Article Per Year (5 Year)
p-Index From 2021 - 2026
4.347
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS Ensiklopedia of Journal Menara Ilmu Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Pusat Akses Kajian Manajemen Multifinance Toplama JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
indrayani, tri irfa
Universitas Muhammadiyah Sumatera Barat
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
ANALISIS STRATEGI BAURAN PROMOSI TERHADAP KEPUASAN NASABAH PRODUK TABUNGAN PADA BANK NAGARI CABANG SYARIAH BATUSANGKAR Riche Fermayani; Ash Shadiq Egim; Tri Irfa Indrayani; Hamdi Hamdi
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 11, No 2 (2025): VOLUME XI NO. 2 APRIL 2025
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v11i2.8227

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh strategi bauran promosi berdasarkan iklan (advertising), promosi penjualan (sales promotion), dan hubungan masyarakat (public relation) terhadap kepuasan nasabah pada Bank Nagari Cabang Syariah Batusangkar. Sampel penelitian sebanyak 100 responden yaitu nasabah produk tabungan Bank Nagari Cabang Syariah Batusangkar. Metode analisis adalah analisis regresi linear berganda. Berdasarkan uji t statistik yang dilakukan maka dapat disimpulkan bahwa variabel bauran promosi berdasarkan iklan (advertising) berpengaruh positif dan signifikan terhadap kepuasan nasabah. Variabel bauran promosi berdasarkan promosi penjualan (sales promotion) berpengaruh positif dan signifikan terhadap kepuasan nasabah. Variabel bauran promosi berdasarkan hubungan masyarakat (public relation) berpengaruh positif dan signifikan terhadap kepuasan nasabah. Berdasarkan uji f simultan yang dilakukan maka dapat disimpulkan bahwa bauran promosi berdasarkan iklan (advertising), promosi penjualan (sales promotion), dan hubungan masyarakat (public relation) secara keseluruhan berpengaruh signifikan terhadap kepuasan nasabah. Besarnya pengaruh dari variabel strategi bauran promosi berdasarkan iklan (advertising), promosi penjualan (sales promotion), dan hubungan masyarakat (public relation) terhadap variabel kepuasan nasabah sebesar 91,4%, sisanya sebesar 8,6% dipengaruhi oleh variabel lain yang berada diluar model penelitian. Kata Kunci: Bauran Promosi, Iklan (Advertising), Promosi Penjualan (Sales Promotion), Hubungan Masyarakat (Public Relation), dan Kepuasan Nasabah
TRAINING TO ENHANCE TUTOR CAPACITY THROUGH THE USE OF ARTIFICIAL INTELLIGENCE (AI) IN THE DEVELOPMENT OF TEACHING MATERIALS FOR UNIVERSITY PROFESSORS AND SCHOOL TEACHERS IN SOLOK, WEST SUMATRA Agus Nurofik; Nini Nini; Dorris Yadewani; Lina Tio; Sutiyem Sutiyem; Yoserizal Yoserizal; Tri Irfa Indrayani
TOPLAMA Vol. 3 No. 3 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i3.543

Abstract

The rapid development of Artificial Intelligence (AI) opens up significant opportunities for transforming the world of education, particularly in terms of the efficiency of creating instructional materials. However, many educators in rural areas, such as in Solok, West Sumatra, have not yet made optimal use of this technology due to limited digital literacy. This community service initiative aims to enhance the capacity of instructors (university lecturers and school teachers) in the City and Regency of Solok to design, create, and develop AI-based interactive teaching materials. The approach involves hands-on workshops combined with intensive mentoring. The AI applications covered in the training included ChatGPT for developing syllabi and text-based materials, Gamma.app for visual presentations, and Quizizz AI for learning assessment. The target audience consisted of 45 participants, comprising university lecturers and high school teachers in Solok. Evaluation results from pre- and post-tests showed a 64% increase in participants’ theoretical understanding and a 78% increase in practical skills. Additionally, 92% of participants successfully produced AI-based instructional modules ready for implementation. This initiative concluded that AI integration has proven capable of reducing the time required to produce instructional materials while simultaneously improving the visual quality and diversity of educators’ instructional content.
Effect of Job Training and Motivation on Employee Performance with Competency as Mediator at PT PLN (Persero) West Sumatra Main Distribution Das rizal; Tri Irfa Indrayani; Adie Irwan
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2308

Abstract

Employee performance is a critical factor in organizational success and is influenced by various psychological and behavioral factors. Among them, work motivation and job satisfaction play significant roles in shaping employee behavior and outcomes. However, the role of competency as mediating variable in this relationship has not been thoroughly explored. This study aims to identify and analyze the influence of job training and motivation on employee performance, with competency serving as a mediating variable.  This research uses a quantitative approach, involving 184 employees selected through probability sampling. Data were collected using a structured questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling. The results indicate that job training not has direct effect (P = 0.207). However motivation (P = 0.001) has a direct, significant effect on employee performance. Likewise, job training (P = 0.040) and motivation (P = 0.000) has a direct influence on competency. Competency has a significant impact on performance (P = 0,000), and it mediates the effect of job training (P = 0.049) and motivation (P = 0.000) on employee performance. Competency plays a crucial mediating role in translating job training into improved employee performance
Co-Authors AA Sudharmawan, AA Adie Irwan Kusumah Agilirawan Agilirawan Agus Nurofik Agus Nurofik Ainil Fatiha Andra, Yefrinal Andri, Gus Ash Shadiq Egim Asmawati Asrizal Asrizal Asrizal Chintiya Mega Nanda Darman, Riki Darwis, Irawan Das rizal Dedi Wandi Disajati, Melani Dorris Yadewani Faizal Zukri Faradilla Suretno Gumala Sari GUS ANDRI Hamdi Hamdi Hamdi Hamdi Helmayuni Helsya, Nesi Afriani Jayawarsa, A.A. Ketut Leli Suwita, SE, MM Lina Tio Liping Chen Lubis, Sri Wahyuni Lusi Utama Melani Disajati Merita, Elfi Nesi Afriani Helsya Nini Nini Nini Nini, Nini Nola Susanti Nuhe, Muhammad Nurdiah Shalat Nurhaida Nurhaida Nurhida Nurhida Permana, Hendrik Puguh Setiawan Putri, Amanda Widia Eka Raftul Fedri Rahmatika, Ridha Revi Erda, Revi Erda Revi Erda, Revi Erda Riche Fermayani Riki Darman Salfadri Salfadri Sevindrajuta Sisi Adinda SRI WAHYUNI LUBIS Suretno, Faradilla Sutiyem Sutiyem Sutiyem, Sutiyem Vini Oktania Wandi, Dedi Yassirli Amri Yefrinal Andra Yohanis Yoserizal Yoserizal Yulisman, Dedy Khandra Zufiayu Sapiun Zuherna Mizwar