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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha Krisna: Kumpulan Riset Akuntansi JUIMA : Jurnal Ilmu Manajemen Journal of Business & Banking JAM : Jurnal Aplikasi Manajemen JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Manajemen & Keuangan International Research Journal of Management, IT & Social Sciences Empowerment : Jurnal Pengabdian Masyarakat Bisma: Jurnal Bisnis dan Manajemen JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) EQIEN - JURNAL EKONOMI DAN BISNIS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Inovasi: Jurnal Ilmiah Ilmu Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi dan Bisnis Dharma Andalas EconBank : Journal Economics and Banking Jurnal Ilmiah Manajemen dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Entrepreneurship Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Bisnis Hospitaliti Jurnal Abdi Masyarakat Indonesia Jurnal Abdimas Kartika Wijayakusuma Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Applied Sciences (FJAS) Economic Reviews Journal Jurnal Manajemen Widya Amerta Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) IIJSE Al-Zayn: Jurnal Ilmu Sosial & Hukum Review of Management, Accounting, and Business Studies Economic and Education Journal (Ecoducation) Ecoducation Journal Research of Management
Desak Made Febri Purnama Sari
Universitas Pendidikan Nasional
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Menelisik kebutuhan nasabah melalui self-service technology pada era transformasi digital Sari, Desak Made Febri Purnama; Ari, Gede Yona Krisna; Martini, Ida Ayu Oka; Parasari, Nyoman Sri Manik
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3676

Abstract

Tujuan penelitian ini untuk mengetahui faktor yang paling memengaruhi Self-Service Technology terhadap kebutuhan nasabah. Teori yang digunakan adalah Techonology Acceptance Model (TAM). Adapun populasi yang dipilih pada penelitian ini yaitu nasabah mobile banking di BPR Kabupaten Gianyar Provinsi Bali, dengan jumlah sampel 115 nasabah yang ditentukan dengan teknik purposive sampling. Teknik pengumpulan data menggunakan kuesioner kemudian databya dianalisis menggunakan Uji Measure of Sampling Adequency dengan program Statistical Program for Social Science (SPSS) versi 25. Hasil temuan yang diperoleh yaitu dari tujuh variable dengan dua puluh tiga indikator faktor variabel yang dianalisis, hanya terbentuk lima faktor. Temuan hasil penelitian ini adalah terbentuknya dua faktor baru yang dinamakan  faktor  reputasi  dan  faktor  user  friendly . Dalam hal ini, faktor repuasi PT. BPR Sukawati Pancakanti mampu dengan cepat melayani nasabah dan ketika terjadi kendala custoumer service (CS) langsung menanganinya. Pada faktor user friendly PT. BPR Sukwati Pancakanti memberikan banyak kemudahan, di antaranya Bahasa yang mudah di mengerti  dan  fitur  yang  mudah  digunakan  semua  kalangan  usia.  Penelitian ini berimplikasi yang menyarankan PT. BPR Sukawati   Pancakanti   agar   lebih   mengembangkan   fitur-fitur   mobile   banking   dalam membangun kepercayaan, desain yang baik, dan kecepatan yang maksimal.
Bangli Regency Government Communication Strategy in Marketing Kintamani Specialty Arabica Coffee and Community Empowerment Udayana, I Gusti Bagus; Tantra, I Gusti Lanang Putu; Martini, Ida Ayu Oka; Sari, Desak Made Febri Purnama; Wirajaya, Anak Agung Ngurah Mayun; Vinco, Yeo; Apriliathi, Ni Putu Siska
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12915

Abstract

This research uses a qualitative approach with the theory of communicator credibility. The results of this study are; the communication strategy of the Bangli Regency Government in marketing Kintamani Arabica Coffee is; advertising in events, out-of-town trade missions through ministries, and digital promotions. The credibility of communicators in marketing Kintamani Arabica Coffee is quite good in increasing sales so that Kintamani Arabica Coffee can be famous abroad.The obstacles faced by the Bangli Regency Government in marketing Kintamani Arabica coffee include: (1) Lack of motivation, (2) Low capital, (3) Processing and packaging technology that has not been fully mastered by the government, and others.The Bangli Regency Government empowers the community by utilizing the natural resources it has, providing assistance in the form of direction, socialization, and training.
Optimalisasi Manajemen Sumber Daya Manusia Untuk Meningkatkan Efisiensi Operasional di PT Angkasa Pura I Widiantari, Komang Sri; Samitha, Sang Made Dwi Okayana; Sari, Desak Made Febri Purnama
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 1 (2025): Januari 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i1.4402

Abstract

Manajemen Sumber Daya Manusia (SDM) merupakan komponen penting dalam kesuksesan perusahaan, berkontribusi pada keunggulan kompetitif dan keberlanjutan jangka panjang. Penelitian ini bertujuan untuk mengoptimalkan manajemen SDM di PT Angkasa Pura I dengan fokus pada peningkatan efisiensi operasional melalui pelatihan karyawan. Metode yang digunakan meliputi observasi langsung, dokumentasi, dan studi pustaka, dilaksanakan dari 10 Juni hingga 09 Agustus 2024. Hasil penelitian menunjukkan adanya kesenjangan kompetensi antara karyawan dan tuntutan pekerjaan, serta kurangnya pelatihan yang berdampak negatif pada produktivitas. Pelatihan yang tepat dan berkelanjutan, serta penciptaan budaya kerja yang kondusif, telah terbukti dapat meningkatkan kompetensi karyawan dan efisiensi operasional. Selain itu, komunikasi yang terbuka antara manajemen dan karyawan juga sangat penting untuk menciptakan lingkungan kerja yang positif. Kesimpulannya, penerapan program pelatihan yang efektif dan strategi manajemen yang baik di Unit Stakeholder Humas sangat penting untuk meningkatkan kinerja karyawan dan kualitas pelayanan di PT Angkasa Pura I, yang pada akhirnya mendukung tujuan perusahaan dan kepuasan pengguna jasa bandara.
Exploring the mediating role of beauty influencer effectiveness on skincare products: Does credibility still influence purchase intention? Sari, Desak Made Febri Purnama; Nandini, Made Ayu Sintya; Sumarningsih, Ni Made; Basmantra, Ida Nyoman
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5584

Abstract

The study explored the impact of beauty influencer credibility on purchase intention, focusing on how influencer effectiveness mediated this relationship. With the rise of social media platforms like Instagram and YouTube, beauty influencers have become key players in shaping consumer behavior, particularly in the competitive beauty industry where local brands like Somethinc compete with global brands. The research analyzed responses from 100 female teenagers aged 15-24 in Bali using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. The results showed that beauty influencer credibility had a direct and positive effect on influencer effectiveness, with trust and expertise being critical factors. Influencer effectiveness significantly increased purchase intention, as consumers were more likely to make purchasing decisions when influencers communicated persuasively. Credibility also directly influenced purchase intention, but its effect was strengthened when mediated by influencer effectiveness. The findings highlighted that credibility alone was not sufficient; influencers needed to effectively engage their audience to maximize their impact. The study provided valuable insights for beauty brands, suggesting that selecting credible and effective influencers is crucial for successful digital marketing. It also opened avenues for future research into additional factors such as brand loyalty and price, and the potential for cross-cultural and longitudinal studies.
Gamers' interest in microtransaction activities at valve corporation Sari, Desak Made Febri Purnama; Kurniawan, Niko; Sumarningsih, Ni Made; Basmantra, Ida Nyoman
Review of Management, Accounting, and Business Studies Vol. 5 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i2.5639

Abstract

The rapid growth of the online gaming industry has led to the rise of microtransactions, which have become a core component of the gaming experience. Valve Corporation, a prominent player in this industry, implemented a widely recognized microtransaction model through its platform. This study explored the factors influencing gamers in Bali to engage in microtransaction activities offered by Valve Corporation. Specifically, it investigated the effects of functional quality and price utility on purchase interest, with enjoyment serving as a mediating factor. The research targeted gamers in Bali who had previously engaged in microtransactions, employing an Accidental Sampling technique to collect data from 112 respondents. The analysis utilized Structural Equation Modeling - Partial Least Squares (SEM-PLS) to test the hypotheses. The findings revealed that functional quality and price utility both had significant positive effects on enjoyment and purchase interest. Furthermore, enjoyment not only directly influenced purchase interest but also mediated the effects of functional quality and price utility on purchase interest. These results highlight the critical role of enjoyment in shaping gamers’ decisions to participate in microtransactions, offering valuable insights for companies aiming to optimize their gaming platforms.
KEPRIBADIAN NASABAH MEMPENGARUHI ADOPSI DAN PENGGUNAAN SALURAN PERBANKAN HIJAU Purnama Sari, Desak Made Febri; Putri Adnyani, I Gusti Ayu Yogi
EconBank: Journal of Economics and Banking Vol 5 No 1 (2023): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v5i1.285

Abstract

The customer's personality influences the adoption and use of green banking channels. The purpose of this research is to determine the effect of customer personality on the use of green banking channels through the adoption of BCA and BRI Bank customers who are domiciled in Denpasar City. In this study, quantitative data was used to collect information by giving questionnaires to participants. Customers of Bank BCA and Bank BRI who are domiciled in Denpasar City are the research samples. The number of samples in this study were 102 respondents using purposive sampling method. Based on the results of this study, customer personality has a positive and significant effect on adoption, adoption has a positive and significant effect on the use of green banking channels, personality has a positive and significant effect on the use of green banking channels and customer personality has a positive and significant effect on the use of green banking channels through adoption. The findings of this study are where the customer's personality accepts the adoption of innovation in the use of bank products with the concept of green banking channels at Bank BCA and Bank BRI in Denpasar City.
Management Drink Alcohol in Supermarket in Denpasar City From the Department of Industry and Trade Ni Putu Satya Wiryani; Desak Made Febri Purnama sari
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i4.5301

Abstract

The purpose of this research is to analyze the management of alcoholic beverages in supermarkets in Denpasar City, focusing on regulation, supervision, and social and health impacts. The research method employed is a qualitative approach using in-depth interviews and observations with business actors, government officials, and the public. The findings reveal that although regulations on the sale of alcoholic beverages are in place, their implementation faces various challenges, particularly in terms of supervision and law enforcement. Many supermarket have note completely complied with the regulations, and public awareness of the dangers of alcohol remains low. In conclusion, there is a need for stronger regulations, enhanced supervision, and more intensive public education to create a safe and healthy environment regarding alcohol consumption in Denpasar.
Pemanfaatan Teknologi Informasi dalam Membantu UMKM Kopi Rempah Desa Tista (Redesta) di Masa Pandemi Tantra, Putu Feby Eka Kawi; Sari, Desak Made Febri Purnama
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 6, No 1 (2022)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2022.v6i1.1938

Abstract

Desa Wisata Tista merupakan daerah pertanian yang sebagian besar penduduknya terdiri dari petani penggarap tanah sawah.  Selain itu, Desa Wisata Tista memiliki beberapa produk unggul yang ditampung oleh BUMDES Desa Tista seperti kopi Redesta, camilan kacang sembunyi, teh sereh, abon lele, baletis (bakso lele tista), dan donat ubi ungu. Kopi Redesta merupakan kopi racikan yang kaya akan manfaat diantaranya sebagai terapi berhenti merokok karena rokok pasti identik dengan kopi. Oleh karena itu, pencetus kopi Redesta menggunakan ide kopi yang diramu dengan bahan alami seperti cengkeh, jahe, kayu manis, sereh, dan kapulaga. Pandemi COVID-19 yang terjadi saat ini, yang telah membawa dampak pada terbatasnya pergerakan manusia akibat social distancing dan physical distancing, menjadikan teknologi informasi memiliki peranan yang sangat penting sekaligus sebagai solusi untuk mengatasi pembatasan tersebut, di antaranya dalam urusan pemerintahan, pendidikan, bisnis, ekonomi, kesehatan, bahkan urusan agama dan ibadah. Salah satu bisnis yang harus ikut tutup guna menaati aturan pemerintah ialah UMKM Kopi Rempah Desa Tista (Redesta). UMKM Redesta mampu bersaing dengan bisnis-bisnis lainnya. Namun, di masa pandemi, UMKM tersebut juga terkena imbasnya. Ditambah lagi dengan aturan PPKM yang mengharuskan usaha ini tutup dan berjualan secara online menggunakan e-commerce maupun teknologi informasi lainnya. Guna mempersiapkan usaha ini di masa new normal/Bali Kembali mendatang, tujuan dalam penulisan ini yaitu untuk meneliti lebih jauh bagaimana cara UMKM Redesta dalam memanfaatkan teknologi informasi sebagai kunci pemasaran mereka pada situasi pandemi dan juga persiapan new normal/Bali Kembali mendatang.
Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases Desak Made Febri Purnama Sari; Ida Ayu Oka Martini; Ida Nyoman Basmantra; Anak Agung Sagung Dinda Savitri Devi
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p05

Abstract

Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products. This study explores the relationship between trust in beauty influencers, advertisement credibility, brand credibility, and the purchase intention of local skincare products. The sample used is 100 Generation Z , the test was conducted with PLS – SEM. The research findings support six hypotheses. The results indicate that trust in beauty influencers enhances brand trust in skincare products. Generation Z consumers trust advertisements because they offer accurate, comprehensive, and appealing product information, thereby eliciting a purchase intention. Additionally, beauty influencers are perceived as capable of providing honest information, which further influences purchase intention. The implications of this study suggest that effective advertisement credibility can increase consumer intention to purchase local skincare products in Bali. Keywords: advertisement credibility; beauty influencer trust; brand credibility; purchase intention
Mediation of Entrepreneurial Motivation: The Role of Entrepreneur Learning, Self-Efficacy and Family Environment in Increasing Interest in Entrepreneurship Martini, Ida Ayu Oka; Sari, Desak Made Febri Purnama; Sarmawa, I Wayan Gde; Qomariah, Nurul; Ridwan, Wachid
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.02

Abstract

The recovery period from the COVID-19 pandemic has stimulated the acceleration of economic recovery in Indonesia, but the availability of job opportunities is still not optimal. In response, students' entrepreneurial interests must always be improved. The aim of this research is to analyze the influence of entrepreneurial learning, self-efficacy, and family environment, motivation and entrepreneurial interest. This research was designed as quantitative research with a causal type of research. The population in this research was all Denpasar Bali Private University students, with a sample of 250 students. The sampling technique uses purposive random sampling. The data in this research was obtained through a survey method using a questionnaire. The data analysis technique uses partial least squares. The research results show that entrepreneurial learning, self-efficacy, and family environment have a significant effect on entrepreneurial motivation. Likewise, self-efficacy, family environment, and entrepreneurial motivation also have a significant influence on entrepreneurial interest. However, entrepreneurial learning does not have a significant influence. Entrepreneurial motivation can act as a mediator in the influence of family environment on entrepreneurial interest but not on entrepreneurial learning and self-efficacy. It is hoped that this research can become a reference for the Government to develop strategies to fulfill the target of an entrepreneurial ratio of at least 4% of the population in order to accelerate Indonesia to become a developed country by 2045.
Co-Authors A.A.N. Oka Suryadinatha Gorda Adriati, I Gusti. Ayu Wirati Adyatna Wedananta, Kadek Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Sagung Dinda Savitri Devi Anggraeni Kesuma, Ni Putu Regita Anggraeni, Ni Putu Novi Aprialita, Sari Dewi Apriliathi, Ni Putu Siska Ari Lestari, Ni Kadek Ari, Gede Yona Krisna Arimbawa, Komang Gede Basmantra, Ida Nyoman Bellinda Octavia, Vania Cintya Dewi, Putu Cremadin, Putu Shata Dewa Ayu Pt Yusirika Tirani Dewi Dewi, Dewa Ayu Pt Yusirika Tirani Dwiya, Ketut Gede Sri Elysia, Dina G.A Putu Anggun Darmaningsih Gusti Alit Suputra Helmy Safitri I Gede Rihayana I Gusti Ayu Putu Wita Indrayani I Gusti Bagus Udayana I Made Suidarma I Nyoman Sunarta I Putu Dharmawan Pradhana Ida Ayu Intan Swandewi Ida Ayu Iswari Pidada Ida Ayu Oka Martini Ida Ayu Putu Megawati Ida Nyoman Basmantra Ignacia Linda Marcelina Indrayani, Luh Wulan Widi Jaya, I Ketut Aditya Juwita Sari, Putu Ratna Kadek Ayu Maysia Danalia Mas Kadek Pande Widana Putra Kadek Paramitha Mega Widya Dewi Ketut Gede Sri Dwiya Komang Sri Rahayu Komang Sri Widiantari Kurniawan, Niko Kustina, Ketut Tanti Laksmi, Kadek Wulandari Lingga Aqila Maharani Made Mulyadi Maharani, Putu Serly Mahyuni, Luh Putu Mananga, Christoper Hadi Aba Mandira, I Made Candra Manik Parasari, Nyoman Sri Marsyah Fiolita Marsyah Fiolita Mitafitrotin Mitafitrotin Mitafitrotin, Mitafitrotin Muhammad Ilham Syamputra Nandini, Made Ayu Sintya Ni Kadek Dwijayanti Kusuma Putri Ni Kadek Risa Indriyani Ni Komang Yuliani Ni Luh Bintang Maha Putri Ni Luh Ria Sukmadani, Ria Ni Made Dhian Rani Yulianti Ni Made Rukmiyati Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Ni Putu Novi Anggraeni Ni Putu Satya Wiryani Ni Putu Sinta Febiola Indah Parwati Noviyanti, Ni Made Dian Nurul Qomariah Nyoman Aditya Brahma Putra Paramita Pika, Putu Ayu Titha Parasari, Nyoman Sri Manik Perdana Putra, I Made Paramahansa Yogananda Pika, Putu Ayu Titha Paramita Pradipta Arba, Ida Bagus Agung Rama Pradnyanika, Ni Kadek Yodi Pramudya, Made Reynaldo Prihatin Dwi Febriani Putra, I Gede Ardra Pratama Putra, Kadek Pande Widana Putra, Nyoman Aditya Brahma Putri Adnyani, I Gusti Ayu Yogi Putri Oktapia, Ida Ayu Putu Putri, Dita Arnita Putri, Rizkana Nazlia Putu Budi Arnaya Putu Cintya Dewi Putu Dyah Permatha Korry Putu Fanina Mell’yanti Putu Feby Eka Kawi Tantra Rahma Ardanamesti, A.A.Sagung Resubun, Richard Irianto Ridwan, Wachid RR Devira Amelia Cahyaningtya Safitri, Ni Komang Salma Aulia Ramadhani Samitha, Sang Made Dwi Okayana Saputa, I Putu Agus Saputra, I Made Valentino Rossi Sari, Ni Putu Amanda Wulan Sari, Putu Ratna Juwita Sarmawa, I Wayan Gde Satria, I Kadek Eko Bayu Sumarningsih, Ni Made Suningsih, Ni Luh Suputra , Gusti Alit Tantra, I Gusti Lanang Putu Tantra, Putu Feby Eka Kawi Tiara Dewi, Ni Kadek Ajus Vinco, Yeo Wibisono, Stefanus Rendhy Widyasari, Ni Made Sintya Wijaya, Gede Crisna Wirajaya, Anak Agung Ngurah Mayun Wirsa, I Nengah Yosephine, Thalia