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Ikhsan, Masrul
Universitas Riau
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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TRANSFORMASI SOSIAL PETANI LEBAH MADU DI LAHAN GAMBUT Dadang Mashur; Arya Arismaya Metananda; Mimin Sundari Nasution; Masrul Ikhsan; Zulfarina Zulfarina; Iswandi Iswandi; Vera Darasni Putri; Leonardo Manullang; Asri Dewi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51957

Abstract

Transformasi sosial petani lebah madu di lahan gambut menjadi isu penting karena selama ini sebagian besar petani lebah madu di Desa Tanjung Leban masih menggantungkan pendapatan dari pengambilan madu liar yang bersifat musiman, berisiko tinggi, dan tidak ramah lingkungan. Aktivitas tersebut sering kali menyebabkan kerusakan habitat lebah serta menurunkan keberlanjutan ekosistem gambut. Oleh karena itu, diperlukan upaya pengabdian yang mampu mengalihkan praktik tradisional menuju sistem budidaya lebah madu yang berkelanjutan. Pengembangan budidaya lebah madu di lahan gambut tidak hanya meningkatkan pendapatan masyarakat, tetapi juga mendukung konservasi ekosistem dan ketahanan ekonomi lokal berbasis sumber daya alam hayati. Metode pengabdian dilakukan melalui pendekatan partisipatif dan kolaboratif, meliputi kegiatan penyuluhan, pelatihan teknis pembuatan stup dan pemeliharaan koloni lebah madu, dan praktik pemanenan ramah lingkungan. Hasil kegiatan menunjukkan terjadinya perubahan pengetahuan, sikap, dan perilaku petani lebah, yang semula hanya mengandalkan madu hutan menjadi mampu mengelola budidaya lebah secara mandiri dan berorientasi pasar. Petani mulai memahami pentingnya keberlanjutan ekologi, manajemen koloni, serta pengolahan produk bernilai tambah. Pengabdian ini membuktikan bahwa transformasi sosial melalui pendekatan pemberdayaan dan transfer teknologi sederhana dapat memperkuat kapasitas ekonomi masyarakat gambut sekaligus menjaga keseimbangan lingkungan. Program ini menjadi model praktik baik dalam pengembangan ekonomi hijau berbasis lebah madu di lahan gambut yang dapat direplikasi di wilayah lain.
STRATEGY TO IMPROVE BUSINESS PERFORMANCE OF PALM OIL SECTOR Othman, Lie; Heriyanto, Meyzi; Kasmiruddin, Kasmiruddin; Fadli, Mashur; Zulkarnaini, Zulkarnaini; Ikhsan, Masrul
Sosiohumaniora Vol 27, No 3 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i3.64023

Abstract

his study aims to analyze the effect of digital marketing, marketing strategy, and knowledge management on improving the performance of the palm oil sector in Merangkai Village, Siak Regency. The research method used is quantitative with a causal design. Primary data was collected through a census technique from the entire population, namely 35 business actors, using a structured questionnaire. The data was then analyzed using Partial Least Square (PLS)-based Structural Equation Modeling (SEM) to test the relationship between variables. The results revealed that marketing strategy had a positive and statistically significant effect on business performance. Conversely, digital marketing and knowledge management were found to have no significant direct effect. The adjusted R-square value of 0.443 indicates that the three independent variables together explain 44.3% of the variation in business performance, while the remaining 55.7% is influenced by factors outside the research model. The implications of these findings indicate that efforts to improve business performance should prioritize the refinement of marketing strategies, particularly in terms of market segmentation, target market determination, and appropriate positioning. Meanwhile, digitalization and knowledge management initiatives require more targeted and contextual intervention designs. Recommendations include capacity building programs for digital literacy, integration of local wisdom into business strategies, and continuous evaluation to ensure marketing effectiveness..
Co-Authors Abdul Sadad Ahmad Hadi Ahmad Hadi Ahmad Rifai Andri Sulistyani Anisafitri, Yuyun Nur Arya Arismaya Metananda Asri Dewi Asri Dewi, Asri Aulia, Diva Budiman Jaya Laoly Dadang Mashur Daud, Daud Deni Saputra Doni Pranata Dwiyanto, Rudy Fadhiilatun Nisaa Fadli, Mashur Febri Yuliani Fikri, Haykal Firda Susanti Hafzana Bedasari Harapan Tua R. F. S Hasim As'ari Iswandi Iswandi Iswandi Iswandi Kamaruddin ., Kamaruddin Kasirul Fadli Kasmiruddin, Kasmiruddin Leonardo Manullang Lie Othman Lydya Marsha Rickastari M. Iwan Fermi Mailani, Salsa Nabila Manullang, Leonardo Metananda, Arya Arismaya Meyzi Heriyanto Mimin Sundari Nasution Muhammad Ilham Kencana Nadia Nadia Nafisa Marchelia Bhakti Putra, Indra Mardeni Putri Azizil Syahrani Putri, Vera Darasni Rahmanul Rahmanul Rahmanul, Rahmanul Resa Vio Vani Rifai, Ahmad Selfianti, Selfianti Septya Dwi Cantika Siska Adetia Sujianto Sujianto Syaidina Maha Rani Syifa Syahira Taryono Taryono Taryono, Taryono Utomo, Afrian Ari Vera Darasni Putri W. Muhammad Ramadhani Kurniawan Yusika Salsabilla Ramadhani Zaili Rusli Zaki Maulana Ramadhani Zulfarina Zulfarina Zulfarina, Zulfarina Zulkarnaini Zulkarnaini Zulyani, Eka Putri