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All Journal Jurnal Sosio Ekonomika Bisnis Berkala Perikanan Terubuk Jurnal Ilmu Lingkungan Agridevina : Berkala Ilmiah Agribisnis Jurnal Pengkajian dan Pengembangan Teknologi Pertanian ECSOFiM (Economic and Social of Fisheries and Marine Journal) Agro Ekonomi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Media Agribisnis (MeA) JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Techno-Fish PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL PANGAN Agro Bali: Agricultural Journal JAS (Jurnal Agri Sains) Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Agribisnis Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Jurnal Kabar Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IJAE JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara

Septya, Fanny

Universitas Riau

Author-ID : 991132

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERUBAHAN SOSIAL MASYARAKAT NELAYAN KECAMATAN SUNGAI APIT AKIBAT REKAYASA SOSIAL PANDEMI COVID-19 Fanny Septya; Tomi Ramadona; Darwis AN; Rindi Metalisa
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 17, No 1 (2022): JUNI 2022
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/jsekp.v17i1.9456

Pandemi Covid-19 disikapi dengan berbagai bentuk rekayasa sosial, seperti pembatasan sosial berskala besar dan menengah, kebijakan sekolah dan bekerja dari rumah, serta penerapan protokol kesehatan. Hal tersebut melahirkan perubahan sosial yang direncanakan dengan hasil akhir yang diharapkan adalah terputusnya mata rantai penyebaran Covid-19. Tujuan penelitian ini adalah (1) mengidentifikasi faktor penggerak perubahan sosial, (2) mengidentifikasi rekayasa sosial (program pemerintah) yang diterima masyarakat nelayan Kecamatan Sungai Apit pada masa pandemi Covid-19, dan (3) mengidentifikasi bentuk perubahan sosial masyarakat nelayan Kecamatan Sungai Apit akibat pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Teknik pengumpulan data primer yang dilakukan adalah in-depth interview dengan informan kunci serta studi literatur untuk mengumpulkan data sekunder terkait indikator perubahan sosial. Metode analisis data yang digunakan adalah deskriptif kualitatif. Hasil analisis menunjukan bahwa faktor penggerak perubahan sosial berasal dari eksternal masyarakat/faktor eksogen, yakni program dan kebijakan pemerintah (BLT Covid-19, PSBB, serta pemberlakuan sekolah dan bekerja dari rumah) sebagai bentuk rekayasa sosial yang memengaruhi perubahan sosial masyarakat nelayan. Bentuk perubahan sosial yang terjadi adalah perubahan jenis kegiatan produktif, tingkat kesejahteraan, dan budaya atau gaya hidup masyarakat. Rekayasa sosial pada masa Covid-19 tidak menyebabkan perubahan pada struktur masyarakat nelayan, tetapi perubahan pada budaya masyarakat.Title: Social Changes Of Fisheries Community In Sungai Apit Subdistrict Due To Pandemi Social Engineering Covid-19The Covid-19 pandemic has been addressed with various forms of social engineering such as large and medium-scale social restrictions, school policies and work from home and the application of health protocols. This gave birth to planned social changes with the expected end result being the discontinuation of the chain of the spread of Covid-19. The objectives of this study were (1) to identify the driving factors for social change, (2) to identify social engineering (government programs) received by the fishers community of Sungai Apit Subdistrict during the Covid-19 pandemic and (3) identify the form of social change in the fishers community of Sungai Apit Subdistrict due to the Covid-19 pandemic and the accompanying social engineering. The method used in this research is a qualitative approach. The primary data collection technique was in-depth interviews with key informants and a literature study was conducted to collect secondary data related to indicators of social change. The method of data analysis is descriptive qualitative. The results of the analysis show that the driving factors for social change come from external community/exogenous factors, namely government programs and policies (BLT Covid-19, PSBB and implementation of school and work from home) as a form of social engineering that affects social change in fishers communities. The form of social change that occurs is a change in the type of productive activity, the level of welfare and the culture or lifestyle of the community. Social engineering during the Covid-19 period did not cause changes to the structure of the fishers community, but rather a change in the culture of the community.

Studi Pola Distribusi dan Margin Pemasaran pada Beras Kemasan Best Seller di Kota Pekanbaru, Riau, Indonesia Jumatri Yusri; Fanny Septya; Yulia Andriani
Agro Bali : Agricultural Journal Vol 4, No 3 (2021)
Publisher : Universitas Panji Sakti

Ketiadaan produksi padi menyebabkan ketersediaan beras di Kota Pekanbaru secara keseluruhan didatangkan dari berbagai daerah lumbung padi di Indonesia, baik dalam maupun luar Provinsi Riau. Keberagaman asal beras ini membentuk pola distribusi dan keberagaman jenis dan merek beras yang beredar di pasar beras perkotaan. Tujuan penelitian ini adalah menganalisis pola distribusi dan perbandingan margin beras kemasan (Best Seller) di pasar beras perkotaan. Metode penelitian yang digunakan yakni survey pada 20 responden yang dipilih secara purposive dengan prinsip keterwakilan pada setiap level lembaga pemasaran. Metode analisis yang digunakan yakni analisis deskriptif kualitatif dan deskriptif kuantitatif. Hasil penelitian menunjukan bahwa pola distribusi beras melibatkan tiga rantai dan dua rantai lembaga pemasaran. Berdasarkan analisis pemasaran, diketahui bahwa margin pemasaran total pada beras Merek Anak Daro dan Merek Topi Koki berada di bawah harga jual yakni Rp 1.500 dan Rp 2.200 serta nilai efisiensi pemasaran di bawah 100% yakni 2,30 dan 3,67 sehingga termasuk kategori pemasaran yang efisien. Efisiensi pemasaran beras ini memberi gambaran peluang perkembangan agroindustri beras di Kota Pekanbaru sehingga mendukung ketahanan pangan regional.

Melestarikan Tradisi Manggelek Sebagai Tradisi Budaya Desa Kuok Kecamatan Kuok Kabupaten Kampar Provinsi Riau Arifudin; Fanny Septya; Yuli Yendi; Octia Madeyanti Dermawan
JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Vol. 1 No. 4 (2021): JCSPA
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Kuok adalah sebuah kecamatan di Kabupaten Kampar, Riau, Indonesia yang memiliki luas wilayah 6.000 Ha. Desa Kuok merupakan Desa Wisata dimana memiliki destinasi keindahan alamnya yang dapat dijadikan sebagai objek wisata. Tidak hanya memiliki objek wisata, Desa Kuok juga memiliki tradisi budaya yang khas yang patut untuk dilestarikan kepada generasi – generasi muda, seperti tradisi manggelek tobu yang memiliki nilai nilai budaya bagi masyarakat. Pewarisan nilai – nilai budaya ini harus terus diturunkan bagi generasi selanjutnya agar tradisi budaya tidak hilang ditengah zaman yang terus berkembang. Tujuan dari pengabdian masyarakat ini adalah untuk melestarikan tradisi manggelek tobu yang menghasilkan produk nisan khas Desa Kuok sehingga dapat dikenal oleh masyarakat luas. Penelitian ini menggunakan metode kualitatif. Teknik pengumpulan data yaitu melalui obsevasi dan wawancara. Pembuatan nisan berbahan dasar tebu ini dilakukan dengan cara yang khas yaitu yang dikenal dengan manggelek tobu. Pembuatan nisan dimulai dengan sortasi tebu, penggilingan atau gelek tebu dan proses pemasakan yang memakan waktu 12 jam hingga menjadi produk nisan

Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Beras Anak Daro di Kecamatan Dumai Timur Dasya Fitriana Putri; Shorea Khaswarina; Fanny Septya
Jurnal MeA (Media Agribisnis) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v7i2.142

The diversity of branded local rice supply in the market will have an impact on competitionOne of the ways that Anak Daro rice producers do to face the competition is to improve product quality, which will create an attraction for consumers to make purchasing decisions.It is important to study the effect of price, product quality, and brand image on purchasing decisions as a consideration for the rice agro-industry to improve the attributes attached to packaged rice. The purpose of this study was to determine the effect of price, product quality, and brand image simultaneously and partially on the purchasing decision of Anak Daro rice in Dumai Timur District. This research data collection technique used a questionnaire that has been tested for validity and reliability. The statistical analysis method was multiple linear regression, and it has been analyzed by using SPSS software. In this study, 73 respondents were selected using the proportional random sampling method. The results of this study indicate that the variables of price (X1), product quality (X2), and brand image (X3) have a positive and significant effect on purchasing decisions for Anak Daro rice in East Dumai District.

PEMBERDAYAAN MASYARAKAT MELALUI BUDIDAYA VERTIKULTUR DAN PEMBUATAN PESTISIDA NABATI DI DUSUN NAPAN KABUPATEN KAMPAR Fanny Septya; Rosnita Rosnita; Roza Yulida; Yulia Andriani
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2588

Masyarakat dusun napan mayoritas bekerja sebagai petani dan buruh tani. Penduduk perempuan usia produktif >50% yang tidak memiliki pekerjaan tetap dan hanya menjadi ibu rumah tangga. Dengan demikian penting dilakukan pemberdayaan masyarakat dengan budidaya tanaman sayuran dengan teknik vertikultur dan pembuatan pestisida nabati untuk meningkatkan ketahanan pangan keluarga sebagai salah satu upaya untuk memberdayakan masyarakat, baik komunitas maupun secara kelembagaan. Tujuan pengabdian ini adalah 1) Meningkatkan pengetahuan masyarakat tentang proses pembuatan vertikultur dalam upaya pemanfaatan lahan pekarangan, 2) Meningkatkan pengetahuan masyarakat tentang proses pembuatan pestisida nabati. Metode pelaksanaan meliputi observasi kondisi lahan pekarangan masyarakat lokal, sosialisasi rencana kegiatan dengan masyarakat sasaran, persiapan alat dan bahan, pelaksanaan kegiatan pemberdayaan dan evaluasi kegiatan. Kegiatan sosialisasi pembuatan vertikultur dan pestisida nabati ini terlaksana dengan persentase 90%. Peserta yang mengikuti kegiatan pembuatan vertikultur dan pestisida nabati sudah mengetahui dan mampu untuk menciptakan kemandiriaan kebutuhan rumah tangga menanam tanaman dengan teknik vertikultur dan membuat pestisida nabati yang aman bagi lingkungan

Peningkatan Kapasitas Usaha UMKM di Kelurahan Labuh Baru Timur Kota Pekanbaru Fanny Septya; Rosnita; Roza Yulida; Yulia Andriani
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 1 No 1 (2021): Desember 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

MSMEs are a fairly hard hit effort during the pandemic. Therefore, increasing the business capacity of MSMEs needs to be done to revive MSME businesses to compete and increase the income of business actors. The purpose of this activity is to increase the business capacity of MSMEs in Labuh Baru Village East of Pekanbaru City. Two activities carried out to achieve the goal are (1) Training in making cassava leaf nori, which is a contemporary food with easily available raw materials, and (2) Socialization of business legality management such as P-IRT needed for MSMEs so that their products can be accepted by the market. This activity is integrated with the activities of students of Riau University, this activity has been able to increase the knowledge and skills of participants about the manufacture of cassava leaf nori and business legality (P-IRT). It is expected that this activity will be able to increase the capacity and income of MSME actors in Labuh Baru Village East of Pekanbaru City.

Penyuluhan Sistem Pemasaran Online Paktani Digital Sebagai Upaya Perluasan Pasar Produk Lokal Di Desa Bukit Lingkar Kabupaten Indragiri Hulu Roza Yulida; Rosnita; Yulia Andriani; Fanny Septya
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 2 No 1 (2022): Juni 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Penggunaan teknologi komunikasi dan informasi (TIK) tidak dapat dapat dipungkiri dapat mempercepat arus akses informasi dan komunikasi di masyarakat, termasuk petani. Oleh karena itu tujuan kegiatan ini adalaha meningkatkan pengetahuan petani dalam menggunakan aplikasi pemasaran produk pertanian. Peserta kegiatan penyuluhan ini adalah petani hortikulitura yang menanam komoditi ubi kayu, timun, pepaya. Kegiatan ini dilakukan dalam bentuk penyuluhan penggunaan aplikasi pemasaran online (Pak Tani Digital) di Desa Bukit Lingkar. Hasil dari kegiatan ini telah mampu meningkatkan pengetahuan dan keterampilan petani dalam menggunakan aplikasi pemasaran online. Diharapkan pemasaran produk pertannian lebih luas dengan harga yang lebih bersain, sehingga dapat meningkatkan pendapatan petani. Perlu pembinaan lebih lanjut supaya petani benar-benar dapat menggunakan aplikasi dalam pemasaran produk pertaniannya.

Online Food Marketing in Supporting Food Security Based on the Perspective of Urban Consumers in Riau Province Fanny Septya; Yulia Andriani; Anne Mudya Yolanda
JURNAL PANGAN Vol. 32 No. 1 (2023): PANGAN
Publisher : Perum BULOG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33964/jp.v32i1.623

Changes in people’s behavior in shopping for food needs from offline to online are rife in urban communities, especially in Pekanbaru and Dumai cities. This study aimed to identify consumer characteristics and gaps in online food purchase activities and analyze the mapping of consumer perceptions of online food marketing in support of regional food security. The research used a qualitative and quantitative descriptive approach with a nonmetric multidimensional scaling (MDS) analysis tool. The data collection method used a survey purposively selected 140. The results showed that the majority of consumers who purchased food online were women, with the majority of respondents being 26–35 years old, having a high school education and household income of Rp3,000,000.00–4,999,000.00 and having two dependents in the family. The monthly online food expenditure averaged Rp300,000.00 twice the monthly buying frequency. Food types often purchased online were frozen food and ready-made food. Based on the analysis of perception mapping, the availability of food products in the online market all the time, affordable food prices, transaction facilities, improvement of food distribution systems, and the use of varied and diverse foods selections were the determining indicators for online food marketing in supporting regional food security according to the perspective of urban consumers.

PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN KERIPIK CABE HJ.KARMI DI KOTA DUMAI Susila Pitri; Jum'atri Yusri; Fanny Septya
Indonesian Journal of Agricultural Economics Vol 14, No 1 (2023)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.14.1.8-23

Business competition in chilli chips in Dumai City had a major impact on the UMKM Hj.Karmi Chili Chips, which experienced a decline in production due to decreased consumer demand. The large number of chili chip businesses in Dumai City require every business, especially Hj.karmi Chili Chips, to formulate the right marketing strategy in order to remain competitive in the target market, one of which is through a marketing mix strategy. This study aims to determine consumer perceptions of the marketing mix (product, price, place, promotion, people, process, and physical evidence) of Hj.Karmi Chili Chips in Dumai City. This study used a survey method in the form of observations and interviews. Sampling using non-probability sampling method on accidental sampling with a sample of 40 respondents. The data analysis method uses descriptive analysis by describing consumer ratings from the Likert scale results. The results showed that overall, the seven elements of the marketing mix of Hj.Karmi Chilli Chips were rated as good by consumers. Price is the element that gets the highest rating score of 4.38 with very good criteria. While promotion is the element that gets the lowest rating score of 3.09 with good enough criteria. Based on the results obtained, it was concluded that Hj.Karmi Chili Chips had advantages in price, people, and process, and had weaknesses in promotion and physical evidence. So it is suggested for Hj.Karmi Chili Chips to improve the marketing mix strategy, especially in the promotion system and physical evidence or sales outlets.

Smartphone Usage Behavior And Technology Acceptance In Oil Palm Replanting Roza Yulida; Yulia Andriani; Rosnita; Fanny Septya; Ezra Febiola; Abdulhakim Madiyoh
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 02 2024 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.02.643-666

Replanting activities need support using information technology so that plantation business actors can access information related to plantations independently and accurately. This research analyzes smartphone usage behavior using a technology acceptance model approach among oil palm users. This research was conducted at the Karya Dharma III Village Unit Cooperative, Keranji Guguh Village, Koto Gasib District, Siak Regency. The sample taken in this research was 30 planters. The sampling technique in this research uses a snowball sampling technique, which is obtained through a rolling process based on the relationship between one respondent and another. Snowball sampling is a sampling method that uses initial illustration data to identify other illustrations that meet the criteria. Data analysis was carried out using a descriptive study based on a Likert scale. The final results of this research show that using smartphones among oil palm planters in Keranji Guguh Village as a medium to help search for and receive information for oil palm planters is classified as moderate, with an average score of 2.84. Smartphone use has become an alternative media planters use to search for information on supporting oil palm rejuvenation activities, land clearing, planting spacing patterns, using superior seeds, and plant maintenance replanting.

Co-Authors Abdulhakim Madiyoh Abul Subki Annadawi Agbolosoo, John Atsu Aglobosoo, John Atsu Ahmad Rifai Andriani, Yulia Angraini, Elisya Anlili Ansari Lasmiadi Anne Mudya Yolanda Arifudin Arifudin Arifudin Arifudin Azka Rabila Aztyara Syahida Bambang Wahyudi Cepriadi Cordanis, Astried Priscilla Darwis AN Darwis AN darwis darwis, darwis Dasya Fitriana Putri Desi Heltina Desi Sapitri Didi Muwardi Dini, Isna Djaimi Bakce Evy Maharani Ezra Febiola Fajar Restuhadi Firman Nugroho Haidar Labib Khairy Wimanjaya Hamidi, M. Rasyid Hamidi, Muhammad Rasyid Hanifaturrahmi Hanifaturrahmi Hapsoh Imam Hidayat Indra Tjahaja Amir Jum'atri Yusri Jumatri Yusri Kausar Kausar Kausar Kristin, Monika Sari Kurnia, Deby Kurnia, Deby Lubis, Nursiani M. Rasyid Hamidi Meki Herlon Muhammad Fariza Mustaqim Mustaqim Novia Dewi Novian Novian, Novian novindra . Novyandra Ilham Bahtera Nurfitasari, Mimi Octia Madeyanti Dermawan Pareng Rengi Pitri, Susila Rahma Dani Restuhadi, Fadjar Rindi Metalisa, Rindi Rosnita Rosnita . Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Roza Yulida Roza Yulida Roza Yulida Roza Yulida Sakti Hutabarat sapanli, kastana Saripah Aini Shorea Khaswarina SISPA PEBRIAN Sri Mumpuni Ngesti Rahaju Sri Wahyuni Wildah Sri Widayanti Sri Yoseva Sudiyarto, Sudiyarto Sugeng Budiharsono Suhana Suhana Susila Pitri Syaiful Hadi Tanti Novianti Tomi Ramadona Yeni Kusumawaty Yuli Yendi Yulia Andriani Yulia Andriani Yulia Andriani Yulia Andriani, Yulia Yusri, Jum'atri Zulhamid Ridho

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