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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation Jurnal Manajemen, Bisnis dan Kewirausahaan
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Persepsi Label Halal, Brand Image, Dan Kualitas Produk, Terhadap Keputusan Pembelian Produk Kosmetik Wardah (Studi Pada Pengguna Wardah Di Kepanjen) Hanifah Ainun Nadhiro’; Muhammad Agus Salim; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of the perceptions halal label, brand image, and product quality on the purchase decision of Wardah cosmetic products. The sample in this study were users of Wardah cosmetic products spread across the Kepanjen, Malang. The sampling technique used purposive samplingand snowball sampling methods. The number of samples in this study were 85 respondents. The type of research used in this research is quantitative. Data analysis in this research uses SPSS IBM V.28.0 for windows. The data testing technique used is validity test, reliability test, multiple linear regression analysis, normality test, classical assumption test, hypothesis test and coefficient of determination test (R2). The test result obtained were that the perceptions halal label, brand image, and product quality simultaneously influenced purchasing decisions. The halal label has a partial effect on purchasing decisions, brand image has no partial effect on purchasing decisions, and product quality has a partial effect on purchasing decisions. Keywords: Perceptions Halal Label, Brand Image, Product Quality, and Purchase Decision. 
Pengaruh Kompensasi, Motivasi dan Komitmen Organisasi Terhadap Kinerja Karyawan pada PT Nuroho Software Consulting Surabaya Yulia Sugianti; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of compensation, motivation, and organizational commitment on employee performance at PT Nuroho Software Consulting Surabaya. The type of approach taken is a quantitative approach. With this type of research explanatory research. The sample used in this study were 71 employees using a saturated sample. The data analysis method used in this study is multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The research results show that compensation partially affects the performance of employees at PT Nuroho Software Consulting Surabaya. Motivation partially does not affect employee performance at PT Nuroho Software Consulting Surabaya. Organizational commitment has no effect on employee performance at PT Nuroho Software Consulting Surabaya. While simultaneously compensation, motivation and organizational commitment have a significant effect on employee performance at PT Nuroho Software Consulting Surabaya. Keywords:Compensation, Motivation, Organizational Commitment and Employee Performance 
Pengaruh Motivasi, Persepsi Dan Sikap Konsumen Terhadap Keputusan Berbelanja Di Pasar Tradisional (Studi pada Konsumen Pasar Tradisional Dinoyo Kota Malang) Sri Rezeki; Abdul Kodir Djaelani; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to find out and analyze the results of the influence of motivation, perceptions and attitudes of consumers on shopping decisions in traditional markets. The method used in this research is quantitative. The population in this study were consumers of the Dinoyo traditional market in Malang. The sample in this study were 85 respondents. The sampling technique is simple random sampling. Data analysis using multiple linear regression. The results showed that the variables of motivation, perception and consumer attitudes had a positive and significant effect on shopping decisions simultaneously. Variable motivation has a partial effect on shopping decisions, perceptions have a partial positive and significant effect on shopping decisions, and consumer attitudes have a partial positive and significant effect on shopping decisions in traditional markets for consumers in Dinoyo traditional market, Malang city. Keywords: Motivation, Perception, Consumer Attitudes and Shopping Decisions 
Pengaruh Tingkat Pendidikan dan Pelatihan Terhadap Produktivitas Kerja Karyawan Pada RSD Ketapang Sampang Haerul Anam; Budi Wahono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of the level of education and training on the work productivity of Ketapang Sampang Hospital employees. This research is a quantitative research with technical data collection using a questionnaire. The sample in this study amounted to 57 respondents. The place of this research is the Ketapang Hospital employee on Jl. Raya Ketapang – Sampang No. 7, Ketapang, Mandirejo, Ketapang Bar., Sampang Ketapang Regency, East Java, 69261. The sampling technique used was the accident sampling method. Processing of primary data using analysis of Statistical Package for Social Science (SPSS) version 25. Techniques with multiple regression analysis method. The results of this study indicate that simultaneously the level of education and training variables have a significant effect on work productivity variables, while partially the level of education has a positive but not significant effect on work productivity variables and training variables have a positive and significant effect on work productivity variables. Keywords : level of education, training and work productivitas finance 
Pengaruh Brand Image, Influencer, Dan Content Marketing Instagram Terhadap Keputusan Pembelian Produk Kecantikan Scarlett Whitening (Studi Kasus Pada Mahasiswa Tiga Fakultas Besar Universitas Islam Malang) Popy Hidayanti; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research, which was done on students from the three main faculties of the Islamic University of Malang, intends to identify and assess the influence of brand image, influencers, and Instagram content marketing on the choice to buy Scarlett Whitening cosmetic goods. The research is quantitative in nature. The research sample was collected using a proportionate stratified random sampling methodology or a proportional stratified random sampling method based on the Maholtra formula, which divides the number of indicators by 5, resulting in a sample size of 90 respondents. Multiple linear regression analysis is the data analysis technique used in this investigation. Using the (t test) for partial testing and (F test) for simultaneous testing of the hypotheses. The findings of this study suggest that brand perception, influencer, the choice to buy Scarlett Whitening cosmetic products is significantly influenced by both Instagram content marketing and. Influencers and Instagram content marketing have a substantial impact on buying choices for Scarlett Whitening cosmetic goods, whereas brand image and influencers have a minimal impact. Keywords: Brand Image, Influencer, Instagram Content Marketing, and Purchase Decision
Pengaruh Brand Awereness, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Produk Laptop Lenovo Ikrima Nizzul Mefiandini; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of brand awareness, brand image, and brand trust on Lenovo laptop purchasing decisions made by Lenovo laptop users in the city of Malang. The type of research used is quantitative. The sample for this study was taken using the accidental sampling technique or sampling that was carried out by chance, that is, anyone who met the researcher by chance could be used as a sample using the Maholtra formula, namely the number of indicators × 5 so that the total sample was 80 respondents. The data analysis method used in this study is multiple linear regression analysis. Using (F test) for simultaneous hypothesis testing and (t test) for partial testing. The results of this study indicate that simultaneously brand awareness, brand image, and brand trust have a significant effect on purchasing decisions for Lenovo laptops. Meanwhile, partially brand awareness has no significant effect on purchasing decisions, brand image partially has a significant effect on purchasing decisions, and brand trust has no significant effect on purchasing decisions for Lenovo laptops. Keywords: Brand Awereness, Brand Image, Brand Trust, and Purchase Decision.
Pengaruh E-Service Quallity, E-Trust, dan E-Satisfaction terhadap E-Loyality Pelanggan Shopee (Studi Kasus Mahasiswa Universitas Islam Malang Angkatan 2019) Aqilla Tasya Ramadhani; Muhammad Agus Salim; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the factors that influence e-loyalty. These factors are e-service quality, e-trust and e-satisfaction. This study examines consumer loyalty to shopee customers. The purpose of this study is to determine the effect of e-service quality, e-trust and e-satisfaction on e-loyalty of shopee customers. Data were analyzed using quantitative methods by distributing questionnaires. The sample in this study were 90 respondents and data processing using SPSS. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis test, and adjusted R square test. This research has fulfilled the validity test and reliability test. The results of testing the first hypothesis (H1) are accepted that e-service quality, e-trust and e-satisfaction have a significant positive effect on e-loyalty with a significance level of 0.000. The second hypothesis (H2) is accepted which shows that there is a significant positive effect between e-service quality on e-loyalty with a significance level of 0.025. The third hypothesis (H3) is accepted which shows that there is a significant positive effect between e-trust on e-loyalty with a significance level of 0.031. The fourth hypothesis (H4) is accepted which shows that there is a significant positive effect of e-satisfaction on e-loyalty with a significance level of 0.000.The results of this study conclude that the variables that influence e-service quality, e-trust and e-satisfaction have a simultaneous and partial effect on e-loyalty of shopee customers. Keywords: e-service quality, e-trust, and e-satisfaction, e-loyalty.
Pengaruh Suasana Toko, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Apparel Di Awesam Store (Studi Kasus Awesam Store Kepanjen) Ichsanuddin Akbar Atma Saputra; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of store atmosphere, price and product quality on purchasing decisions at Awesam Store. This research is a quantitative research. The method used for sampling is non-probability sampling with purposive sampling technique. The sample in this study were 80 consumers who had purchased products at the Awesam Store in December 2022 – February 2023. Data collection was carried out by observation, interviews and distributing questionnaires. Analysis of the data used in this study is using validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F test, T test, and the coefficient of determination. Based on the results in this study indicate that simultaneously the variables store atmosphere, price, product quality, influence purchasing decisions. Partially, the store atmosphere variable influences purchasing decisions, price variables affect purchasing decisions, product quality influences purchasing decisions. Keywords: Store Atmosphere, Price, Product Quality, Purchase Decision
Prosedur dan Pengawasan Pemberian Kredit Untuk Mempertahankan Likuiditas Perusahaan Pada Koperasi Simpan Pinjam Rasa Mandiri Kota Batu Tahun 2020-2022 Nur Ali; Mohammad Rizal; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Procedures for granting credit and credit monitoring are a thing which is closely related to reducing the occurrence of problem loans in a company. Therefore this study aims to determine the procedure and supervision of lending and strategies to maintain liquidity at “Rasa Mandiri” Cooperative.This type of research is descriptive qualitative. Done by conduct interviews with parties directly related to the Cooperative and analyze financial reports using liquidity ratios namely Cash ratio, Loan to Deposit Ratio (LDR), Loan to Asset Ratio (LAR) and Net Performing Loans (NPL).The results of this study indicate that procedures and supervision credit granting implemented by the Rasa Mandiri Cooperative can be said pretty good. The results of this study also indicate that the level of liquidity has not fully optimal, this is shown in the LDR ratio which decreases as a result distribution of credit is so large and the level of bad credit. This was due to the Covid 19 pandemic that hit the world at that time. But if seen of the NPL ratio which continues to decrease indicates that the procedure and supervision that is implemented properly and by the provisions of the can minimize the occurrence of errors when distributing credit.  Keywords: Procedures for Granting Credit, Supervision of Credit, and Liquidity 
Pengaruh Brand Ambassador Idol Kpop Dan Brand Image Terhadap Keputusan Pembelian Pada E-Commerce Shopee Bela Ayu Pramudita; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of kpop idol brand ambassadors and brand image on purchasing decisions on e-commerce Shopee. The population of this study were students in the city of Malang which consisted of 3 universities, namely the Islamic University of Malang (UNISMA), University of Muhammadiyah Malang (UMM), State University of Malang (UM). The sampling technique used the non-probability sampling method with the snowball sampling technique with a total sample of 70 respondents. This research uses quantitative methods. The results of the study show that simultaneously the brand ambassador variable and brand image variable have a significant effect on purchasing decisions on Shopee e-commerce. Based on the results of the partial test, it shows that kpop idol brand ambassadors have a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. Keywords: Brand Ambassador, Brand Image, Purchase Decision
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arman, Bima Tiknanda Ashifa Maharani Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dhafa, Genta Mulya Dicky Pratama Putra Duwi Putri Lestari Dwi Bella Dwi, Vicky Dwiyani Sudaryanti Dyah Putri Anggraini Eka Farida Erfan Efendi Erika Dwi Rahmawati Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Irma Hidayati Ivan, M. Khalikussabir, Khalikussabir M. Bayu Rayhan M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muh. Sirojuddin Amin Muhammad Abu Tholib Muhammad Agus Salim MUHAMMAD AGUS SALIM MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nada Lina Hanim Nafisah, Wardatun Niken Widya Ningrum Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul