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Lanovia Amir, Firlie
Institut Pariwiata Dan Bisnis Internasional
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Pengembangan Daya Tarik Wisata Pantai Lebih sebagai Wisata Kuliner Lokal Pesisir Selatan Kabupaten Gianyar Wahyudi, I Made Indra; Amir, Firlie Lanovia; Trimandala, Nyoman Agus
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 7 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Juli 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i7.830

Abstract

Kekhasan yang dimiliki Daya Tarik Pantai Lebih tidak hanya menyajikan keelokan pantainya, Pantai Lebih yang terletak di pesisir selatan Kabupaten Gianyar memiliki keunggulan pada pengolahan hidangan laut yang mampu bersaing dengan daerah lainnya di Bali. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Desa Lebih memiliki makanan khas (maskot) berupa sate languan yang merupakan hidangan khas Desa Lebih dengan bahan dasar berupa hidangan laut yang merupakan hasil laut nelayan setempat. Kawasan Pantai Lebih sebagai daya tarik wisata yang menyuguhkan wisata kuliner sudah masuk ke dalam tahapan pengembangan, pengembangan yang dilaksanakan dalam upaya pengelola Pantai Lebih tercermin dari upaya pengolahan hasil laut yang dikelola oleh masyarakat nelayan dan terbentuk Kelompok Pengolah dan Pemasar (POKLAHSA), kunjungan wisatawan yang meningkat belum dibarengi dengan sistem pendataan pengunjung, dan mata pencaharian masyarakat mayoritas bermatapencaharian sebagai nelayan, pengusaha kecil dan menengah, serta pemilik usaha (warung, rumah makan maupun restoran) menjadikan sektor kuliner menjadi pusat perekonomian masyarakat Desa Lebih. The uniqueness of Lebih Beach not only presents the beauty of the beach, Lebih Beach located on the south coast of Gianyar Regency has an excellence in seafood processing that can compete with other areas in Bali. This research uses descriptive qualitative research methods. Lebih Village has a specialty food (mascot) in the form of satay languan which is a typical dish of Lebih Village with basic ingredients in the form of seafood from local fishermen. The Lebih Beach area as a tourist attraction that offers culinary tourism has entered the development stage, the development process implemented in the effort to manage Lebih Beach is reflected in the efforts to process seafood managed by the fishing community and the formation of a Processing and Marketing Group (POKLAHSA), increased tourist visits have not been accompanied by a visitor data collection system, and the livelihoods of the majority of the community are fishermen, small and medium entrepreneurs, and business owners (stalls, restaurants and restaurants) making the culinary sector the center of the economy of the Lebih society.
Pengembangan Wisata Kuliner Pasar Sayan Wibawa, Made Bagus Aditya; Amir, Firlie Lanovia; Putra, Dewa Putu Kiskenda Erwanda
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 7 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Juli 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i7.836

Abstract

Penelitian ini membahas posisi pasar Sayan saat ini dalam teori Tourism Area Life Cycle dan mengidentifikasi strategi pengembangan pasar Sayan sebagai daya tarik wisata kuliner menggunakan analisis SWOT. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Pengumpulan data dilakukan melalui observasi, wawancara mendalam dengan pengelola pasar Sayan, dan salah satu warga pasar Sayan. Hasil penelitian ini menunjukkan bahwa posisi pasar Sayan saat ini dalam Teori Butler 1980 berada pada Tahap 2, Pengembangan, dan strategi yang diidentifikasi adalah: (1) Strategi untuk meningkatkan promosi melalui pemanfaatan teknologi informasi dan kerjasama dengan agen Tour & Travel untuk mengembangkan wisata kuliner, (2) Strategi untuk mengantisipasi cuaca yang tidak dapat diprediksi dan melakukan promosi melalui aplikasi digital, (3) Strategi untuk pengemasan makanan, promosi media sosial, dan paket wisata kuliner dengan agen Tour & Travel, (4) Strategi untuk memperkuat saluran distribusi di sektor Tour & Travel untuk mengembangkan wisata kuliner dan pemasaran pasar Sayan. This research discusses the current position of Sayan Market within the Tourism Area Life Cycle theory and identifies development strategies for Sayan Market as a culinary tourism attraction using SWOT analysis. This study employs a quantitative descriptive approach. Data collection was carried out through observations, in-depth interviews with Sayan Market managers, and one of the residents of Sayan Market. The results of this study indicate that the current position of Sayan Market within Butler's 1980 Theory is in Stage 2, Development, and the identified strategies are: (1) Strategy to enhance promotion through the utilization of information technology & collaboration with Tour & Travel agencies to develop culinary tourism, (2) Strategy to anticipate unpredictable weather and conduct promotions via digital applications, (3) Strategy for food packaging, social media promotion, and culinary tourism packages with Tour & Travel agencies, (4) Strategy to strengthen distribution channels in the Tour & Travel sector to develop culinary tourism and marketing of Sayan Market.
Analisis Penerapan Standar Operasional Prosedur Bar Putra, A.A. Gede Bagus Sedana; Sinaga, Firman; Amir, Firlie Lanovia
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 8 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i8.841

Abstract

Standar Operasional Prosedur pada Bar Mano Beach House Seminyak dalam penerapan Standar Operasional Prosedur masih ada karyawan bar yang tidak melaksanakan dengan maksimal sehingga, menimbulkan berbagai masalah pada berlangsungnya operasional seperti membuat minuman tidak menggunakan alat ukur (jigger). Adanya indikasi permasalahan pada penerapan Standar Operasional Prosedur Bar Mano Beach House Seminyak yang telah menjadi latar belakang penelitian ini. Tujuan penelitian ini adalah mengetahui penerapan Standar Operasional Prosedur pada Deparment bar di restoran tersebut. Metode pengumpulan data yang di gunakan dalam penelitian ini adalah Observasi, wawancara serta dokumentasi. Teknik analisis data yang di gunakan yaitu dengan analisis deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa manfaat utama dari penerapan Standar Operasional Prosedur menciptakan keselarasan kerja karyawan bar. Manfaat lain yang bisa dipetik adalah bahwa Standar Operasional Prosedur bisa di jadikan pedoman bagi Deparment bar di Mano Beach House Seminyak untuk melakukan tugas-tugasnya, dan juga sebagai media komonikasi untuk mendukung kelancaran operasional. Pihak restoran disarankan untuk terus melakukan perbaikan dan pengembangan pada Standar Operasional Prosedur mereka. Standard Operating Procedures at Bar Mano Beach House Seminyak in the application of Standard Operating Procedures there are still bar employees who do not carry out optimally so that it causes various problems in the ongoing operations such as making drinks without using a measuring device (jigger). There are indications of problems in the application of Standard Operating Procedures Bar Mano Beach House Seminyak which has become the background of this research. The purpose of this study was to determine the application of Standard Operating Procedures to the Department bar in the restaurant. Data collection methods used in this study were observation, interviews and documentation. The data analysis technique used is descriptive qualitative analysis. The results of this study indicate that the main benefit of implementing Standard Operating Procedures is to create work harmony for bar employees. Another benefit that can be learned is that Standard Operating Procedures can be used as guidelines for the Bar Department at Mano Beach House Seminyak to carry out their duties, and also as a communication medium to support smooth operations. The restaurant is advised to continue to make improvements and developments on their Standard Operating Procedures.
Pengaruh Daya Tarik Wisata dan Seni Fotografi dalam Meningkatkan Keputusan Berwisata Aling, Florenza Angeli Nazaretha; Semara, I Made Trisna; Amir, Firlie Lanovia
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 8 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i8.858

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata dan seni fotografi secara parsial dan simultan terhadap keputusan berwisata di KDTWK Kintamani. Pengambilan sampel terhadap responden dalam penelitian ini yaitu sebanyak 100 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Analisis Regresi Linear Berganda. Dari hasil penelitian dapat dilihat bahwa daya tarik wisata scecara simultan berpengaruh positif signifikan terhadap keputusan berwisata, kemudian seni fotografi juga berpengaruh positif signifikan terhadap keputusaan berwisata oleh wisatawan Besarnya pengaruh pemasaran daya tarik wisata dan seni fotografi terhadap keputusan berwisata adalah 59,2%. Kesimpulannya semakin baik daya tarik wisata dan aktivitas seni fotografi yang terdapat di KDTWK Kintamani, maka akan semakin meningkatkan keputusan wisatawan dalam berwisata di KDTWK Kintamani. This research aims to determine the partial and simultaneous influence of tourist attractions and the art of photography on travel decisions at KDTWK Kintamani. The sampling of respondents in this research was 100 respondents. The data analysis technique used in this research is the Multiple Linear Regression Analysis Test. From the research results, it can be seen that tourist attractions simultaneously have a significant positive effect on travel decisions, then the art of photography also has a significant positive effect on tourists' travel decisions. The magnitude of the influence of tourist attraction marketing and photography art on travel decisions is 59.2%. In conclusion, the better the tourist attraction and photography art activities found at KDTWK Kintamani, the more it will improve tourists' decisions about traveling to KDTWK Kintamani.
Blangsinga gianyar waterfall tourism object. current destinations that are hits in bali Amir, Firlie Lanovia; Semadi, Gusti Ngurah Yoga
Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i3.324

Abstract

In Bali, in particular, more and more tourist attractions are made for the development of tourist areas that have not been touched by tourists. This tourist destination is undeniably a place to compete to visit. New destinations are always popping up on the island of Bali. One of the contemporary tourist destinations that is now crowded with tourists is Blangsinga Gianyar Waterfall. You could say, this now popular waterfall is a new but old destination. The reason is because this waterfall was popularly known as Tegenungan Waterfall. Research related to the development strategy of Blangsinga waterfall tourism. Blangsinga Waterfall is actually the same waterfall as Tegenungan Waterfall. The difference in the two names is only obtained because of the login access used. The name Tegenungan is attached to this waterfall because it passes through Banjar Tegenungan. Similar conditions are also used because of the use of access via Blangsinga Village. Its development is very necessary in the context of the existence of these tourist destinations. One of the efforts made by Blangsinga Village as a tourist village is the preservation of the Kecak dance which has begun to recede amidst the rampant competition for the Kecak dance in Bali. Creative activities carried out by village officials by involving local communities in the effort to preserve the Blangsinga Kecak dance which was staged at the Blangsinga waterfall is a new breakthrough in order to promote this tourist attraction. This research is a preliminary study of how the best strategy for developing a tourist attraction with the main goal of tourists. The approach taken is qualitative, with reference to the theory of creativity and promotion theory Tour. In order to spread evenly, and obtain comprehensive data, the focus of the research is on Blangsinga Waterfall, Saba Village, Blahbatuh District, Gianyar Regency. Data will be collected through interviews, literature studies are expected, academically, this research is able to examine and explore more deeply with respect to the background, socialization patterns that are applied, and their implications for the local community as well as tourists, especially those visiting Blangsinga Waterfall, Saba Village. , Blahbatuh District, Gianyar Regency. Then it is also expected to be one of the contributions of thought in developing innovative, creative, and sustainable culture-based tourism.
Perceptions of hotel workers affected by the pandemic on stocks Parwati, Komang Shanty Muni; Kuntariati, Utik; Amir, Firlie Lanovia
Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i3.331

Abstract

The Covid-19 pandemic has become a momentum for major changes for tourism workers, who have largely lost their livelihoods and are experiencing economic hardship. The corona virus outbreak has led to massive job losses and reductions in income across Bali. Covid-19 restrictions are ravaging the tourism sector which is the main source of economy for Balinese and its surrounding island. Many have returned to their hometowns. And not being able to pay for the necessities of life, such as boarding house, electricity, food, and the difficulty of paying the existing instalments. The purpose of this study is to examine how the views and enthusiasm of hotel workers at the operational level towards stock investment. This quantitative descriptive research used mix methods from 89 respondents aged 20-50 years, both from the back office and front office staff. The result of this research is that stocks become an acceptable instrument for workers aged 20-30. Stock literacy only works for millennial generation operational workers and back-office workers. Stock literacy is given with more frequency by creating WhatsApp group discussion. So that the understanding of stocks will improve. 
Analysis of The Potential of Subak as A Sustainable Tourism Attraction Based on Agro-Tourism in The Village of Jatiluwih Made Gede Brihanala Putra; Firlie Lanovia Amir; Komang Shanty Muni Parwati
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 1 February (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i1.113

Abstract

Subak is an inseparable part of tourism in Bali. It is an organization that consists of paddy field owners and farmers that live around the subak area where they receive water from certain dams which are used by the members individually. Thus, an effort to preserve the existence of subak in the middle of modern global culture is needed by developing subak as sustainable tourism which is currently becoming a trend in the world of tourism. In this case, arts, cultures, and religion are potentials that must be owned by a sustainable tourism destination. The problem in developing a subak’s potential as a sustainable tourism destination is the lack of local people understanding in maximizing the potential of subak in Jatiluwih village as sustainable tourism. The purpose of this research is to identify the concept and the subak’s potential as a sustainable tourism destination in Jatiluwih village, Tabanan, Bali. This research can be categorized as a qualitative descriptive study that was carried out for one month and was located in Jatiluwih village, Tabanan, Bali. The data collection is done through nonparticipatory observation, an in-depth interview with three informants consisting of a local business actor, a pekseh (the leader of the subak), as well as a local public figure, and documentation studies towards relevant literature and related documents. The result of this research shows that subak still preserves the Tri Hita Karana concept in the system of implementing agricultural activities in Jatiluwih village. On the other hand, with the existence of subak people in Bali can be wiser in managing their natural resources and they can be used according to their needs so that the capacity of the natural resources will always be maintained and always be preserved it can be used by the next generation. Subak's potential development as a sustainable tourism destination can increase the local community commodities in driving sustainable tourism based on agro-tourism so that in the future, the preservation of their natural resources can always be maintained and can be enjoyed by the next generation.
Analisis Strategi Pemasaran Pada Era New Normal di Mano Beach House Restaurant Seminyak Widiantari, Ni Kadek; Amir, Firlie Lanovia; Praminatih, Gusti Ayu
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.336

Abstract

Penelitian ini membahas strategi pemasaran di Mano Beach House Restaurant dengan tujuan untuk menganalis faktor-faktor internal dan eksternal, untuk mengetahui posisi strategi pemasaran yang telah dilakukan, serta untuk mengetahui strategi pemasaran alternatif yang dapat diterapkan di Mano Beach House Restaurant. Teknik pengumpulan data dalam penelitian ini adalah dengan melakukan wawancara, observasi, dokumentasi, dan juga penyebaran kuesioner kepada 4 responden. Teknik analisis data yang digunakan yaitu deskriptif kualitatif, IFAS-EFAS dan analisis SWOT. Hasil penelitian dengan analisis SWOT didapat titik koordinat sumbu X (internal) = 2,65 dan sumbu Y (eksternal) = 1,32 sehingga posisi Mano Beach House berada pada kuadran I, yakni mendukung strategi agresif (growth oriented strategy). Strategi alternatif yang dapat diterapkan oleh Mano Beach House Restaurant adalah dengan memanfaatkan teknologi digital seperti media sosial yang dimiliki dalam meningkatkan kegiatan promosi produk-produk yang dimiliki Mano Beach House Restaurant dengan membuat konten yang menarik dan mengarah kepada positioning perusahaan, serta menjaga dan meningkatkan kerja sama dengan mitra kerja baik travel agent maupun ojek online dalam mempromosikan produk. Ojek online sangat mendukung pendistribusian produk secara online di era New Normal saat ini. This study discusses the marketing strategy at Mano Beach House Restaurant with the aim of analyzing internal and external factors, to determine the position of the marketing strategy that has been carried out, and to find out alternative marketing strategies that can be applied at Mano Beach House Restaurant. Data collection techniques in this study were by conducting interviews, observation, documentation, and also distributing questionnaires to 4 respondents. Data analysis techniques used are descriptive qualitative, IFAS-EFAS and SWOT analysis. The results of the research using SWOT analysis obtained the coordinates of the X axis (internal) = 2.65 and the Y axis (external) = 1.32 so that the position of Mano Beach House is in quadrant I, which supports an aggressive strategy (growth oriented strategy). An alternative strategy that can be applied by Mano Beach House Restaurant is to utilize digital technology such as social media that is owned in increasing promotional activities for the products owned by Mano Beach House Restaurant by creating interesting content that leads to the company's positioning, as well as maintaining and enhancing cooperation. with business partners both travel agents and online motorcycle taxis in promoting products. Online motorcycle taxis strongly support the distribution of products online in the current New Normal era.
Analisis Menu A’la Carte di Mase Uma Kitchen & Bar Umalas Seminyak Bali Saputra, I Gusti Ngurah Agung Oka; Amir, Firlie Lanovia; Suwintari, I Gusti Ayu Eka
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 3 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i3.348

Abstract

Pulau Bali adalah salah satu bagian dari kepulauan Indonesia yang memilikipotensi pariwisata.Pengembangan daerah tujuan wisata memerlukan saranaakomodasi yang memadai. Salah satu sarana akomodasi tersebut adalah restoran. Dalam dunia usaha restoran pada saat ini, tingkat kepopuleran dan profitabilitas pada sebuah makanan sangat penting untuk di jaga hal tersebut adalah merupakan suatu masalah yang dihadapi oleh para pengusaha restoran. Untuk dapat mempertahankan kepopuleran dan profitabilitas sebuah makanan maka diperlukan analisis menu yang efektif. Masalah dalam penelitian ini adalah bagaimana performa Menu A’la Carte di Mase Uma Kitchen & Bar Umalas jika diukur berdasarkan tingkat popularitas dan profitabilitas. Penyelesaian masalah dalam penelitian ini adalah dengan menggunakan tenik menu engineering. Penelitian ini menganalisis menu a’la cartedi Mase Uma Kitchen & Bar. Analisis yang dilakukan menggunakan teknikmenu engineering. Hasil penelitian menunjukkan bahwa hasil dari klasifikasi menu a’la carte di Mase Uma Kitchen & Bar menggunakan metode menu engineering adalah dari jumlah 32 item menu, 7 item atau 21,87% termasuk dalam kategori star, 12 item atau 34,37% termasuk dalam kategori plowhorse, 5 item atau 18,75% termasuk dalam kategori puzzle, 8 item atau 25% termasuk dalam kategori dog. Berdasarkan hasil analisis dapat dilihat bahwa item menu dengan kategori dog masih tinggi dan memiliki selisih yang tidak jauh dengan kategori star, plowhorse dan juga puzzle. Hal ini menunjukkan performa menu di Mase Uma Kitchen & Bar belum cukup bagus dan perlu dilakukan analisis menu secara rutin untuk menaikkan pendapatan di Mase Uma Kitchen & Bar. The island of Bali is one part of the Indonesian archipelago that has tourism potential. Development of tourist destinations requires adequate accommodation facilities. One of the accommodation facilities is a restaurant. In today's restaurant business world, the level of popularity and profitability of a food is very important to maintain, this is a problem faced by restaurant entrepreneurs. To be able to maintain the popularity and profitability of a food, an effective menu analysis is needed. The problem in this study is how the performance of the A'la Carte Menu at Mase Uma Kitchen & Bar Umalas is measured based on the level of popularity and profitability. The solution to the problem in this research is to use the engineering menu technique. This study analyzes the a'la carted menu at Mase Uma Kitchen & Bar. The analysis was carried out using menu engineering techniques. The results showed that the results of the a'la carte menu classification at Mase Uma Kitchen & Bar using the menu engineering method were from a total of 32 menu items, 7 items or 21.87% included in the star category, 12 items or 34.37% included in the star category. plowhorse category, 5 items or 18.75% included in the puzzle category, 8 items or 25% included in the dog category. Based on the results of the analysis, it can be seen that the menu item in the dog category is still high and has not much difference from the star, plowhorse and puzzle categories. This shows that the menu performance at Mase Uma Kitchen & Bar is not good enough and it is necessary to do regular menu analysis to increase revenue at Mase Uma Kitchen & Bar.
Pengaruh Kualitas Pelayanan dan Makanan Terhadap Kepuasan Konsumen Pramiswari , Ida Ayu Made Dwi Dyah; Amir, Firlie Lanovia; Paramita , Putu Dian Yuliani
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 6 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i6.447

Abstract

Penelitian ini ditujukan untuk mengetahui pengaruh kualitas pelayanan dan makanan secara parsial dan simultan terhadap kepuasan konsumen di Naughty Nuri’s Warung Sanur. Terdapat tiga variabel pada penelitian ini yaitu variabel independen sebagai Kualitas Pelayanan (X1) idan KualitasMakanan (X2), sedangkan variabel dependen sebagai Kepuasan Konsumen (Y). Metode penelitian ini menggunakan metode kuantitatif. Data yang digunakan adalah data primer dan sekunder. Data primer diperoleh dari sampel sebanyak 96 responden. Teknik pengambilan sampel adalah Non Probability Sampling dan teknik pengumpulan data menggunakan kuesioner. Alat analisis pada penelitian ini adalah uji validitas, uji reliabilitas, dan analisis inferensial dengan bantuan software program IBM for SPSS versi 26. Berdasarkan hasil penelitian terdapat pengaruh yang signifikan dan positif kualitas makanan terhadap kepuasan konsumen, temuan ini dibuktikan dengan nilai t hitung = 2.878 > t tabel = 1.611, serta koefisien sig = 0.005 < 0.05, dan terdapat pengaruh yang signifikan dan positif kualitas pelayanan terhadap kepuasan konsumen, temuan ini dibuktikan dengan nilai t hitung = 2.795 > t tabel = 1.611, serta koefisien sig = 0.006 < 0.05. Hasil penelitian menunjukan Kualitas Pelayanan dan Kualitas Makanan berpengaruh positif terhadap Kepuasan Konsumen di rumah makan Naughty Nuri’s Warung Sanur. Hal ini berarti semakin meningkatnya kualitas pelayanan yang diberikan, maka semakin meningkat kepuasan dari konsumen, dan sebaliknya semakin menurunnya tingkat kualitas pelayanan yang diberikan maka semakin menurun tingkat kepuasan konsumen. This research is to determine the effect of service and food quality partially and simultaneously on customer satisfaction at Naughty Nuri's Warung Sanur. There are three variables in this study, the independent variable as Service Quality (X1) and Food Quality (X2), while the dependent variable as Consumer Satisfaction (Y). This research method uses quantitative methods. The data used are primary and secondary data. Primary data was obtained from a sample of 96 respondents. The sampling technique is Non Probability Sampling and the data collection technique uses a questionnaire. The analytical tools used were validity tests, reliability tests, and inferential analysis with IBM for SPSS version 26 software program. Based on the results there is a significant and positive effect of food quality on consumer satisfaction, evidenced by the calculated t value = 2.878 > t table = 1.611, and sig coefficient = 0.005 <0.05, and there is a significant and positive influence of service quality on consumer satisfaction, evidenced by the value of t count = 2.795 > t table = 1.611, and the coefficient sig = 0.006 < 0.05. The results of the study show that service quality and food quality have a positive effect on consumer satisfaction at Naughty Nuri's Warung Sanur. This means that the higher the quality of the services provided, the higher the satisfaction of consumers, and conversely, the lower the level of quality of services, the lower the level of customer satisfaction.
Co-Authors Agus Sunatha Putra Aling, Florenza Angeli Nazaretha Anarini , Dilla Taxsia Pratitah Andhika, I Made Wisnu Astina, Made Arya Devi, Ni Kadek Sintya Loka Dewa Putu Kiskenda Erwanda P., Dewa Putu Dewi, Sang Ayu Made Sintya Eka Sudarmawan, I Wayan Febianti Febianti Febianti Febianti Febianti Febrianti Fevi Chandra Firman Sinaga Fortuna, Dewa Ayu Putu Mayuni Gede Eka Wahyu Gredinov Sumanta Malsad Griselda Pangaribuan, Tasya Gusneli GUSTI AYU PRAMINATIH Gusti Made Riko Hendrajana Hugo Prasetyo Winotoatmojo I G. M. Riko Hendrajana I Gede Dirga Surya Ary W idhyadanta I Gede Putu Widarmana I Gusti Ayu Melistyari Dewi I Gusti Made Riko Hendrajana I Made Gede Brihanala Putra I Nyoman Sudiarta I Putu Ryan Dharma Putra Ida Ayu Etsa Pracintya Indrawan, I Putu Agus Hary Judijanto, Loso Juliastari, Komang Trigita Juniarta, Pande Putu Kadek Arya Kusuma Yoga, I Komang Shanty Muni Komang Shanty Muni Parwati Komang Shanty Muni Parwati Komang Shanty Muni Parwati Loso Judijanto Lucky Mochamad Kharisma Made Ayu Juliantini, Ni Made Gede Brihanala Putra Made Heryk Kartika Putra Muhammad Aga Sekamdo Muni, Komang Shanty Ni Komang Bintang Dewi Pratiwi Ni Komang Nariani Ni Nyoman Deni Ariyaningsih Ni Nyoman Deni Ariyaningsih Ni Wayan Rena Mariani Nurwijayanti Nyoman Agus Trimandala Paramita, Putu Dian Yuliani Paramitha, Made Widya Parwati , Komang Shanty Muni Parwati, Komang Shanty Muni Patrisia, Ni Komang Putri Pramiswari , Ida Ayu Made Dwi Dyah Pratiwi , Ni Made Krisna Putra, A.A. Gede Bagus Sedana Putra, I Made Gede Brihanala Putra, Made Heryk Kartika Putu Eka Wirawan Putu Mega Putra Putu Sabda Jayendra Putu Suweca Nata Udayana Rahmawati, Rahmawati Riko Hendrajana, I Gusti Made Rinayanthi, Ni Made Rizky Mahendra, I Putu Robiatul Adawiyah Sanjaya, I Wayan Kiki Saputra, I Gusti Ngurah Agung Oka Sari, Retno Juwita Semadi, Gusti Ngurah Yoga Semara, I Made Trisna Shanty Muni Parwati, Komang Sri Pujiastuti Suadnyana, I Wayan Suarmana , I Wayan Restu Sudjana, I Made Susanti, Putu Herny Suwintari, I Gusti Ayu Eka Titing Koerniawaty, Francisca Tumundo, Maria Angelita Utik Kuntariati Wahyudi, I Made Indra Wahyudi, Kadek Andi Wibawa, Made Bagus Aditya Widhyadanta, I Gede Dirga Surya Arya Widiantari, Ni Kadek Wua, Maria Christin Yani, Ni Wayan Mega Sari Apri