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Ikhsan, Masrul
Universitas Riau
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Pemberdayaan Masyarakat Melalui Eduwisata Lebah Madu di Lahan Gambut Mashur, Dadang; Metananda, Arya Arismaya; Nasution, Mimin Sundari; Ikhsan, Masrul; Zulfarina, Zulfarina; Rusli, Zaili; Sadad, Abdul; zulkarnaini, zulkarnaini; Putra, Indra Mardeni; Sulistyani, Andri; Iswandi, Iswandi; Putri, Vera Darasni; Dewi, Asri; Manullang, Leonardo
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.76-86

Abstract

The peatlands in Tanjung Leban Village, Bandar Laksamana District, Bengkalis Regency, have great potential to be developed into conservation-based and creative economy-based educational tourism areas. One of the leading potentials is honeybee cultivation, which is not only environmentally friendly but can also increase community income. However, to date, this potential has not been developed sustainably. The purpose of this community service activity is to empower the community through honeybee educational tourism by increasing community capacity in honeybee cultivation, raising awareness of the importance of peatland conservation through an educational approach, and encouraging village economic growth through environmentally friendly tourism and creative economy sectors. The methods of this community service activity include counseling on honeybee cultivation techniques, training on peatland management for honeybee cultivation and educational tourism, workshops on modern bee cultivation techniques, group mentoring in honeybee educational tourism management and product marketing, and training on honeybee educational tourism promotion through social media and marketplaces. The results of community service show that there is an increase in community capacity and knowledge, diversification of livelihoods and improvement of the local economy, development of infrastructure and educational tourism destinations, contribution to peatland conservation and strengthening of community institutions.
Kolaborasi Multi-Sektoral dalam Penguatan Branding, Packaging, dan Akses Pasar Madu Lokal untuk Mendukung Pembangunan Berkelanjutan Nasution, Mimin Sundari; Mashur, Dadang; zulkarnaini, zulkarnaini; Taryono, Taryono; Tua, Harapan; Ikhsan, Masrul; Metananda, Arya Arismaya
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.578-586

Abstract

This community service program aims to enhance the competitiveness of the local honey product “Madu Biene” in Bengkalis Regency through strengthening branding, packaging, and market access to support sustainable development. Prior to implementation, the partner MSME had no Trade Business License (IUD), which hindered market expansion and formal cooperation. The method employed was Participatory Action Research (PAR), involving local government, entrepreneurs, academics, communities, and the private sector as strategic partners. Activities included training on brand identity design, development of eco-friendly packaging, facilitation of online and offline marketing, and socialization as well as assistance in obtaining the IUD. The results showed improvements in packaging quality and brand image, expansion of marketing networks, increased understanding of sustainability principles among business actors, and the issuance of the IUD, which strengthened business legality. Multi-sectoral collaboration proved effective as a catalyst for empowering MSMEs based on local resources, while contributing to the achievement of SDGs, particularly goals 8, 12, and 17.
Co-Authors Abdul Sadad Ahmad Hadi Ahmad Hadi Ahmad Rifai Andri Sulistyani Anggriani, Dini Tia Anisafitri, Yuyun Nur Asri Dewi, Asri As’ari, Hasim Aulia, Diva Bhakti, Nafisa Marchelia Cantika, Septya Dwi Dadang Mashur Daud, Daud Deni Saputra Doni Pranata Dwiyanto, Rudy Fadhiilatun Nisaa Febri Yuliani Fikri, Haykal Hadi, Ahmad Hafzana Bedasari Harapan Tua R. F. S Hayati, Nabilla Iswandi Iswandi Kamaruddin ., Kamaruddin Kasirul Fadli Kencana, Muhammad Ilham Khairunnisa, Reva Laoly, Budiman Jaya M. Iwan Fermi Mahashura, Muhammad Kevin Mailani, Salsa Nabila Manullang, Leonardo Metananda, Arya Arismaya Meyzi Heriyanto Mimin Sundari Nasution Nadia Nadia Okdeyandi, Didhan Putra, Indra Mardeni Putra, Vedro Hariansyah Putri, Nadienda Putri, Rahmalia Putri, Vera Darasni Putri, Windi Sudita Rahmanul, Rahmanul Ramadhani, Yusika Salsabilla Ramadhani, Zaki Maulana Rani, Syaidina Maha Resa Vio Vani Rickastari, Lydya Marsha Ripaldi, Frizi Sari, Elva Selfianti, Selfianti Simanullang, Inri Siska Adetia Sujianto Sujianto Susanti, Firda Syahira, Syifa Syahrani, Putri Azizil Taryono, Taryono Utomo, Afrian Ari W. Muhammad Ramadhani Kurniawan Zaili Rusli Zulfarina, Zulfarina Zulkarnaini Zulkarnaini Zulyani, Eka Putri