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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Business and Halal Industry Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies IJOT
Lilik Indayani
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Optimalisasi Penggunaan Media Augmented Reality, Brand Image, dan Brand Equity Terhadap Customer Loyalty di Platform Shopee Sari, Dewi Komala; Dewi, Ayu Tri Tungga; Indayani, Lilik
Airlangga Journal of Innovation Management Vol. 5 No. 4 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i4.61442

Abstract

The ongoing development of the world of technology has a considerable impact on the daily use of the Internet in Indonesia, data based on a survey conducted by the Indonesia Internet Service Providers Association shows that the number of Internet users in Indonesia itself has increased from 132.7 million in 2016 to as many as 143.26 million in 2017, thus there has been an increase of 10, 56 million per year. The use of smart devices encourages the emergence of a new dimension in the business view of beauty product marketing activities in Indonesia. The research aims to determine how the enhancement of Augmented Reality, Brand Image, and Brand Equity influences Customer Loyalty towards Maybelline Products on the Shopee Platform. The research focused on all consumers who buy or use Maybelline products. For sampling in this study, nonprobability sampling is applied using the purposive sampling approach, with a total of 196 respondents. Data collection was performed through questionnaires that were evaluated using the Likert scale. The data analysis for this study employs multiple linear analysis, utilizing Smart PLS 3. 2. 8 software. Findings from this research show that the optimization of Augmented Reality does not impact the customer loyalty of Maybelline New York products in Sidoarjo Regency, while Brand Image and Brand Equity do influence Customer Loyalty for Maybelline Products.
STRATEGI DAYA TARIK CELEBRITY ENDORSE, TRUST, DAN CUSTOMER KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPEDA MOTOR HONDA (SIDOARJO) Afifah, Faridatul Nur; Indayani, Lilik
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.20

Abstract

The purpose of this research is to determine the influence of celebrity endorsement, trust, and customer knowledge on purchasing decisions for Honda motorbikes. This research uses quantitative methods with a population of Honda motorbike users in Sidoarjo and this sample consists of 100 respondents. The sampling technique uses nonprobability sampling with purposive sampling. Data collection methods include interviews and questionnaires. Questionnaire using Google Form online. The data analysis technique uses a Likert scale and uses multiple linear regression analysis with the help of the SPSS program.
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Chusnah, Yunia Najachatul; Indayani, Lilik; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.66

Abstract

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case.
Citra Merek, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian : Pada Produk Skincare MS GLOW di Sidoarjo Gumardi, Yuanita Seva; Indayani, Lilik; Yani, Muhammad
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2394

Abstract

Penurunan tren penjualan produk skincare MS Glow di Sidoarjo menunjukkan perlunya strategi pemasaran yang efektif untuk mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Citra Merek, Kualitas Produk, dan Promosi terhadap keputusan pembelian produk skincare MS Glow di Sidoarjo. Metode yang digunakan merupakan pendekatan kuantitatif dengan teknik purposive sampling kepada 100 responden yang menjadi pengguna MS Glow di Sidoarjo. Data dikumpulkan dengan kuesioner dan dianalisis memanfaatkan teknik PLS-SEM melalui bantuan software SmartPLS 3.0. Hasil penelitian membuktikan mengenai Citra Merek, Kualitas Produk, dan Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini menunjukkan implikasi mengenai peningkatan Citra Merek, Kualitas Produk, dan Promosi yang tepat dapat memperkuat daya saing dan meningkatkan minat beli konsumen.
The Influence of Brand Awareness, Brand Image, and Product Quality on Repurchase Intention of Fast Fashion Products: Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk Terhadap Repurchase Intention Produk Fast Fashion Almirah, Olga Violyta; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.605 KB) | DOI: 10.21070/ijler.v15i0.779

Abstract

The purpose of this study was to determine the effect of brand awareness, brand image, and product quality on repurchase intention partially or simultaneously. This research is a type of quantitative research with hypothesis testing. The sample used in this study were 100 customers of Zara Sidoarjo city. The analytical tool used is multiple linear regression using the SPSS (Statistical Program for Social Science) for windows program. This primary data was obtained from a questionnaire whose measurement was using a Likert scale. And the data is valid and reliable. The results of the study prove that brand awareness, brand image, product quality partially affect repurchase intention and brand awareness, brand image, and product quality simultaneously affect repurchase intention.
The Influence of Education Level, Work Experience and Work Environment on Employee Performance: Pengaruh Tingkat Pendidikan, Pengalaman Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan Anggita, Vierlyana; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.577 KB) | DOI: 10.21070/ijler.v16i0.793

Abstract

This research is a quantitative research, and the location of this research is PT Karindo Putra Jaya. The population in this study were all employees of PT Karindo Putra Jaya, totaling 283 employees. The sample used is 100 respondents, using a probability sampling technique that is carried out by cluster sampling. Using questionnaires, interviews and unstructured observations to collect data. With the help of SPSS data processing software, multiple linear regression was used for data analysis. The results showed that the level of education had a partial effect on the performance of PT Karindo Putra Jaya employees, work experience had a partial effect on the performance of PT Karindo Putra Jaya employees, the work environment had a partial effect on the performance of employees of PT Karindo Putra Jaya. partially on the performance of employees of PT Karindo Putra Jaya and the level of education, work experience and work environment have a simultaneous effect on the performance of employees of PT Karindo Putra Jaya.
The Influence of Brand Trust, Brand Affect, Service Quality on Purchase Decisions at Rooster Coffee Sidoarjo: Pengaruh Brand Trust, Brand Affect, Service Quality Terhadap Keputusan Pembelian pada Rooster Coffee Sidoarjo Julianto, Rachmat; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.11 KB) | DOI: 10.21070/ijler.v16i0.795

Abstract

This study aims to determine the effect of Brand Trust, Brand Affect and Service Quality on Purchase Decisions at Rooster Coffee Sidoarjo. This research is a descriptive study using quantitative methods. data retrieval technique is by distributing questionnaires to consumers who have visited Rooster Coffee as many as 100 respondents. The analysis technique used in this study is multiple linear regression using SPSS version 22 for windows. The results of this study indicate that the Brand Trust variable affects purchasing decisions, the Brand Affect variable affects purchasing decisions and the Service Quality variable affects purchasing decisions on Rooster. Coffee Sidoarjo.
The Effect of Product Innovation, Brand Image, and Utilization of E-Commerce on Consumer Purchase Decisions: Pengaruh Inovasi Produk, Brand Image, dan Pemanfaatan E-Commerce Terhadap Keputusan Pembelian Konsumen Bahalwan, Faiz; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.979 KB) | DOI: 10.21070/ijler.v17i0.803

Abstract

This study aims to determine that product innovation, brand image, and e-commerce have a simultaneous effect on consumer purchasing decisions. In mid-March 2020 the whole world was struck by a calamity. This disaster is known as the Covid-19 pandemic. All existing sectors have had a negative impact due to the Covid-19 pandemic, one of which is the economy. Where MSME traders who sell online are also affected by the Covid-19 pandemic. The income they receive is drastically reduced, eventually resulting in bad effects for the sustainability of their business. The problem in this study is that there are differences between previous research and the research that will be carried out. In this study using quantitative methods. According to Zechmester (2000) quantitative research can be regarded as a method that describes a study whose assessment focuses on the relationship between variables that arise naturally. Meanwhile, the data analysis technique used in this research is data quality test, classical assumption test, and multiple linear regression analysis. The results show that Product Innovation has a significant effect on consumer purchasing decisions. Brand Image has no effect on consumer purchasing decisions. E-Commerce has an effect on consumer purchasing decisions.
The Effect of Authoritarian Leadership Style, Work Motivation, and Discipline on Employee Loyalty: Pengaruh Gaya Kepemimpinan Otoriter, Motivasi Kerja, dan Kedisiplinan Terhadap Loyalitas Karyawan Purnami, Charina Laras; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 18 No. 1 (2023): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226 KB) | DOI: 10.21070/ijler.v18i0.848

Abstract

This research was conducted with the aim of knowing the influence of leadership styleauthoritarian, work motivation, and discipline partially and simultaneously to loyaltyemployees at PT. Jayaland Hills Rays. This study uses a quantitative approach with questionnaire data collectiondistributed to 185 respondents. Samples are taken based on o`ne of the techniquesnon-probability sampling , the type of which is purposive sampling. Technical analysis of the data using the test instrument statement on the questionnaire (test validity,and reliability), classical assumption test (normality, linearity, multicollinearity, autocorrelation and heteroscedasticity) and multiple linear regression (multiple correlation test, multiple determination test,partial test and simultaneous test). The results obtained from this study are that there is an influence of leadership styleauthoritarian, work motivation, and discipline partially and simultaneously to loyaltyemployees at PT. Jayaland Hills Ray.
Sustainability of Omnichannel in Banks with Online Service Strategy and Pricing Decisions: Keberlanjutan Omnichannel di Bank dengan Strategi Layanan Online dan Keputusan Harga Indayani, Lilik; Hariasih, Misti; Prapanca , Detak; Mariani, Anti; Mahendra, Danar Putra
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.941

Abstract

This quantitative research explores the optimization of omnichannel banking strategies in conventional Banks in East Java, Indonesia. With a focus on 17 member Banks from the Indonesian Banking Association in the Sidoarjo region, this study aims to analyze the impact of online services (64%) and pricing decisions (34%) on the sustainability of omnichannel initiatives. By connecting all marketing channels on a unified platform, Banks can deliver consistent customer experiences, fostering exceptional closeness and satisfaction leading to enhanced loyalty. However, the lack of awareness among customers about the top management's applied strategies poses a serious challenge in this program. The implications of diverse information, as well as online service and pricing decisions, play a crucial role in the success of the Omnichannel Banking program. The findings of this research provide valuable insights for global scientists and practitioners seeking to leverage omnichannel strategies for sustainable customer engagement in the banking sector. Highlights: Customer-Centric Approach: Omnichannel banking enables a unified customer experience across all platforms, fostering exceptional closeness and satisfaction, leading to enhanced loyalty and retention. Optimizing Online Services: The study reveals that effective online services contribute significantly (64%) to the sustainability of omnichannel strategies, emphasizing the importance of seamless digital interactions. Strategic Pricing Decisions: The research highlights the critical role of pricing decisions (34%) in shaping the success of omnichannel initiatives, emphasizing the need for a well-balanced pricing strategy to drive customer engagement and business growth. Keywords: Omnichannel Banking, Sustainable Strategies, Customer Engagement, Online Services, Pricing Decisions.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Khaq, Mokhammad Thoriq Al Machfudz Alam, Imam Bahrul Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amelia, Ananda Mety Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Davina Avrilia Febrianti Dewi Komala Sari Dewi, Ayu Tri Tungga Dewi, Ellysa Aristha Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Erni Fatmawati Errinda Ayu Dwi Pramesti Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Firmansyah, Rama Ade Fitria, Lailatul Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki Amelia, Kiki Kumara Adji Kusuma Lina Permatasari Mahendra, Aldi Dwi Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nadifah, Khoirun Nadifah Naily Fitria Faroha Natasya Dwi Puspitasari Ningrum, Ridiya Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pramana, Sugianto Eko Prapanca , Detak Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Fitriana Salsabila Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta setiawan, akhmad david Setyaningrum, Vira Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti