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Journal : Jurnal Akuntansi, Manajemen dan Bisnis Digital

The Influence Of Customer Rating, Distribution Reviews And Promotions On Fashion Purchase Decisions For Shopee Application Users Haryanti, Eka; Susena, Karona Cahya; Hanila, Siti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7404

Abstract

The purpose of this research is to determine the influence of Customer Ratings, Distribution Reviews and Promotions on Fashion Purchase Decisions among Shopee Application Users. This research method is a quantitative method. The research results show that multiple linear regression Y = 21,967 + 0.141 X1 + 0.312 X2 + 0.129 X3 + 0.120. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the customer rating (X1), distribution review (X2) promotion (X3) variables on fashion purchasing decisions (Y) among Shopee application users. The results of the customer twig test (XI) show a tcount of 2,350 > ttable 1.660 and significance 0.021 < 0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that customer service has a positive and significant influence on fashion purchasing decisions among Shopee application users. The results of the distribution review test (X2) show tcount 5.086 > ttable 1.660 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that the distribution review has a positive and significant effect on fashion purchasing decisions for Shopee application users. Promotion test results (X3) show tcount 2.143 > ttable 1.660 and significance 0.035 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning promotion has a positive and significant effect on fashion purchasing decisions for Shopee application users. As a result of comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 48,903 > 2.46, so it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between Customer Rating (XI), Distribution Review (X2), Promotion (X3) on Purchasing Decisions ( Y) Fashion for Shopee Application Users. This can be seen at the significance level of 0.000 <0.05.
Co-Authors Abi, Yudi Irawan Agung, Kimas Kurniawan Tando Ahmad Soleh Aji Sudarsono Alghaffaru, Muhammad Afif Amelia Amelia Andwini Prasetya, Andwini Apta, Muhammad Ferdi Ariska, Yesi Indian Arsianti, Devi Astuty, Kamelia Candriani, Afri Cantika, Yella Chairunisa, Putri Aulia Damarsiwi, Eska Prima Monique Devi, Made Tiara Dianestari , Gea Effendi, Bahman Efrian, Ahmad jalou Febliansa, M Rahman Febriano, Randy Rio Ferina, Zahra Indah Ferina, Zahrah Indah Fitriano, Yun Gaol, Vandri Salomo Lumban Gayatri, Ida Ayu Made Er Meytha Habibullah, Wahyu Handayani, Sri Haryanti, Eka Herfianti, Meiffa Herlina, Yeni Herlyaminda, Evi Huda, Okta Nurul Illahi, Jerry Kurnia Irawan Abi, Yudi Karona Cahya Susena, Karona Cahya Kresnawati, Kresnawati Kresnawati, Kresnwati Laili, Afifatul Laini, Indah Lestari, Anggun Ayu Lubis, Wildhan Rivaldo Martika, Rengga Mujiono Mujiono Mulyadi, Singgi Nasution, Suswati Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari, Nia Nirta Vera Yustanti Oktafia, Berliana Oktaviani, Nela Pardi, Sri Handayani Permana, Jaka Pratama, Meylan Prawitasari, Andriyani Priharto, Gempo Putra, Iswidana Utama Putra, M. Sendika Martha Dwi Putra Putri, Annisa Rahma Qhumayira, Tharisa Rahayu, Hesti Riski Rahayu, Melyan Arista Rahmadania, Della Rahmadania, Friska Riska, Yesi Indiana Risq, Eldy Gunawan Rusminita, Esi Sadewo, Panji Saharani, Dea Sapitri, Wulan Sari, Rina Romanda Sartoni, Arius Setiawan, Youngky Sri Handayani Sulisti Afriani, Sulisti Susena, Cahya Suwarni Suwarni Trisna, Rama Dita Ulandia, Emelia Try Wulandari, Weni Yanti, Rina Trisna Yulianti, Oni Zhafran, Alif Zoniarti, Zoniarti