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All Journal Isamic Communication Journal Asian Social Work Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Visi Komunikasi Nusantara Journal of Behavioral and Social Science Komunika: Jurnal Dakwah dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Management and Creative Business Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Komunikasi, Masyarakat Dan Keamanan Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Multidisiplin Ilmu Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin HUMANUS : Jurnal Sosiohumaniora Nusantara Psycho Holistic Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Jurnal Ilmu Sosial dan Humaniora
Handoko, Daniel
Universitas Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Ganjar Pranowo’s Storytelling and Political Image on Social Media Nani Nurani Muksin; Astriana Baiti Sinaga; Hendra Hidayat; Daniel Handoko; Amin Shabana
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 17 No. 2 (2023)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v17i2.7206

Abstract

Politics is not socially empty. Therefore, politicians must also find the right strategy to increase popularity and electability. One way that can be used is the use of social media. Social media is now widely used by political actors as a means to absorb aspirations in the political field. One of the social media that is currently widely used as a political tool is TikTok. As of April 2022, there are 99,072,000 TikTok users in Indonesia or 51.1% of the Indonesian population aged 18 years and over. This article aimed to explore how Ganjar Pranowo built his self-image through his TikTok account @ganjarpranowofc and what storytelling strategies were used in that image. A qualitative approach with a content analysis method is used in writing this article. There are 252 videos from the TikTok account @ganjarpranowo were analyzed from January to May 2022. This article uses the political image category approach described in Liebhart and Bernhardt's research (2017) as a basis for analysis. From this research, Ganjar Pranowo simplifies political issues in his imagery efforts. In addition, there are indications of three storytelling strategies used in political imagery on the TikTok account: the biographical strategy, the incumbent strategy, and the Kagama chairman strategy.
Pesan Moral Dalam Iklan Bibit Versi “Suara Hati Generasi Sandwich” : Analisis Semiotika Charles Sanders Pierce Irsyad Renaldi; Daniel Handoko
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.543

Abstract

Advertising is a form of non-personal presentation and promotion of ideas, goods, or services by certain parties that are required to pay to spread the desired message, it can also be to build preferences to educate people or brands, forms of advertising can be in the form of electronic media and print media, magazines etc.. The advertising communication contains information about the existence of the product through images, words, writing and sound processed with an attractive display to encourage the audience to make purchases of the advertised product and so that the attractiveness of this advertisement is more able to influence the audience This study aims to identify signs and analyze the moral messages contained in the Bibit advertisement version "Suara Hati Generasi Sandwich" aired on the Bibit Youtube account, analyzing this advertisement using Charles Sanders Peirce semiotic analysis. The qualitative approach is descriptive with data collection using document analysis and literature study. This research wants to examine the moral messages contained in the Bibit advertisement version of "Suara Hati Generasi Sandwich" with the Triangle of Meaning, namely Sign, Object, and Interpretant. Based on the research results, the signs in this advertisement are Sign, Object, and Interpretant which identify that this advertisement is intended for people who want to invest in order to have assets that will be useful in the future. There are two messages in this advertisement, namely verbal and non-verbal messages. The verbal message is a Voice Over narration in the ad is to keep thinking about things that may not be thought of by us now and must prepare because anything can happen. While non-verbal messages are all expressions and background settings in several scenes. The moral message in this advertisement is to teach filial piety to parents, teach responsibility and teach to be financially literate.
STRATEGY TO DEVELOP BRAND IMAGE NADJANI INDONESIA AS A CARING BRAND FOR COVID19 BY USING “NADJANI COVID19 VACCINATE SALE” PROGRAM Istisari Lageni; Daniel Handoko; Donny Kurniawan
Jurnal Komunikasi, Masyarakat Dan Keamanan Vol 4 No 1 (2022): Maret 2022
Publisher : LPPMP Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/komaskam.v4i1.1143

Abstract

Covid19 pandemic has changed the world, everything running slow, also with the business. Because of rules about limitation of human traffic in every country. It makes many aviations bankrupt. There also stayed at home rules, business going down, many shopping mall empty, there’s only plentypeople in restaurant, it also happen with fashion business. The needed of fashion, also going down. There are no one can predict how long this pandemic will be going on. So, the society postpone their not so important expens. Most people got scared to travelled or even going out from their house. Stores closed or opened with restricted business hours. Students has to study from home and also workers. It decrased the sales, because people held to buy some stuff which not important. Beside that, because of work from home,workers don’t bought working dress a lot. So, nadjani realized that our business had to changed quickly. To make business run, businessman have to find new ways that adapt from the situation. Some innovative flexible ways have to develop, so in this uncertain situation, business still able to make enough income for the company. Beside making enough income, the new way also can support the brand image keep on their path. At the end, the collaboration of them can make business and brand established.
CHALLENGES RELIGIOUS TELEVISION, BETWEEN BUSINESS AND DA’WAH: STUDY OF TV9 NAHDLATUL ULAMA INDONESIA Handoko, Daniel; Sakti, Andi Muhammad Tri; Said, Bambang Suhartono bin Mohd
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 8, No 1 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.1.1-12

Abstract

Television has the advantage that it is audio-visual (seen and heard), it can depict reality and also present events that are happening. TV9 Nahdlatul Ulama is a television station based on religious values. This TV was founded by the largest religious organization in Indonesia. As an economic institution, television is not only used as a means to spread organizational ideologies, but also takes into account business aspects to do well. This study aims to examine the performance of a religious television station amidst the intense competition in the television industry in Indonesia, and how media performance is affected by financial sources. By conducting in-depth interviews with key informants and direct observation, this research found that TV9 practices management principles in media management, even though there are several considerations for Nahdlatul Ulama management, TV9 involves personnel from Nahdlatul Ulama members in aspects of its management so that ideological transformation can run well. From the aspect of broadcast media performance, TV9 benefits from the very large mass base of Nahdlatul Ulama members in Indonesia. TV9 focuses on including Kiayi and Bunyai as inspiration for television program design and also includes Islamic boarding schools. In the culture of NU, Kiayi and Bunyai have a strategic position in the religious tradition of Nahdlatul Ulama.
TRAGEDI KERUSUHAN STADION KANJURUHAN DALAM BINGKAI MEDIA ASING Habibi, Mulkan; Handoko, Daniel; Kurniawan, Donny; Rasman, Rasman; Anggriani, Regi
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 1 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.1.43-64

Abstract

Salah satu peristiwa yang menjadi perhatian besar bagi masyarakat dalam negeri dan dunia adalah tragedy Stadion Kanjuruhan Malang Jawa Timur pada 1 Oktober 2022, tragedy ini sebagai musibah terbesar dalam sejarah olahraga sepak bola Indonesia dan Asia, serta terbesar kedua setelah tragedi Estadio Nacional di Peru. Kerusuhan di Stadion Kanjuruhan terjadi pasca kekalahan Arema Malang atas Persebaya Surabaya. Penelitian ini bertujuan untuk mengetahui framing pemberitaan media media asing atas peristiwa tersebut. Penelitian ini menggunakan pendekatan deskriptif kualitatif Metode analisis framing konsep Robert N. Entman, Sumber berita yang dianalisis adalah pemberitaan pada awal peristiwa 1 – 4 Oktober 2022 oleh media asing Mirror.co.uk, Aljazera.com, thesundaily.my dan nytimes.com. Hasil penelitian menyimpulkan bahwa keempat media asing ini memframing bahwa tragedy Stadion Kanjuruhan merupakan peristiwa kerusuhan dan penyerbuan oleh supporter arema, sebagai sebuah kekerasan di pertandingan sepak bola dan bencana olahraga paling mematikan di dunia. Sumber masalah kerusuhan, yaitu disebebkan oleh tindakan beberapa orang dari supporter Arema dan sumber masalah korban disebabkan oleh tindakan polisi Indonesia menembakan gas air mata ke lapangan dan tribun stadion. Para supporter terinjak, tercekik dan sesak nafas akibat kekurangan oksigen dan menghirup gas air mata.
Pengaruh Konten Sosial Media Instagram Mpr Ri Terhadap Online Angegament: Survei Pada Followers Akun Istagram @Mprgoid Muhammad Iqbal Nana Supriatna; Daniel Handoko
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1321

Abstract

This research examines the impact of Instagram social media content of the People's Consultative Assembly of the Republic of Indonesia (MPR RI) on online engagement of its followers. In the digital era, government agencies increasingly rely on social media to communicate with the public. The aim of this research is to analyze the effectiveness of the MPR RI's Instagram content strategy in increasing community interaction and participation online. The aim of this research is to measure the influence of Mpr Ri's Instagram social media content on online engagement, then the theories used are Instagram (miles 2019: 125) and online Engagemnet (Corkum et al 2021). And this research method uses quantitative survey data collection techniques and then distributes questionnaires to followers of the Instagram account @mprgoid as many as 75 respondents. content analysis and measurement of engagement metrics such as number of likes, comments & shares
Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023 Ahmad Ibrahim; Rizki Agus Nugraha; Denny Wahyudi; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3695

Abstract

Advertising is a crucial element in marketing strategies aimed at attracting consumer attention and influencing purchasing decisions. The rapid development of Indonesia's advertising industry, driven by increasing media consumption, has brought about ethical and regulatory challenges. This study examines the ethical violations in the Garnier Micellar Water television advertisement in 2023, which claimed to be the "No 1 Micellar Water in Indonesia" without sufficient evidence, violating the Indonesian Advertising Code of Ethics (EPI). Using a qualitative descriptive method, the research analyzes the content of the advertisement and interviews with advertising experts. Findings reveal that the claim was misleading, lacking valid data support, and driven by commercial pressures and insufficient ethical awareness. Recommendations include stricter enforcement of advertising ethics, enhanced awareness programs, and collaborative efforts among advertising industry stakeholders to uphold honesty and responsibility in advertising practices.
Etika Periklanan: Studi Kasus Iklan Mie Sedaap Versi Tasty Beef Yakiniku Alya Salsabilla; Assya Putri Sanggita; Salsa Hijriyatin Nisa; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3834

Abstract

Advertising ethics regulate advertising practices to ensure that advertisements delivered to consumers are accurate, honest, and not misleading. Unethical or inappropriate advertising can harm consumers by providing false or misleading information, which can ultimately damage brand reputation and consumer trust. The approach used in this study is a qualitative approach using a case study method on the Sedaap noodle advertisement, Tasty Beef Yakiniku version. The results of the study showed that there were violations of the Indonesian Advertising Ethics (EPI) that were not yet known by many people, so that they could mislead consumers who watched them. Advertisers must pay attention to norms, regulations, customs and traditions in producing advertisements so that unwanted incidents do not occur and also do not offend the community affected by the advertisements made to avoid controversy among the community
Dampak Penerapan Etika Periklanan Terhadap Efektivitas Iklan Layanan Masyarakat Azli Shahaby; Satria Airlangga Setiawan; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3847

Abstract

This study examines the impact of advertising ethics on the effectiveness of public service advertisements. It aims to evaluate how adherence to ethical guidelines influences audience perception, trust, and behavioral responses. The research uses qualitative surveys to provide a comprehensive analysis. Findings indicate a significant positive correlation between ethical advertising practices and the effectiveness of public service campaigns, suggesting that ethical considerations are critical for successful public communication.
Dilema Etis dalam Periklanan dalam Upaya Mengatasi Kontroversi Nur Hidayat Saputra; Abdul Muiz Aldzakir; Apriliono Teguh Aditya; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3848

Abstract

The ethical dilemmas in advertising have long posed significant challenges for marketers and organizations. This paper aims to explore these dilemmas, highlighting the controversy often associated with advertising practices. Through a detailed examination of case studies and theoretical frameworks, we provide insights into the strategies employed by companies to navigate these ethical challenges. The study concludes with recommendations for more ethical advertising practices that align with both consumer expectations and regulatory standards.
Co-Authors Abdul Muiz Aldzakir Adinda Bagesa Priyanda Adinda Wulan Novitasari Agus Hermanto Ahmad Ibrahim Ahmad Muthoriqqy Andika Saputra Akrom Maulana Alma Aninditha Zalianty Alya Salsabilla Amanda Noviyanti Amin Shabana Andhika Prasetya Tamtama Putra Andin Nabil Hernawan Anggriani, Regi Anjani, Anjani Putri Ramadhani Annabilla Zahra Annisa Khoerotun Zahro Annisa Putri Larasati Apriliono Teguh Aditya Ardiansyah Dwi Zulfikar Assya Putri Sanggita Astriana Baiti Sinaga Aunul, Sofia Azharia Azli Shahaby Azriel Raisian Brilliant Naufal Muhammad Charli Sitinjak Dea Zhafira Widyaningsih Deni Arya Saputra Denny Wahyudi Devya Sabila Fadly Didi Suwandi Dinda Rizqia Maulana Dinnary Athena, Dhavina Dinni Sabrina Bahri Divia Layla Zamzamiah Doni Abdullah Alhafidz Donny Kurniawan Donny Kurniawan Fairuz Zaky Ahmad Fathan Ananta Hirzi Fatimah Fitalia Bunga Gilang Ramadhan Hana Rizqika Handani Hasnah Khonsa Hendra Hidayat Himas Alhani Ibrahim Arisa Ikhwan Nur Hakim Ilmi, Maulana Hafidz Ilyasa, Ilyasa Nur Ilham Irfandi Ardiansyah Handoko Irsyad Renaldi Irvingia, Irvingia Agya Anandya Istisari Lageni Istisari Lageni Kaiza Nazwita Al Balqis KN, Jamiati Kristiyani, Veronica Lailynisa Fadilla Iswadi Lilik Sumarni M Adithya Perdana Marshanda Isna Nurafni Maura Azzakiyah Basya Maysya Tri Putri Miftahul Dzikri Mohamad Faiq Rizkiansyah Yusuf Mohammad Ya’isy Ghifari Muchamad Vanza Arjuna Muhamad Ghandi Albasyir Muhamad Gibraltar Kamil Muhammad Albi Faqih Muhammad Arif Aprihatno Muhammad Diva Fadhila Muhammad Fritzy Muhammad Iqbal Nana Supriatna Muhammad Ramzy Rasyid Muhammad Rizky Ramadhan Muhammad Rizqullah Ramadhon Muhammad Yusuf Wibiseno Muktamar Zaky Mulkan Habibi Mumtazah, Zhahira Nadira Rachmadina Najwa Putri Hidayat Najwa Rasyidah Manar Nani Nurani Muksin Nesya Navisabilla Noval Prasetya Nur Hidayat Saputra Oktaviana Purnamasari Oktaviana Purnamasari Pantja Putra Pandawa Prasetyo Dwi Apanca Purwanto, Hari Eko Qori Syamilza Aulia Raihanda Immanuzaki Rakha Ariansyah Rasman Rasman Refansyah Adi Putra Reidhia Salsabila Rifandi Riswandi Riswandi Rizki Agus Nugraha Said Khalid Said, Bambang Suhartono bin Mohd Sakti, Andi Muhammad Tri Salsa Hijriyatin Nisa Salsabila Ananda Salwa Rizka Rabadi Satria Airlangga Setiawan Shafakaisha Nabilla Yahya Sheril Audi Seafi Shifana Esfandiary Sianipar, Suryati Mahdalena Sitinjak, Charli Sofia Aunul Suryati Mahdalena Sianipar Syaiful Abdy Syela Mutiara Zahra Tarisya Utami Putri Tayibnapis, Radita Gora Theofanny Velda Ardia Velda Murdiana Wadkhulli Jannati Priyoko Yofa Fitriani Zahra Yogi Hamboro Bekti Zalfa Putri Salsabila