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All Journal Jurnal Pariwisata Jurnal Manajemen Pelayanan Hotel Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jornal Of Tourism Sciences (Toursci)
Pradini, Gagih
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Important Role of Influencer Content in Increasing Interest in Visiting Gelora Karno Stadium Pradini, Gagih; Anggrayni, Fellysha; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085522

Abstract

Gelora Karno Stadium (GBK) is one of the international stadiums in Indonesia that is not only used for sports and entertainment events, but also attracts tourists who are interested in its history and activities. In an effort to promote the stadium as a tourist destination, the use of social media and collaboration with influencers has become an increasingly popular strategy. This research explores the role of influencers in the promotion of tourist destinations, especially in the context of Gelora Karno Stadium. Through SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, this study assesses the advantages and disadvantages of using influencers in promotional strategies, as well as opportunities and threats that may arise. The results of the analysis show that influencers have a wide reach and can create creative content that appeals to the audience, so as to increase the attractiveness of tourist destinations. However, reliance on certain influencers can be a risk if they are involved in controversy or social media trends change. Collaborations with leading influencers provide opportunities to increase public exposure and trust in travel destinations, but high costs and changes in social media algorithms can be threats to promotional success. This research concludes that the synergy between public relations (PR) strategies and the role of influencers is the key to success in promoting tourist destinations. An effective PR strategy provides a strong foundation by creating a positive story about the destination, while influencers offer a personal dimension that is able to reach the audience in a more authentic way. With the right selection of influencers and a mature strategy, Gelora Karno Stadium can harness the power of social media to attract tourists and improve the image of the destination. Effective synergy between PR strategies and influencers will ensure successful promotion and attract significant visits to Gelora Karno Stadium.
The Role of Public Relations In Improving Environmental Quality Through Green Marketing Stuja Coffe Jakarta Pradini, Gagih; Lutfiana, Hilya; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085601

Abstract

Tourism has become a basic need for hundreds of millions of people worldwide. Alongside the growth of the tourism industry, environmental issues have gained significant attention. The concept of Green Marketing has emerged as a potential strategy to enhance environmental quality and create a positive image in the tourism and culinary industries. This study evaluates the role of green marketing in improving environmental quality, focusing on the case study of Stuja Coffee Jakarta, and examines the public relations (PR) strategies used to promote and maintain a sustainable image. The research method used is a qualitative approach, involving direct observation at Stuja Coffee Jakarta, interviews with company directors, and analysis of documents and SWOT (Strengths, Weaknesses, Opportunities, Threats). The results indicate that Stuja Coffee has a strong commitment to green marketing by promoting environmentally friendly products, adopting sustainable practices, and reducing negative impacts on the environment. Through effective green marketing initiatives and innovative PR strategies, Stuja Coffee Jakarta strives to raise public awareness about environmental quality. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats faced by Stuja Coffee Jakarta in implementing its green marketing strategy. Strengths include a strategic location in the business and entertainment center of Jakarta and the ability to develop innovations in green marketing. Weaknesses relate to a lack of consumer awareness of green products. Opportunities include partnerships with environmental organizations and increasing consumer demand for eco-friendly products. Threats consist of fierce competition in the coffee industry, as well as criticism and controversy associated with business practices or green marketing. The study concludes that green marketing strategies and effective PR roles are essential for Stuja Coffee Jakarta to improve environmental quality and maintain a positive company image. Several strategic recommendations are proposed to strengthen the role of PR and increase the effectiveness of Stuja Coffee Jakarta's environmental initiatives, including enhancing education, collaborating with environmental organizations, and developing environment-based loyalty programs. By implementing these recommendations, Stuja Coffee Jakarta can strengthen its PR role in supporting efforts to improve environmental quality through green marketing, create sustainable positive effects, and build good relationships with consumers and the general public.
Quality of Service at Taman Safari and Tourist Satisfaction Awaloedin, Dipa Teruna; Azfa, Muhamad; Hasanudin, Hasanudin; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085646

Abstract

Taman Safari Indonesia is a popular tourist destination located in Cisarua, Bogor, offering visitors the unique experience of observing wildlife up close in an educational setting. As one of Indonesia's premier attractions, the quality of service at Taman Safari Indonesia plays a significant role in visitor satisfaction. This study employs a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify the strengths, weaknesses, opportunities, and threats facing Taman Safari Indonesia. The analysis reveals that Taman Safari Indonesia's strengths lie in its diverse collection of animals, comprehensive facilities, strategic location, and engaging educational concept. However, challenges include relatively high ticket prices, weekend traffic congestion, facilities in need of upgrades, and a limited variety of shows. Opportunities for growth involve the development of digital tourism, partnerships with external parties, and enhanced educational tourism. Threats encompass competition from other tourist destinations, risk of natural disasters, climate change, and economic downturns. The conclusions drawn from this SWOT analysis indicate that Taman Safari Indonesia has the potential to continue growing, but it must address both internal and external challenges. Several recommendations for increasing its appeal and service quality include adding more show variety, expanding digital tourism content, upgrading facilities, and offering more attractive tour packages. These measures are expected to enhance visitor satisfaction and help Taman Safari Indonesia maintain competitiveness amid rising competition
Crisis Management and Visitor Satisfaction Using Swot Analysis Method Case Study: Marzano Pizzeria During the Covid-19 Pandemic Awaloedin, Dipa Teruna; Cahyaningrum, Nilam Dwi; Hasanudin, Hasanudin; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085725

Abstract

The Covid-19 pandemic has had a significant impact on the tourism industry and related sectors, including restaurants. Pizza Marzano, an international restaurant chain in Indonesia, faced a crisis due to social restrictions, lockdowns, and changing consumer behavior. This paper explores the crisis management strategies implemented by Pizza Marzano during the pandemic, focusing on the measures taken to maintain customer satisfaction. A qualitative research approach was used, with data gathered through interviews and secondary research. The SWOT (Strength, Weakness, Opportunity, and Threat) analysis method was employed to understand the context of the crisis and identify appropriate mitigation strategies. The findings reveal that Pizza Marzano adopted various measures to mitigate the pandemic's impact, such as adhering to health protocols, enforcing capacity limits, and enhancing take-away services. Public Relations (PR) strategies played a crucial role in addressing the crisis, including open communication, transparency, and leveraging social media to build trust. The evaluation of these strategies indicates that the actions taken effectively increased occupancy and maintained customer satisfaction. In conclusion, effective crisis management strategies and the role of PR helped Pizza Marzano withstand the pandemic crisis and reduce the negative impact on customer satisfaction. The insights from this study can guide other businesses in addressing similar crises in the future
Involvement of Local Communities in the Development of Batulayang Tourism Village Awaloedin, Dipa Teruna; Fitri, Novita Iza; Putra, Suadi Sapta; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088262

Abstract

This abstract examines the involvement of the local community in the development of Batulayang Tourist Village, a tourism-focused village in the Cisarua district of Bogor. The study employs a qualitative approach with a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the village's development. The results indicate that Batulayang Tourist Village possesses strengths in its natural beauty and cultural richness, along with active community participation in tourism development and management. However, there are weaknesses, such as inadequate infrastructure, a lack of community awareness of tourism potential, and insufficient destination promotion. Opportunities for growth include collaborations with private sector entities, skill development for the community, and the introduction of new tourism products. The threats faced include competition from other tourist villages and potential negative impacts on the environment and local culture. The study concludes that active community participation is key to the successful development of Batulayang Tourist Village, as it drives economic growth, cultural preservation, and environmental sustainability. Recommendations for improvement include providing training and support for community members in tourism-related skills, forming cooperatives or joint business groups, and involving the community in the planning and management of tourism in a sustainable manner.
Climate Change on the Tourism Industry in Batulayang Tourism Village Destinations Using Swot Review Awaloedin, Dipa Teruna; Wulansari, Wuri; Asyari, Asyari; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088338

Abstract

Tourism, as a significant global economic sector, has become an integral part of many people's lives. However, climate change poses a serious threat to the tourism industry, including in Desa Wisata Batulayang, a tourism destination known for its natural beauty and cultural richness. This study employs a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify the strengths, weaknesses, opportunities, and threats faced by Desa Wisata Batulayang in addressing climate change. It also explores the role of Public Relations (PR) in handling these challenges and devising strategies to help this tourist village survive and thrive. The findings reveal that Desa Wisata Batulayang has strengths in its natural beauty, local wisdom, and various tourist attractions. However, it also has weaknesses, such as high dependency on environmental conditions and infrastructure that may not be fully prepared for climate change. Opportunities for the village lie in developing alternative tourism and sustainable tourism, while threats include extreme weather, infrastructure damage, and the risk of natural disasters. Public Relations plays a critical role in addressing the threats of climate change. PR can educate tourists and the community, disseminate information about adaptation efforts, and promote a positive image through campaigns emphasizing sustainable tourism. Additionally, PR can collaborate with various stakeholders to support climate change mitigation and adaptation programs. In conclusion, although climate change presents serious challenges to the tourism industry in Desa Wisata Batulayang, with appropriate strategies and support from various parties, this village can strengthen its resilience and continue to be an attractive tourist destination. Recommendations include improving management quality, diversifying tourism products, preparing emergency plans, and conducting regular evaluations and monitoring. By taking these steps, Desa Wisata Batulayang can become an example of a resilient and sustainable tourist village amid the challenges posed by climate change
The Importance of Management Partnerships in Developing Tourism Sustainability After the Covid-19 Pandemic at Taman Impian Jaya Ancol Awaloedin, Dipa Teruna; Iskandarmouda, Elena Edelweis; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088399

Abstract

Tourism has become a basic need for many people and is considered a human right that should be respected and protected. As an essential sector in the global economy, tourism contributes significantly to national revenue and creates employment opportunities. Taman Impian Jaya Ancol, a major tourist destination in Jakarta, faces various challenges due to the Covid-19 pandemic, including a decline in visitor numbers, increased health costs, and changes in tourist behavior. This study aims to analyze the role of partnerships in building a positive image for Taman Impian Jaya Ancol in the post-pandemic era. Using literature studies and SWOT analysis, this research evaluates internal and external factors affecting this tourist destination. The analysis indicates that partnerships with various stakeholders, including government, local communities, environmental organizations, the private sector, and media, are key strategies to address post-pandemic challenges. Partnerships have proven to offer positive contributions by enhancing security, supporting local economic development, developing sustainable practices, and increasing tourism appeal. However, barriers such as economic uncertainty, increased operational costs, and travel restrictions require adaptive and innovative strategies. Recommendations for strengthening partnerships, including marketing innovation, diversification of funding sources, and collaboration with media and influencers, can help Taman Impian Jaya Ancol rebuild its positive image in the post-pandemic era. The study concludes that partnerships are a critical foundation for overcoming the post-pandemic challenges in the tourism sector. Strategies involving collaboration, innovation, and adaptability are needed to ensure the sustainability of partnerships and the long-term success of Taman Impian Jaya Ancol.
Improve Community-Based Tourism to Bolster Feasible Tourism in Setu Babakan Jagakarsa South Jakarta H Demolingo, Ramang; Pradini, Gagih; Efendi, Suryono; Ari Wibowo, Toni
Jurnal Toursci Vol 1 No 6 (2024): Vol 1 No 6 June 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v1i6.323

Abstract

Community-based tourism (CBT) is advancing through community strengthening in arranging and administration. This investigation points to applying the CBT demonstration to the Setu Babakan range and realizing maintainable tourism improvement. Openness and offices not legitimately overseen by the neighborhood community and the need for back from the nearby government make the Setu Babakan area's social legacy not broadly known to visitors. In any case, the number of traveler visits started to increase. This investigation makes the Setu Babakan zone one of the tourism options for visitors going by DKI Jakarta. The inquiry about the approach is subjective and clear through the investigation of qualities, shortcomings, Opportunities, and Threats (SWOT), which can outline the qualities, shortcomings, openings, and deterrents within the Setu Babakan region. Investigating information is essential information sourced from interviews, surveys, and perceptions. It appears that the individuals of the Setu Babakan region concur with the usage of CBT. The improvement of Smaller, small, and Medium enterprises is still not ideally carried out, so the part of government is required to bolster and encourage (MSMEs). The Setu Babakan traveler zone is an extraordinary financial zone (SEZ) that can emphatically affect the community's welfare.
Visiting the Remains of the Pakuan Pajajaran Palace: Exploring Cultural Values in the Batu Tulis Area of Bogor Syarifuddin Latif, Bagus; Ari Wibowo, Toni; Pradini, Gagih; Aditya Pratama, Reza
Jurnal Toursci Vol 2 No 1 (2024): Vol 2 No 1 August 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v2i1.424

Abstract

The Batu Tulis area in Bogor is a historical site that contains traces of the Pakuan Pajajaran Palace, a large kingdom that once existed among the Sunda Tatars. This research aims to uncover the cultural values ​​that still remain in the area through "blusukan" activities, namely direct exploration in the field. The research method used is a qualitative approach with participant observation techniques, in-depth interviews, and literature study. Observations were carried out at various historical sites in Batu Tulis, including the Batu Tulis Inscription, the Runjungpati Site, and a number of building ruins which are believed to be part of the Pakuan Pajajaran Palace. The research results show that the remains of the Pakuan Pajajaran Palace in Batu Tulis not only have high historical value, but also hold various important cultural values. These values ​​include the heritage of traditional Sundanese architecture, mythology, and folklore related to the Pakuan Pajajaran Palace, as well as the local community's religious and spiritual practices. Apart from that, the Batu Tulis area is also a symbol of identity and pride for the people of Bogor, who continue to strive to preserve and introduce this cultural heritage to the younger generation and tourists. Blusukan, as an exploration method, has proven to be effective in digging up in-depth and authentic information about historical sites. Direct interaction with site caretakers, community leaders, and visitors provides richer insight into the cultural and historical meaning contained within. This research also found great potential for developing cultural tourism in Batu Tulis, which can increase awareness and appreciation of the cultural heritage of the Pakuan Pajajaran Palace. This research recommends the need for collaborative efforts between the government, local communities, and academics to develop educational and sustainable cultural tourism programs. Also, improving facilities and infrastructure in the Batu Tulis area is needed to support tourist comfort and safety. In this way, it is hoped that the cultural values ​​of the Pakuan Pajajaran Palace can continue to be preserved and benefit the wider community.
Comparison of Fast Food Restaurant at A and W with Sabana Fried Chicken Pradini, Gagih; Agustiani, Fitri; Prabu Santoso, Bintang; Liora, Devina Nisa; Fitria, Putri Maulida; Ananda, Tiara Martha
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070227

Abstract

Restaurant is a business that has developed quite rapidly, because competition between companies is getting tighter because of the increasing number of similar restaurants offered. With this competition, it will have an impact on the company because the tighter the competition, consumers will hold a selection of the product. The food business has significant growth, because the increasing number of places to eat such as cafes, restaurants, restaurants continues to grow in number. This journal discusses the comparison of the two brands, including A and W Restaurant and Sabana Fried Chicken which both sell food of the same type but with differences in origin, where A and W is an external product and Sabana is a local product. Each has its own analysis which we discuss in this journalKeywords: Tourism, Food, Hospitality, Marketing Strategy, Food and Beverages Business
Co-Authors Abbas, Asyari Aditya Pratama, Reza Agung Pranoto Agustiani, Fitri Ainayya, Lefka Alfarizi, Azmi Alkaf, Muhammad Syafiquraman Amin Kiswantoro Ananda, Arsya Tri Ananda, Tiara Martha Andini, Davi Ayu Anggraini, Fera Dhian Anggraini, Vira Dwi Anggrayni, Fellysha Anjani, Rheka Dwi Ardani, Putri Ardani, Putri Aulia Ardira, Maya Ayu Ari Wibowo, Toni Ariyanto Asep Syaiful Bahri, Asep Syaiful Ash-Syifa, Muhammad Azfa Asyari, Asyari Awaloedin, Dipa Teruna Awaloedin, Dipateruna Azfa, Muhamad Azhar, Muhammad Faris Azril Azahari Azzahra, Lintang Salwa Baehaqi Benjamin, Donald Bogia, Elvana Jolanda Bule, Yohana Gaius Cahyaningrum, Nilam Dwi Chandra, Muliyadi Cik, Achmad Daely, Birgita Yunita R.C Dariati, Nurlaily Dhia, Ahmad Naisaburi Bintang Dhieka Avrilia Lantana Dodik Prakoso Eko Hery Suwandojo Edelweis, Elena Efendi, Suryono Ekania, Nadhira Ema Rahmawati Eranti, Ardissa Dwi Erianie, Vannesha Ernowo, Atha Fadhil Fatimah, Dinda Putri Fitri, Novita Iza Fitria, Putri Maulida Gultom, Anggita Theresia Gunadi, I Made Adhi H Demolingo, Ramang Hakim, Yahdi Nur Hanifa R, Ravanie Hasanudin Hasanudin Hasanudin Hendratoni, Tonny Hibatullah, M Rafif Hibatullah, Muhammad Rafif Hisyam, Aushaf Hordembun, Dafrosa Ikhsani, Syifa Syaroh Imran, Sarojini Insani, Alisya Nur Irma Setyawati Iskandarmouda, Elena Edelweis Izati , Citra Nur Sabrina J.M.A, Valdero Jahmi, Muhammad Rijwan Juliana, Elisha Maria Karyatun, Subur Kasmin Kastuti, Indriati Kausar, Devi Roza Krisnandhi Kelly, Ahmad Kris Cahyani Ermawati Kurnia Rachmawati, Kurnia Kusumanigrum, Anisa Putri Kusumaningrum, Anisa Putri Kusumaningrusm, Anisa Putri La Are, Robert Liani, Shahla Carissa Liora, Devina Nisa Lutfiana, Hilya Madyaningrum, Ika Ristiyani Maramis, Henson Palmer Maulana, Bima Rizky Mbulu, Yustisia Pasfatima Meilida, Mutia Vella Nur, Ahmad Regi Pahlevi, Muhammad Mirza Prabu Santoso, Bintang Pratama, Reza Aditya Prawiraharja, Ananto Prisilia, Putri Aisyah Prisillia, Putri Aisha Purba, Sopar Parulian Puspita, Nungky Putra, Suadi Sapta Putrandally, Jevanda Putri, Ananda Amelia Putri, Ananda Fadila Putri, Oktavika Rachman, Anita Raflikeza, M. Firdaus Rahayu Lestari Rahmadanti, Ravanie Hanifa Ramadaniyah, Dinda Nisaa Ramdani, Apri Resmi, Prasiwi Citra Rhomanhova, Zika Aqlia Rivai, Achmad Iqbal Riyadi, Fauzi Achmad Rohiyati, Ulfa Falahi Rosdianti, Adella Syahrany Saleh, Muhammad Surya Salsabila, Khania Fasha Saroso, Adiyasa Sirait, Rosaulina Dwi Putri Sofie, Varsyah Indriana Sondang, Devitha Soraya, Zahra Sugiono, Edi Suhino, Aushaf Hisham Sulaiman, Angga Sumadji, Rasya Agnela Supriyadi, Edouard Aryadi Suroto, Alip Surya Sanjaya Syarifuddin Latif, Bagus Syawal, Muhammad Rizky Alifa Toni Ari Wibowo Tri Waluyo Trianto, Rachmad Rizky Trishana, Trishana Utama, Putri Priscilla Utami, Putri Priscilla Wahyu, Mochamad Alfaz Subur Wardani, Dyah Mustika Wardhani, Dwi Kesuma Wibisono, Glenn Wicaksono, Ajie Widarta, I Gede Widodo, Wahyu Indro Wittsdy, Joy Hendrikh Wulansari, Wuri Yanti, Wikey Damai Yazid, Muhammad Sholah Yuliana, Elisa Maria Zifa, Maulita Syarifa