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Analisis Etika Periklanan Politik Era Soekarno (1945-1967) Mohamad Faiq Rizkiansyah Yusuf; Muhamad Gibraltar Kamil; Daniel Handoko
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 3 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/tjzdvm47

Abstract

Press Ethics are principles and guidelines for regulating the behavior and practices of journalism activities. The main function of ethics is to ensure that the news and information presented are carried out fairly, accurately, and responsibly. This makes press ethics important to maintain and implement to maintain the integrity, trust, and credibility of the press. However, these ethics always change from time to time, following the current political, economic, social, and cultural developments in a country. In this research, we will reveal the role and ethics of the press during the political era of the Soekarno era 1945-1967). It was found that based on authoritarian press theory, press ethics at that time were heavily influenced and controlled by the government, and emphasized the implementation of NASAKOM ideology by members of the press. Therefore, this research reveals several press guidelines, the conditions of the press, and the implementation of these ethics in society during the Soekarno political era. Keywords: Authoritarian Press Theory, Nasakom Ideology, Soekarno of  Era Press Ethics  
Etika Periklanan Pada Media Sosial Instagram di Era Influencer Azharia; Adinda Wulan Novitasari; Adinda Bagesa Priyanda; Daniel Handoko
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 3 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/ycrcy705

Abstract

The development of social media such as Instagram has transformed advertising paradigms with the emergence of influencer marketing. Influencers play a crucial role in shaping consumer opinions and behaviors, leveraging their trust and credibility to promote products in a personal and authentic manner. However, this practice also faces ethical challenges, particularly regarding transparency in marking sponsored content. Regulations and platform initiatives have been introduced to enhance transparency, yet understanding and compliance remain significant issues. This study highlights the need for stricter guidelines and education for influencers to ensure more ethical advertising practices in today's digital age. Keywords: Advertising Ethics; Social Media; Instagram; Influencer
A holistic approach to safe and eco-friendly driving in Indonesia from prospective psychology and technology: Literature-based exploration Suryati Mahdalena Sianipar; Charli Sitinjak; Daniel Handoko
Psycho Holistic Vol. 6 No. 2 (2024)
Publisher : Universitas Muhammadiyah Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35747/ph.v6i2.1107

Abstract

Transportation is essential to daily life in Indonesia, supporting mobility, economic activity, and social connectivity. However, rapid urbanization and population growth have intensified challenges, including severe traffic congestion, high accident rates, and substantial contributions to carbon emissions. Traditional approaches to transportation management have proven insufficient to address these issues. This study aims to explore the role of psychological insights and technological advancements in fostering safer and more sustainable driving practices in Indonesia through a literature-based exploration. Data collection involved a structured review of academic publications, reports, and case studies published between 2010 and 2023, accessed from sources such as Scopus, Google Scholar, and institutional archives. Relevant studies were identified using keywords like "safe driving," "psychology of driver behavior," and "sustainable transportation technologies. “The findings emphasize that psychological factors—such as motivation, risk perception, and emotional regulation—play a pivotal role in influencing driver behavior. In parallel, technologies like Advanced Driver Assistance Systems (ADAS) and eco-driving innovations offer practical solutions to enhance safety and reduce environmental impacts. The synergy between psychological understanding and technological applications creates a comprehensive framework for addressing Indonesia’s unique transportation challenges. This review identifies significant research gaps, such as the limited integration of behavioral insights with technology adoption in Indonesian contexts. The study recommends tailored interventions, such as psychology-informed driver training programs and localized promotion of adaptive driving technologies, to improve transportation safety and sustainability outcomes.
Analisis Pelanggaran Etika Periklanan Studi Kasus Iklan Billboard Le Minerale di Kota Bandung Hasnah Khonsa; Amanda Noviyanti; Alma Aninditha Zalianty; Daniel Handoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1505

Abstract

This research examines violations of advertising ethics in Le Minerale billboard advertisements in the city of Bandung which exploit children. The advertisement may use images or situations of children in a manner that is inappropriate or inconsistent with applicable social or cultural norms. This research aims to investigate, describe in depth the violations of advertising ethics that occurred in Le Minerale billboard advertisements in the city of Bandung and also analyze the implications of these violations for more moral advertising practices in the future. It is hoped that the results of this research will provide deeper insight into ethical advertising practices.
Manajemen Produksi Iklan Radio Dan Perancangan Sistem Penentuan Biaya Iklan Pada OZ Radio 90.8 FM Jakarta Muhammad Rizky Ramadhan; Daniel Handoko; Jamiati KN; Velda Murdiana
Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i2.2342

Abstract

Radio advertising is a type of advertising that is quite popular and effective for promoting products or services. However, to optimize the effectiveness of radio advertising, good radio advertising production analysis and an appropriate advertising cost determination system are needed. The research entitled "Radio Advertising Production Management and Design of a System for Determining Advertising Costs on OZ Radio 90.8 FM Jakarta" aims to find out how advertising production is managed on radio and how to design advertising cost determinations on OZ Radio 90.8 FM Jakarta. The theories used in this research are advertising, production management, advertising production management, radio advertising, determining product selling prices, methods for determining production costs, where this research uses a qualitative descriptive method with data collection techniques using semi-structured interviews. Then the data that has been obtained and collected comprehensively is then analyzed using data reduction, data presentation and data description. From the process of the research stages carried out, the results of the research can show that the production of radio advertisements and the design of the cost system at OZ Radio 90.8 FM Jakarta in producing a radio advertisement go through stages of production management starting from the planning stage to supervision. Then, the determination of advertising costs is carried out using the variable costing method as a reference in determining the cost of a radio advertisement.Affairs.customers.
Pengaruh Customer Experience Terhadap Kepuasan Pelanggan Miniso (Survei pada Followers Instagram @minisoindo) Salwa Rizka Rabadi; Daniel Handoko
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2445

Abstract

Customer Experience is one of the strategies that businesses can use to attract potential customers and ensure customer satisfaction. Therefore, the one objective of this research is to examine the impact tof customer experience on Miniso’s customer experience theory, encompassing sense, feel, think, act, and relate, as well as customer satisfaction theory, which includes expectation alignment, revisit intention, and willingness to recommend products. The study adopts a quantitative approach using a survey method. Data was collected by distributing questionnaires to 86 respondents from the Instagram account @minisoindo followers. Probability sampling with simple random sampling was used for sample selection. The findings indicate that respondents agreed with the statements regarding Miniso’s customer experience. Similarly, for customer satisfaction, respondents also agrees with all statements in variable (Y) of the questionnaire. The study reveals a strong positive correlation (0.793) between customer experience and customer satisfaction, with customer experience accounting for 63% of the influence on customer satisfaction while the remaining 37% is attributed to other factors.
Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital Nadira Rachmadina; Himas Alhani; Tarisya Utami Putri; Andhika Prasetya Tamtama Putra; Daniel Handoko
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i2.942

Abstract

The rapid development of technology and social media has given rise to new trends in marketing strategies, one of which is the use of Influencers as promotional media. Influencers are often utilized as intermediaries between brands and consumers due to their perceived ability to shape public opinion and influence purchasing decisions. However, various ethical issues have emerged in advertising practices involving Influencers, particularly concerning transparency, honesty, and social responsibility. Many Influencers promote products without disclosing that the content is paid advertising. Such practices can mislead consumers and damage the reputations of both the Influencer and the associated brand. Another critical issue is the promotion of products that do not align with the Influencer’s personal values, as well as the lack of protection for vulnerable groups, such as children. Therefore, the implementation of strict and comprehensive advertising ethics is essential. This study highlights the importance of digital ethics education for Influencers, the enforcement of clear regulations, and the active role of social media platforms in labeling sponsored content, in order to establish a healthy and responsible digital advertising ecosystem.
Etika Siaran Iklan: Analisis Pelanggaran Jam Tayang di Media Televisi Azriel Raisian; Muhammad Arif Aprihatno; Irfandi Ardiansyah Handoko; Daniel Handoko
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.493

Abstract

This research analyzes the ethics of broadcasting advertisements on television media, especially related to broadcasting time regulations. The significant role of television in shaping people's thoughts and behaviors, coupled with the proliferation of potentially unethical and inappropriate broadcasts, highlights the urgency of this issue. Such violations, especially those concerning children and adolescents, pose significant risks due to exposure to inappropriate content and the normalization of unethical behavior. This study emphasizes the importance of media commitment to the Broadcasting Behavior Guidelines and Broadcast Program Standards (P3SPS) and Law No. 32 of 2002, which aims to protect viewers from harmful information. This study uses a library observation method with a qualitative approach, analyzing existing reports, research, and written sources. Data analysis uses Miles and Huberman's qualitative decomposition technique, which includes data reduction, data presentation, and drawing conclusions. The findings of the study are in line with previous studies, indicating that violations of broadcasting ethics and broadcasting hours are systemic problems that have not been resolved. This underlines the need for stricter supervision, sanctions, re-evaluation of broadcasting time classifications, and media literacy education for the community.
EFEKTIVITAS ETIKA PARIWARA INDONESIA (EPI) DALAM MENGATUR IKLAN DI ERA DIGITAL: ANALISIS KESENJANGAN ANTARA REGULASI DAN PRAKTIK Ilyasa, Ilyasa Nur Ilham; Dinnary Athena, Dhavina; Anjani, Anjani Putri Ramadhani; Irvingia, Irvingia Agya Anandya; Daniel, Daniel Handoko
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/vc4m4z35

Abstract

This study aims to analyze the effectiveness of the Indonesian Advertising Ethics (EPI) in regulating advertisements in the digital era, based on the gap between regulations and practice in the field. The research utilizes a qualitative approach, employing documentary studies and in-depth interviews to gain a comprehensive understanding of the issue. The results show that the EPI's effectiveness in maintaining fairness, honesty, and responsibility in digital advertising is still weak. This weakness is not due to the substance of the EPI itself, but mainly because of the rapid development of technology, the vast expansion of digital media, low compliance from practitioners, and the self-regulatory approach that relies on the awareness and responsibility of each actor. The study also finds a gap between regulation and practice due to the EPI’s continued use of a framework designed for traditional media, making it less adaptable to digital media's unique challenges. Therefore, the research concludes that a more adaptive, collaborative, and multi-stakeholder approach is required to safeguard advertising ethics and protect the public's interest in the digital era
ANALISIS PELANGGARAN ETIKA PERIKLANAN STUDI KASUS IKLAN DI INSTAGRAM HANASUI VERSI SERUM NO.1 DI INDONESIA Theofanny; Najwa Putri Hidayat; Sheril Audi Seafi; Yogi Hamboro Bekti; Daniel Handoko
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/1zygrk93

Abstract

This study analyzes advertising ethics violations in Hanasui’s Instagram advertisement, which claims its serum product as the “No.1 Serum in Indonesia” without adequate data substantiation. The digital era and the high penetration of social media have transformed the advertising landscape but have also opened up opportunities for practices that violate the Indonesian Advertising Ethics (EPI). This research uses a qualitative approach with content analysis and case study methods to examine Hanasui's Instagram advertisements. The analytical framework is based on EPI articles related to honesty, responsibility, and substantiation of advertising claims. The findings indicate that the superlative claim “No.1 Serum in Indonesia” violates fundamental EPI principles, particularly in the aspects of honesty and responsibility, due to the absence of clear supporting data or methodology. This violation not only misleads consumers but also creates unfair competitive advantages and risks eroding consumer trust in the local cosmetics industry. The study also reveals challenges in implementing EPI in the context of social media, where the unique characteristics of digital platforms require adaptations to the existing regulatory framework. Recommendations include strengthening EPI enforcement mechanisms for digital advertising, developing specific social media guidelines, enhancing coordination with digital platforms, and implementing a peer-review mechanism within the advertising industry. This research contributes to the literature on communication ethics and provides practical insights for regulators, advertising practitioners, and academics in addressing advertising ethics challenges in the digital era.  
Co-Authors Abdul Muiz Aldzakir Adinda Bagesa Priyanda Adinda Wulan Novitasari Agus Hermanto Ahmad Ibrahim Ahmad Muthoriqqy Andika Saputra Akrom Maulana Alma Aninditha Zalianty Alya Salsabilla Amanda Noviyanti Amin Shabana Andhika Prasetya Tamtama Putra Andin Nabil Hernawan Anggriani, Regi Anjani, Anjani Putri Ramadhani Annabilla Zahra Annisa Khoerotun Zahro Annisa Putri Larasati Apriliono Teguh Aditya Ardiansyah Dwi Zulfikar Assya Putri Sanggita Astriana Baiti Sinaga Aunul, Sofia Azharia Azli Shahaby Azriel Raisian Brilliant Naufal Muhammad Charli Sitinjak Dea Zhafira Widyaningsih Deni Arya Saputra Denny Wahyudi Devya Sabila Fadly Didi Suwandi Dinda Rizqia Maulana Dinnary Athena, Dhavina Dinni Sabrina Bahri Divia Layla Zamzamiah Doni Abdullah Alhafidz Donny Kurniawan Donny Kurniawan Fairuz Zaky Ahmad Fathan Ananta Hirzi Fatimah Fitalia Bunga Gilang Ramadhan Hana Rizqika Handani Hasnah Khonsa Hendra Hidayat Himas Alhani Ibrahim Arisa Ikhwan Nur Hakim Ilmi, Maulana Hafidz Ilyasa, Ilyasa Nur Ilham Irfandi Ardiansyah Handoko Irsyad Renaldi Irvingia, Irvingia Agya Anandya Istisari Lageni Istisari Lageni Kaiza Nazwita Al Balqis KN, Jamiati Kristiyani, Veronica Lailynisa Fadilla Iswadi Lilik Sumarni M Adithya Perdana Marshanda Isna Nurafni Maura Azzakiyah Basya Maysya Tri Putri Miftahul Dzikri Mohamad Faiq Rizkiansyah Yusuf Mohammad Ya’isy Ghifari Muchamad Vanza Arjuna Muhamad Ghandi Albasyir Muhamad Gibraltar Kamil Muhammad Albi Faqih Muhammad Arif Aprihatno Muhammad Diva Fadhila Muhammad Fritzy Muhammad Iqbal Nana Supriatna Muhammad Ramzy Rasyid Muhammad Rizky Ramadhan Muhammad Rizqullah Ramadhon Muhammad Yusuf Wibiseno Muktamar Zaky Mulkan Habibi Mumtazah, Zhahira Nadira Rachmadina Najwa Putri Hidayat Najwa Rasyidah Manar Nani Nurani Muksin Nesya Navisabilla Noval Prasetya Nur Hidayat Saputra Oktaviana Purnamasari Oktaviana Purnamasari Pantja Putra Pandawa Prasetyo Dwi Apanca Purwanto, Hari Eko Qori Syamilza Aulia Raihanda Immanuzaki Rakha Ariansyah Rasman Rasman Refansyah Adi Putra Reidhia Salsabila Rifandi Riswandi Riswandi Rizki Agus Nugraha Said Khalid Said, Bambang Suhartono bin Mohd Sakti, Andi Muhammad Tri Salsa Hijriyatin Nisa Salsabila Ananda Salwa Rizka Rabadi Satria Airlangga Setiawan Shafakaisha Nabilla Yahya Sheril Audi Seafi Shifana Esfandiary Sianipar, Suryati Mahdalena Sitinjak, Charli Sofia Aunul Suryati Mahdalena Sianipar Syaiful Abdy Syela Mutiara Zahra Tarisya Utami Putri Tayibnapis, Radita Gora Theofanny Velda Ardia Velda Murdiana Wadkhulli Jannati Priyoko Yofa Fitriani Zahra Yogi Hamboro Bekti Zalfa Putri Salsabila