors play an important role in understanding the reasons for consumer purchasing decisions in order to optimize the competitive strategy of local coffee shop brands in Bali. Therefore, these factors can be used as a basis for optimizing marketing and service strategies for local brand coffee shop business actors in Bali.
Navigating Business Competition In The Endemic Era: Marketing Strategies At Pandawa Resort Nusa Penida Desak Made Febri Purnama Sari; Suningsih, Ni Luh; Rukmiyati, Ni Made Sri
JURNAL BISNIS HOSPITALITI Vol 13 No 2 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i2.1419

Abstract

The COVID-19 pandemic has significantly impacted the tourism industry, prompting a need to investigate effective marketing strategies in the endemic era. This qualitative study examines the utilization of the marketing mix (7Ps) at Pandawa Resort and Seaview Nusa Penida to address business competition. Through observation, interviews, and documentation, data were collected from seven informants. The findings indicate that Pandawa Resort offers diverse room options with comprehensive amenities, implementing five key marketing strategies. These include product diversification to meet customer preferences, streamlined booking processes, strategic location selection, effective human resource management through employee training and local hiring, and creating a comfortable, modern environment. The study underscores the importance of each marketing mix element in enhancing hotel competitiveness, particularly amidst the endemic era's challenges. However, there is room for improvement in the promotion strategy, which currently falls short in capturing consumer attention. Enhancements in this area are crucial for bolstering the competitive edge of Pandawa Resort and Seaview Nusa Penida in the hotel market.
Upaya Peningkatan Daya Jual Produk UMKM Desa Kusamba Bali Melalui Strategi Branding Purnama Sari, Desak Made Febri; Cintya Dewi, Putu; Oka Martini, Ida Ayu
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 8 No. 2 (2024): Oktober 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i2.3089

Abstract

ABSTRACTEfforts to increase the selling power of products through a branding strategy can be done by emphasizing the brand in the marketing of the products produced. Branding is a communication activity in creating the character or identity of a product image to customers. One way to promote it is through social media and the marketplace. The activity method uses several stages: permitting the implementation of the program to partners; preparation and preparation of strategies to be used; implementation of program activities; and preparation of reports. The marketing strategy used is making branding videos and promoting using Instagram social media, because social media and sales through marketplaces are said to be the best way to approach yourself with consumers. Because almost all people have social media accounts and people shop more on the marketplace ABSTRAKUpaya meningkatkan daya jual produk melalui strategi brading dapat dilakukan dengan menekankan merek dalam pemasaran produk UMKM yang dihasilkan. Kegiatan branding merupakan aktivitas komunikasi dalam membuat karakter atau identitas suatu produk untuk menciptakan dan memperahankan image produk pada pelanggan. Salah satu cara mempromosikannya yaitu melalui sosial media dan marketplace. Metode kegiatan menggunakan beberapa tahapan: perizinan pelaksanaan program kepada mitra; persiapan dan penyusunan strategi yang akan digunakan; pelaksanaan program kegiatan; dan penyusunan laporan. Strategi pemasaran yang digunakan adalah pembuatan video branding dan melakukan promosi menggunakan media sosial instagram, sebab  media sosial dan penjualan melalui marketplace disebut sebagai cara  terbaik dalam pendekatan diri dengan konsumen. Karena hampir seluruh masyarakat memiliki akun sosial media dan masyarakat lebih sering berbelanja di marketplace.
Social Climber Sebagai Aktualisasi Diri Dimediasi Harga Diri Dan Gaya Hidup Hedonis Terhadap Perilaku Konsumtif Purnama Sari, Desak Made Febri; Putri Oktapia, Ida Ayu Putu
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1653

Abstract

Balinese people, including the people of Sanur, are thick with cultural diversity. Therefore, there is no day without religious activities. Various types of products are needed to support religious activities, for example in terms of fashion. The increasing fulfilment of means of supporting religious activities such as kebaya, kamen, and luxurious and contemporary accessories has become commonplace for women. Creating changes in the social environment by showing that consuming modern and luxurious religious support facilities with a hedonistic lifestyle can increase social status and self-esteem. The purpose of this study is to determine the extent of the role of self-esteem and hedonic lifestyle in modulating the impact of social climbers on consumer behaviour. The study focused on a population of women residing in Sanur. A purposive selection strategy was used to select a sample of 136 respondents. The quantitative research approach involved the use of questionnaires to obtain data. The data analysis methodology used was Structural Equation Model - Partial Least Squares (SEM-PLS). The research findings show that social climbing has an important and positive impact on self-esteem and hedonic lifestyle. In addition, self-esteem has a positive and significant effect on consumer behaviour, while hedonic lifestyle has a negative and significant effect on consumptive behaviour. Furthermore, social climbing has a positive and significant effect on consumptive behaviour. In addition, self-esteem plays an important role in mediating the relationship between social climbing and consumptive behaviour, with a positive and significant effect. Finally, hedonic lifestyle mediates the relationship between social climbers and consumer behaviour negatively and significantly.
The influence of content, influencer, and experiential marketing on customer engagement of online game applications Sari, Desak Made Febri Purnama; Aprialita, Sari Dewi
Review of Management, Accounting, and Business Studies Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i1.2665

Abstract

This study was motivated by the rapid development of online games in Indonesia, particularly in Denpasar City. It could be seen from the download increasement of online games on a number of platforms such as Play Store, Appstore, and also steam chart. Online games nowadays were easy to be played anywhere and anytime with good image quality. Additionally, the government really appreciated and supported the world of online gaming sports or well-known as e-sports. The purposes of this study were; 1) to determine the effect of content marketing on the process of forming customer engagement in online game applications, 2) to find out the influence of influencers on the process of forming customer engagement in online game applications, 3) to determine the effect of experiential marketing on the process of forming customer engagement in online game applications, and 4) to find out whether there is a simultaneous influence between content marketing, influencers, and experiential marketing to customer engagement on online games in Denpasar. This study used the quantitative data analysis method. Data collection techniques used were observation and questionnaires. Then, the data were analyzed by using SPSS. Partially, content adoption, influencer, and experiential marketing have a positive and significant influence on customer engagement in online games in Denpasar. The results of this study indicated that (1) variable content has a positive and significant effect on customer engagement, (2) influencer variables have a positive and significant effect on customer engagement, (3) experiential marketing variables have a positive and significant effect on customer engagement, and (4) content, influencers, and experiential marketing variables have a positive and significant effect on customer engagement.
EXPLANATION AND ASSISTANCE OF WASTE MANAGEMENT IN SELANBAWAK VILLAGE ELEMENTARY SCHOOL Saputra, I Made Valentino Rossi; Ari Lestari, Ni Kadek; Anggraeni Kesuma, Ni Putu Regita; Arimbawa, Komang Gede; Purnama Sari, Desak Made Febri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 3 (2022): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.686 KB) | DOI: 10.32832/abdidos.v6i3.1288

Abstract

Trash is something that is always there in everyday life. Everyone active will produce waste and the same thing happened in Selanbawak Village, Marga sub-district. The problem with this work program is that the waste management process that has been carried out has not been included in the good and correct category because most of the waste management process is carried out by improper disposal and by incineration. The purpose of this work program is to improve the existing waste management system in Selanbawak Village. The participants used in this work program are elementary school students in Selanbawak village. The results of this work program state that the knowledge of elementary school children about the importance of waste management in Selanbawak Village is still not good. This is due to the lack of socialization and direct waste management assistance and inadequate facilities and infrastructure. The level of awareness of elementary school students on the importance of waste management is also still low. Suggestions that can be given are periodic socialization of proper and proper waste management, procurement of organic and inorganic waste bins, and the establishment of a waste bank in Selanbawak Village.
UPAYA MENINGKATKAN EMPLOYEE ENGAGEMENT BEHAVIOR PETUGAS PELAYANAN INFORMASI BANDAR UDARA I GUSTI NGURAH RAI Purnama Sari, Desak Made Febri; Putri, Dita Arnita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.1960

Abstract

Transportation at this time is growing rapidly, the use of airplanes has become a promising option for many people. This causes a lot of flight traffic that occurs in all airports. Because there are so many processes that must be gone through to bring in and dispatch passengers, of course, officers or employees who are qualified and competent in their respective fields are needed. Thus, efforts to improve employee engagement behavior will be needed to reduce the risk of employee resignation or turnover. The implementation of this activity aims to improve employee engagement behavior among land side and airport terminal information service employees. By increasing employee engagement behavior among information service officers, it is hoped that loyalty, quality and a sense of comfort when working or on duty will increase. This activity is carried out by conducting discussions with the officer concerned. Discussions and assistance must continue to be carried out in the future so that employees can convey the problems they face, to get solutions.
Co-Authors A.A.N. Oka Suryadinatha Gorda Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Sagung Dinda Savitri Devi Anggraeni Kesuma, Ni Putu Regita Anggraeni, Ni Putu Novi Aprialita, Sari Dewi Apriliathi, Ni Putu Siska Ari Lestari, Ni Kadek Ari, Gede Yona Krisna Arimbawa, Komang Gede Basmantra, Ida Nyoman Bellinda Octavia, Vania Cintya Dewi, Putu Cremadin, Putu Shata Dewa Ayu Pt Yusirika Tirani Dewi Dewi, Dewa Ayu Pt Yusirika Tirani Dwiya, Ketut Gede Sri Elysia, Dina G.A Putu Anggun Darmaningsih Gusti Alit Suputra Helmy Safitri I Gede Rihayana I Gusti Ayu Putu Wita Indrayani I Gusti Bagus Udayana I Made Suidarma I Putu Dharmawan Pradhana Ida Ayu Intan Swandewi Ida Ayu Iswari Pidada Ida Ayu Oka Martini Ida Ayu Putu Megawati Ida Nyoman Basmantra Ignacia Linda Marcelina Indrayani, Luh Wulan Widi Kadek Ayu Maysia Danalia Mas Kadek Pande Widana Putra Kadek Paramitha Mega Widya Dewi Ketut Gede Sri Dwiya Komang Sri Rahayu Komang Sri Widiantari Kurniawan, Niko Laksmi, Kadek Wulandari Lingga Aqila Maharani Made Mulyadi Maharani, Putu Serly Mananga, Christoper Hadi Aba Manik Parasari, Nyoman Sri Marsyah Fiolita Marsyah Fiolita Mitafitrotin Mitafitrotin Mitafitrotin, Mitafitrotin Nandini, Made Ayu Sintya Ni Kadek Risa Indriyani Ni Komang Yuliani Ni Luh Bintang Maha Putri Ni Made Dhian Rani Yulianti Ni Made Rukmiyati Ni Putu Bayu Widhi Antari Ni Putu Novi Anggraeni Ni Putu Satya Wiryani Ni Putu Sinta Febiola Indah Parwati Noviyanti, Ni Made Dian Nurul Qomariah Nyoman Aditya Brahma Putra Paramita Pika, Putu Ayu Titha Parasari, Nyoman Sri Manik Perdana Putra, I Made Paramahansa Yogananda Pika, Putu Ayu Titha Paramita Pradipta Arba, Ida Bagus Agung Rama Pradnyanika, Ni Kadek Yodi Prihatin Dwi Febriani Putra, Kadek Pande Widana Putra, Nyoman Aditya Brahma Putri Adnyani, I Gusti Ayu Yogi Putri Oktapia, Ida Ayu Putu Putri, Dita Arnita Putu Cintya Dewi Putu Feby Eka Kawi Tantra Rahma Ardanamesti, A.A.Sagung Resubun, Richard Irianto Ridwan, Wachid RR Devira Amelia Cahyaningtya Safitri, Ni Komang Salma Aulia Ramadhani Samitha, Sang Made Dwi Okayana Saputra, I Made Valentino Rossi Sari, Ni Putu Amanda Wulan Sarmawa, I Wayan Gde Satria, I Kadek Eko Bayu Sumarningsih, Ni Made Suningsih, Ni Luh Suputra , Gusti Alit Tantra, I Gusti Lanang Putu Tantra, Putu Feby Eka Kawi Tiara Dewi, Ni Kadek Ajus Vinco, Yeo Widyasari, Ni Made Sintya Wijaya, Gede Crisna Wirajaya, Anak Agung Ngurah Mayun Wirsa, I Nengah Wita Indrayani, I Gusti Ayu Putu Yosephine, Thalia