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Citra Ayni Kamaruddin
Universitas Negeri Makassar, Indonesia
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Journal : tarjih agribusiness development journal

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Financial Feasibility Analysis and Development Strategy of Kalosi Arabica Ground Coffee Agribusiness in Enrekang Regency (Ebro Brand Case Study) Angreini, Angreini; Hastuti, Diah Retno Dwi; Rahim, Abd.; Irwandi, Irwandi; Kamaruddin, Citra Ayni
Tarjih : Agribusiness Development Journal Vol. 5 No. 2 (2025): VOLUME 05, NOMOR 02, DESEMBER 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i2.1085

Abstract

This study aims to analyze the financial feasibility and formulate a development strategy for the Kalosi Brand EBRO Arabica ground coffee agribusiness in Enrekang Regency. The method used is a single-case study design with a quantitative approach using financial data for the period 2021-2025. Data were obtained through observation, interviews, and documentation. The financial feasibility analysis used Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit Cost Ratio (Net B/C), with a 6% discount rate based on BRI Enrekang loan interest rates in 2025. Sensitivity analysis was conducted to test robustness under adverse scenarios. The results showed an NPV of IDR 218,390,468, an IRR of 15.19%, and a Net B/C of 1.336, indicating that this business is financially feasible even under stress conditions. The SWOT analysis places the EBRO brand in quadrant I (Growth/Aggressive) with coordinates (+1.23, +0.92), recommending an SO strategy, which includes strengthening premium branding, digital market expansion, and production modernization. The findings can be used as a reference for entrepreneurs and policymakers in the development of MSME-scale coffee agribusiness.
Co-Authors Abd Rahim Abd. Rahim Abdul Rajab Abdul Rajab Abdul Rajab Adhilla, Miftaqhul Afies, Muhammad Ahmad Faqhruddin Abdur-Rabb Alfi Widiyanti Alfiani Muhaer Almadhani, Muhammad Zarfan Amalia Amalia Amalia, Eka Resky Amar Basra Ananda Putri, Ananda Andi Samsir Angreini, Angreini Ansyah, Rudi Anwar Ramli Arief Muharief Azis, Muh. Rafli Basmar, Edwin Basri Bado Basri Bado Basri Bado Basri Bado Basri Bado, Basri Bobur Sobirov Dewi Rahmawati Dewi Rahmawati Diah Retno Dwi Hastuti Dwi Aras Pancarany Elpisah Fachry Abda El Rahman Fahmi, Ainul Wahdania Faradilla, Ananda Natasya Fardin Fauziah, Nur Azizah Ferdi Mochtar fina, alfina damayanti Fira Ayu Sasmita Fitrawan, Muh Haris, Ryan Nugraha Haslynda Syah Hasriyuni Hasyim, Sitti Hajerah Himaya Praptani Adys Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Jamil, Muh Jamil, Muh. Khafifah Indahsari Arif Sulnas Khaidarsyah, Khaidarsyah Mahmud Mustapa Marhawati Meltyn, Maria Mediatrix Masny Miranda Miranda Miranda Mirani, Anis Muchlis, Nurannisa Sri Febriani Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Imam Ma'ruf Muhammad Iqbal Usman Muhammad Syafri Muhammad Syafri Muhammad Syafri, Muhammad Muhliza, Nurul Musdayanti, Aldea Mutiara Pratiwi Putri N Nurdiana N Nurjannah Nabila Nasution, Illiyyiin Ningrum, Wandani Sri Nur Arisah Nur Fauziah Nurasri Mulyani Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurmi Nurmi Nurulita, Aliyah Patima, Nur Putri Azizah Sahirah Rahim, Abd Rahim, Abd Rahmadana, Rahmadana Ramadhani, Fiska Regina Regina Regina . Regina Regina Reyshi Reshita Pangala Risma Risma RR. Ella Evrita Hestiandari Samsir, Andi Sari, Tiara Permata Sari, Yollit Permata Shadry Andriani Siswahyudianto Sri Astuti Sri Astuty Sri Astuty Sri Astuty Sri Devi Subur, Hikmayani Suharyadi Rahmat SYAMSU ALAM Syaputra, Muh. Yusril Amal Syarifah Amaliah Thamrin Tahir Tito Koes Hardianto Tobara, Sevenia Ummiati Rahmah Widya Lestari Zahra, Raden Ajeng Azmi Hayatunufus Fajri