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All Journal Isamic Communication Journal Asian Social Work Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communication PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Visi Komunikasi Nusantara Journal of Behavioral and Social Science Komunika: Jurnal Dakwah dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Management and Creative Business Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Komunikasi, Masyarakat Dan Keamanan Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Multidisiplin Ilmu Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Global Leadership Organizational Research in Management Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin HUMANUS : Jurnal Sosiohumaniora Nusantara Psycho Holistic Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Ilmu Sosial dan Humaniora Journal of Literature Review
Handoko, Daniel
Universitas Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Manajemen Produksi Iklan Radio Dan Perancangan Sistem Penentuan Biaya Iklan Pada OZ Radio 90.8 FM Jakarta Muhammad Rizky Ramadhan; Daniel Handoko; Jamiati KN; Velda Murdiana
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2342

Abstract

Radio advertising is a type of advertising that is quite popular and effective for promoting products or services. However, to optimize the effectiveness of radio advertising, good radio advertising production analysis and an appropriate advertising cost determination system are needed. The research entitled "Radio Advertising Production Management and Design of a System for Determining Advertising Costs on OZ Radio 90.8 FM Jakarta" aims to find out how advertising production is managed on radio and how to design advertising cost determinations on OZ Radio 90.8 FM Jakarta. The theories used in this research are advertising, production management, advertising production management, radio advertising, determining product selling prices, methods for determining production costs, where this research uses a qualitative descriptive method with data collection techniques using semi-structured interviews. Then the data that has been obtained and collected comprehensively is then analyzed using data reduction, data presentation and data description. From the process of the research stages carried out, the results of the research can show that the production of radio advertisements and the design of the cost system at OZ Radio 90.8 FM Jakarta in producing a radio advertisement go through stages of production management starting from the planning stage to supervision. Then, the determination of advertising costs is carried out using the variable costing method as a reference in determining the cost of a radio advertisement.Affairs.customers.
Pengaruh Customer Experience Terhadap Kepuasan Pelanggan Miniso (Survei pada Followers Instagram @minisoindo) Salwa Rizka Rabadi; Daniel Handoko
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2445

Abstract

Customer Experience is one of the strategies that businesses can use to attract potential customers and ensure customer satisfaction. Therefore, the one objective of this research is to examine the impact tof customer experience on Miniso’s customer experience theory, encompassing sense, feel, think, act, and relate, as well as customer satisfaction theory, which includes expectation alignment, revisit intention, and willingness to recommend products. The study adopts a quantitative approach using a survey method. Data was collected by distributing questionnaires to 86 respondents from the Instagram account @minisoindo followers. Probability sampling with simple random sampling was used for sample selection. The findings indicate that respondents agreed with the statements regarding Miniso’s customer experience. Similarly, for customer satisfaction, respondents also agrees with all statements in variable (Y) of the questionnaire. The study reveals a strong positive correlation (0.793) between customer experience and customer satisfaction, with customer experience accounting for 63% of the influence on customer satisfaction while the remaining 37% is attributed to other factors.
Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital Nadira Rachmadina; Himas Alhani; Tarisya Utami Putri; Andhika Prasetya Tamtama Putra; Daniel Handoko
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i2.942

Abstract

The rapid development of technology and social media has given rise to new trends in marketing strategies, one of which is the use of Influencers as promotional media. Influencers are often utilized as intermediaries between brands and consumers due to their perceived ability to shape public opinion and influence purchasing decisions. However, various ethical issues have emerged in advertising practices involving Influencers, particularly concerning transparency, honesty, and social responsibility. Many Influencers promote products without disclosing that the content is paid advertising. Such practices can mislead consumers and damage the reputations of both the Influencer and the associated brand. Another critical issue is the promotion of products that do not align with the Influencer’s personal values, as well as the lack of protection for vulnerable groups, such as children. Therefore, the implementation of strict and comprehensive advertising ethics is essential. This study highlights the importance of digital ethics education for Influencers, the enforcement of clear regulations, and the active role of social media platforms in labeling sponsored content, in order to establish a healthy and responsible digital advertising ecosystem.
Etika Siaran Iklan: Analisis Pelanggaran Jam Tayang di Media Televisi Azriel Raisian; Muhammad Arif Aprihatno; Irfandi Ardiansyah Handoko; Daniel Handoko
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.493

Abstract

This research analyzes the ethics of broadcasting advertisements on television media, especially related to broadcasting time regulations. The significant role of television in shaping people's thoughts and behaviors, coupled with the proliferation of potentially unethical and inappropriate broadcasts, highlights the urgency of this issue. Such violations, especially those concerning children and adolescents, pose significant risks due to exposure to inappropriate content and the normalization of unethical behavior. This study emphasizes the importance of media commitment to the Broadcasting Behavior Guidelines and Broadcast Program Standards (P3SPS) and Law No. 32 of 2002, which aims to protect viewers from harmful information. This study uses a library observation method with a qualitative approach, analyzing existing reports, research, and written sources. Data analysis uses Miles and Huberman's qualitative decomposition technique, which includes data reduction, data presentation, and drawing conclusions. The findings of the study are in line with previous studies, indicating that violations of broadcasting ethics and broadcasting hours are systemic problems that have not been resolved. This underlines the need for stricter supervision, sanctions, re-evaluation of broadcasting time classifications, and media literacy education for the community.
EFEKTIVITAS ETIKA PARIWARA INDONESIA (EPI) DALAM MENGATUR IKLAN DI ERA DIGITAL: ANALISIS KESENJANGAN ANTARA REGULASI DAN PRAKTIK Ilyasa, Ilyasa Nur Ilham; Dinnary Athena, Dhavina; Anjani, Anjani Putri Ramadhani; Irvingia, Irvingia Agya Anandya; Daniel, Daniel Handoko
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/vc4m4z35

Abstract

This study aims to analyze the effectiveness of the Indonesian Advertising Ethics (EPI) in regulating advertisements in the digital era, based on the gap between regulations and practice in the field. The research utilizes a qualitative approach, employing documentary studies and in-depth interviews to gain a comprehensive understanding of the issue. The results show that the EPI's effectiveness in maintaining fairness, honesty, and responsibility in digital advertising is still weak. This weakness is not due to the substance of the EPI itself, but mainly because of the rapid development of technology, the vast expansion of digital media, low compliance from practitioners, and the self-regulatory approach that relies on the awareness and responsibility of each actor. The study also finds a gap between regulation and practice due to the EPI’s continued use of a framework designed for traditional media, making it less adaptable to digital media's unique challenges. Therefore, the research concludes that a more adaptive, collaborative, and multi-stakeholder approach is required to safeguard advertising ethics and protect the public's interest in the digital era
ANALISIS PELANGGARAN ETIKA PERIKLANAN STUDI KASUS IKLAN DI INSTAGRAM HANASUI VERSI SERUM NO.1 DI INDONESIA Theofanny; Najwa Putri Hidayat; Sheril Audi Seafi; Yogi Hamboro Bekti; Daniel Handoko
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/1zygrk93

Abstract

This study analyzes advertising ethics violations in Hanasui’s Instagram advertisement, which claims its serum product as the “No.1 Serum in Indonesia” without adequate data substantiation. The digital era and the high penetration of social media have transformed the advertising landscape but have also opened up opportunities for practices that violate the Indonesian Advertising Ethics (EPI). This research uses a qualitative approach with content analysis and case study methods to examine Hanasui's Instagram advertisements. The analytical framework is based on EPI articles related to honesty, responsibility, and substantiation of advertising claims. The findings indicate that the superlative claim “No.1 Serum in Indonesia” violates fundamental EPI principles, particularly in the aspects of honesty and responsibility, due to the absence of clear supporting data or methodology. This violation not only misleads consumers but also creates unfair competitive advantages and risks eroding consumer trust in the local cosmetics industry. The study also reveals challenges in implementing EPI in the context of social media, where the unique characteristics of digital platforms require adaptations to the existing regulatory framework. Recommendations include strengthening EPI enforcement mechanisms for digital advertising, developing specific social media guidelines, enhancing coordination with digital platforms, and implementing a peer-review mechanism within the advertising industry. This research contributes to the literature on communication ethics and provides practical insights for regulators, advertising practitioners, and academics in addressing advertising ethics challenges in the digital era.  
MENJAGA ETIKA IKLAN PADA ERA DIGITAL : EKSPLOITASI AGAMA DALAM IKLAN DIGITAL MIRAS DI INSTAGRAM @MINUMANANAKMUDA Fatimah; Syela Mutiara Zahra; Daniel Handoko
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/px8vyw77

Abstract

The development of digital technology has driven significant changes in advertising strategies in Indonesia. However, this transformation has also brought new challenges in maintaining ethical standards in marketing communications. This study aims to examine the extent to which the Indonesian Advertising Ethics (Etika Pariwara Indonesia/EPI) is applied in digital advertising practices. Using a qualitative approach and document analysis, this research analyzes several digital advertisements suspected of violating religious, ethical, and consumer protection principles, including honesty and social responsibility. The findings reveal that despite the existence of formal regulations, violations of EPI provisions still occur—particularly on digital platforms that are difficult to monitor directly. This study highlights the importance of strengthening regulations, educating industry players, and encouraging active public participation in monitoring advertising content. Thus, advertising ethics are expected to be preserved in an increasingly fast-paced and digital communication era.
ETIKA PERIKLANAN DALAM KAMPANYE POLITIK DIGITAL: STUDI KASUS PEMILU DI INDONESIA 2024 Yofa Fitriani Zahra; Muhammad Albi Faqih; Ilmi, Maulana Hafidz; Daniel Handoko
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/39f3vx24

Abstract

The 2024 General Election in Indonesia marked a significant shift in the landscape of political communication from conventional media to the digital sphere. Political campaigns conducted through social media and online platforms have opened new opportunities for persuasive effectiveness but also introduced serious challenges in terms of communication ethics, particularly in advertising. This study aims to analyze digital political campaign practices during the 2024 election through the lens of the Indonesian Advertising Ethics Code (Etika Pariwara Indonesia/EPI), which serves as a self-regulatory standard in the advertising industry. This research employs a qualitative approach using a case study method, supported by documentation analysis, digital observation, and literature review. The findings reveal that many digital political advertisements violate key EPI principles, including honesty, transparency, and social responsibility. The most prominent violations include negative campaigning, the use of religious symbols to construct candidate images, and undisclosed endorsements by political influencers. Weaknesses in digital monitoring systems exacerbate these issues, allowing unethical content to spread massively and uncontrollably. This study concludes that the implementation of EPI in digital political campaigns remains weak and requires a more adaptive, collaborative, and technology-based monitoring approach to safeguard democratic integrity in the digital communication era.
PELANGGARAN ETIKA PERIKLANAN DI MEDIA DIGITAL ADS STUDI KASUS PADA IKLAN ULTRAMILK GET YOUR POWER BACK Qori Syamilza Aulia; Daniel Handoko; Mumtazah, Zhahira; Zalfa Putri Salsabila; Raihanda Immanuzaki
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/zssnme88

Abstract

This study explores ethical violations in digital advertising through a case study of the UltraMilk “Get Your Power Back” campaign. Amid the increasing shift to digital platforms, ethical considerations in advertising have become more complex and urgent. Guided by the Indonesian Advertising Ethics Code (Etika Pariwara Indonesia – EPI), this research analyzes the depiction of children in controversial scenes: a boy stepping on an adult, a girl standing on a chair, and a boy on a tree, all lacking proper educational context. Using a qualitative method with a case study and interpretive paradigm, the study employs semiotic analysis and references theories such as social reality construction, value co-creation, and Barthes' semiotics to interpret visual meanings and social implications. Findings indicate that the ad potentially violates Articles 6, 28, and 38 of the EPI, related to safety, decency, and the responsible use of humor. Although the ad achieves emotional engagement, it raises concerns about reinforcing inappropriate social behaviors among young audiences. The study highlights the need for ethical pre-testing, cultural sensitivity, and clearer regulatory frameworks in digital advertising to ensure messages align with societal norms while maintaining creativity.
K-drama Binge Watching among College Students: Motives, Patterns and Implications Aunul, Sofia; Handoko, Daniel; Riswandi, Riswandi
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 9, No.01 (2025): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v9i01.9420

Abstract

The binge-watching phenomenon has become a trend when one of the online streaming television platforms, Netflix, offers a variety of series genres. The phenomenon of binge-watching has become a common practice among spectators and students are one of them and binge-watching activities are part of student activities in their daily lives. This study aims to describe the motives, patterns and implications of binge-watching through descriptive qualitative approach using interview in obtaining primary data with 20 college students as informants. The results of the study found that there are (1) the motivation of students to binge-watch is to spend time, entertain, escape, and relax (2) the implications of watching marathons are in the form of physiological and social implications.
Co-Authors Abdul Muiz Aldzakir Agus Hermanto Ahmad Ibrahim Ahmad Muthoriqqy Andika Saputra Akrom Maulana Alief Rahman Juliansyah Alma Aninditha Zalianty Alya Salsabilla Amanda Noviyanti Amin Shabana Andhika Prasetya Tamtama Putra Andin Nabil Hernawan Anggriani, Regi Anjani, Anjani Putri Ramadhani Annabilla Zahra Annisa Khoerotun Zahro Annisa Putri Larasati Apriliono Teguh Aditya Ardiansyah Dwi Zulfikar Assya Putri Sanggita Astriana Baiti Sinaga Aunul, Sofia Azharia Azli Shahaby Azriel Raisian Brilliant Naufal Muhammad Charli Sitinjak Dea Zhafira Widyaningsih Deni Arya Saputra Denny Wahyudi Devya Sabila Fadly Didi Suwandi Dinda Rizqia Maulana Dinnary Athena, Dhavina Dinni Sabrina Bahri Divia Layla Zamzamiah Doni Abdullah Alhafidz Donny Kurniawan Donny Kurniawan Fairuz Zaky Ahmad Fathan Ananta Hirzi Fatimah Fitalia Bunga Gilang Ramadhan Hana Rizqika Handani Hasnah Khonsa Hendra Hidayat Himas Alhani Ibrahim Arisa Ikhwan Nur Hakim Ilmi, Maulana Hafidz Ilyasa, Ilyasa Nur Ilham Irfandi Ardiansyah Handoko Irsyad Renaldi Irvingia, Irvingia Agya Anandya Isaac Ibrahim Molfi Istisari Lageni Istisari Lageni Kaiza Nazwita Al Balqis Kamil, Muhamad Gibraltar KN, Jamiati Kristiyani, Veronica Lailynisa Fadilla Iswadi Lilik Sumarni Marshanda Isna Nurafni Maura Azzakiyah Basya Maysya Tri Putri Miftahul Dzikri Mohammad Ya’isy Ghifari Muchamad Vanza Arjuna Muhamad Ghandi Albasyir Muhammad Albi Faqih Muhammad Arif Aprihatno Muhammad Diva Fadhila Muhammad Fritzy Muhammad Iqbal Nana Supriatna Muhammad Ramzy Rasyid Muhammad Rizky Ramadhan Muhammad Rizqullah Ramadhon Muhammad Yusuf Wibiseno Muktamar Zaky Mulkan Habibi Mumtazah, Zhahira Nadira Rachmadina Najwa Putri Hidayat Najwa Rasyidah Manar Nani Nurani Muksin Nesya Navisabilla Noval Prasetya Novitasari, Adinda Wulan Nur Hidayat Saputra Oktaviana Purnamasari Oktaviana Purnamasari Pantja Putra Pandawa Perdana, M Adithya Prasetyo Dwi Apanca Priyanda, Adinda Bagesa Purwanto, Hari Eko Qori Syamilza Aulia Raihanda Immanuzaki Rakha Ariansyah Rasman Rasman Refansyah Adi Putra Reidhia Salsabila Rifandi Riswandi Riswandi Rizki Agus Nugraha Said Khalid Said, Bambang Suhartono bin Mohd Sakti, Andi Muhammad Tri Salsa Hijriyatin Nisa Salsabila Ananda Salwa Rizka Rabadi Satria Airlangga Setiawan Shabana, Amin Shafakaisha Nabilla Yahya Sheril Audi Seafi Shifana Esfandiary Sianipar, Suryati Mahdalena Sitinjak, Charli Sofia Aunul Suryati Mahdalena Sianipar Syaiful Abdy Syela Mutiara Zahra Tarisya Utami Putri Tayibnapis, Radita Gora Theofanny Velda Ardia Velda Murdiana Wadkhulli Jannati Priyoko Yofa Fitriani Zahra Yogi Hamboro Bekti Yusuf, Mohamad Faiq Rizkiansyah Zalfa Putri Salsabila