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Journal : Seminar Nasional Pengabdian Kepada Masyarakat

Pemanfaatan Digital Marketing Bagi Pelaku UMKM di Kelurahan Malakaji Kabupaten Gowa Muh Rizal; Andi Aslinda; Muh. Jihad Firman; Muhammad Luthfi Siraj
Seminar Nasional Pengabdian Kepada Masyarakat PROSIDING EDISI 6: SEMNAS 2020
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

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Abstract

Abstract. PKM activities carried out for UMKM players in Malakaji Village, Gowa Regency which aim to foster more innovative business ideas and opportunities through information obtained in online media and use social media as digital marketing to develop a business and create UMKM productivity and increase sales of local Indonesian products on the global market scene. This service activity is carried out for 6 months which is divided into three stages, namely: (1) planning stage, (2) implementation stage, (3) evaluation stage. This PKM activity uses methods in the form of skills training through lectures, demonstrations and questions and answers and the target of this PKM activity is MSME actors. The results of the implementation of this service activity can be carried out very well by using the online system (zoom), it is also shown that there is a high enthusiasm from the participants as many as 20 people who take part in the training activities and participants can also understand all the material explanations well and feel satisfied and pleased that the material matched the needs of the participants in developing their business. The supporting factors for this training can run well, there is support from the village government and the enthusiasm of UMKM players to take part in the training. While the inhibiting factor, namely the existence of the Covid-19 pandemic condition, resulted in the PKM activity process having to be carried out through an online system and the level of knowledge of some UMKM players who really did not understand the use of internet technology.
SUPPORTING BUSINESS PLAN; UPAYA REDESIGN MODEL BISNIS BUMDES MINASA TE’NE BERBASIS POTENSI DAERAH DI DESA BONTOMANAI KABUPATEN GOWA Aris Baharuddin; Muh Rizal S; Andi Muh Rivai; Maya Kasmita
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2022:PROSIDING EDISI 5
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

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Abstract

 Terdapat permasalahan yang dihadapi mitra dalam pengelolaan Bumdes yaitu lemahnya kompetensi dalam melakukan perencanaan bisnis upaya pengembangan peran BUMDes kepada masyarakat desa khusususnya design model bisnis. Tingkat kemampuan manajerial yang masih kurang memadai dalam pengelolaan struktur dan fungsi organisasi. Tujuan kegiatan ini untuk memberikan pelatihan yang fokus pada perencanaan bisnis Bumdes berbasis potensi daerah. Program ini dilaksanakan dalam bentuk dalam bentuk pendampingan melalui pelatihan, dan FGD bersama kepala desa, pemuda karang taruna dan masyarakat.  Hasil pelaksanaan kegiatan ini pelatihan business plan telah dilaksanakan dengan baik, yang dilakukan melalui beberapa tahap pertama: mencari ide usaha berdasarkan pada potensi daerah, misalnya khusus pada hasil tanaman porang, tahap kedua: mencari informasi usaha, tahap ketiga: memulai usaha, dan tahap keempat: tindak lanjut dan pengembangan usaha khususnya menciptakan design model bisnis yang sesuai dengan potensi daerah serta penentuan kelayakan operasional BUMDes Minasa Te’ne perlu disesuaikan dengan lokasi, luas produksi, dan tata letak. Kelengkapan kajian aspek teknis/operasi sangat tergantung dari jenis usaha yang akan dijalankan, karena setiap jenis usaha memiliki prioritas sendiri. Kata Kunci: Business Plan, Redesign model bisnis, Bumdes
Co-Authors - Ismail Adelia Ramadani Afwa Magfhirah Saleh Afzal Sayed Munna Agus Machfud Fauzi Ahmad Wahidiyat Haedar Amalia Putri Andi Aslinda Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Muh Rivai Andi Tenri Fani Andika Saputra Aris Baharuddin Aris Baharuddin Aris Baharuddin Aris Baharuddin Aslinda Aslinda Aslinda Aslinda Aslinda Asmunandar Asmunandar Asrianto Asrianto Asrianto Asrianto Asrul Safa Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Denok Sunarsi Deswita Maharani Dewi Fatmarani Surianto Dodi Ilham Duratul Ain Tholibon Edi Suhardi Rahman Erdi Faizah Khaeruddin Farida Akbarina Fatimah Aulia Rahma Firda Anas Tasiya FIRMAN UMAR Firman Umar Fitriani Dzulfadhilah Haedar Akib Haedar Akib Haedar Akib Hasnawi Haris Henni Zainal Henni Zainal Henni Zainal Herlina Sakawati Herman H Husnul Khaerati Ika Reskiyanti Indah Wahyuni Insani, Aisyah Aulia Ismu Widodo Ismu Widodo Jamaluddin Jamaluddin Jamaluddin Jonson Khaerul Saputrakarim Lukitoelkaodillah Lukitoelkaodillah Lusaima, Andi Lusaima M Riswandi Maya Kasmita Maya Kasmita Miftahul Rahmat Miftahul Rahmat Rauf Muh Lutfi Siraj Muh Luthfi Siraj Muh. Darwis Muh. Jihad Firman Muh. Nasrullah Muhammad Aswan Muhammad Guntur Muhammad Jihad Firman Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Naufal Nengsi Agustianti Nurul Aulia Achmad Rahman, Nawir Ramlan Mahmud Resky Hidayat Rina Pati Ririn Nurfaathirany Hery Risma Niswaty Risma Niswaty Riswan Abdullah Rivai, Andi Muhammad Rizali Djaelangkara Rohmah Rifani S, Nurul Fadhillah Silvi Sri Wahyuni Sirajuddin Saleh Sirajuddin Saleh Siti Hartina Siti Nuridah Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Fatima Tolla SRI WULANDARI Sry Adityah Pradana St Istiqomah Syah Abadi Mendrofa Syahribulan Syahribulan Syamsu Alam Syarifuddin Syarifuddin Tadampali, Andi Caezar To Wahyudi Gani, Andika Wahyuni Sulviana Oudina Winalda Adelia Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa