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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Tourism Destination and Attraction jurnal ilmiah hospitality Jurnal Hospitality dan Pariwisata Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Ilmiah Wahana Pendidikan Oikonomia: Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pengabdian Mandiri Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) TRJ (Tourism Research Journal) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nugraha, Rizki Nurul
National University Tourism Study Program
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : West Science Business and Management

 1 
Identification of Information Technology Potential as an Attraction of Betawi Museum, Setu Babakan Ardi Mularsari; Rizki Nurul Nugraha; Muhammad Surya Saleh
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.636

Abstract

In the current era of information technology development, it cannot be ignored that this innovation has changed people's lifestyle to become modern. The utilization of information technology also helps make it easier to work smoothly in various industries, one of which is the tourism industry. The purpose of this study is to identify the types of information technology applied by Museum Betawi to increase their attractiveness, analyze the sustainability strategies carried outby Museum Betawi in the application of information technology, and provide recommendations for Museum Betawi to improve the effectiveness of strategies and the use of information technology to strengthen as one of the destinations of interest to tourists. The research method used was qualitative, namely direct observation and interviews with the Betawi Museum manager. The analysis technique used is descriptive qualitative. The results of our research, Museum Betawi located in Zone A Setu Babakan is one of the tourist destinations that utilizes information technology as a tourist attraction. The museum applies 3 (three) information technologies, namely digital platforms consisting of websites, Google Forms, and social media; two-dimensional technology, namely QR Codes; andelectronic devices, namely Projectors and Touchscreen TVs called interactive projection rides. The potential of the application of information technology can provide an interactive experience for tourists, assist in the management of tourist destination resources, and as a destination promotion. Museum Betawi's current sustainability strategy is to focus on maintaining existing information technology. The challenges of Museum Betawi in the application of information technology are information inaccuracies, damage to technological devices and promotional strategies.
Resilience of The Cempaka Cilangkap Cipayung Park Tourism Object Through The Completeness and Quality of Tourism Facilities Bagus Syarifuddin Latif; Rizki Nurul Nugraha
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.637

Abstract

This research is entitled "Resilience of the Cempaka Cilangkap Cipayung Park Tourist Object through the Completeness and Quality of Tourist Facilities." The choice of this title was based on the interest in exploring the resilience of the Taman Cempaka tourist attraction, with a special focus on the extent to which the completeness and quality of tourist facilities influence the resilience of the Taman Cempaka Cilangkap Cipayung tourist attraction with the research location located on Jl. Setu Cipayung, Taman Cempaka, Cipayung District, East Jakarta City. The method used is a qualitative descriptive method, with the research objective being to find out how influential the quality and availability of facilities at Taman Cempaka Cilangkap are on visitor satisfaction and the level of sustainability of Taman Cempaka which is expected to provide a basis for improving facilities, more effective destination management, as well as formulating appropriate policies. supports the sustainability of Cempaka Cilangkap Cipayung Park as a strong tourist attractio
Novotel Cikini Resilience as One of The Hotel Businesses in Jakarta Claudia Simponi Nehemia Simorangkir; Rizki Nurul Nugraha
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.751

Abstract

Novotel Cikini is a four-star hotel located in South Jakarta. During the Covid- 19 pandemic, Novotel was one of the hotels affected by covid. Therefore, Novotel must strive to maintain its business in the covid era with a special strategy. The strategy itself is a plan that is prepared with the aim of achieving something that has been determined. One of the existing strategies is marketing strategy. Marketing strategies are usually used by corporate companies with the aim of one of which is to survive in Covid-19. The method used in this research is a research method with a qualitative approach, the analysis method used is the SWOT analysis method. The results of this study indicate that Novotel had a strategy before Covid-19 in the form of implementing targeting, positioning, segmenting strategies. While the strategy during the pandemic is to use a pivoting strategy, positioning strategy, contact experience. For strategies after covid are short-term, medium-term, and long-term strategies.
Identification of Information Technology Potential as an Attraction of Betawi Museum, Setu Babakan Mularsari, Ardi; Nugraha, Rizki Nurul; Saleh, Muhammad Surya
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.636

Abstract

In the current era of information technology development, it cannot be ignored that this innovation has changed people's lifestyle to become modern. The utilization of information technology also helps make it easier to work smoothly in various industries, one of which is the tourism industry. The purpose of this study is to identify the types of information technology applied by Museum Betawi to increase their attractiveness, analyze the sustainability strategies carried outby Museum Betawi in the application of information technology, and provide recommendations for Museum Betawi to improve the effectiveness of strategies and the use of information technology to strengthen as one of the destinations of interest to tourists. The research method used was qualitative, namely direct observation and interviews with the Betawi Museum manager. The analysis technique used is descriptive qualitative. The results of our research, Museum Betawi located in Zone A Setu Babakan is one of the tourist destinations that utilizes information technology as a tourist attraction. The museum applies 3 (three) information technologies, namely digital platforms consisting of websites, Google Forms, and social media; two-dimensional technology, namely QR Codes; andelectronic devices, namely Projectors and Touchscreen TVs called interactive projection rides. The potential of the application of information technology can provide an interactive experience for tourists, assist in the management of tourist destination resources, and as a destination promotion. Museum Betawi's current sustainability strategy is to focus on maintaining existing information technology. The challenges of Museum Betawi in the application of information technology are information inaccuracies, damage to technological devices and promotional strategies.
Resilience of The Cempaka Cilangkap Cipayung Park Tourism Object Through The Completeness and Quality of Tourism Facilities Latif, Bagus Syarifuddin; Nugraha, Rizki Nurul
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.637

Abstract

This research is entitled "Resilience of the Cempaka Cilangkap Cipayung Park Tourist Object through the Completeness and Quality of Tourist Facilities." The choice of this title was based on the interest in exploring the resilience of the Taman Cempaka tourist attraction, with a special focus on the extent to which the completeness and quality of tourist facilities influence the resilience of the Taman Cempaka Cilangkap Cipayung tourist attraction with the research location located on Jl. Setu Cipayung, Taman Cempaka, Cipayung District, East Jakarta City. The method used is a qualitative descriptive method, with the research objective being to find out how influential the quality and availability of facilities at Taman Cempaka Cilangkap are on visitor satisfaction and the level of sustainability of Taman Cempaka which is expected to provide a basis for improving facilities, more effective destination management, as well as formulating appropriate policies. supports the sustainability of Cempaka Cilangkap Cipayung Park as a strong tourist attractio
Novotel Cikini Resilience as One of The Hotel Businesses in Jakarta Simorangkir, Claudia Simponi Nehemia; Nugraha, Rizki Nurul
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.751

Abstract

Novotel Cikini is a four-star hotel located in South Jakarta. During the Covid- 19 pandemic, Novotel was one of the hotels affected by covid. Therefore, Novotel must strive to maintain its business in the covid era with a special strategy. The strategy itself is a plan that is prepared with the aim of achieving something that has been determined. One of the existing strategies is marketing strategy. Marketing strategies are usually used by corporate companies with the aim of one of which is to survive in Covid-19. The method used in this research is a research method with a qualitative approach, the analysis method used is the SWOT analysis method. The results of this study indicate that Novotel had a strategy before Covid-19 in the form of implementing targeting, positioning, segmenting strategies. While the strategy during the pandemic is to use a pivoting strategy, positioning strategy, contact experience. For strategies after covid are short-term, medium-term, and long-term strategies.
Co-Authors Achmad Salam Adilla, Rosa Adinda Yuliani Aditya Erlangga Ahmad Naisaburi Bintang Dhia Aisyah Zhafirah Ajeng Aspuan Akbar Tegar Pratama Akwila, Tevila Alamsyah, Agung Aldi Alisya Nur Insani Amirzain, Mauhammad Rofiq Ananda Fadila Putri Ananda, Arsya Tri Ananda, Aulia Ananda, Tiara Martha Andini, Davi Ayu Anisa Purwati Anisa Sesar Yuni Purwati Apri Ramdani Ardani, Putri Aulia Ardi Mularsari Ardira, Maya Ayu Ardissa Dwi Eranti Arnold Yudi Nahlony Arsya Ananda Arsya Tri Ananda As-syifa, Muhammad Azfa Asep Kurniawan Aulia, Almaura Nur Auliah Nurlizah Auliah Nurlizah Awaloedin, Dipa Awaloedin, Dipa Teruna Azzahra, Febry Fatimah Bagus Syarifuddin Latif Bani Saad Bule, Yohana Gaius Cahya Gilang Ananda Kresna Putra Cecilia, Vita Choerunisa, Siti Cici Maria Sihombing Claudia Simponi Nehemia Simorangkir Dafrosa Dafrosa Dafrosa, Dafrosa Dela Safitri Delila Rambe Delila Rambe, Delila Dena Fitria Januarty Devitha Sondang Dewi, Dyah Handayani Dhia, Ahmad Naisaburi Bintang Diah Renno Sulistyo P Dina Fitriani Dipa Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Dipa Teruna Awaloedin Djandri, Mudhi’ah Zuhdiyyah Donald Benjamin Dwita Chika Wardani Dwita Chika Wardani Dyah Handayani Dyah Handayani Dewi Dyah Handayani, Dyah Eka Syah Putra Eka Syah Putra Erlangga, Aditya Eviana Tarigan Fadillah, Akbar Farrah Puspita F Fatimah, Dinda Putri Fauzi Achmad Riyadi Febry Fatimah Azzahra Fikri Virgiawan Firman Riza Dermawan Fitrani, Dina Fitria, Putri Maulida Fitriani, Dina Franika Br Manjorang Gustian Al Kahfi Gustian Alkahfi Gustian Hardika, Prama Hutahaean, Jhon Irvan F Hutahaean, Jhon Irvan Fadli I Gusti Kade Heryadi Angligan Indriani, Putri Irma Setyawati Irma Setyawati Irsyad, Kevin Muhammad Ismail, Vivaldy Januarty, Dena Fitria Jerubun, Emanuel Jhanufa, Adam Bina Isyba Joko Edwin Saputra Joko Edwin Saputra Joy Hendrick Wittsdy As Kahfi, Gustian Al Kahla, Hanifa Fahri Fadhilla Kevin Muhammad Irsyad Kevin Muhammad Irsyad Khaeriyah Khaeriyah, Khaeriyah Kresna Putra, Cahya Gilang Ananda Latif, Bagus Syarifuddin Liliana Dewi Liliana Dewi Liliana Dewi Lisa Sarinah Lisa Sarinah M. Liga Suryadana M. Surya Saleh M. Surya Saleh Madeline Ivanka Magdalena Leda Mawo Marina Erviani Mauhammad Rofiq Amirzain Maya Amelia Maya Ayu Ardira Methania, Ribka Muhammad Azfa As-syifa Muhammad Ramli Muhammad Ramli Muhammad Sholah Yazid Muhammad Surya Saleh Muhammad Surya Saleh Mularsari, Ardi Mulya, Muhammad Hafiz Nada Widya Candra Nurani Nehemia, Claudia Simponi Nurlizah, Auliah Nurmanto, Vanny Chang Nursalam, Cikal Nurul Hidayah NURUL HIDAYAH Olivia Yolanda Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Padri Achyarsyah Parera Yumnarizq Susilo Prama Hardika Prama Hardika Suyono Pratama, Akbar Tegar Pratiwi, Rahmadiani Prili Diana Rosa Prili Diana Rosa Putra, Eka Syah Putra, Suadi Sapta Putri Adinda Trisia Putri Indriani Putri Maulida Fitria Putri, Naifa Ananda R, Amanda M F Rachmad Rizky Trianto Raden Ajeng Dhea Ayu Salsabila Raden Ajeng Dhea Ayu Salsabila Raditia, Widha Ragil Ryadi Rahmadiani Pratiwi Rai Riya Rai Riya Ramadhani, Fahira Ramadhannu, Syaldisa Ramadhanti, Suci Ramdani, Apri Ramli, Nasrullah Reza Ardian Putra Rifky Setiawan Rigy Dyantika Rivaldo Lucas Waworundeng Rivaldo Lucas Waworundeng Riya, Rai Riyadi, Fauzi Achmad Rizal, Arsyeaf Rosa Adilla Ryadi, Ragil Saad, Bani Safira V, Anisa Yuni Safitri, Dela Sahrian Samsi Saleh, M. Surya Saleh, Muhammad Surya Salim Zuhdi, Muhammad Salsabila Shafa Salsabila, Raden Ajeng Dhea Ayu Sannindra, Akristi Eni Saputra, Vironika Agustin Saraswati, Fannisa Rahayu Sari Butar-butar Sari Meilina Butar-Butar SARINAH, LISA Selvy Remilenita Sesar Yuni Purwati, Anisa Setiawan, Rifky Shafa, Salsabila Shendy, Muhammad Ilham Sheva Aulia Sidik Ihsannudin Sifa Sukowati Simorangkir, Claudia Simponi Nehemia Siti Choerunisa Soraya, Zahra Suadi Sapta Putra Subur Karyatun Suci Ramadhanti Sukesi, Ajeng Aspuan Sukma, Nilam Sukowati, Sifa Suryadana, M. Liga Susilo, Parera Yumnarizq Suyono, Prama Hardika Syah Putra, Eka Talitha Daffa Azzahra Tarabunga Angelyca Tarigan, Eviana Tevila Akwila Tevila Akwila Tiara Martha Ananda Tine Yuliantini Titi Kusmayanti Tomas Jorgi Tria Husnul Chotimah Trisia, Putri Adinda Ulfi Maranisya Utami, Dinda Novanda Vanny Chang Nurmanto Vanny Chang Nurmanto Venda Irlani Vickrham Achmad Vickrham ShahJehan Achmad Vironika Agustin Saputra Vita Cecilia Vivaldy Ismail Wikey Damai Yanti Wittsdy AS, Joy H endrikh Wulan, Wulan Yohana Gaius Bule Yohana Yohana Yohana Yohana Yolanda, Olivia Yudian, Rais A Yuliani, Adinda Yuni Purwati, Anisa Sesar Yuni Trisnawati Zahra Soraya Zaqi, Muhammad Zumratul Meini Zumratul Meini