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All Journal Isamic Communication Journal Asian Social Work Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Visi Komunikasi Nusantara Journal of Behavioral and Social Science Komunika: Jurnal Dakwah dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Management and Creative Business Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Komunikasi, Masyarakat Dan Keamanan Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Multidisiplin Ilmu Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin HUMANUS : Jurnal Sosiohumaniora Nusantara Psycho Holistic Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Jurnal Ilmu Sosial dan Humaniora
Handoko, Daniel
Universitas Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pelanggaran Etika Pariwara Indonesia pada Akun Media Sosial Instagram @scarlettofficial Wadkhulli Jannati Priyoko; Kaiza Nazwita Al Balqis; Daniel Handoko
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h29ap895

Abstract

This research examines alleged violations of Indonesian Advertising Ethics (EPI) in advertisements uploaded to the Instagram social media account @scarlettofficial for the Scarlett Brightly Ever Afer Essence Toner product. The advertisement displays the claim "1St Foam Toner in Indonesia" which is a baseless superlative claim. The method used is qualitative with a content analysis approach to visual content and advertising text. The ad is not only infringing. Analysis of the content of this advertisement shows that the claim "First Foam Toner" is not supported by clear data, so it has the potential to mislead consumers. As a result, consumers can misjudge product advantages and make purchasing decisions based on wrong information. This claim is suspected of providing incorrect information that violates a number of UUPK provisions (Chapter 8(1)f, Chapter 9(1), and Chapter 17). This advertisement not only violates the advertising code of ethics but also violates consumer protection regulations, so consumers need to receive more critical understanding and strict law enforcement supervision.
Analisis Pelanggaran Etika Periklanan Pada Iklan Candi Borobudur di Media Sosial Tiktok Muhammad Rizqullah Ramadhon; Fathan Ananta Hirzi; Pantja Putra Pandawa; Daniel Handoko
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2ckn5j88

Abstract

Social media has become one of the main media for distributing various advertising content in today's digital era. However, the spread of advertising content on social media also brings new challenges. Social media, especially TikTok, has a high virality rate, which means that content can spread quickly, both positively and negatively. The TikTok account @ngobrolsantaiindonesia uploaded a promotional advertisement for Borobudur Temple. The entire narrative in the advertising content openly alludes to other religions, namely Islam. This study uses a research approach in the form of a literature study or can be called library research. Indonesia has guidelines that must be respected, namely the Indonesian Advertising Ethics or abbreviated as EPI. The EPI contains a system of values and integrated guidelines for manners (code of conducts) and procedures (code of practices) that apply to all advertising actors in Indonesia. According to the Indonesian Advertising Ethics, advertisements must be honest, correct, and responsible. It was concluded that the violation committed by the TikTok account @ngobrolsantaiindonesia was offending SARA, more specifically other religions.
Analisis Pelanggaran Etika Periklanan pada Iklan Candi Borobudur di Media Sosial TikTok Muhammad Rizqullah Ramadhon; Fathan Ananta Hirzi; Pantja Putra Pandawa; Daniel Handoko
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.502

Abstract

Social media has become one of the main media for distributing various advertising content in today's digital era. However, the spread of advertising content on social media also brings new challenges. Social media, especially TikTok, has a high virality rate, which means that content can spread quickly, both positively and negatively. The TikTok account @ngobrolsantaiindonesia uploaded a promotional advertisement for Borobudur Temple. The entire narrative in the advertising content openly alludes to other religions, namely Islam. This study uses a research approach in the form of a literature study or can be called library research. Indonesia has guidelines that must be respected, namely the Indonesian Advertising Ethics or abbreviated as EPI. The EPI contains a system of values ​​and integrated guidelines for manners (code of conducts) and procedures (code of practices) that apply to all advertising actors in Indonesia. According to the Indonesian Advertising Ethics, advertisements must be honest, correct, and responsible. It was concluded that the violation committed by the TikTok account @ngobrolsantaiindonesia was offending SARA, more specifically other religions.
ANALISIS IKLAN MIE SEDAAP TASTY BEEF YAKINIKU DITINJAU DARI ETIKA PARIWARA INDONESIA (EPI) Prasetyo Dwi Apanca; Brilliant Naufal Muhammad; Muchamad Vanza Arjuna; Daniel Handoko
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7ytrzb24

Abstract

An This study aims to analyze the advertisement of Mie Sedaap Tasty Beef Yakiniku reviewed from the perspective of Indonesian Advertising Ethics. Instant food advertisements are often packaged creatively and persuasively, but often violate advertising norms and ethics. This study uses a descriptive qualitative approach with a content analysis method. The results of the study indicate that several elements in this advertisement violate the principles of honesty and social responsibility as stated in the Indonesian Advertising Ethics, especially in terms of taste claims, visualization of ingredients, and excessive depictions of deliciousness. This study recommends that advertisers pay more attention to ethical standards so as not to mislead consumers.
From Likes to Bonds: A Scoping Review on the Impact of Social Media on Youth Social Interaction Patterns Sitinjak, Charli; Kristiyani, Veronica; Handoko, Daniel
Nusantara Journal of Behavioral and Social Science Vol. 4 No. 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/njbss.202593

Abstract

Social media has profoundly reshaped the way youth interact, communicate, and build relationships in the digital age. As platforms like Instagram, TikTok, Facebook, and WhatsApp become central to daily life, understanding their psychosocial impacts on young people is critical. This scoping review aims to map and synthesize existing research on how social media influences youth social interaction patterns. A total of 82 studies published between 2020 and 2025 were analyzed, covering diverse cultural and geographical contexts. Thematic analysis identified four key areas: (1) social media as a catalyst for friendship formation, (2) evolving communication styles shaped by visual and ephemeral content, (3) the rise of digital intimacy and emotional support networks, and (4) the amplification of peer conflict, social comparison, and algorithmic pressures. The findings reveal both opportunities (e.g., global connections and creative self-expression) and risks (e.g., performative self-presentation, cyberbullying, and FOMO). Practical recommendations include implementing digital literacy programs in education, fostering authentic connections through platform design, and developing policies for algorithmic transparency and youth online safety. This review highlights the need for intersectional and globally aware frameworks and calls for longitudinal research to inform interventions that promote youth well-being in digital spaces.
Analisis Re-Branding Logo Halal Indonesia dalam Perspektif Teori Gestalt: Penelitian Maysya Tri Putri; Daniel Handoko
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.540

Abstract

The Ministry of Religion of the Republic of Indonesia through its official website and Instagram account in March 2022 established and released the "Indonesian Halal Label" logo. The release of the Indonesian Halal Label logo by the Ministry of Religion received various responses and views and even sparked debate and mutual opinions from various groups. Against the background of various polemics and controversies over the new design of the Indonesian Halal Label logo, this study will try to reveal the meaning of the Indonesian Halal Logo from the perspective of Gestalt theory. This study aims to explain the meanings of the Indonesian Halal Logo and to find out the elements of gestalt theory contained in the Indonesian halal logo. In this study, the researcher used a descriptive qualitative approach to data collection techniques, namely observation of the shape, color and typography/writing on the Indonesian halal logo. The results of the study show that the re-branding of the Indonesian Halal logo brought about significant changes in public perception of halal products. These changes occurred due to the application of the principles of Gestalt theory which emphasize similarity, unity, balance, experience and simplicity in the design of the new logo. This research makes an important contribution to the field of visual communication and branding, especially in the context of culture and religion in Indonesia.
Pelatihan Konten Media Sosial dalam Meningkatkan Minat Masyarakat terhadap Pondok Pesantren IKADI Handoko, Daniel; Tayibnapis, Radita Gora; Purwanto, Hari Eko
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 3 No. 4 (2025): Juli 2025
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v3i4.10664

Abstract

Media sosial saat ini memegang peranan penting dalam meningkatkan visibilitas lembaga pendidikan, termasuk pondok pesantren. Artikel ini mengkaji kegiatan pengabdian masyarakat yang difokuskan pada pelatihan pembuatan konten media sosial sebagai upaya untuk meningkatkan minat masyarakat terhadap Pondok Pesantren Ikatan Da’wah Islam (IKADI). Tujuan dari pelatihan ini adalah untuk membekali santri dan tenaga pengajar dengan keterampilan dalam menciptakan konten visual yang efektif, menggunakan media sosial sebagai alat untuk memperkenalkan program pendidikan pesantren. Kegiatan ini menggunakan pendekatan praktis dengan pelatihan langsung yang melibatkan teknik pengambilan gambar menggunakan kamera handphone, serta penggunaan aplikasi desain grafis dan video editing seperti Canva dan CapCut. Hasil pelatihan menunjukkan bahwa peserta mampu memahami konsep dasar pembuatan konten visual yang menarik, serta dapat merancang dan memproduksi materi visual yang sesuai dengan strategi branding Pondok Pesantren IKADI. Dengan demikian, pelatihan ini tidak hanya meningkatkan keterampilan teknis peserta, tetapi juga berkontribusi dalam memperkuat identitas digital pesantren melalui pemanfaatan media sosial. Oleh karena itu, hasil dari pengabdian ini mengindikasikan bahwa media sosial dapat menjadi alat yang efektif dalam mempromosikan lembaga pendidikan berbasis pesantren, serta meningkatkan partisipasi masyarakat dalam pendidikan Islam melalui teknologi digital.
Co-Authors Abdul Muiz Aldzakir Adinda Bagesa Priyanda Adinda Wulan Novitasari Agus Hermanto Ahmad Ibrahim Ahmad Muthoriqqy Andika Saputra Akrom Maulana Alma Aninditha Zalianty Alya Salsabilla Amanda Noviyanti Amin Shabana Andhika Prasetya Tamtama Putra Andin Nabil Hernawan Anggriani, Regi Anjani, Anjani Putri Ramadhani Annabilla Zahra Annisa Khoerotun Zahro Annisa Putri Larasati Apriliono Teguh Aditya Ardiansyah Dwi Zulfikar Assya Putri Sanggita Astriana Baiti Sinaga Aunul, Sofia Azharia Azli Shahaby Azriel Raisian Brilliant Naufal Muhammad Charli Sitinjak Dea Zhafira Widyaningsih Deni Arya Saputra Denny Wahyudi Devya Sabila Fadly Didi Suwandi Dinda Rizqia Maulana Dinnary Athena, Dhavina Dinni Sabrina Bahri Divia Layla Zamzamiah Doni Abdullah Alhafidz Donny Kurniawan Donny Kurniawan Fairuz Zaky Ahmad Fathan Ananta Hirzi Fatimah Fitalia Bunga Gilang Ramadhan Hana Rizqika Handani Hasnah Khonsa Hendra Hidayat Himas Alhani Ibrahim Arisa Ikhwan Nur Hakim Ilmi, Maulana Hafidz Ilyasa, Ilyasa Nur Ilham Irfandi Ardiansyah Handoko Irsyad Renaldi Irvingia, Irvingia Agya Anandya Istisari Lageni Istisari Lageni Kaiza Nazwita Al Balqis KN, Jamiati Kristiyani, Veronica Lailynisa Fadilla Iswadi Lilik Sumarni M Adithya Perdana Marshanda Isna Nurafni Maura Azzakiyah Basya Maysya Tri Putri Miftahul Dzikri Mohamad Faiq Rizkiansyah Yusuf Mohammad Ya’isy Ghifari Muchamad Vanza Arjuna Muhamad Ghandi Albasyir Muhamad Gibraltar Kamil Muhammad Albi Faqih Muhammad Arif Aprihatno Muhammad Diva Fadhila Muhammad Fritzy Muhammad Iqbal Nana Supriatna Muhammad Ramzy Rasyid Muhammad Rizky Ramadhan Muhammad Rizqullah Ramadhon Muhammad Yusuf Wibiseno Muktamar Zaky Mulkan Habibi Mumtazah, Zhahira Nadira Rachmadina Najwa Putri Hidayat Najwa Rasyidah Manar Nani Nurani Muksin Nesya Navisabilla Noval Prasetya Nur Hidayat Saputra Oktaviana Purnamasari Oktaviana Purnamasari Pantja Putra Pandawa Prasetyo Dwi Apanca Purwanto, Hari Eko Qori Syamilza Aulia Raihanda Immanuzaki Rakha Ariansyah Rasman Rasman Refansyah Adi Putra Reidhia Salsabila Rifandi Riswandi Riswandi Rizki Agus Nugraha Said Khalid Said, Bambang Suhartono bin Mohd Sakti, Andi Muhammad Tri Salsa Hijriyatin Nisa Salsabila Ananda Salwa Rizka Rabadi Satria Airlangga Setiawan Shafakaisha Nabilla Yahya Sheril Audi Seafi Shifana Esfandiary Sianipar, Suryati Mahdalena Sitinjak, Charli Sofia Aunul Suryati Mahdalena Sianipar Syaiful Abdy Syela Mutiara Zahra Tarisya Utami Putri Tayibnapis, Radita Gora Theofanny Velda Ardia Velda Murdiana Wadkhulli Jannati Priyoko Yofa Fitriani Zahra Yogi Hamboro Bekti Zalfa Putri Salsabila