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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis Jurnal Ilmiah Hijau Cendekia Arthavidya Jurnal Ilmiah Ekonomi Comvice : Journal of community service JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen dan Bisnis Jayakarta Ilomata International Journal of Management Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Aksara: Jurnal Ilmu Pendidikan Nonformal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JURNAL ILMIAH AGRINECA JMK Jurnal Manajemen dan Kewirausahaan Jurnal Inovasi Penelitian Ilomata International Journal of Management Jurnal ABM Mengabdi International Journal of Social Service and Research Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Manajemen Annals of Human Resource Management Research Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Asian Journal of Community Services (AJCS) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Finance and Business Digital (JFBD) Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Mamangan Social Science Journal Prima Magistra: Jurnal Ilmiah Kependidikan Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Business and Investment Review Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi
Saptaria, Lina
Prodi Manajemen, Universitas Islam Kadiri
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Journal : Mamangan Social Science Journal

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Evaluation Of Communication Strategy Of Waste Management Program Using AIDDA Model (Awareness, Interest, Desire, Decision, Action) Environmental Communication Sociology Approach Herawati, Tyas Novita; Saptaria, Lina; Buniarto, Edwin Agus; Suwarsono, Bambang; Kirom, Novita Rifaul
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5443

Abstract

Evaluation of communication strategies is very important to measure the success and follow-up of waste management programs by the Environmental Service (DLH) of Kediri Regency. The previous communication strategy evaluation model was considered ineffective and did not provide comprehensive information. This study aims to apply the AIDDA model ( Attention, Interest, Desire, Decision, Action ) in waste management program evaluation activities in Kediri Regency based on the theory of environmental communication sociology. Researchers examine the comparison of communication strategy evaluation results before and after using the AIDDA model. In addition, assess community involvement and identify factors that influence the success of this model. The research method is descriptive qualitative with a case study approach. Data collection techniques use interviews, observations, and documentation. The number of informants in this study was 6 people, namely 3 staff of the DLH PSLB3 division and 5 waste managers in five villages in Kediri Regency. The results of the study found that the evaluation of the AIDDA model communication strategy can ensure the effectiveness of communication, increase community participation, optimize resource use, improve program sustainability, and provide empirical evidence of the effectiveness of communication strategies. The results of this study can provide valuable information for DLH and stakeholders to design more effective communication strategy evaluations in waste management programs, environmental responsibility programs and sustainability support according to needs.
Co-Authors Achmad Rozaki Mustofa Agung Pambudi Mahaputra Agus Hermawan Ahmad Jauhari Ahmad Jauhari Ahmad Syamsudin Ana Sopanah, Ana Ananta, Alan Dwi ANITA SUMELVIA DEWI Anita Sumelvia Dewi Ardhana, Ahmad Brian Farisya Asri Oktaviani I Auliya Farinda Putri Aurelia Nazla Kamila Putri Bhondan Eko Satriyo Brily Mahardika Budi Eko Soetjipto Budi Utami Cipto Wardoyo Dewi Nurjannah Dewi, Anita Sulmevia Dian Anggraini Puspitasari Diana Ambarwati Diana Ambarwati Donny Cantona Edwin Agus Buniarto EDWIN AGUS BUNIARTO Efi Rokana Erna Retno Rahadjeng Esy Nur Aisyah Fadali Rahman Fadilla Safitri Fauji, Diah Ayu Septi Firda Maghfiroh Illahi Fulgentius Danardana Murwani Gandhes Putri Pamungkas Hanif Rani Iswari Harnovinsah Harnovinsah Herawati, Tyas Novita Hernanik, Nova Dwi Iin Kurniasari Iin Kurniasari Imam Habibi Imam Mukhlis Indah Listyani Iristian, Jovi Ismayantika Dyah Puspasari Iva Khoiril Mala Iva Khoiril Mala Juang Ade Sulung Kharismanda Fariz Dewayana Lila Megavia P Listyani, Indah Lora Lamora Mahmud Mahmud Mareta Wahyuningtyas Marga, Aktasyah Sanghika Mawar Ratih K Muhammad Agus Pambudi Nabela Patu Milena R Nazhifa Shalsabilla Nazifah Husainah Novita Rifaul Kirom, Novita Rifaul Nunuk Helilusiatiningsih Nur Hidayati Nur Hidayati Nur Hidayati Nurul Anisah Prasasti, Karari Budi Puji Handayati Putri Firnanda, Titania Ratna Dewi Mulyaningtiyas Ratna Putri Mawardiningtyas Rini Astuti Rini Astuti Rini Astuti Riris Munikasari Rizky Arief Shobirin Rohman, Saiful Nur Sabila, Rosada Nisa Samodra, Vegalyra Novantini Samudi samudi Samudi Samudi Santoso , Irfan Sari, Okta Viana Sri Pratama Setyawan, Wawan Herry Sidjabat, Sonya Sindy Dwi Agrita Singgih Adhi Akma Sonny Subroto Maheri Laksono Sopiah, Sopiah Sri Wahyuni Mega Sri Wahyuni Mega Sri Wahyuni Mega H Sri Wahyuni Mega Hastuti Sri Wahyuni Mega2 Subhan, Ega Saiful Sudarmiatin Suwarsono Bambang Suwarsono, Bambang Tangga, Davis Harya Udya Alibya Rikaz Ulul Azmi Umi Nadhiroh Wahida, Aisha Badar Wanda Febri Anita Wanda Febri Anita Widya Ningtiyas Oktarina Yayan Hadijah Yudha Dwi Pradita Zaenul Muttaqien Zakaria, Nizar Zamzam, Nurali Agus Najibul