Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ekonomi

Marketing Strategies In Driving Tourist Growth Based On Travel Experience And Preferences In Tourism Attraction Areas Khotimah, Khusnul; Mokodompit, Eliyanti Agus; Kusumaningtyas, Daru Putri; Gugat, Rudy Max Damara; Nusran, Muhammad
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In order to stimulate tourism development in tourist destinations, it is imperative to implement marketing strategies that are informed by traveler preferences and experiences in the rapidly expanding digital era. The literature review method is employed in this study to examine the impact of traveler preferences and experiences on the development of effective marketing strategies. The analysis of the literature indicates that travelers' satisfaction and loyalty can be enhanced by providing them with distinctive and personalized experiences. The collection and comprehension of passenger preferences are significantly influenced by digital technologies, including social media and data analytics. The beneficial effects of implementing experiential marketing strategies are illustrated by case studies in Indonesia, including the "Wonderful Indonesia" program and the utilization of the Traveloka app and social media. In order to establish an environment that fosters sustainability and innovation in the tourism industry, it is imperative that the government, private sector, and local communities provide their support. The findings of this investigation offer profound insights for tourism industry practitioners and policymakers in the development of effective marketing strategies that will enhance traveler satisfaction and loyalty.
Analysis of the maturity level of social media in msmes using the social strategy cone approach Sadikin, Abdurrahman; Mokodompit, Eliyanti Agus; Astuti, Rini Puji; Indriana, Intan Hesti; Kraugusteeliana, Kraugusteeliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Using the social strategy cone approach, this study examines how well MSMEs operating online cake shops perform in terms of understanding social media maturity. According to the analysis, the majority of businesses have been effective in identifying the preferences and inclinations of their target market, but they still struggle with social media monitoring and assessment. To detect shifting trends and client needs more quickly, enhanced assessment and monitoring tools are required. 15 MSMEs respondent had exceptional social media strategy maturity, compared to six good, two fair, and one poor, according to the data. There were notable distinctions in the evaluation results: the target audience's preferences and interests were best understood, while monitoring and evaluation received the lowest scores. The stages for improvement include active customer interaction, quick response to changes in the social media landscape, and review through medical analysis of social insights and reports
Co-Authors -, Samdin Abdul, Asbi Abdurrafi, Ahmad Abubakar, Muhammad Masyhur Yunus Afandi, Rifan Aganaim, Ardiansyah Agus Maulana Agustin, Nurul Chomariah Aifu, Dewi Kurniati Akbar Akbar Akifah, Akifah Alhasran, Laode Amiruddin, Ahmad Arsyat, Arsyat Asmini, Riskayanti Astuti, Rini Puji Candra Kirana Dano, Muhammad Guntur DEWI RAHMAWATI Dharmawati, Tuti Dwianto, Ikhsan Fahlevi, Anugrah Ryandra Faozi, Muhamad Ilham Fathuddin Fathuddin, Fathuddin Fhandika, Fhandika Firdani, Winda Sari Fitriah, Fifi Gugat, Rudy Max Damara Harfiadin, Harfiadin Hastuti Hastuti Herik, Eva Hidayat, Sabrina Humaerah, Amelia Sari I., Farhan Ramdhani Intan Hesti Indriana Irawan, Ady Januri, Januri Juliana, Nur Jumanudin, Jumanudin Kartika, Sovya Nur khusnul khotimah Kohawan, Rivan Kraugusteeliana Kraugusteeliana Kusumaningtyas, Daru Putri Laode, Ringo Taufan Laxmi, Laxmi Likmar, Wa Ode Lisna Lisna, Lisna LJ, Sumarni Male, Minarti Masri, La Ode Mohammad Masri, Muhammad Mawaldi, Indra Meilia, Safina Miranda, Miranda N., Nirmalasari Najarudin, Najarudin Nangsih, Ayu Nasrul Nasrul Natashya, Anggita Nengsi, Wahyuni Noviyanti Noviyanti, Noviyanti Nurholis, Khaeril Nuryamin Budi Nusran, Muhammad Pabeta, Yuniati Krisdian Pramudia, Alif Prananingrum, Dwi Kartika Putera, Asrip Putri, Freddrika Rahmat Inggi Rahmat, Nur Cahyani Amaliawati Rahmiatin, Sitti Ramiu, La Ode Razak, Al Retno, Bayu Roslia, Roslia Rosmiati Rosmiati Sadikin, Abdurrahman Sahlan, Muh. Faisal Saing, Fatmawati M Samdin, Samdin SARNIATI, SARNIATI Sartika, Juli Sartika, Wa Ode Siagawati, Meli Sitti Hadijah, Sitti Sjcahrawy, La Ode Muhammad Ichwan Sugarni, Mika Suherni, Wa Ode Sukotjo, Endro Sumarniwati, Putu Syaban, Abdul Syahrudin, Dinda Rahayu Syam, Syamsir Ulfa Matoka, Ulfa Umar, Sutriasi Usman Usman Wardiningsih, Harpiang Wati, Enny Werweti, Werweti Wulan, Wulan Wulandari, Bety Anisa Younita, Vivi Yusran, Sartiah YUSUF -