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Nugraheni, Krisnawati Setyaningrum
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
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RempahRise: Transforming TOGA into a Modern Herbal Drink Business Based on a Women's Community Krisnawati Setyaningrum Nugraheni; Dyah Palupiningtyas; Aletta Dewi Maria; Khanea Biru Setiawan
Jurnal Kabar Masyarakat Vol. 4 No. 3 (2026): Agustus: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i3.4354

Abstract

Community empowerment through the utilization of medicinal family plants (TOGA) presents a strategic opportunity to enhance women's economic independence in Indonesia. This community service program, RempahRise, aims to transform TOGA cultivation into modern herbal beverage products within the PKK RW 04 community group at Green Semesta Housing, Ngaliyan District, Semarang. The program employed a participatory action approach across five implementation stages: community observation and needs mapping, herbal beverage processing training, packaging and branding workshop, business management training, and monitoring and evaluation. A total of 20 participants were involved over approximately three months. Pre-test and post-test measured competency improvements across five aspects: TOGA knowledge, processing skills, packaging and branding understanding, digital marketing, and entrepreneurial mindset. Results indicated a mean score increase from 50 to 84.4, reflecting an average improvement of ~68.8%. The highest gain was in processing skills (~88.9%), while the lowest was in TOGA knowledge (~57.7%). Four herbal beverage variants were developed: Es Telang Coco, Sparkling Ginger Pandan, Ginger Latte Rempah Creamy, and Serai Clove Spice Brew, each accompanied by documented SOPs, food-grade packaging, and an active community brand identity with social media presence. Participant satisfaction reached approximately 85%. The program contributes to SDGs Goals 3, 5, 8, and 12, and demonstrates that structured community empowerment can effectively bridge TOGA's potential with women's economic participation.
Co-Authors Aditya Linggar Pramudya Aletta Dewi Maria Aletta Dewi Maria Ambar Dwi Erawati Ambar Dwi Erawati Anaria Harefa Ani Puspitasari April Try Lestari Mendrofa Ardi, Rudi Prasetyo Aswan, Muhammad Kholil Aswan, Mukhamad Kholil Bambang Guritno Bambang Guritno Baskara Katri Anandhito Bethary Hanandriati C Susmono Widagdo C Susmono Widagdo C Susmono Widagdo Cahyaningtyas, Frisca Dwi Deviana Wulandari Dita Aulia Rachma Nurul Farida Dita Aulia Rachma Nurul Farida Dyah Palupiningtyas Dyan Triana Putra Elna Halawa Enik Rahayu Enik Rahayu Enrico Krisnanda Aditya Wicaksono Euodia Bernike Farah Nabilah Binti Yaacob Febe Humble Kristanto Fitri Handayani Harefa Ganda Subrata Guntur Suryaning Hadi Hanandriati, Bethary Hardiani, Wenefrida Ardhian ayu Hesky Ilham Ikhlasandi Ima Karima Iman Putra Jaya Ndraha Intan Aprillia Antaragiva Istiqomah, Anisa Julian Andriani Putri Julius Buulolo Kadi Mesra Halawa Khanea Biru Setiawan Laksono Hujianto Lena Putri S Lidya Tristianti Lusia Lenni Lestari Buulolo Lusy Diah Maria Corazon Lay Corbafo Maria Th, Aletta Dewi Mawastri, Desvita Diananggun Mochamad Ainan Mochamad Miswanto Gunawan Mochamad Miswanto Gunawan   Muhammad Aji Pamungkas Nabilah Binti Muhammad Nina Mistriani Novitri Halawa Palupiningtyas, Dyah Permana, Aditya Agung Priska Desriana Sihura Puji Hardiyati Ratnasari, Devi Ray Octafian Renny Aprilliyani Renny Aprilliyani Risma Nurfadzilah Rohula Utami Romana Verlinda Laia Rudi Prasetyo Ardi Rudi Prasetyo Ardi Ruth Desna Sari Dachi Sajia Ferdousi Saleha, Ayu Siti Samtono Samtono Samtono Samtono Septa Intiar Septa Intiar Septiana Raihan Saputri Sitta Aula Hanifah Supriyadi, Andhi Titimawati Gulo Tri Maryani Tri Maryani   Tutik Tutik Tuwuh Adhistyo Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo W Umar Abdul Jabbar Wardono, Tino Indra Wau, Windi Dharmayanti Wenefrida Ardhian Ayu Wicaksono, Enrico Krisnanda Aditya Widagdo, C Susmono Yema Charista Zelda Yonius Zebua Yosiano, Theofilus Christo YR Satatoe