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All Journal Isamic Communication Journal Asian Social Work Journal Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Visi Komunikasi Nusantara Journal of Behavioral and Social Science Komunika: Jurnal Dakwah dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Management and Creative Business Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Komunikasi, Masyarakat Dan Keamanan Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Multidisiplin Ilmu Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin HUMANUS : Jurnal Sosiohumaniora Nusantara Psycho Holistic Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Ilmu Sosial dan Humaniora Journal of Literature Review
Daniel Handoko
Universitas Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Etika Periklanan Pada Media Sosial Instagram di Era Influencer Azharia; Novitasari, Adinda Wulan; Priyanda, Adinda Bagesa; Handoko, Daniel
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 3 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/ycrcy705

Abstract

The development of social media such as Instagram has transformed advertising paradigms with the emergence of influencer marketing. Influencers play a crucial role in shaping consumer opinions and behaviors, leveraging their trust and credibility to promote products in a personal and authentic manner. However, this practice also faces ethical challenges, particularly regarding transparency in marking sponsored content. Regulations and platform initiatives have been introduced to enhance transparency, yet understanding and compliance remain significant issues. This study highlights the need for stricter guidelines and education for influencers to ensure more ethical advertising practices in today's digital age. Keywords: Advertising Ethics; Social Media; Instagram; Influencer
Etika Iklan Royale Soklin Superlatif di Pasar Berkembang Isaac Ibrahim Molfi; Alief Rahman Juliansyah; Daniel Handoko
Journal of Literature Review Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7rhvbv62

Abstract

Di tengah pertumbuhan pasar digital di negara berkembang, iklan hiperbolik tanpa dasar faktual dapat melemahkan kepercayaan konsumen dan menimbulkan risiko reputasi merek. Hal ini dapat memberikan prasangka bahwa suatu kelebihan produk memicu ketertarikan pada konsumen, namun dibalik itu bisa menjadi tolak  suatu produk , Pada kondisi ini, pelaku iklan harus menerapkan Etika Periklanan yang menjadi pedoman yaitu Etika Periklanan Indonesia. Salah satu iklan produk deterjen "Royale Soklin Sachet" yang menggunakan slogan "wangi mewah enggak ada duanya" dengan metode penelitian kualitatif jenis studi literatur. Hasil penelitian tersebut menyimpulkan bahwa mesikpun klaim superlatif secara hukum dapat digolongkan sebagai puffery, review ini menimbulkan dalam segi etika melanggar karena diragukan untuk mengetahui verifikasi kebenarannya
Pengaruh Konten Tiktok Jejuby terhadap Keputusan Pembelian : Survei pada Followers Akun TikTok @jejubyofficial Dinni Sabrina Bahri; Daniel Handoko
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.835

Abstract

This study aims to determine the influence of Jejuby's TikTok content on the purchasing decisions of followers of the @jejubyofficial TikTok account. In today's digital age, social media platforms like TikTok have become one of the most effective promotional tools for reaching consumers, particularly in the beauty and skincare industry. Jejuby, as a local brand on the rise, actively leverages TikTok as a marketing platform by creating various types of content, including tutorials, testimonials, and visually appealing content. The theories used in this study are the Marketing Communication Theory with dimensions: Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct and Digital Marketing. The Content Theory with dimensions: Credible, Shareable, Useful or Fun, Interesting, Relevant, Different, On Brand. The Purchase Decision Theory with dimensions: Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Behavior. This study used a quantitative approach with a survey method. Sampling was conducted using simple random sampling and calculated using the Slovin formula with a margin of error of 5%. Data collection was carried out by distributing questionnaires to 92 respondents who were followers of the @jejubyofficial TikTok account. The research instrument was tested using validity and reliability tests, while data analysis was conducted using simple linear regression with a correlation coefficient (R) value of 0.711 in the strong category. The coefficient of determination (R²) value of 0.506 indicates that 50.6% of purchasing decisions are influenced by TikTok content, while 49.4% are influenced by other factors. The research results for TikTok content had an average of 3.47, while purchase decisions had an average of 3.54. The research results indicate that there is a significant influence between Jejuby's TikTok content and its followers' purchase decisions. This means that content packaged in a relevant manner and aligned with the brand's identity can influence consumers' decisions to purchase Jejuby products.
Analisis Kredibilitas Influencer dalam Meningkatkan Brand Awareness @Zaskiasungkarjakarta Melalui Konten Media Sosial Instagram Alma Aninditha Zalianty; Daniel Handoko
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i1.949

Abstract

The rapid development of social media has made fashion brands, especially modest fashion, increasingly collaborate with influencers to increase brand awareness. This study discusses the role of influencer credibility in increasing brand awareness of the brand @zaskiasungkarjakarta through Instagram content. The method used a case study with a qualitative approach. Data was collected through interviews and documentation, then analyzed through the stages of data reduction, presentation, and drawing conclusions. The results show that influencer credibility plays a significant role in maintaining brand awareness. There are three main dimensions that are visible: expertise, trustworthiness, and attractiveness. Trustworthiness is evident from the honesty and consistency of influencers when showing or reviewing products. Meanwhile, attractiveness arises from the match between the influencer's lifestyle and image with the brand, making the audience feel more relatable and trusting. Overall, influencer credibility helps increase brand awareness from the brand recognition stage (people start to recognize), brand recall (people can remember again), until the brand finally becomes top of mind in the minds of the audience.
Analisis strategi email marketing dalam komunikasi pemasaran digital: studi kasus Traveloka Agustina Riska Eka Saputri; Daniel Handoko; Makroen Sanjaya
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 12 No 1 (2026): April 2026 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v12i1.43416

Abstract

Abstract This study addresses a key issue in digital marketing communication practices, namely the growing tendency of email marketing to shift into a transactional and purely promotion oriented medium. This condition may lead to message fatigue, declining audience engagement, and the weakening of brand trust in the long term. In the context of increasingly intense competition within the digital industry, email marketing should not only function as a promotional channel but also as a relational communication medium capable of fostering sustainable relationships between brands and their audiences. Therefore, this study aims to analyze the email marketing strategies implemented by Traveloka by examining their communicative functions, message delivery patterns, forms of personalization, and the communication challenges that emerge in practice. This research employs a qualitative approach using a case study method through content analysis of Traveloka’s marketing emails, supported by a review of relevant literature on email marketing, relational communication, and trust in digital marketing. The findings indicate that Traveloka’s email marketing has been integrated into the company’s digital ecosystem and is effective in supporting transaction processes, service reminders, and product promotions. However, the dominance of promotional messages, personalization that remains largely technical and less contextual, as well as a high sending frequency, have implications for decreased audience engagement and emerging indications of trust issues. The contribution of this study lies in strengthening a communication perspective in evaluating email marketing, emphasizing that strategic success should not be measured solely by conversion and return on investment (ROI), but also by relationship quality, message relevance, and the long-term communicative value between brands and audiences. Keywords:  Digital marketing communication; email marketing; marketing strategy; traveloka.   Abstrak Penelitian ini berangkat dari isu utama dalam praktik komunikasi pemasaran digital, yaitu kecenderungan email marketing yang semakin bergeser menjadi media komunikasi yang bersifat transaksional dan berorientasi promosi semata. Kondisi tersebut berpotensi menimbulkan kejenuhan pesan (message fatigue), penurunan keterlibatan audiens (engagement), serta melemahnya kepercayaan (trust) terhadap merek dalam jangka panjang. Dalam konteks persaingan industri digital yang semakin ketat, email marketing seharusnya tidak hanya berfungsi sebagai saluran promosi, tetapi juga sebagai media komunikasi relasional yang mampu membangun hubungan berkelanjutan antara merek dan audiens. Oleh karena itu, studi ini bertujuan untuk menganalisis strategi email marketing yang diterapkan oleh Traveloka dengan meninjau fungsi komunikatif, pola penyampaian pesan, bentuk personalisasi, serta tantangan komunikasi yang muncul dalam implementasinya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui analisis konten terhadap email pemasaran Traveloka yang dikaitkan dengan kajian literatur mengenai email marketing, komunikasi relasional, dan trust dalam pemasaran digital. Hasil penelitian menunjukkan bahwa email marketing Traveloka telah terintegrasi dalam ekosistem digital perusahaan dan efektif dalam mendukung proses transaksi, pengingat layanan, serta promosi produk. Namun, dominasi pesan promosi, personalisasi yang masih bersifat teknis dan kurang kontekstual, serta intensitas pengiriman yang tinggi berimplikasi pada turunnya engagement audiens dan munculnya indikasi trust issue. Kontribusi penelitian ini terletak pada penguatan perspektif komunikasi dalam evaluasi email marketing, dengan menegaskan bahwa keberhasilan strategi tidak hanya diukur melalui konversi dan ROI, tetapi juga melalui kualitas relasi, relevansi pesan, serta nilai komunikasi jangka panjang antara merek dan audiens. Kata-kata Kunci: Komunikasi pemasaran digital; email marketing; strategi marketing; traveloka.
HIJAB, PUNK, AND THE USE OF NEW TECHNOLOGIES IN COMMUNICATION Rizky Hafiz Chaniago; Mohd Sufiean Hassan; Haddi Junaidi Kussin; Daniel Handoko
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 1 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.1.89-100

Abstract

To date, the role of women in the world of subcultures, especially Punk, is still considered small, especially in eastern countries where the majority of the population is Muslim, such as Indonesia. The influence of the mainstream media on negative images seems to cover up the small voices of women who are in the Punk subculture environment so that the general public does not know about their involvement in the arena. The negative image is getting stronger when women wearing hijab participate in this culture. Another reason that might be related to this rejection is that the image of a woman wearing a hijab with an elegant and respectable class is very different from the image of the Punk subculture, which is full of nuances of resistance/rebellion. As time goes by, with the development of the world, which is changing rapidly due to the influence of technology, the cultural space of subcultures also participates in the flow of globalization organically. The rapid advancement of new media such as social media opens up opportunities for women wearing hijab to be involved in the Punk subculture and more actively voice their ideology and talents. The main aim of the study is to analyze how women who wear the hijab communicate their voices through new technology. This study uses qualitative research with ethnographic methods. With the advent of new media, women wearing the hijab can freely present information related to the image of women in order to counteract the negative image of the Punk subculture in the eyes of the public.
Pengaruh Customer Experience Terhadap Kepuasan Pelanggan Miniso (Survei pada Followers Instagram @minisoindo) Salwa Rizka Rabadi; Daniel Handoko
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2445

Abstract

Customer Experience is one of the strategies that businesses can use to attract potential customers and ensure customer satisfaction. Therefore, the one objective of this research is to examine the impact tof customer experience on Miniso’s customer experience theory, encompassing sense, feel, think, act, and relate, as well as customer satisfaction theory, which includes expectation alignment, revisit intention, and willingness to recommend products. The study adopts a quantitative approach using a survey method. Data was collected by distributing questionnaires to 86 respondents from the Instagram account @minisoindo followers. Probability sampling with simple random sampling was used for sample selection. The findings indicate that respondents agreed with the statements regarding Miniso’s customer experience. Similarly, for customer satisfaction, respondents also agrees with all statements in variable (Y) of the questionnaire. The study reveals a strong positive correlation (0.793) between customer experience and customer satisfaction, with customer experience accounting for 63% of the influence on customer satisfaction while the remaining 37% is attributed to other factors.
From Likes to Bonds: A Scoping Review on the Impact of Social Media on Youth Social Interaction Patterns Charli Sitinjak; Veronica Kristiyani; Daniel Handoko
Nusantara Journal of Behavioral and Social Science Vol. 4 No. 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/njbss.202593

Abstract

Social media has profoundly reshaped the way youth interact, communicate, and build relationships in the digital age. As platforms like Instagram, TikTok, Facebook, and WhatsApp become central to daily life, understanding their psychosocial impacts on young people is critical. This scoping review aims to map and synthesize existing research on how social media influences youth social interaction patterns. A total of 82 studies published between 2020 and 2025 were analyzed, covering diverse cultural and geographical contexts. Thematic analysis identified four key areas: (1) social media as a catalyst for friendship formation, (2) evolving communication styles shaped by visual and ephemeral content, (3) the rise of digital intimacy and emotional support networks, and (4) the amplification of peer conflict, social comparison, and algorithmic pressures. The findings reveal both opportunities (e.g., global connections and creative self-expression) and risks (e.g., performative self-presentation, cyberbullying, and FOMO). Practical recommendations include implementing digital literacy programs in education, fostering authentic connections through platform design, and developing policies for algorithmic transparency and youth online safety. This review highlights the need for intersectional and globally aware frameworks and calls for longitudinal research to inform interventions that promote youth well-being in digital spaces.
Pengaruh Visual Postingan Instagram pada Campaign “Born This Way” @skingameofficial terhadap Self Esteem Salsabila Ananda; Daniel Handoko
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 3 (2024): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v1i3.1133

Abstract

Utilizing visuals in posts is one of the important things for a brand. Utilizing visual elements in a post is a strategy that companies can use to convey messages that can influence audience attitudes. So the purpose of this study is to determine whether Visual Posts have an influence on Self Esteem. The theory used in this research is the theory of visual elements which includes, color, typography, photography, symbolism. While the Self Esteem theory used includes significance, power, competence and virtue. This research uses quantitative methodology with survey method. The population used in this study were @skingameofficial Instagram followers who had commented on the "Born This Way" campaign post. The data collection technique was carried out by distributing questionnaires to 93 respondents who had been counted. Sampling using the Random Sampling Technique. This research is shown by the average value of respondents' answers to the variable (X) of 4.45, this value is classified as high (Agree) and the average respondent's answer to the variable (Y) of 4.58, which is classified as high (Agree). (Y) of 4.58 which is also dominantly high (Agree). The considerable influence of the Visual Postings Campaign "Born This Way" can also be seen from the value (R) correlation of 0.796 which is said to be high or strong and the R Square value of 0.634 or 63.4% of the effect while the remaining 36.6% of the effect can be seen from the value (R) correlation of 0.796 which is said to be high or strong. and R Square value of 0.634 Or 63.4% effect while the remaining 36.6% is influenced by other things. Visuals in posts are one of the important things for a brand.
Pengaruh Etika Periklanan Dalam Komunikasi Pemasaran Terhadap Persepsi Konsumen Deni Arya Saputra; Ahmad Muthoriqqy Andika Saputra; Refansyah Adi Putra; Daniel Handoko
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 3 (2024): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v1i3.1345

Abstract

This article discusses the influence of advertising ethics in marketing communication on consumer perception using a qualitative descriptive approach. The main objective of this study is to explore how ethical practices in advertising affect consumers' perceptions of brands and advertised products. The research methodology involves qualitative analysis of relevant literature and case studies of controversial advertising campaigns. Findings from this research indicate that advertising ethics play a crucial role in shaping consumer perceptions of a brand, influencing consumer loyalty, and long-term brand reputation. The practical implication of this article underscores the necessity of implementing stringent ethical standards in every aspect of marketing communication to foster positive relationships between brands and consumers.
Co-Authors Abdul Muiz Aldzakir Agus Hermanto Agustina Riska Eka Saputri Ahmad Ibrahim Ahmad Muthoriqqy Andika Saputra Akrom Maulana Alief Rahman Juliansyah Alma Aninditha Zalianty Alya Salsabilla Amanda Noviyanti Amin Shabana Andhika Prasetya Tamtama Putra Andin Nabil Hernawan Anggriani, Regi Anjani, Anjani Putri Ramadhani Annabilla Zahra Annisa Khoerotun Zahro Annisa Putri Larasati Apriliono Teguh Aditya Ardiansyah Dwi Zulfikar Assya Putri Sanggita Astriana Baiti Sinaga Aunul, Sofia Aysah Aurellia Rosspertiwi Azharia Azli Shahaby Azriel Raisian Brilliant Naufal Muhammad Cinta Mayra Zetha Dea Zhafira Widyaningsih Deni Arya Saputra Denny Wahyudi Devya Sabila Fadly Didi Suwandi Dinda Rizqia Maulana Dinnary Athena, Dhavina Dinni Sabrina Bahri Dinni Sabrina Bahri Divia Layla Zamzamiah Doni Abdullah Alhafidz Donny Kurniawan Donny Kurniawan Eko Hari Purwanto Fairuz Zaky Ahmad Fathan Ananta Hirzi Fatimah Fitalia Bunga Gilang Ramadhan Haddi Junaidi Kussin Hana Rizqika Handani Hasnah Khonsa Hendra Hidayat Himas Alhani Ibrahim Arisa Ikhwan Nur Hakim Ilmi, Maulana Hafidz Ilyasa, Ilyasa Nur Ilham Irfandi Ardiansyah Handoko Irsyad Renaldi Irvingia, Irvingia Agya Anandya Isaac Ibrahim Molfi Istisari Lageni Istisari Lageni Kaiza Nazwita Al Balqis Kamil, Muhamad Gibraltar KN, Jamiati Kristiyani, Veronica Laily Rhomadona Lailynisa Fadilla Iswadi Lilik Sumarni Makroen Sanjaya Marshanda Isna Nurafni Maura Azzakiyah Basya Maysya Tri Putri Miftahul Dzikri Mohammad Ya’isy Ghifari Mohd Sufiean Hassan Muchamad Vanza Arjuna Muhamad Ghandi Albasyir Muhammad Albi Faqih Muhammad Arif Aprihatno Muhammad Diva Fadhila Muhammad Fritzy Muhammad Iqbal Nana Supriatna Muhammad Ramzy Rasyid Muhammad Rizky Ramadhan Muhammad Rizqullah Ramadhon Muhammad Yusuf Wibiseno Muktamar Zaky Mulkan Habibi Mumtazah, Zhahira Nadira Rachmadina Najwa Putri Hidayat Najwa Rasyidah Manar Nani Nurani Muksin Nesya Navisabilla Nida Aisyah Noval Prasetya Novitasari, Adinda Wulan Nur Hidayat Saputra Oktaviana Purnamasari Oktaviana Purnamasari Pantja Putra Pandawa Perdana, M Adithya Prasetyo Dwi Apanca Priyanda, Adinda Bagesa Qori Syamilza Aulia Raihanda Immanuzaki Rakha Ariansyah Rasman Rasman Refansyah Adi Putra Reidhia Salsabila Rifandi Riswandi Riswandi Rizki Agus Nugraha Rizky Hafiz Chaniago Sabrina Zulfanova Saputri Said Khalid Said, Bambang Suhartono bin Mohd Sakti, Andi Muhammad Tri Salsa Hijriyatin Nisa Salsabila Ananda Salwa Rizka Rabadi Satria Airlangga Setiawan Shabana, Amin Shafakaisha Nabilla Yahya Sheril Audi Seafi Shifana Esfandiary Sianipar, Suryati Mahdalena Siska Aulia Sitinjak, Charli Suryati Mahdalena Sianipar Syaiful Abdy Syela Mutiara Zahra Tarisya Utami Putri Tayibnapis, Radita Gora Theofanny Velda Ardia Velda Murdiana Veronica Kristiyani Wadkhulli Jannati Priyoko Yofa Fitriani Zahra Yogi Hamboro Bekti Yusuf, Mohamad Faiq Rizkiansyah Zahra Anastasia Zalfa Putri Salsabila