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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM (Jurnal Masyarakat Mandiri) JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Performance : Jurnal Bisnis dan Akuntansi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Humanities Education and Social Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Jurnal Inspirasi Binsis dan Manajemen E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation Jurnal Manajemen, Bisnis dan Kewirausahaan
Ita Athia
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : E-JRM

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Analisis E-Marketing, Effectiveness Of Advertising Dan Brand Awareness Terhadap Keputusan Pembelian Yesi Umita Sari; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to analyze the effect of E-marketing, Effectiveness of advertising and Brand awareness on Khayrscarf Official. This research uses explanatory research with a quantitative approach. The source of data in this study is primary data derived from distributing questionnaires to Khayrscarf Official consumers and secondary data derived from documents, journals, previous research and other sources. The population used in this study was 154,600 taken from social media followers. The sampling technique in this study used purposive sampling and 100 samples were obtained using the method of randomly distributing questionnaires and the questionnaires distributed in this study used a Likert scale. Data were analyzed using multiple linear regression as measured by SPSS. Hypothesis testing using the t test and f test. The results showed that E-marketing, Effectiveness of advertising and Brand awareness had a simultaneous effect on purchasing decisions and partially E-marketing, Effectiveness of advertising and Brand awareness had a positive and significant effect on purchasing decisions. Keywords: E-marketing, Effectiveness of advertising dan Brand awareness
Pengaruh Insentif, Work-Life Balance, Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan PT PLN ULP Pandaan Anggraeni, Feby Putri; Basalamah, Muhammad Ridwan; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to determine the influence of incentives, work-life balance, work discipline and work motivation on the performance of PT PLN ULP Pandaan employees.  The location of this research is PT PLN ULP Pandaan.  This type of quantitative research uses the case study method with data obtained through distributing questionnaires to all employees of PT PLN ULP Pandaan.  Using the total method with a sample size of 60 respondents. Data were analyzed using multiple linear regression and determination test. Based on these result, the t test shows that the incentives, work-life balance, work discipline and work motivation partially have a significant positive effect on the performance of PT PLN ULP Pandaan employees.  The results of the determination test show a percentage of 93.2% where employee performance can be influenced by incentives, work-life balance, work discipline and work motivation Keywords: Incentives, Work-life Balance, Work Discipline, Work motivation and Employee Performance 
Pengaruh Cita Rasa, Suasana Cafe, Lokasi, Dan Customer Experience Terhadap Loyalitas Pelanggan Syafiudin, Achmad Imam; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to find out how big the effect of taste, cafe condition, location and customer experience to customer loyalty. The object of this research is costumer's who have purchased Pipir Lepen Cafe products more than twice of the population. Sampling in this study used a purposive sampling method with a total sample of 95 people. This research used a multiple linear regression model. This research shows that taste, cafe atmosphere, location and customer experience simultaneously influence customer loyalty. Taste has a significant effect on customer loyalty. The atmosphere of the cafe has no significant effect on customer loyalty. Location has no significant effect on customer loyalty. Customer experience has a significant effect on customer loyalty. Keywords: Taste, cafe atmosphere, location, customer experience, customer loyalty
Pengaruh Online Customer Rating, Online Customer Review, Cash On Delivery (COD), dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian di E-Commerce Lazada Rohmah, Mimmatur; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of online customer rating, online customer review, cash on delivery, and free shipping on purchasing decisions on Lazada e-commerce. This research uses case studies on active students of the Faculty of Economics and Business, Islamic University of Malang who were selected by purposive sampling. Determination of the number of samples using the Malholtra formula and the results obtained were 80 respondents. Data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis Test (F test and t test), and Determination Coefficient Test (Adjusted R2). Process analysis using SPSS. The results of the study state that online customer rating, online customer reviewy, cash on delivery, and free shipping simultaneously influence  purchasing decisions and partially online customer rating, online customer review, and free shipping have a positive and significant effect on purchasing decisions. While cash on delivery has not significant effect on purchasing decisions. Keywords: Online Customer Rating, Online Customer Review, Cash On Delivery, Free Shipping, and Purchase Decision
Pengaruh Brand Image, Brand Love Dan E-Wom Terhadap Keputusan Pembelian Sepatu Nike Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020 Arman, Bima Tiknanda; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Brand Image, Brand Love, and electronic word of mouth (e-WOM) on the purchasing decisions of Nike shoes among students of the Faculty of Economics and Business at the Islamic University of Malang, class of 2020. In this modern era, technological developments affect people's lifestyles, including continuously changing fashion trends. Nike, as one of the leading shoe manufacturers, has a competitive advantage with high quality and advanced technological innovation. This research uses a quantitative method with an explanatory research approach. The study population consists of students of the Faculty of Economics and Business at the Islamic University of Malang who use Nike shoes, with a sample of 110 respondents selected through snowball sampling. The results of the study indicate that simultaneously, Brand Image, Brand Love, and e-WOM significantly influence the purchasing decisions of Nike shoes. Partially, Brand Love and e-WOM have a positive and significant influence on purchasing decisions, while Brand Image does not have a significant influence. for futher researchers to expand references. Keywords: Brand Image, Brand Love, e-WOM and Purchasing Decision
Pengaruh Social Media Promotion, Menu Variation dan Price Bundling Terhadap Purchasing Decisions Home service Mau Grill Riansyah, Priyadana Sura; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract UMKM play an important role in the Indonesian economy. UMKM are the backbone of the Indonesian economy which makes a significant contribution to economic growth, job creation and income distribution for Indonesian society. This research aims to determine the Influence of Social Media Promotion, Menu Variation and Price Bundling on Purchasing Decisions for Home service Mau Grill. This research uses quantitative methods. The respondents of this research were 91 Mau Grill consumers. Data collection uses a questionnaire with a scale of 1 to 5. The results of this research explain that 1) Simultaneously, the variables of social media promotion, menu variation, and price bundling have a positive  and significant effect on the purchasing decisions of Mau Grill products. 2) Social Media Promotion has a positive and significant effect on purchasing decisions for Mau Grill products. 3) Menu Variation has a positive and significant effect on purchasing decisions for Mau Grill products. 4) Price Bundling has an effect positive and significant on purchasing decisions for Mau Grill products Keywords: Social Media Promotion, Menu Variation, Price Bundling, Purchasing Decisions
Pengaruh Youtuber Gadget Review, Desain, Customer Trust dan Kelengkapan Fitur Terhadap Minat Beli Smartphone Samsung Damayanti, Erika; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of YouTuber gadget reviews, design, customer trust and completeness of features on Samsung smartphone buying interest". Using a quantitative approach, this research was conducted among students of the Islamic University of Malang. Data collection methods include distributing questionnaires via googleform to respondents. The sample used was 86 respondents. The results showed that YouTuber gadget reviews did not have a significant influence on Samsung smartphone buying interest, design did not have a significant influence on Samsung smartphone buying interest, customer trust had a significant influence on Samsung smartphone buying interest, and feature completeness had a significant influence on Samsung smartphone buying interest. This research provides valuable insights for Samsung's smartphone company in designing effective marketing strategies amid intense competition in the technology industry. Keywords: Youtuber Gadegt Review, Design, Customer Trust, Feature Completeness and Purchase Interest
Pengaruh Perceived Ease Of Use, Perceived Usefulness Dan Perceived Security Terhadap Customer Satisfaction Pengguna E-Wallet Dana Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2020-2023 Syah, Putra Andreyan; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The research objectives to be achieved, this type of research is explanatory research using a quantitative approach. In this research, the population is students from the Faculty of Economics and Business, Islamic University of Malang, Class of 2020-2023 who use the Dana application. Because the population size is not known with certainty, the sample size used was according to Malhotra's opinion by multiplying the number of indicators used in the research by 5 and a total of 80 respondents were found. The research uses multiple linear regression analysis using the SPSS 25 application. The research results show that perceived ease of use, perceived usefulness and perceived security have a simultaneous and partial effect on customer satisfaction. Keywords: Perceived ease of use, Perceived usefulness, Perceived security and Customer satisfaction
Pengaruh Diferensiasi Produk, Brand Equity, Dan Brand Positioning Terhadap Keputusan Pembelian Skincare MS Glow Man Di Madiun Yudhistira, Ivanda Danar; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine whether product differentiation, brand equity and brand positioning have a simultaneous effect on consumer purchasing decisions for MS Glow Man skincare in Madiun. The type of research used in this study is explanatory research with a quantitative approach method. The population of this study is consumers of MS Glow Man skincare users in Madiun City whose number is unknown. Determination of the number of samples used in this study will use the Malhotra formula, because it can be considered appropriate. The number of samples taken can be determined by multiplying the number of variables/indicators 18 by 5, so the minimum sample is 18 x 5, which is 90 respondents. The results of the study showed that product differentiation, brand equity, and brand positioning simultaneously and partially had a significant effect on purchasing decisions. Keywords: Product Differentiation, Brand Equity, Brand Positioning, And Purchasing Decisions
Pengaruh Sertifikasi Halal, Brand Image, dan Word of Mouth Terhadap Keputusan Pembelian Pada Gerai Lawson Pahlawan Trip Zannah, Khalimatul; Khalikussabir, Khalikussabir; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and explain the effect of halal certification, brand image, And word of mouth on purchasing decisions at Lawson Pahlawan Trip outlets. The approach used in this research is quantitative, with the research population being consumers who make transactions at Lawson outlets Jl. Pahlawan Trip. Data analysis uses multiple linear regression analysis with the help of SPSS. The research results show that halal certification does not have a significant influence on purchasing decisions, because the average visitor is a teenager who is less aware of halal certification. While brand image and word of mouth has a positive and significant influence on purchasing decisions because popular cultural trends such as K-pop and K-drama encourage consumers influenced by Korean culture to follow their community's recommendations, in line with the Japanese and Korean food concepts offered by Lawson. Keywords: Halal Certification, Brand Image, Word of Mouth, Purchase Decision
Co-Authors Abdul Kodir Djaelani Achmad Agus Priyono Adinda Bella Priwahyu Fani Agus Hermawan Agus Hermawan Ahmad Fajri Aleria Irma Hatneny Alfian Budi Primanto Alvia Dwi Cahyaningrum Amar, Yusril Amin, Muh. Sirojuddin Andi Normaladewi Andi Normaladewi Andy Prasetya Anggraeni, Feby Putri Anggraeni, Fitri Dwi Ani Lestari Anik Malikah Aqilla Tasya Ramadhani Arman, Bima Tiknanda Ashifa Maharani Assidiqi, Ahmad Hasbi Astri Sukma Andini Aviv Patul Kholifah Basalamah, Muhammad Ridwan Bela Ayu Pramudita Bella, Dwi Budi Eko Soetjipto Budi Wahono Cahyani, Berliana Regita Damayanti, Erika Dania Ulva Denavia, Putri Denis Apriliyanto Desti Ikromah Devi Mustika Herawati Dhafa, Genta Mulya Dicky Pratama Putra Duwi Putri Lestari Dwi Bella Dwi, Vicky Dwiyani Sudaryanti Dyah Putri Anggraini Eka Farida Erfan Efendi Erika Dwi Rahmawati Farida, Eka Fariska Ayu Zulfiana Fauziah, Rukmana Fikri, Aji Filzah Gaissani Fitri Dwi Anggraeni Hadi Sunaryo Haerul Anam Hanifah Ainun Nadhiro’ Hariri, Hariri Hariri, Hariri Hasanuddin Hasanuddin Hatneny, Aleria Irma Hutama, Genta Arya Ichsanuddin Akbar Atma Saputra Ikrima Nizzul Mefiandini Ikromah, Desti Indah Nurcahyani Irma Hidayati Ivan, M. Khalikussabir, Khalikussabir M. Bayu Rayhan M. Cholid Mawardi M. Ivan M. Rizal M. Rizal Maera Yulia Maharani, Ashifa Malik Fajar Ramadlan Marsha, Ifan Maulana, Nur Muhammad Afif MIFTAKHUL JANNAH Miranda Aulia Udayani Moh Lutf Mohammad Nasih Naufal Mohammad Rizal Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris Muchammad Maslikhan Muh. Sirojuddin Amin Muhammad Abu Tholib Muhammad Agus Salim MUHAMMAD AGUS SALIM MUHAMMAD RIZAL Muttaqin, Fatih Sahirul Muzhaffirah, Tarishah Abidah N. Rachma Nada Lina Hanim Nafisah, Wardatun Niken Widya Ningrum Noruddin Noruddin Novita, Sarah Aulia Nur Ali Nur Hidayati Nur Hidayati Nurbaiti Nurhidayah Nurhidayah Nurhidayah Oktavia Rahayu Puspitarini Oktriza Melfazen Pardiman Pardiman Popy Hidayanti Prasetya, Andy Puji Handayati Rachma, N. Riansyah, Priyadana Sura Risma Khoyrunnisa Rohmah, Mimmatur Rois Arifin Ronny Malavia Mardani Safira, Monica Novita Sandi, Dian Kharisma Saraswati, Ety Satria, Lucky Yoga Scyndi Davitiyan Putra Ramadan Silvana, Audrey Siti Aminah Anwar Siti Asiyah Siti Hulud Siti Nur Aini Siti Nur Aini, Siti Nur Siti Rahayu Fokaaya Sri Rahayu Sri Rezeki Sudarmiatin Sunaryo, Hadi Syafiudin, Achmad Imam Syah, Putra Andreyan Taufiqurrohman Taufiqurrohman Ula, Khofifatul Ulumi, Ainun Vicky Dwi Widiatus Sholiha Wijaya, Aldo Naufal Surya Wulandari, Devfi Yesi Umita Sari Yudhistira, Ivanda Danar Yudiarosa, Melinda Yulia Sugianti Yusril Amar Yustiana Laitul Fitriyah Zannah, Khalimatul