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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Briliant: Jurnal Riset dan Konseptual Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Universitas Batanghari Jambi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Majalah Ilmiah Bijak SULTANIST: Jurnal Manajemen dan Keuangan MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Journal of Economics, Business, and Government Challenges Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Ilomata International Journal of Social Science International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Service and Research Kontigensi: Jurnal Ilmiah Manajemen KARYA: Jurnal Pengabdian Kepada Masyarakat Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Management Science Research Journal Journal of Social Studies, Arts and Humanities (JSSAH) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Return : Study of Management, Economic and Bussines Mestaka: Jurnal Pengabdian Kepada Masyarakat PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Digital Innovation : International Journal Of Management Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis
Hesty Prima Rini
Department Of Management, Faculty Of Economics And Business, UPN “Veteran” East Java
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Pemasaran Menggunakan E-Commerce Shopee Di B21 Digital Printing Syakira Rusyida Salma; Hesty Prima Rini
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 2 (2023): Desember
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i2.769

Abstract

Penulisan ini bertujuan untuk mengevaluasi strategi pemasaran B21 Digital Printing menggunakan e-commerce Shopee, dengan fokus pada pemanfaatan fitur gratis ongkos kirim dan strategi penetapan harga kompetitif. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan analisis data melalui wawancara dengan anggota departemen Shopee B21 Digital Printing dan referensi dari literatur terkait. Hasil temuan menunjukkan bahwa pemanfaatan fitur gratis ongkos kirim Shopee secara signifikan meningkatkan daya saing B21 Digital Printing di pasar e-commerce dan memperluas jangkauan konsumen. Strategi penetapan harga yang mempertimbangkan harga pesaing juga berhasil menarik perhatian konsumen. Langkah-langkah ini diintegrasikan dengan baik melalui fitur "Naikkan Produk," partisipasi dalam kampanye promosi Shopee, variasi produk, dan penawaran voucher toko. Evaluasi menyeluruh menunjukkan bahwa strategi pemasaran ini efektif dalam meningkatkan penjualan dan memenuhi kebutuhan konsumen. Kesimpulan penelitian ini memberikan pemahaman mendalam tentang implementasi strategi pemasaran di e-commerce Shopee dan memberikan dasar untuk pengembangan strategi pemasaran yang lebih lanjut di masa depan.
PENGARUH STRUKTUR ORGANISASI, KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PERSADA INDONESIA Defanny, Fiola Devita; Rini, Hesty Prima
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2192

Abstract

The decline in employee performance is evident in the failure to achieve established work targets. Over the past two years, the company has undergone changes to its organizational structure and systems. This study aims to examine the influence of organizational structure, leadership, and the work environment on employee performance at Persada Indonesia. The study used a quantitative approach with a saturated sampling technique involving all 50 employees as respondents. Data were collected through questionnaires, then analyzed using the Partial Least Squares (PLS) method. The results show that organizational structure, leadership, and the work environment have a positive and significant influence on employee performance. These findings confirm that targeted change management, communicative leadership, and a conducive work environment are important factors in efforts to improve employee performance.
Pemberdayaan Masyarakat melalui Pelatihan Analisis Fundamental Saham bagi Investor Pemula Zunaidi, Putra Eka; Rini, Hesty Prima
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1477

Abstract

Novice investors tend to rely on trends and informal recommendations when making stock investment decisions, which motivated this community service activity. The purpose of this activity was to improve novice investors’ understanding of how to apply fundamental stock analysis in making long-term investment decisions. Experiential-based training, also known as experiential learning, was implemented through material delivery, interactive discussions, and assignments involving simple analysis of company financial statements. The evaluation process was conducted through observation, reflective discussions, and assessment of participants’ task results. The results show that most participants gained a better understanding of basic capital market concepts, key financial ratios, and how to perform initial financial statement analysis. This activity also encouraged participants to change their way of thinking and adopt more data-driven and rational investment behavior. These results indicate that novice investors require fundamental analysis training to develop a long-term investment perspective.
Co-Authors Afifuddin Abror Riza Aisyah Putri Ramadhanti Akhmad Fauzi Al Hisyam, Muhammad Dihya Angelina, Noris Anisa Kartika Sari, Anisa Kartika Ardhiansyah, Rahmad Ardiyansyah, Rangga Aryani, Diah Ayu Ashari, M. Irfan Robby Athallah Refi Ayundha Evanthi Beni Samprastyo Danurwenda Permana Erlushandy Defanny, Fiola Devita Dewi Khrisna Sawitri Dzaka Zaki Syahansyah Evanthi, Ayundha Ferdino Putra Pratama Gendut Sukarno Gendut Sukarno Ika Korika Swasti Indira Takhta Marsyada Viardhillah Iqbal Maulana Ihsani Izaak, Wilma Cordelia Karula Yuan Maharani Khotimah, Annisa Aprilia Husnul Kusnayanti, Fitri Kustini Kustini Kusumawardani, Samitha Tariz Lala Dinda Pratiwi Lena Saidatul Muawanah Lidia Angelina M. Irfan Robby Ashari Maharani, Karula Yuan Maliki, Dwiki Osa Maretha Pingkan Ardana Marpudianto, Kharis Muhadjir Anwar Muhadjir Anwar Muhammad Akbar Kusuma Muhammad Fikri Fachrudin Muhammad Yogie Fitriyanto Nadiyya, Ahsana Naurah Salfa Nur Anisah Ni Putu Krisna Purnama Sari Nurdiansyah, Mochammad Irsad Pasaribu, Reynaldi Krisvinus Perdana, Thirafi Putra Perwira Negara, Muhammad Handito Pramesty, Gadis Dyah Pratama, Reyhan Aditya Putra, Acmad Danis Harjuna Putri Az Zahra, Ghefi Amellia Ramadhani, Jasmine Salwa Retno, Mei Revalasha, Niken Rizna Ramadhani Winanda Rochim, Achmad Saadatul Khoiriyah Sakti, Ramalio Fahridho Salsabila, Nabila Fitri Sholihah, Siti Nurika Qori'atun Sihite, Grace Thereskova Da Silvi Sirait, Tiurmaida Margaretta Sanggam Sugeng Purwanto Sugeng Purwanto SUGITO Sulastri Irbayuni Syahansyah, Dzaka Zaki Syair De Alam Mantra Syakira Rusyida Salma Tiara Kusumadewi Tiara Wigunastika Timotius Juniko Kriskito Trisnawati, Devi Wilma Cordelia Izaak Yolanda Irfania Yuniningsih Yuniningsih Zukmarini, Shabila Dhania Zunaidi, Putra Eka