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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Pendidikan (JMP) Jurnal Penelitian Pertanian Terapan Jurnal Penelitian dan Pengembangan Pendidikan Luar Biasa Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AdBispreneur Biology Teaching and Learning JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jambura Agribusiness Journal Proceeding of National Conference on Accounting & Finance SOSCIED Jurnal Abdi Insani Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Al-Hikmah Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional Jurnal Ekonomi Unram Journal of Community Service (UJCS) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ekonomika Dan Bisnis Indonesian Journal of Information Technology and Computing (IMAGING) Abdimas Indonesian Journal Proceeding Applied Business and Engineering Conference Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Kewirausahaan dan Bisnis Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Jurnal Cendekia Ilmiah Jurnal Penelitian, Pengabdian dan Pemberdayaan Masyarakat
Sutarni, Sutarni
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Journal : Unram Journal of Community Service (UJCS)

 1 
Assistance For MSMES in The Adoption of Digital Marketing of Local Food Products Sutarni, Sutarni; Berliana, Dayang; Saputra, Kurniawan; Fitriani, Fitriani
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.741

Abstract

One of the agro-industry players in processed food products in Punggur District, Central Lampung Regency, Lampung Province, is KWT Canala. KWT in Punggur Regency merged into an organization called the KWT forum of Punggur Regency. The application of digital marketing technology in KWT in Punggur District, Central Lampung Regency is;  The application of the internet is still very limited, this is due to the low skills of internet applications that can be used in business. The low use of digital media in business is caused by incompetent expertise in using the internet, social media, marketplaces, and product promotion.  Therefore, it is necessary to provide assistance to KWT members in implementing digital marketing so that sales volume increases. This program aims to provide assistance to MSMEs in Punggur Regency related to the manufacture of attractive labels and packaging that are able to compete in the market as well as the application of digital marketing in improving the performance of local food product businesses so that it can increase KWT's sales volume and revenue. The methods used are lectures, discussions and demonstrations through pre-activity activities (permit management, consolidation), exercises and demonstrations, development and evaluation of online stores (initial evaluation, process evaluation and evaluation of results or sustainability impacts). The result of this program is to improve the knowledge and skills of MSME managers in Punggur District about making labels, packaging and the use of digital marketing for products to be produced. 
Assistance For MSMES in The Adoption of Digital Marketing of Local Food Products Sutarni, Sutarni; Berliana, Dayang; Saputra, Kurniawan; Fitriani, Fitriani
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.741

Abstract

One of the agro-industry players in processed food products in Punggur District, Central Lampung Regency, Lampung Province, is KWT Canala. KWT in Punggur Regency merged into an organization called the KWT forum of Punggur Regency. The application of digital marketing technology in KWT in Punggur District, Central Lampung Regency is;  The application of the internet is still very limited, this is due to the low skills of internet applications that can be used in business. The low use of digital media in business is caused by incompetent expertise in using the internet, social media, marketplaces, and product promotion.  Therefore, it is necessary to provide assistance to KWT members in implementing digital marketing so that sales volume increases. This program aims to provide assistance to MSMEs in Punggur Regency related to the manufacture of attractive labels and packaging that are able to compete in the market as well as the application of digital marketing in improving the performance of local food product businesses so that it can increase KWT's sales volume and revenue. The methods used are lectures, discussions and demonstrations through pre-activity activities (permit management, consolidation), exercises and demonstrations, development and evaluation of online stores (initial evaluation, process evaluation and evaluation of results or sustainability impacts). The result of this program is to improve the knowledge and skills of MSME managers in Punggur District about making labels, packaging and the use of digital marketing for products to be produced. 
Co-Authors Acihmah Sidauruk Amanda Hardianti, Dwi Analianasari Analianasari Andarwangi, Tunjung Andya Bellapama, Intan Anggrellanggi, Arsy Annisa Fitri Annisa Fitri, Annisa Aris Iwansyah Arishandi , Ninda Putri Armawan, Nyoman Azissah , Danur Azmin, Nurul Bernadhed, Bernadhed Bina Unteawati Bria, Angela Merici Budi Trisnanto, Teguh Bunyamin Bunyamin Cholid Fatih Dayang Berliana Desfaryani, Rini Dimas, Syifa Shabihah Dita Pratiwi Dwi Maya Sari, Dwi Maya Edy Humaidi Eko Prasetyo Eko Prasetyo Fath, Muqaffa Raga Fitriani Fitriani Hidayat, Muhammad Alfi Hilda Karim Hilintri, Yatri Ichsan Setiawan Indaryati, Sri Khanif, Alfin Nazlil Kholilullah, Muhammad Taufan Kurniawan Saputra Kurniawati, Fifin Listiarini Edy Sudiati Lubis, Hiqmah Purnama M. Zaini, M. Ma'anum, Inaatul Mahmud, Ramli Margasaty, Fadila Marlinda Apriyani Muhiddin Palennari Mulia Sulistiyono Munawir Yusuf Noer, Irmayani Noor, Tajuddin Nopitabela , Vreciosa Nuni Anggraini Parida, Parida Permatasari, Ratna Pirmansah, Imam Ainudin Pitaloka, Seroja Elok Poncowati, Neny Rossita Prasetia, Yudi Pratama, Nadia Lediana Pratiwi, Anik Pristiwantoro, Eko Cahyo Purbangga, Hafis Indra Puspita, Putri Fina Ramadhaniaty, Mutia Roni Lukum Santoso, Wahid Hasim Sari , Lara Harnelis Satria, Dhimas Adi Saty, Fadila Marga Sekarningrum, Anggun Anindya Setiawan , Arief Setiawan, Putra Fajar Sislya, Meylda Putri Subektiningsih Subektiningsih Sudiyo, Sudiyo Syabila, Qoriah Syahrul Purnawan Tri Marinda, Siti Trisnanto, Teguh Budi Tuti Rohani, Tuti Unteawati, Bina Widya Kusumaningsih Widyawati, Dewi Kania Yopi Ilhamsyah Yuniarti, Evi