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All Journal Jurnal Ilmiah Pariwisata International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Tourism Reserch Journal Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Pemberdayaan Pariwisata Journal of Hospitality Accommodation Management Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Pariwisata Nusantara LACULTOUR: Journal of Language and Cultural Tourism Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Indonesian Journal of Banking and Financial Technology (FINTECH) Jurnal Kawistara JECOM TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
I Gusti Ngurah Agung Suprastayasa
Politeknik Pariwisata Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Marketing Strategies of CV. Kopi Panas Event Organizer Bali in Enhancing Brand Awareness Komang Pandini Niken Absari Komang; I Gusti Ngurah Agung Suprastayasa; I Putu Esa Widaharthana
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11070

Abstract

Purpose: This study examines the 7P marketing strategies of CV. Kopi Panas Event Organizer Bali in enhancing brand awareness. The issues faced include intense competition and a lack of innovation in services and promotions. The objective is to identify and implement effective marketing strategies to boost brand awareness. Method: This study employs a qualitative approach through interviews with vendors, clients, and event organizers, as well as SWOT analysis. Data was collected and analyzed using thematic analysis and SWOT techniques. Result: The results of the study indicate that CV. Kopi Panas has implemented various marketing strategies, including product development, pricing review, diversification of event locations, promotion optimization, team skill development, process efficiency improvement, and physical facility maintenance. These strategies have helped the company enhance brand visibility and market competitiveness. However, further adjustments are needed in digital promotion and product innovation to achieve more optimal results. Contribution: This study contributes by evaluating the effectiveness of CV. Kopi Panas’s marketing strategies, which include product development, pricing review, diversification of event locations, promotion optimization, team skill development, process efficiency improvement, and physical facility maintenance. These strategies have enhanced the company’s brand visibility and market competitiveness. However, the findings also highlight the need for further adjustments in digital promotion and product innovation to achieve more optimal results.
Rekonstruksi Kuliner Lokal untuk Memperkuat Branding Makanan Tradisional Labuan Bajo Suprastayasa, I Gusti Ngurah Agung; Rumadana, I Made; Sabudi, I Nyoman Sukana; Kalpikawati, Ida Ayu; Wiryanata, I Gusti Ngurah Agung; Febrianto, I Gusti Agung; Pinaria, Ni Wayan Chintia
JURNAL GASTRONOMI INDONESIA Vol 12 No 1 (2024): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v12i1.1361

Abstract

As a super priority and newly developing destination, the Labuan Bajo tourism area can use traditional culinary delights to attract tourist visits. However, only a few conventional culinary delights are marketed to domestic and foreign tourists. The existence of traditional culinary delights has proven to be a tourist attraction. Therefore, this research aims to identify traditional Labuan Bajo cuisine and reconstruct these culinary delights for tourists. This research is qualitative research using informants determined using purposive sampling techniques. Interviews, documentation studies, and observations carried out data collection. The data analysis techniques used in this research are data reduction, data presentation, and conclusion. The research results show that the types of traditional Labuan Bajo culinary delights that are still maintained include Corn Bose, Roti Kompyang, Rebok, Lomak, Nasi Kolo, Tibu, Fish in Sour Sauce, Rumpu Rampe. Several traditional Labuan Bajo culinary delights that can be reconstructed are arranged in a table d'hote menu based on aroma, texture/shape consistency, nutrition, culinary appearance, smell, and temperature. Example of a menu that is recommended for reconstruction to be displayed in the table d'hote menu, including Appetizer: Fried Salted Cara Fish and Beef Sei with Papaya Flower, Soup: Fish in Sour Sauce Soup and Ndusuk Leaf Vegetables, Main Course: Pork /Chicken Tibu, Grilled/Fried Fish with Onion Sauce, Nasi Kolo/Corn Bose/Hangbesar, Lomak/Rumpu Rampe, Dessert: Rebok Praline With Grilled Banana and Cassava, and Bread: Roti Kompyang.
Multilingual Signs: The Linguistic Landscape in Nusa Dua Tourist Area, Bali Rastitiati, Ni Kade Juli; Suprastayasa, I Gusti Ngurah Agung
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 1 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1132.736 KB) | DOI: 10.52352/lacultour.v1i1.783

Abstract

This research aimed at finding out and describing the profile of linguistic lanscape, namely the languages used in the informational signs in Nusa Dua, Bali tourist destination. These signs can include information boards, warning boards, prohibition board, and boards for the name of hotels, buildings, restaurants, food courts, spa, shopping center and hospital. This research was a qualiatative in nature through describing the languages used in the tourist destination. The data was obtained by means of handphone camera, and about 116 visual pictures were collected. The results showed that there are 8 (eight) variations in the use of languages in the linguistic landscape in Nusa Dua, Bali tourist destination. The eight variations were: 1) Indonesian 2). English, 3). bilingual Indonesian and English, 4). bilingual English and Indonesian, 5). bilingual Balinese and English, 6). multilingual Balinese, Indonesian and English, 7). multilingual Japanese, English, Chinese and Korean, and 9) multilingual Balinese, English, Japanese, Chinese. Russian, Hindi, Jerman, Korean, Indonesia and French
The Linguistic Landscape of Pentingsari Tourism Village in Yogyakarta: Code Switching and Multilingualism Rastitiati, Ni Kade Juli; Ariasri, Nyoman Reni; Arjaya, I Ketut; Suprastayasa, I Gusti Ngurah Agung
LACULTOUR: Journal of Language and Cultural Tourism Vol. 3 No. 1 (2024): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v3i1.1439

Abstract

The linguistic landscape, defined as the visibility and representation of languages in public spaces, mirrors societal multilingualism and cultural dynamics. This study delves into the intricate interplay of language and society within the tourism village landscape of Pentingsari in Yogyakarta. It employed qualitative methods, including ethnographic observation, document analysis, and interviews, to decipher the layers of meaning embedded in the linguistic landscape. Ethnographic observation involves systematic documentation of linguistic elements encountered in public spaces, including signs, advertisements, and graffiti. Document analysis further scrutinized these linguistic artefacts' textual and visual features, identifying patterns and themes within the linguistic landscape of the village. It found that the linguistic landscape of Pentingsari Tourism Village was characterized by multilingual and codeswitching phenomena, evidenced by the utilization of various languages, including Indonesian, Javanese, Arabic, and English. In addition, it also showed that the phenomena were not primarily due to its status as a tourism village, but rather, it served the needs of the local community.
Personality Perceived Risk and Travel Intention after The COVID-19 Pandemic: The Case Study in a Bali Resort Village of Canggu Theresia Verina Rosari Bei; I Gusti Ngurah Agung Suprastayasa; Putu Surya Laksana Rahjasa
Jurnal Kawistara Vol 14, No 1 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82974

Abstract

This study aims to determine the influence of human personality and perceived risk on the travel intention of domestic tourists to Canggu, Bali. This research is motivated by the limitations of the previous studies in examining the factors that influence travel intention, especially aspects related to human behavior. This is especially essential for reviving tourism business after the Covid-19 pandemic. This research is based on a survey on domestic tourists who had, are currently, and will be traveling to the resort village of Canggu in Bali. The sample collection method in this study is by using a questionnaire distributed online and offline. The author uses the theory of Hair et al. to determine the minimum number of samples and get 299 respondents in the field. This study uses the Structural Equation Model (SEM) analysis technique to analyze all the data that has been collected. This study found that all major personal characters,namely openness, consciousness, extroversion, agreeableness, and neuroticism, positively affect the intention of visiting domestic tourists to Canggu. In contrast, the perceived risk has a negative effect on the intention of visiting tourists to Canggu. This research encourages managers of tourist destinations in Canggu to consider various personal charaters,perceived risks and travel intentions above in designing marketing strategies and destination development.
Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
The Influence of Pandawa Beach Festival on Tourists' Decisions to Revisit Pandawa Beach Anik Suryaningsih, Ni Kadek Anik Suryaningsih; I Gusti Agung Suprastayasa; Nyoman Reni Ariasri
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11106

Abstract

Purpose: The objective of this study is to identify and assess the impact of the Pandawa Beach Festival on tourists' decisions to revisit Pandawa Beach. Method: This research employed both quantitative and qualitative data collected from 100 respondents through questionnaires to evaluate the effect of the Pandawa Beach Festival on tourists' decisions to return to Pandawa Beach. The study was conducted at Pandawa Beach, Bali, and the data were analyzed using simple linear regression. Validity and reliability tests, classical assumption tests, and the coefficient of determination were utilized to ensure the accuracy and evaluation of the model. The results indicated that the Pandawa Beach Festival significantly influences tourists' decisions to revisit Pandawa Beach. Result: The findings of this study show that the Pandawa Beach Festival has a positive and significant impact on the decision to revisit, with a t-value of 13.28 > t-table value of 1.689. This indicates that the Pandawa Beach Festival (X) has a significant influence on the Decision to Revisit (Y). The coefficient of determination test results show that the dependent variable is explained by the independent variable by 64.3%, while the remaining 35.7% is influenced by other variables not included in this study. Contribution: These findings can serve as a foundation for tourism destination managers to design more effective marketing strategies and enhance the role of festival events in attracting tourist visits.
Are They Still Traveling to Bali Following The Covid-19 Pandemic? Apakah Wisatawan Masih Melakukan Perjalanan ke Bali Setelah Pandemi Covid-19? Liestiandre, Hanugerah Kristiono; Supratayasa, I Gusti Ngurah Agung; Suasapha, Anom Hery; Sumariati, I Dewa Ayu Rai; Ngelambong, Anderson
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.113

Abstract

The world has been significantly impacted by the COVID-19 epidemic, particularly in the travel and tourism sector. Even after the Covid-19 outbreak stopped, the effects in various forms continued to recur. The market segment is also affected by post-pandemic developments in the tourism industry. Geographically, changes in tourist market sectors might present new perspectives and opportunities or new challenges and risks to a tourism destination if it does not adjust quickly to these changes. This pilot study attempts to identify shifts in traveler market patterns that arise in Bali as a global travel destination following the pandemic. It illustrates how changes in market segments have occurred in this destination through tourist arrival data recorded by the National Statistics Bureau. A quantitative comparison analysis approach to the number of tourist visits reveals that there have been changes in nearly every region. The number of visitors to Bali has changed significantly in each region's tourist-generating countries. This study demonstrates that, due to various circumstances, market segment shifts have happened considerably in practically every region and every country. This study offers a crucial overview for formulating strategies and policies for growing the tourism industry after the COVID-19 outbreak.
The Influence of E-Wom on Instagram Social Media on Interest in Buying Wedding Services at We are the Organizers Manado Clara Angely Cambey; I Gusti Ngurah Agung Suprastayasa; I Putu Esa Widaharthana
Indonesian Journal of Banking and Financial Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v3i1.12225

Abstract

Based on Zola's survey, 75% of married couples in 2024 will use wedding organizer services, up from 70% in 2023. This study aims to examine the analysis of the influence of Electronic Word of Mouth (E-WOM) on Instagram social media on the interest in buying wedding services at We Are The Organizers Manado. The inferential quantitative method is used through data collected with documentation and questionnaires. Multiple linear regression analysis is used to test the influence of three dimensions of E-WOM: Intensity, Valence of Opinion, and Content. The results of the t-test show that Intensity and Valence of Opinion have a significant positive effect, while Content is not significant. The F test shows that the three variables simultaneously influence buying interest with a significance value of 0.000.
Marketing Mix Strategy to Increase Sales Volume of Wedding Packages at CV. Glow Wedding and Event Planner Bali I Gede Mahesa Pradyana; Ratri Paramita; I Gusti Ngurah Agung Suprastayasa
Indonesian Journal of Banking and Financial Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v3i1.12227

Abstract

Bali is an area with very rapid tourism development as evidenced by foreign tourists who make Bali one of their destinations. This study aims to understand how the marketing mix strategy to increase the sales volume of wedding packages at CV. Glow Wedding and Event Planner Bali. The research method used is qualitative descriptive with data collection conducted through interviews, observations, and documentation studies. Qualitative descriptive data analysis techniques are analyzed using the SWOT matrix through the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence). Based on the results of this study, 4 marketing strategies were found, namely SO (Strength Opportunities) expanding relations and highlighting the flexible prices owned by the company, ST (Strength Threats) increasing the focus of wedding product promotions and making more attractive promotions, WO (Weaknesses Opportunities) adding a variety of wedding packages, WT (Weaknesses Threats) Maximizing promotions that have been carried out by conducting research on similar companies related to promotions, promotional media and prices.
Co-Authors A.A. Ayu Oka Mirah Wahyuni Anak Agung Gde Oka Geria Anik Suryaningsih, Ni Kadek Anik Suryaningsih Anom Hery Suasapha Arjaya, I Ketut Arjaya, Ketut Armeli Armeli Arnata, Rusdi Asmarani, I Gusti Ayu Ratih Berend Gensan Coloay Citrawati , Luh Putu Citrawati, Luh Putu Clara Angely Cambey Darmaputra, Putu Gde Eka Desak Made Dwi Krisna Suryani Suryani Febrianto, I Gusti Agung Fiorenza Ayunda Natalie Limantara Gede Muna Satya Febriyana Hanny Hafiar Hardina Hilda Apriani I Dewa Putu Hendri Pramana I Gede Darmawijaya I Gede Mahesa Pradyana I Gusti Agung Gede Witarsana I Gusti Ayu Putu Wita Indrayani I Gusti Gede Anggareksa Putra Mulyawan I Gusti Ngurah Agung Wiryanata I Ketut Arjaya I Nyoman Arcana I Nyoman Arcana I Nyoman Lingga Sana I Putu Esa Widaharthana I Putu Esa Widaharthana I Putu Esa Widaharthana I Putu Utama I Wayan Muliana I Wayan Sunarsa, I Wayan Ida Ayu Kalpikawati Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Juli Rastitiati, Ni Kade Kalpikawati, Ida Ayu Komang Pandini Niken Absari Komang Kristiono Liestiandre, Hanugerah Kusumarini, Indah Luh Putu Kartini Made Darmiati Made Darmiati Mahendra Adi Winatha Martadjaya, I Gusti Made Iwan Dusanta Muliana, I Wayan Muliana, I Wayan Ngelambong, Anderson Ni Kade Juli Rastitiati Ni Kade Juli Rastitiati Ni Ketut Wiwiek Agustina Ni Komang Niko Pandeani Ni Made Tirtawati Oka Geria, Anak Agung Gede Pande Kadek Oka Adi Nugraha pinaria, ni wayan chintia Purwastuti Eko Sucahyo Putu Surya Laksana Rahjasa Rastitiati, Ni Kade Juli Ratri Paramita Ratri Paramita Reni Ariasri, Nyoman Rumadana, I Made Rusdiarnata, Ketut Sabudi, I Nyoman Sukana Sawitri, Hari Sawitri, Hari Sudiarta, Ngakan Putu Sulistyawati, Ni Luh Ketut Sri Sumadi, I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Swandewi, Ni Kadek Teguh Hadisukarno Theresia Verina Rosari Bei Utama, I Putu Utama, I Putu Wirata, I Nengah Wiratnaya, I Nyoman