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All Journal Jurnal Sosial Ekonomi Pertanian Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Agribisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Al Ishlah Jurnal Pendidikan Jurnal EMT KITA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Social Science and Business JURNAL AGRIBISAINS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JAE (Jurnal Akuntansi dan Ekonomi) Societas : Jurnal Ilmu Administrasi dan Sosial Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Enterprise and Development (JED) Jurnal Riset Entrepreneurship JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Economics and Digital Business Review Quantitative Economics and Management Studies Journal La Bisecoman Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal on Social Science, Economics and Art MALLOMO: Journal of Community Service Jurnal Ilmu Ekonomi Bulletin of Economic Studies (BEST) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomika Dan Bisnis Tarjih: Agribusiness Development Journal Seminar Nasional Pengabdian Kepada Masyarakat Economics and Business Journal Journal of Economic Education and Entrepreneurship Studies Jurnal Pengabdian Masyarakat Bangsa Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi BAKIRA: Jurnal Pengabdian Kepada Masyarakat Journal of Farming and Agriculture jle International Journal of Economics, Commerce, and Management Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Jurnal Cendekia Ilmiah Jurnal Abdimas Cendekiawan Indonesia Balance: Jurnal Ekonomi
Citra Ayni Kamaruddin
Universitas Negeri Makassar, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JURNAL AGRIBISAINS

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Strategy for Developing Vegetable Commoditiies Based on Urban Farming Fahmi, Ainul Wahdania; Dwi Hastuti, Diah Retno; Kamaruddin, Citra Ayni; Abd. Rahim; Sri Astuty
JURNAL AGRIBISAINS Vol. 11 No. 2 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i2.21728

Abstract

The rapid growth of urban populations in Makassar City poses significant challenges to agricultural land availability and food security. Urban farming offers an innovative solution by utilizing limited spaces for vegetable cultivation. This study aims to formulate strategies for developing vegetable commodities based on urban farming by identifying internal and external factors and determining strategic priorities. A quantitative approach was employed, with data collected through questionnaires, interviews, observations, and documentation. SWOT analysis was applied to map strengths, weaknesses, opportunities, and threats, while the Analytical Hierarchy Process (AHP) was used to determine the main strategies. The findings reveal that urban farming development is positioned in an aggressive quadrant (quadrant I), indicating that internal strengths can be optimized to seize external opportunities. The priority strategies include leveraging the strategic locations of women farmer groups (KWT) to enhance distribution and marketing of harvests, both directly and through digital platforms, and optimizing production facilities and government support to improve vegetable quality and quantity. This study concludes that developing vegetable commodities through urban farming in Makassar City has high potential to strengthen food security and improve community welfare.
Agribusiness Development Strategy for Herbal Medicine Products in Makassar City (Case Study of Ash Store) Ananda Putri; Basri Bado; Abd Rahim; Diah Retno Dwi Hastuti; Citra Ayni Kamaruddin
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.22286

Abstract

The herbal medicine agribusiness plays an important role in supporting public health through the use of bioactive plants. In Makassar City, Ash Store is one of the herbal medicine businesses that utilizes local raw materials and digital-based marketing. This study aims to identify internal and external conditions and formulate a development strategy for Ash Store's herbal medicine agribusiness in Makassar City. This study uses a qualitative approach with data collection techniques through questionnaires, interviews, observations, and documentation. The SWOT analysis results show that the Ash Store herbal medicine business is in Quadrant I (Growth Oriented Strategy), which indicates that the business conditions are very supportive for development. The recommended development strategy is to maximize internal strengths in the form of unique herbal medicine recipes, guaranteed raw material quality, strong branding, and halal certification to take advantage of digital marketing opportunities, market distribution expansion, and government support for herbal MSMEs to increase business competitiveness and sustainability.
Co-Authors Abdul Rajab Abdul Rajab Abdul Rajab Adhilla, Miftaqhul Afies, Muhammad Ahmad Faqhruddin Abdur-Rabb Alfi Widiyanti Alfiani Muhaer Amalia Amalia Amalia, Eka Resky Amaliah, Syarifah Afifah Rezki Amar Basra Ananda Putri Andi Samsir Angreini, Angreini Ansyah, Rudi Anwar Ramli Arief Muharief Astuty, Sri Azis, Muh. Rafli Basmar, Edwin Basri Bado Basri Bado Basri Bado Basri Bado, Basri Bobur Sobirov Dewi Rahmawati Dewi Rahmawati Diah Retno Dwi Hastuti Diah Retno Dwi Hastuti Dwi Aras Pancarany Elpisah Fachry Abda El Rahman Fahmi, Ainul Wahdania Fardin Fauziah, Nur Azizah Ferdi Mochtar fina, alfina damayanti Fira Ayu Sasmita Fitrawan, Muh Haris, Ryan Nugraha Haslynda Syah Hasriyuni Hasyim, Sitti Hajerah Himaya Praptani Adys Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Jamil, Muh Jamil, Muh. Khafifah Indahsari Arif Sulnas Khaidarsyah, Khaidarsyah Mahmud Mustapa Marhawati Meltyn, Maria Mediatrix Masny Miranda Miranda Miranda Mirani, Anis Muchlis, Nurannisa Sri Febriani Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Imam Ma'ruf Muhammad Iqbal Usman Muhammad Syafri Muhammad Syafri Muhammad Syafri, Muhammad Musdayanti, Aldea Mutiara Pratiwi Putri N Nurdiana N Nurjannah Nabila Nasution, Illiyyiin Ningrum, Wandani Sri Nur Arisah Nur Fauziah Nurasri Mulyani Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurulita, Aliyah Patima, Nur Putri Azizah Sahirah Rahim, Abd Rahim, Abd Rahmadana, Rahmadana Ramadhani, Fiska Regina Regina Regina . Regina Regina Risma Risma RR. Ella Evrita Hestiandari Samsir, Andi Sari, Tiara Permata Sari, Yollit Permata Shadry Andriani Siswahyudianto Sri Astuti Sri Astuty Sri Astuty Sri Astuty Sri Devi Subur, Hikmayani Suharyadi Rahmat SYAMSU ALAM Thamrin Tahir Tito Koes Hardianto Tobara, Sevenia Ummiati Rahmah Widya Lestari Zahra, Raden Ajeng Azmi Hayatunufus Fajri