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All Journal PROSIDING SEMINAR NASIONAL Statistika Jurnal Ilmu Lingkungan Dentika Dental Journal Buletin Palawija Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Administrasi Pendidikan : Program Pascasarjana Unsyiah Jurnal Ilmiah Mahasiswa Veteriner Desimal: Jurnal Matematika Journal of Authentic Research on Mathematics Eduacation (JARME) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Cahaya Mandalika Jurnal Kadesi : Jurnal Teologi dan Pendidikan Agama Kristen Mathematics Research and Education Journal International Journal of Public Health Excellence (IJPHE) Jurnal Pengabdian Jurnal Vokasi Kesehatan Outline Journal of Management and Accounting Jurnal Riset Rumpun Agama dan Filsafat International Journal of Community Service (IJCS) Jurnal Pengabdian Ilmu Kesehatan Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Cakradonya Dental Journal Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Indonesian Journal of Multidisciplinary Sciences Detector: Jurnal Inovasi Riset Ilmu Kesehatan Journal of Contemporary Gender and Child Studies Jurnal Pengabdian Masyarakat Indonesia Sejahtera Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Ventilator: Jurnal Riset Ilmu Kesehatan dan Keperawatan Jurnal Media Akademik (JMA) Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Algoritma: Jurnal Matematika, Ilmu Pengetahuan Alam, Kebumian dan Angkasa Jurnal Ilmiah Kesehatan Mandira Cendikia Jurnal Silih Asuh : Teologi dan Misi Jurnal Silih Asah PESHUM Jurnal Silih Asih Jurnal of Syiah Kuala Dentistry Society Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan
Sri Rezeki
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Journal : proceeding international business and economics conference ibec

 1 
Analysis of Customer Satisfaction Through Service Quality and Digital Payment in the Hermes Palace Hotel Medan Steven Alfando; Sri Rezeki; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.105

Abstract

This research is motivated by a decrease in customer satisfaction where it can be seen from the level of visitors every year has decreased due to the services provided to consumers being less than satisfactory and payments made can only use cash and debit/credit, resulting in a decrease in customer satisfaction which has an effect on the level of visitors without the hotel realizing it. The purpose of this study aims specifically to analyze Customer Satisfaction through Service Quality and Digital Payment in the Tourism Industry. The method used in this research is a quantitative method using primary data sources. Information will be analyzed by quantitative descriptive analysis obtained using a questionnaire instrument distributed to respondents and this research is measured using a Likert scale to obtain conclusions. The sampling technique used the Accidental Sampling technique. Then the data collected relating to the object is analyzed based on the respondents' responses obtained using the Slovin formula. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results show that service quality and digital payment have a significant influence on customer satisfaction
PURCHASING DECISIONS: IN TERMS OF SERVICE QUALITY, PACKAGING, AND DISTRIBUTION CHANNELS OF FROZEN FOODS AT RUMAH HOKY NAGET Ong, Virginia; Sri Rezeki; Associate Prof. Dr. Muhammad Hafiz Abd Rashid
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.218

Abstract

Rumah Naget Hoky is a frozen foods product retail unit in Medan City that has established since 2018. As a part of the frozen foods supply chain, Rumah Naget Hoky has taken a role in connecting producers with end consumers by utilizing available distribution channels, using the best packaging, and trying to provide the best quality service to consumers. The purchasing decision frozen foods from Rumah Naget Hoky is one of the factors that determine its sustainability. This study aims to review the purchasing decision of frozen foods Rumah Naget Hoky in terms of service quality, packaging, and distribution channels. This study uses a quantitative method with the population in this study being all consumers of Rumah Naget Hoky. The research sample was obtained using the Hair et al. formula so that 200 respondents were obtained. The research instrument used a questionnaire with a Likert measurement scale. The results showed that service quality, packaging, and distribution channels have a positive and significant effect on purchasing decisions for frozen foods at Rumah Naget Hoky.
Utilization of E-Commerce and Digital Marketing in Increasing Customer Purchasing Decisions at CV. CS Lestari Jaya Kisaran Michael; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.233

Abstract

At CV.  CS  Lestari  Jaya,  a  decline  in  sales  is  evident  due  to  a  continuous  decrease  in  customer  purchases.  This  drop  in  customer  purchasing  decisions  may  be  linked  to  the  company's limited  use  of  e-commerce  and  digital  marketing  strategies.  The  aim  of  this  study  is  to  assess  how the  use  of  e-commerce  and  digital  marketing  can  influence  customer  purchasing  decisions  at CV.  CS  Lestari  Jaya  Kisaran.  This  research  is  quantitative  in  nature,  with  a  population  of  149 customers  who  made  purchases  at  CV.  CS  Lestari  Jaya  Kisaran  in  2023.  The  sample  size  was determined  using  the  Slovin  formula  with  a  5%  standard  error,  resulting  in  109  samples.  The findings  indicate  that  both  e-commerce  and  digital  marketing  have  a  significant  impact  on customer  purchasing  decisions,  both  individually  and  together.  To  enhance  customer purchasing  decisions,  it  is  crucial  for  CV.  CS  Lestari  Jaya  Kisaran  to  effectively  leverage  e-commerce platforms  and  digital  marketing  strategies.  Furthermore,  running  targeted  paid  advertising campaigns  on  these  platforms  can  help  reach  specific  audiences  based  on  demographics  and interests,  increasing  the  likelihood  of  conversions
Customer Satisfaction Factors: Examining the Impact of Digital Marketing and Destination Image on Crown Holidays Prasetyo, Stephanie; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.214

Abstract

Travel is currently a trend that is favored by young people. Gen Z who wants healing without the hassle of searching about the intended location only needs to make a reservation at an agency that provides tour & travel services, this service is also usually cheaper than traveling alone to the intended destination. Crown Holidays is one of the companies that provide these services both domestically and abroad. This study aims to see the influence between digital marketing and destination image in increasing customer satisfaction at Crown Holidays. The sample was obtained using the Hair et al formula so that 130 respondents were obtained. The results of the study partially show that digital marketing and destination image have a positive and significant effect on customer satisfaction at Crown Holidays. Simultaneously, both digital marketing and destination image variables affect customer satisfaction at Crown Holidays. The coefficient of determination test results shows a relationship between digital marketing and destination image with customer satisfaction at Crown Holidays. Crown Holidays is expected to use digital marketing as an effective marketing tool and evaluate the destination image of the destination before setting a tour & travel schedule.
Repurchase Intention: Examined Through Website Design, Digital Technology, and Service Quality of SOP Official Medan Liandy, Nicholas; Sri Rezeki; Dr Asliza Yusof; Nizam Azmal Abdul Malek
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.215

Abstract

SOP Official Medan, a retail unit selling health supplements since 2019, connects producers to consumers through digital platforms and quality service. This study examines consumer repurchase intention based on website design, digital technology, and service quality, using a quantitative approach. A sample of 180 respondents was selected through purposive sampling, with data collected via a Likert scale questionnaire and analyzed using multiple linear regression in SPSS. The results reveal that website design, digital technology, and service quality positively and significantly influence repurchase intention. An attractive, user-friendly website enhances customer satisfaction and encourages repeat purchases. Innovative digital technology streamlines transactions, boosting convenience and reinforcing repurchase intentions. Notably, responsive and proactive service quality has the greatest impact on repurchase intention. These findings underscore the importance of integrating website design, digital technology, and quality service to create an optimal shopping experience and foster customer repurchase intention at SOP Official Medan.
The Influence of Social Media and Customer Trust on Decisions to Use Bridal Beauty Queen Services Vanessa; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.279

Abstract

This study aims to determine the Effect of Social Media and Customer Trust on the Decision to Use Bridal Beauty Queen Services. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. Data sources are primary and secondary data. The population used is all customers who purchase services at Bridal Beauty Queen, totaling 78 people. From the population, selected with saturated sampling technique which means that the entire population becomes the research sample. The analysis method used is multiple linear regression with the regression equation User Decision = 4.547 + 0.559 Social Media + 0.201 Customer Trust. The results of the research analysis show that Social Media has a significant positive effect on Bridal Beauty Queen User Decisions and Customer Trust has a positive and significant effect on Bridal Beauty Queen User Decisions. Simultaneously Social Media and Customer Trust simultaneously have a significant and significant effect on the User Decision of Bridal Beauty Queen Services with the Adjusted R Square result of 0.672. This shows that 67.2% of the Bridal Beauty Queen Service User Decision is influenced by the Social Media and Customer Trust variables while the remaining 32.8% is influenced by other variables not examined in this study
Effectiveness of Project-Based Learning Model to Enhance Students' Creativity in Secondary Schools Irawan, Dedi; Muammar Rinaldi; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.296

Abstract

This study aims to analyze the effectiveness of the Project-Based Learning (PjBL) model in improving student creativity in secondary schools. Student creativity includes four main aspects, namely fluency, flexibility, originality, and elaboration. The study was conducted using a quantitative approach with a quasi-experimental design, involving two groups of students: an experimental group using the PjBL method and a control group using conventional learning methods. Data were collected through observation, creativity tests, and student learning motivation questionnaires. The results showed that the implementation of PjBL had a significant effect on increasing student creativity. Students in the experimental group showed higher creativity scores than the control group, with the most striking increase in the aspects of originality and elaboration. In addition, the PjBL model also increased student learning motivation as well as collaboration, critical thinking, and problem-solving skills. The integration of technology in PjBL, such as the use of digital devices and online resources, had a positive impact on students' learning experiences. However, this study also found several obstacles in the implementation of PjBL, such as the need for teacher training, time management, and infrastructure support. Therefore, a comprehensive strategy is needed to optimize the implementation of PjBL in secondary schools. Overall, the project-based learning model has proven to be effective in enhancing student creativity and is relevant to the demands of 21st century education.
ANALYSIS OF THE USE OF E-COMMERCE AND ITS IMPACT ON CONSUMER SATISFACTION AT MAWAR BAKERY AND CAKE SHOP, KATAMSO MEDAN BRANCH puspitasari, angelin; Sri Rezeki; Muammar Rinaldi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.90

Abstract

Mawar Bakery and Cake Shop Medan is a company that operates in the field of food sales with the main focus being bread and cakes. The products sold from this shop consist of sponge cake, plain bread & jam, various donuts, small breads, special cakes, various pies and pastries. The aim of this research is to determine the influence of e-commerce, digital payments and e-service quality on consumer satisfaction at the Mawar Bakery and Cake Shop Medan store. This type of research uses quantitative research, the data source in this research is a primary data source, the population in this research is all consumers who make purchases at Mawar Bakery and Cake Shop Medan, the number of which cannot be known and the sample in the research is 97 samples obtained using Lemeshow formula which is used to calculate samples in conditions where the population is unknown. Data collection techniques through questionnaires using Likert scale measurements.
Utilization of Social Media Marketing and Word of Mouth and Their Impact Towards Increasing New Student Acceptance at The Karya Anugerah Education Foundation. agustina; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.128

Abstract

This study aims to determine the use of Social Media Marketing and Word of Mouth to Increase Acceptance of New Students of Karya Anugerah Education Foundation. The research method used is quantitative research with survey methods that use questionnaires as research instruments to collect data. The population in this study is the number of students who register Karya Anugerah Education Foundation in 2023 with a population of 182 students, The sample in this study is 125 students. Multiple linear regression research tests are used as an analytical tool to find out how the influence between independent and dependent variables. The results of this study show that both partially and simultaneously the variables of Social Media Marketing and Word of Mouth have a significant effect on increasing the acceptance of new Karya Anugerah Education Foundation. Social Media Marketing and Word of Mouth variables were able to explain the variation that occurred in the Increase in Acceptance of New Students by 62.9%. This is due to the use of Social Media Marketing and Word of Mouth to increase the acceptance of new students.
Consumers’ Purchase Intention: The Impact of Live Streaming and Online Customer Review on Onlineshop Areum Art in Medan Perjuangan District Lina; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.216

Abstract

The purpose of this study is to determine the effect of Live Streaming (X1) and Online Customer Review (X2) on Purchase Intention (Y) in Areum Art Onlineshop. This type of research is quantitative research conducted in Medan Perjuangan District with a population of people who already know Onlineshop Areum Art but have never made a purchase. The purposive sampling technique was used in determining the sample and heir et al method was used in determining the sample size, which was 130 respondents. Data collection was carried out by direct observation, literature review and questionnaire results from respondents. Linear regression analysis test is used to analyze data on the three hypotheses in this study. The results show a significant influence of Live Streaming and Online Customer Review on Consumers’ Purchase Intention.
Co-Authors Abdurrahman Ade Rachmat Yudiyanto Ade Rachmatb Yudianto Adelina Fitri Afrizal AFRIZAL AFRIZAL Agus Rahmadsyah Agustina Amelia Erawaty Siregar Amellia Erawaty Siregar Andrian, Dedek Anisa Malfiro Antonio Lodian Apriyoga Sukamto Aras Mulyadi Aris Munandar Asianna Martini Simarmata Associate Prof. Dr. Muhammad Hafiz Abd Rashid Astaria Br Ginting Aulia Iski Bayu Jaya Tama Bella Maryati Bey Todu Br.Manjorang, Novita Andriani C Putroe Ula Rahifa Cecilia Chendy Meylia Claudie Tiofanny Cut Reinilda Rischa Cut Zahri Harun Damayanty S Dara Mauliza Dea Agustina dedi irawan Delpi Novianti Desma Erica Maryati Manik Dewi Saputri Dian Setyorini Dr Asliza Yusof Effendi, Leo Adhar Eka Purnamasari Elisabeth Nainggolan Erin Padilla Siregar Esty Rahayu Evy Wisudariani Fachry Abda El Rahman Fajri Ekawardana Fajrina Mazaya Femilina Nazara Fitriana Yolanda Gusman Lesmana Gustina Harum Sasanti Hazizah Sabilah Siagian Helmi Suryani Nasution Hendra Dhermawan Sitanggang Hendra Irawan Herlambang, Albert Herrialfian Herrialfian Hommy Dorthy Ellyany Sinaga Ihdina Gustina Ilham Muhammad Ishafit Ishafit Isti Mulyati Istikomah, Endang Jhona Boy Erwinta Sembiring Kiki Khoiriyani Kiki Wahyuni Lasria Yolivia Aruan Liandy, Nicholas Lina Linda Wahyu Marpaung Lisdayanti Simanjuntak Lubis , Ayu Ulfah Nur M Hasan M Jalaluddin Masayu Hamdatul Azizah Luthfiyyah Melly Sukma Dewi Ratu Mutriara Mely Sukma Dewi Ratu Mutiara Merlin Qhardanova Merry Susanti Michael Muammar Rinaldi Muchlas Muchlas Muhammad Ali Akbar Muhammad Rizki Bima Putra Murniati Ar Nadia Jubta Narti Prihartini Ngurah Ray Nizam Azmal Abdul Malek Nopriadi Nopriadi Nunung Faujiah Nur Azlina Nurhajimah Nurhajimah Nurlayli Istiqomah Nurul Elenawati Nurul Huda Nurul Mustabsyirah Rafi'i Nurwani Nurwani Ong, Virginia Parningotan Simanjuntak Petrus Loo Pipin Kurnia Plora Novita Sinaga Prasetyo, Stephanie Pristiyono puspitasari, angelin Putri, Serly Rachmi Fanani Hakim Rahmawati Yuliyani Ratri Tri Hapsari Ratu Syafira Nurasyifa Ridha Andayani Ridho Wahyuni Rika Marsulina Pandiangan Rinaldo, Rinaldo Risa Rahma Putri Rizky Darmawan Salma Salma Santi Chismirina Seri Wahyuni Harahap Silaban, Marta Armita Silvia Desmara Steven Alfando subanar subanar Sunnati , Sunnati . Sunnati Sunnati Suripah . Suripah Suripah Susda Heleni Syifa . T Zahrial Helmi Tasya Lamtiur Simanjuntak Tesalonika Simalango Tri Husni Ulis Mayrosa Ulkharimah Uray Heri Mulyanto Uza Kristiyanto Valentina Sari Theresia Siagian Vanessa Vanie Wijaya Vinna Angelia Widya Anggriani Putri Winny Wulandari Pratiwi Wirna Parida yahfizham yahfizham Zafrullah Zafrullah Zetriuslita Zulfa Rusiwan Zulfan M ALIBASYAH Zulfan M. Alibasyah Zulkarnain ' Zuraida Usman Bany Zyad Dilmi