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All Journal Jurnal Sosial Ekonomi Pertanian Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Agribisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Al Ishlah Jurnal Pendidikan Jurnal EMT KITA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Social Science and Business JURNAL AGRIBISAINS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JAE (Jurnal Akuntansi dan Ekonomi) Societas : Jurnal Ilmu Administrasi dan Sosial Jurnal Wacana Ekonomi Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Enterprise and Development (JED) Jurnal Riset Entrepreneurship JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Economics and Digital Business Review Quantitative Economics and Management Studies Journal La Bisecoman Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal on Social Science, Economics and Art MALLOMO: Journal of Community Service Jurnal Ilmu Ekonomi Bulletin of Economic Studies (BEST) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Jurnal Ekonomika Dan Bisnis Tarjih: Agribusiness Development Journal Seminar Nasional Pengabdian Kepada Masyarakat Economics and Business Journal Journal of Economic Education and Entrepreneurship Studies Jurnal Pengabdian Masyarakat Bangsa Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi BAKIRA: Jurnal Pengabdian Kepada Masyarakat Journal of Farming and Agriculture jle International Journal of Economics, Commerce, and Management Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Jurnal Cendekia Ilmiah Jurnal Abdimas Cendekiawan Indonesia Balance: Jurnal Ekonomi
Citra Ayni Kamaruddin
Universitas Negeri Makassar, Indonesia
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Journal : MALLOMO: Journal of Community Service

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PKM Literasi Pemasaran Digital Berbasis Green Economy Pada Kelompok Wanita Tani Perkotaan di Kota Makassar Hasyim, Sitti Hajerah; Hasan, Muhammad; Kamaruddin, Citra Ayni; Arisah, Nur; Subur, Hikmayani
MALLOMO: Journal of Community Service Vol 5 No 1 (2024): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v5i1.1641

Abstract

Marketing of the agricultural products of the Lorong Anggrek Farming Women's Group, Bara-baraya Village is still limited to word of mouth, from house to house, especially within the Bara-baraya Subdistrict, even though these agricultural products have the potential to be marketed online, especially since the Lorong Anggrek Women's Farming Group is in the city center. Makassar. Therefore, the aim of this service is that digital marketing assistance for Green Economy-based products is carried out by creating special accounts for product promotions and orders, namely WhatsApp, Instagram, Facebook, TikTok accounts and Shopee accounts. Next, creative content is created in the form of flyers and videos which are posted on YouTube and social media as well as through the TikTok application. The method applied is providing assistance and training to members of the Lorong Anggrek Women's Farming Group regarding packaging, labeling and marketing through online media to increase sales of agricultural products to increase the added value of production in the Lorong Anggrek Women's Farming Group, Bara-baraya Village.
Co-Authors Abd Rahim Abd. Rahim Abdul Rajab Abdul Rajab Abdul Rajab Adhilla, Miftaqhul Afies, Muhammad Ahmad Faqhruddin Abdur-Rabb Alfi Widiyanti Alfiani Muhaer Almadhani, Muhammad Zarfan Amalia Amalia Amalia, Eka Resky Amaliah, Syarifah Afifah Rezki Amar Basra Andi Samsir Angreini, Angreini Ansyah, Rudi Anwar Ramli Arief Muharief Azis, Muh. Rafli Basmar, Edwin Basri Bado Basri Bado Basri Bado Basri Bado Basri Bado, Basri Bobur Sobirov Dewi Rahmawati Dewi Rahmawati Diah Retno Dwi Hastuti Dwi Aras Pancarany Elpisah Fachry Abda El Rahman Fahmi, Ainul Wahdania Faradilla, Ananda Natasya Fardin Fauziah, Nur Azizah Ferdi Mochtar fina, alfina damayanti Fira Ayu Sasmita Fitrawan, Muh Haris, Ryan Nugraha Haslynda Syah Hasriyuni Hasyim, Sitti Hajerah Himaya Praptani Adys Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Jamil, Muh Jamil, Muh. Khafifah Indahsari Arif Sulnas Khaidarsyah, Khaidarsyah Mahmud Mustapa Marhawati Meltyn, Maria Mediatrix Masny Miranda Miranda Miranda Mirani, Anis Muchlis, Nurannisa Sri Febriani Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Imam Ma'ruf Muhammad Iqbal Usman Muhammad Syafri Muhammad Syafri Muhammad Syafri, Muhammad Muhliza, Nurul Musdayanti, Aldea Mutiara Pratiwi Putri N Nurdiana N Nurjannah Nabila Nasution, Illiyyiin Ningrum, Wandani Sri Nur Arisah Nur Fauziah Nurasri Mulyani Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurulita, Aliyah Patima, Nur Putri Azizah Sahirah Rahim, Abd Rahim, Abd Rahmadana, Rahmadana Ramadhani, Fiska Regina Regina Regina . Regina Regina Reyshi Reshita Pangala Risma Risma RR. Ella Evrita Hestiandari Samsir, Andi Sari, Tiara Permata Sari, Yollit Permata Shadry Andriani Siswahyudianto Sri Astuti Sri Astuty Sri Astuty Sri Astuty Sri Devi Subur, Hikmayani Suharyadi Rahmat SYAMSU ALAM Syaputra, Muh. Yusril Amal Thamrin Tahir Tito Koes Hardianto Tobara, Sevenia Ummiati Rahmah Widya Lestari Zahra, Raden Ajeng Azmi Hayatunufus Fajri