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All Journal Isamic Communication Journal Asian Social Work Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Visi Komunikasi Nusantara Journal of Behavioral and Social Science Komunika: Jurnal Dakwah dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Management and Creative Business Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Komunikasi, Masyarakat Dan Keamanan Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Multidisiplin Ilmu Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin HUMANUS : Jurnal Sosiohumaniora Nusantara Psycho Holistic Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Ilmu Sosial dan Humaniora Journal of Literature Review
Handoko, Daniel
Universitas Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Penerapan Etika Periklanan di Media Sosial Instagram pada Brand Skincare Glamazing dalam Membangun Kepercayaan Konsumen Shifana Esfandiary; Divia Layla Zamzamiah; Hana Rizqika Handani; Ardiansyah Dwi Zulfikar; Daniel Handoko
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/922q5w08

Abstract

Pesatnya perkembangan skincare lokal di Indonesia memicu persaingan bisnis yang kuat, khususnya di bidang kecantikan dan perawatan diri. Dalam kondisi ini, pelaku iklan perlu menegakkan Etika Periklanan yang sudah ditetapkan dalam acuan utama yaitu Etika Periklanan Indonesia (EPI).  Salah satu postingan Instagram yang dibuat oleh Glamazing menjadi subjek teknik analisis konten metode penelitian kualitatif saat ini. Menurut temuan review konten postingan tersebut, ditemukan bahwa Glamazing turut menerapkan etika dengan menunjukkan bukti legalitas produk dalam bentuk hasil uji laboratorium sertifikasi dari BPOM kandungan produknya. 
Etika Periklanan pada Promosi Judi Online oleh Konten Hiburan di Instagram Maura Azzakiyah Basya; Dinda Rizqia Maulana; Annabilla Zahra; Daniel Handoko
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.962

Abstract

Social media has become a strategic space in the digital advertisin landscape including for illegal promotions such as online gambling. This study discusses covert advertising practices by entertainment accounts on Instagram that subtly promote gambling websites through watermarks, without disclosing that the content is sponsored. such practices are considered unethical and misleading, particularly for young audiences. this research uses a qualitative descriptive approach through literature review and content observation. the findings reveal that the lack of oversight and ethical awareness among content creators opens opportunities for misuse of social media as a platform for prohibited promotions. additionally, the absence of advertising labels makes it difficult for audiences to distinguish between entertainment and promotion. this study highlights the need for ethical advertising education among content creators, along with stricter regulations and monitoring by relevant authorities. by doing so, unethical and illegal advertising practices can be prevented, protecting the broader public, especially the younger generation, who are highly active on social media.
Etika Periklanan Digital: Studi Kasus pada Aplikasi CrushOn.AI Devya Sabila Fadly; Najwa Rasyidah Manar; Muhammad Ramzy Rasyid; Miftahul Dzikri; Daniel Handoko
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.963

Abstract

Digital advertising has changed a lot, especially with the emergence of AI. AI allows companies to create more personalized and relevant ads, which improves the performance of their marketing campaigns. Significant ethical challenges must be addressed behind this innovation. One of the main issues is how AI can be used to generate unethical or even illegal content. This study uses a qualitative approach using a case study method on the CrushOn AI application that advertises on media platforms such as Meta. The results of the study showed that there were violations in the application because there were elements of pornography and porn action, considering that currently users of applications such as Instagram and Facebook are young teenagers, this is considered negative because it has violated the EPI book. There is a need for a clear ethical and regulatory framework for the use of AI technology in advertising. Collaboration with stakeholders, including advertisers and social media platforms, is essential to support ethical advertising practices.
PERAN POIN TATA KRAMA DALAM ETIKA PARIWARA INDONESIA SEBAGAI INSTRUMEN PERLINDUNGAN KONSUMEN DALAM INDUSTRI PERIKLANAN Rakha Ariansyah; Muhamad Ghandi Albasyir; Fairuz Zaky Ahmad; Rifandi; Daniel Handoko
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.646

Abstract

This research investigates the role of ethical guidelines, specifically the "Tata Krama" (code of conduct) in the Indonesian Advertising Ethics Code (Etika Pariwara Indonesia/EPI) as a protective instrument for consumer rights in the advertising industry. Employing a qualitative descriptive with literature analysis method (library research) which aims to study in depth the contents of the Indonesian Advertising Ethics Amendment 2020 document as the main source, particularly clauses under Article III concerning advertising content. The research highlights how ethical provisions on misleading information, exaggeration (hyperbolization), testimonials, and child-targeted advertising serve as safeguards for consumers. The findings suggest that the Tata Krama in EPI plays a crucial normative role, both in guiding industry conduct and as a self-regulatory framework that complements state regulations. This study contributes to media and advertising ethics education and provides a reference for future studies concerning media responsibility and consumer protection.
IMPLEMENTASI PRINSIP SWAKRAMAWI DALAM KITAB ETIKA PARIWARA INDONESIA SEBAGAI STRATEGI PENGUATAN ETIKA PROFESI PERIKLANAN NASIONAL Doni Abdullah Alhafidz; Akrom Maulana; Said Khalid; Noval Prasetya; Daniel Handoko
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 7 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Juli)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i7.633

Abstract

The Indonesian Advertising Ethics Code (EPI) serves as a fundamental ethical foundation and behavioral guideline for practitioners in the national advertising industry. One of its core principles is swakramawi or self-regulation, a form of ethical governance rooted in the awareness and voluntary adherence of industry players. This study aims to analyze the implementation of the swakramawi principle in the 2020 amendment of EPI and its role in strengthening the ethics of the advertising profession in Indonesia. The research employs a descriptive-qualitative literature study based on academic references from the past five years. The findings reveal that swakramawi not only forms the basis of internal norms but also acts as a strategy to build advertising practices that are responsible, honest, and culturally contextual. This study highlights the importance of integrating internal ethics through EPI as a dynamic instrument capable of addressing the challenges of digital advertising and media disruption. The results provide a reference for both practitioners and academics in enhancing the synergy between industry regulations and moral values in marketing communication professions in Indonesia.
Antara Kredibilitas dan Komersialisasi dalam Problematika Etika Praktik Endorsement oleh Influencer Digital Annisa Khoerotun Zahro; Marshanda Isna Nurafni; Shafakaisha Nabilla Yahya; Daniel Handoko
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4c4fj620

Abstract

Fenomena endorsement oleh influencer digital di Indonesia, khususnya di TikTok, telah menimbulkan problematika etika yang signifikan, yaitu benturan antara tuntutan untuk menjaga kredibilitas personal dan kepentingan komersialisasi dari brand. Penelitian ini bertujuan untuk memetakan praktik endorsement yang tidak etis, menganalisis konflik kepentingan yang timbul akibat rendahnya keterbukaan sponsor, serta mengevaluasi kelemahan regulasi Etika Pariwara Indonesia (EPI) dalam menangani dinamika tersebut. Menggunakan metode kualitatif dengan pendekatan studi literatur, penelitian ini menganalisis secara tematis berbagai karya ilmiah, dokumen kebijakan, dan data industri. Hasil penelitian menunjukkan maraknya praktik "iklan terselubung", di mana influencer menyajikan konten bersponsor sebagai testimoni pribadi yang otentik tanpa label pengungkapan yang jelas (misalnya #iklan atau #sponsored). Praktik ini dimungkinkan oleh kelemahan EPI yang bersifat normatif namun tidak memiliki klausul teknis yang mengikat dan mekanisme sanksi yang efektif untuk platform digital. Penelitian menyimpulkan bahwa ketidakjelasan regulasi memperparah benturan antara kredibilitas dan komersialisasi, yang pada akhirnya merugikan kepercayaan publik. Oleh karena itu, diperlukan reformulasi kebijakan yang mendesak, mencakup kewajiban disclosure yang eksplisit, sistem pengawasan independen, dan edukasi bagi pelaku industri untuk membangun ekosistem komunikasi digital yang lebih transparan dan etis.  
Pelanggaran Etika Pariwara Indonesia pada Akun Media Sosial Instagram @scarlettofficial Wadkhulli Jannati Priyoko; Kaiza Nazwita Al Balqis; Daniel Handoko
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h29ap895

Abstract

This research examines alleged violations of Indonesian Advertising Ethics (EPI) in advertisements uploaded to the Instagram social media account @scarlettofficial for the Scarlett Brightly Ever Afer Essence Toner product. The advertisement displays the claim "1St Foam Toner in Indonesia" which is a baseless superlative claim. The method used is qualitative with a content analysis approach to visual content and advertising text. The ad is not only infringing. Analysis of the content of this advertisement shows that the claim "First Foam Toner" is not supported by clear data, so it has the potential to mislead consumers. As a result, consumers can misjudge product advantages and make purchasing decisions based on wrong information. This claim is suspected of providing incorrect information that violates a number of UUPK provisions (Chapter 8(1)f, Chapter 9(1), and Chapter 17). This advertisement not only violates the advertising code of ethics but also violates consumer protection regulations, so consumers need to receive more critical understanding and strict law enforcement supervision.
Analisis Pelanggaran Etika Periklanan Pada Iklan Candi Borobudur di Media Sosial Tiktok Muhammad Rizqullah Ramadhon; Fathan Ananta Hirzi; Pantja Putra Pandawa; Daniel Handoko
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2ckn5j88

Abstract

Social media has become one of the main media for distributing various advertising content in today's digital era. However, the spread of advertising content on social media also brings new challenges. Social media, especially TikTok, has a high virality rate, which means that content can spread quickly, both positively and negatively. The TikTok account @ngobrolsantaiindonesia uploaded a promotional advertisement for Borobudur Temple. The entire narrative in the advertising content openly alludes to other religions, namely Islam. This study uses a research approach in the form of a literature study or can be called library research. Indonesia has guidelines that must be respected, namely the Indonesian Advertising Ethics or abbreviated as EPI. The EPI contains a system of values and integrated guidelines for manners (code of conducts) and procedures (code of practices) that apply to all advertising actors in Indonesia. According to the Indonesian Advertising Ethics, advertisements must be honest, correct, and responsible. It was concluded that the violation committed by the TikTok account @ngobrolsantaiindonesia was offending SARA, more specifically other religions.
Analisis Pelanggaran Etika Periklanan pada Iklan Candi Borobudur di Media Sosial TikTok Muhammad Rizqullah Ramadhon; Fathan Ananta Hirzi; Pantja Putra Pandawa; Daniel Handoko
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.502

Abstract

Social media has become one of the main media for distributing various advertising content in today's digital era. However, the spread of advertising content on social media also brings new challenges. Social media, especially TikTok, has a high virality rate, which means that content can spread quickly, both positively and negatively. The TikTok account @ngobrolsantaiindonesia uploaded a promotional advertisement for Borobudur Temple. The entire narrative in the advertising content openly alludes to other religions, namely Islam. This study uses a research approach in the form of a literature study or can be called library research. Indonesia has guidelines that must be respected, namely the Indonesian Advertising Ethics or abbreviated as EPI. The EPI contains a system of values ​​and integrated guidelines for manners (code of conducts) and procedures (code of practices) that apply to all advertising actors in Indonesia. According to the Indonesian Advertising Ethics, advertisements must be honest, correct, and responsible. It was concluded that the violation committed by the TikTok account @ngobrolsantaiindonesia was offending SARA, more specifically other religions.
ANALISIS IKLAN MIE SEDAAP TASTY BEEF YAKINIKU DITINJAU DARI ETIKA PARIWARA INDONESIA (EPI) Prasetyo Dwi Apanca; Brilliant Naufal Muhammad; Muchamad Vanza Arjuna; Daniel Handoko
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7ytrzb24

Abstract

An This study aims to analyze the advertisement of Mie Sedaap Tasty Beef Yakiniku reviewed from the perspective of Indonesian Advertising Ethics. Instant food advertisements are often packaged creatively and persuasively, but often violate advertising norms and ethics. This study uses a descriptive qualitative approach with a content analysis method. The results of the study indicate that several elements in this advertisement violate the principles of honesty and social responsibility as stated in the Indonesian Advertising Ethics, especially in terms of taste claims, visualization of ingredients, and excessive depictions of deliciousness. This study recommends that advertisers pay more attention to ethical standards so as not to mislead consumers.
Co-Authors Abdul Muiz Aldzakir Agus Hermanto Ahmad Ibrahim Ahmad Muthoriqqy Andika Saputra Akrom Maulana Alief Rahman Juliansyah Alma Aninditha Zalianty Alya Salsabilla Amanda Noviyanti Amin Shabana Andhika Prasetya Tamtama Putra Andin Nabil Hernawan Anggriani, Regi Anjani, Anjani Putri Ramadhani Annabilla Zahra Annisa Khoerotun Zahro Annisa Putri Larasati Apriliono Teguh Aditya Ardiansyah Dwi Zulfikar Assya Putri Sanggita Astriana Baiti Sinaga Aunul, Sofia Azharia Azli Shahaby Azriel Raisian Brilliant Naufal Muhammad Charli Sitinjak Dea Zhafira Widyaningsih Deni Arya Saputra Denny Wahyudi Devya Sabila Fadly Didi Suwandi Dinda Rizqia Maulana Dinnary Athena, Dhavina Dinni Sabrina Bahri Divia Layla Zamzamiah Doni Abdullah Alhafidz Donny Kurniawan Donny Kurniawan Fairuz Zaky Ahmad Fathan Ananta Hirzi Fatimah Fitalia Bunga Gilang Ramadhan Hana Rizqika Handani Hasnah Khonsa Hendra Hidayat Himas Alhani Ibrahim Arisa Ikhwan Nur Hakim Ilmi, Maulana Hafidz Ilyasa, Ilyasa Nur Ilham Irfandi Ardiansyah Handoko Irsyad Renaldi Irvingia, Irvingia Agya Anandya Isaac Ibrahim Molfi Istisari Lageni Istisari Lageni Kaiza Nazwita Al Balqis Kamil, Muhamad Gibraltar KN, Jamiati Kristiyani, Veronica Lailynisa Fadilla Iswadi Lilik Sumarni Marshanda Isna Nurafni Maura Azzakiyah Basya Maysya Tri Putri Miftahul Dzikri Mohammad Ya’isy Ghifari Muchamad Vanza Arjuna Muhamad Ghandi Albasyir Muhammad Albi Faqih Muhammad Arif Aprihatno Muhammad Diva Fadhila Muhammad Fritzy Muhammad Iqbal Nana Supriatna Muhammad Ramzy Rasyid Muhammad Rizky Ramadhan Muhammad Rizqullah Ramadhon Muhammad Yusuf Wibiseno Muktamar Zaky Mulkan Habibi Mumtazah, Zhahira Nadira Rachmadina Najwa Putri Hidayat Najwa Rasyidah Manar Nani Nurani Muksin Nesya Navisabilla Noval Prasetya Novitasari, Adinda Wulan Nur Hidayat Saputra Oktaviana Purnamasari Oktaviana Purnamasari Pantja Putra Pandawa Perdana, M Adithya Prasetyo Dwi Apanca Priyanda, Adinda Bagesa Purwanto, Hari Eko Qori Syamilza Aulia Raihanda Immanuzaki Rakha Ariansyah Rasman Rasman Refansyah Adi Putra Reidhia Salsabila Rifandi Riswandi Riswandi Rizki Agus Nugraha Said Khalid Said, Bambang Suhartono bin Mohd Sakti, Andi Muhammad Tri Salsa Hijriyatin Nisa Salsabila Ananda Salwa Rizka Rabadi Satria Airlangga Setiawan Shabana, Amin Shafakaisha Nabilla Yahya Sheril Audi Seafi Shifana Esfandiary Sianipar, Suryati Mahdalena Sitinjak, Charli Sofia Aunul Suryati Mahdalena Sianipar Syaiful Abdy Syela Mutiara Zahra Tarisya Utami Putri Tayibnapis, Radita Gora Theofanny Velda Ardia Velda Murdiana Wadkhulli Jannati Priyoko Yofa Fitriani Zahra Yogi Hamboro Bekti Yusuf, Mohamad Faiq Rizkiansyah Zalfa Putri Salsabila