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Journal : Journal of International Conference Proceedings

The Influence of Store Atmosphere, Location, and Price Perception on Purchase Decisions (Study on Arabeauty Stores, Ternate City) Wakano, Raidah Adinda; Mahungo, Yolanda; Buamonabot, Irfandi
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3706

Abstract

This study aims to determine whether the store's mood, location, and perceived pricing have an impact on consumers' decisions to buy. Data collection uses basic information obtained from questionnaires. All people who participated in this study were consumers of Arabeauty stores in Ternate City. There are 119 responders in the study's sample. PLS-SEM is the testing tool. The findings largely indicate that the location variable has no bearing on the decision to buy, the business atmosphere variable influences the decision to buy, and the pricing perception variable influences the decision to buy
The Influence of Social Media Marketing, Menu Variation and Price on Purchasing Decisions at Rumakadua Cafe Mappe, Eka Satirianisa; Buamonabot, Irfandi; Zain, Zandy Pratama
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3747

Abstract

The purpose of this study is to ascertain how prices, menu changes, and social media marketing affect customers' decisions to buy from the Rumakadua cafe. This kind of study employs a quantitative methodology. 112 respondents made up the study's sample, and SPSS Statistics 29 software was utilized to analyze the data using multiple linear regression analysis techniques. The study's findings suggest that pricing, menu changes, and social media marketing all significantly influence the factors that influence consumers' decisions to buy
Factors Influencing Village Financial Management Abubakar, Sukma; Bailusy, Muhsin N.; Buamonabot, Irfandi
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3784

Abstract

Good village financial management is the main foundation for improving village development and community welfare. The purpose of this study is to examine how village financial management in Bacan District, South Halmahera Regency, is impacted by leadership, human resources, commitment, and communication.  This research uses quantitative methods by collecting data through surveys and questionnaires from 140 respondents from 14 villages in the research area. Analysis findings indicate that while communication has no discernible impact on village financial management, leadership, human resources, and dedication do. This research provides an important contribution in formulating strategies to increase accountability and transparency in village financial governance.