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Analisis Online Customer Review, Brand Ambassador, dan Price Produk Skincare Somethinc terhadap Keputusan Pembelian pada E-Commerce di Shopee: Studi kasus Produk Skincare Somethinc Terhadap Keputusan Pembelian Pada E-Commerce Di Shopee Nur Fadila, Rahmatul; Indayani, Lilik; Pebrianggara, Alshaf
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.57024

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Brand Ambassador, dan Price terhadap keputusan pembelian produk skincare Somethinc di e-commerce Shopee. Penelitian menggunakan metode kuantitatif dengan pendekatan survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada konsumen yang pernah membeli produk Somethinc di Shopee. Analisis data dilakukan menggunakan PLS-SEM (Partial Least Squares Structural Equation Modeling) untuk menguji pengaruh parsial maupun simultan dari masing-masing variabel terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Brand Ambassador, Online Customer Review, dan Price secara signifikan memengaruhi keputusan pembelian, dengan Brand Ambassador sebagai faktor paling dominan. Temuan ini menunjukkan bahwa kredibilitas, daya tarik, dan citra figur publik mampu membangun kepercayaan dan meningkatkan minat beli konsumen, sementara ulasan konsumen berperan sebagai sumber informasi objektif dalam menilai kualitas produk. Harga juga memengaruhi keputusan pembelian melalui kesesuaian antara nilai dan kualitas produk. Simpulan penelitian menegaskan bahwa integrasi strategi promosi melalui Brand Ambassador, pengelolaan ulasan konsumen, dan penetapan harga yang tepat merupakan faktor kunci dalam meningkatkan keputusan pembelian di e-commerce. Penelitian ini memberikan kontribusi berupa bukti empiris mengenai efektivitas strategi digital marketing yang terintegrasi pada perilaku konsumen di platform e-commerce, sekaligus menjadi referensi bagi pengembangan strategi pemasaran yang lebih adaptif dan berbasis data.
Pengaruh Live Selling, Content Marketing dan Influencer terhadap Keputusan Pembelian Produk Lozy Hijab di E-Commerce Puspitasari, Natasya Dwi; Hariasih, Misti; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5831

Abstract

This digital era has caused a paradigm shift in society who in their daily lives have done all their activities by utilizing the internet. This also has an impact on the process of reforming the Muslim fashion model in Indonesia. One of the fashion brands oriented in the modern era is Lozy Hijab. This study aims to analyze the effect of Live Selling, Content Marketing, and Influencers on purchasing decisions for Lozy Hijab products in E-Commerce. This research was conducted using quantitative methods with the population being people who are active users of social media and consumers of Lozy Hijab products. Sampling was carried out using non-probability sampling techniques through the quota sampling method so that a sample of 96 respondents was obtained. Data analysis in this study was carried out using the SPSS version 25 tool. So that the results obtained state that Live Selling, Content Marketing, and Influencers have an effect on purchasing decisions for Lozy Hijab products in E-Commerce.
Efekivitas Celebrity Endorse, Content Marketing, dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Somethinc di Shopee Febrianti, Davina Avrilia; Indayani, Lilik; Pebrianggara, Alshaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6333

Abstract

This study aims to describe the Effectiveness of Celebrity Endorse, Content Marketing, and Electronic Word Of Mouth (E-WOM) on Purchasing Decisions for Somethinc Products at Shopee. Quantitative research was used in this study. Buyers of Somethinc products at Shopee were determined to be the population for this study with the criteria of men and women over 17 years of age. In this study, it was carried out using a non-probability sampling method with a purposive sampling technique of 100 respondents for the sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured on a Likert scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with the support of SmartPLS 3.0 software. The results showed that Celebrity Endorse has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, Content Marketing has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, and Electronic Word Of Mouth (E-WOM) has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee.
Efektivitas Live Streaming, Content Marketing dan Brand Trust terhadap Keputusan Pembelian Viva Cosmetic di Bisnis Marketplace Tiktokshop Al Machfudz WDP; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7407

Abstract

This research aims to find out and measure how much influence Live Streaming, Content Marketing and Brand Trust have on Viva cosmetic purchasing decisions in the TikTokshop marketplace business. This research is quantitative research that uses an explanatory research approach. The population in this study was taken from Viva Cosmestic consumers in the TikTokshop e-commerce business. The sample obtained was 100 respondents using a non-probability sampling technique using the lemeshow formula. Data collection in this research was by observation and distributing questionnaires which were measured using a Likert scale. This research uses the SPSS analysis method. The results of this research prove that Live Streaming influences purchasing decisions. Content Marketing influences purchasing decisions. Brand Trust influences purchasing decisions. Thus, it can be concluded that Live Streaming, Content Marketing, Brand Trust have a simultaneous influence on purchasing decisions
The Influence of Lifestyle, Destination and Ewom's Image on the Decision to Visit Instagram Followers Explore Indonesia : Pengaruh Lifestyle, Citra Destinasi dan Ewom Terhadap Keputusan Berkunjung Followers Akun Instagram Explore Indoneisa Dian Bagus Mujisantoso; Lilik Indayani
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.1968

Abstract

This study aims to determine Lifestyle, Destination Image and Ewom on Decisions Against the Decision to Visit Instagram Explore Indonesian Users.This research includes quantitative research with hypothesis testing. The samples used in this study were 80 visitors on the Explore Indonesia Instagram account. The analytical tool used in this research is multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classic assumption test using SPSS version 18 for windows. Primary data in this study were obtained from questionnaires whose measurement used a Likert scale that was tested for validity and reliability.The results of the analysis prove that knowing Lifestyle, Destination Image and Ewom on Decisions on Visiting Decisions. Lifestyle influences visiting decisions, destination image affects visiting decisions, Ewom also affects visiting decisions.
The Influence of Celebrity Endorser, Brand Image, and EWOM on Consumer Purchase Decisions of Sunco Cooking Oil : Pengaruh Celebrity Endorser, Citra Merek Dan E-Wom Terhadap Keputusan Pembelian Konsumen Pada Minyak Goreng Sunco Atika Dwi Wardani; Lilik Indayani
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.2126

Abstract

This study aims to determine celebrity endorsers, brand image, and E-WOM on consumer purchasing decisions on Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency). This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are customers of Sunco cooking oil. The analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 for windows. The results of this study indicate that the celebrity endorser variable has an effect on purchasing decisions, the brand image variable has an effect on purchasing decisions, and E-WOM has an effect on purchasing decisions for consumers of Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency).
The Effect of Product Diversity, Display Layout And Service Quality On Consumer Satisfaction At Greensmart In Sidoarjo: Pengaruh Keragaman Produk, Display Layout Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Greensmart Di Sidoarjo Yulia Ambarsari; Lilik Indayani
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.2634

Abstract

This study aims to determine the effect of product diversity, display layout, and service quality on consumer satisfaction at Greensmart in Sidoarjo. This research is based on the fact that there is a decline in consumers who come to Greensmart Safira Garden. The product diversity, display layout and quality of service provided are good, but according to some consumers the services provided by employees to consumers, namely hospitality and speed and responsiveness when serving at the cashier are not good. This study uses quantitative methods, data collection techniques using questionnaires, distributed to 100 respondents who have purchased products at Greensmart Safira Garden at least 2 times. The data analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 program. The results of this study indicate that product diversity variables affect customer satisfaction, display layout variables affect customer satisfaction, service quality have an effect on consumer satisfaction, and the variables of product diversity, display layout, and service quality have a simultaneous effect on consumer satisfaction at Greensmart in Sidoarjo.
The Work Motivation, Stress, and Environment Shaping Organizational Citizenship Behavior: Motivasi Kerja, Stres, dan Lingkungan Kerja Membentuk Organizational Citizenship Behavior Errinda Ayu Dwi Pramesti; Lilik Indayani
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.2765

Abstract

Background: Organizational Citizenship Behavior (OCB) is crucial for organizational effectiveness, driven by factors like work motivation, stress, and the work environment. Knowledge Gap: Limited studies examine the combined influence of these factors on OCB, particularly in production settings. Aims: This study investigates how work motivation, stress, and the work environment, both individually and collectively, affect OCB. Results: The findings indicate that all three factors significantly and positively impact OCB, both individually and together. Novelty: This research demonstrates the simultaneous influence of motivation, stress, and environment on OCB in a production context. Implications: Improving employee motivation, stress management, and fostering a positive work environment can effectively enhance OCB, supporting better organizational outcomes. Highlights: Work motivation, stress, and environment each significantly affect OCB. These factors combined have a stronger impact on OCB. Enhancing motivation, stress management, and work conditions can improve organizational performance. Keywords: Work Motivation, Work Stress, Work Environment, Organizational Citizenship Behavior, Employee Performance
Social Media, Word of Mouth, Trust: Impact on Consumer Satisfaction: Dampak Pemasaran Media Sosial, Word of Mouth, dan Kepercayaan pada Kepuasan Konsumen Dalila Ali Al Chotib; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3262

Abstract

This research investigates the impact of social media marketing, word of mouth, and trust on consumer satisfaction at a selected branch of Terang Bulan TOP, Sidoarjo. The study aims to address the decline in sales despite the proper implementation of social media marketing and word of mouth strategies. A quantitative approach was adopted, and data was collected through questionnaires distributed to 100 customers who had made at least two purchases at the branch. The data analysis involved multiple linear regression using SPSS version 18. The findings indicate that social media marketing, word of mouth, and trust significantly influence consumer satisfaction. Moreover, the variables collectively exert a significant influence on consumer satisfaction. The implications of this study highlight the importance of optimizing social media marketing, fostering positive word of mouth, and cultivating trust to enhance consumer satisfaction in the context of Terang Bulan TOP, Sekardangan Branch, Sidoarjo. Highlights: Effective marketing strategies: Examining the impact of social media marketing and word of mouth on consumer satisfaction. Trust and satisfaction: Investigating the role of trust in shaping consumer satisfaction in the context of Terang Bulan TOP, Sidoarjo. Holistic approach: Highlighting the simultaneous influence of social media marketing, word of mouth, and trust on consumer satisfaction. Keywords: Social media marketing, Word of mouth, Trust, Consumer satisfaction, Quantitative study.
Examining Participatory Leadership, Incentives, Loyalty, and Employee Performance: Menganalisis Dampak Kepemimpinan Partisipatif, Insentif, dan Loyalitas terhadap Kinerja Karyawan: Bukti dari Analisis Kuantitatif Angga Putra; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3450

Abstract

This study aimed to examine the influence of participatory leadership style, incentives, and loyalty on employee performance within the marketing department of a retail company in Sidoarjo, Indonesia. Employing a quantitative approach, the study involved 56 employees as respondents. Multiple linear regression analysis was conducted, and hypothesis testing was performed using simultaneous tests, partial tests, multiple correlation coefficient tests, and coefficient tests, facilitated by the SPSS program. The findings revealed that participatory leadership style, incentives, and loyalty collectively had a significant impact on employee performance. Additionally, partial effects of participatory leadership style, incentives, and loyalty were found to significantly influence employee performance. These results emphasize the importance of fostering participatory leadership, providing appropriate incentives, and nurturing employee loyalty to enhance performance within organizations. The implications of these findings for practitioners and researchers are discussed, highlighting the need for effective leadership and incentive systems to optimize employee performance. Highlights: The study examines the impact of participatory leadership, incentives, and loyalty on employee performance. The findings demonstrate the significant influence of participatory leadership, incentives, and loyalty on employee performance. Effective leadership, appropriate incentives, and fostering loyalty are essential for optimizing employee performance. Keywords: Participatory leadership, Incentives, Loyalty, Employee performance, Quantitative analysis
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adam Jody Suwarno Suwarno Adelia, Wahyu Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Aldi Dwi Mahendra Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amaliyah, Fitrotul Ananda Mety Amelia Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anneke Ria Choirunnisa Anwar, Mib Vakul Hadi aprilia imaniar Aprilia, Rizka Wahyu Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Aruni Izzatur Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Ayu Tri Tungga Dewi Bachtiar, Muhammad Rizki Bagas Agung Setiawan Bahalwan, Faiz Basysyar Hasna Bunga Aulia Widyasmara Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Delsy Andira Desy Dwi Cahyani Detak Prapanca Dewi Komala Sari Dhea Ariesta Dhea Nabella Meirani Dian Bagus Mujisantoso Dini Windya Putri Dwi Nurita Dwi Salsabila Ulfirin Eki Wulanfitri Ellysa Aristha Dewi Erma Agustiningsih Erneisha Adiesti Septanaya Erni Fatmawati Errinda Ayu Dwi Pramesti Errinda Ayu Dwi Pramesti Fahim Ridho Irawan Fahmi, Moh Faizatul Humroh Fara Ziah Azizah Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Fira Firnanda Firmansyah, Rama Ade Fitria, Lailatul Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Hawwa Zahrani Hazaeirin Hazaeirin Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Indah Nillam Kurnia Indri Satya Octaviana Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki amelia Kiki Amelia, Kiki Kumara Adji Kusuma Lina Permatasari Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Mas Oetarjo Maulana Hila Julian Salasa Maulidiyah, Nur Laili mifta mmiftakhudin Miftahorrotmat, Agus Misti Hariasih Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Mokhammad Thoriq Al Khaq Muazaroh, Nailahtul Muhammad Haris Rahmadana muhammad nuzulaturrayhan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Muwafak , Muhammad Rafi Nabila Uswatul Aprianti Nadhifatus Syaidatina Masyitoh Nadia Nur Rahmawati Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Fadila, Rahmatul Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo Oetarjo Pramana, Sugianto Eko Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri Pratama Miftachul Julianti Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmadana, Muhammad Haris Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rahmawati, Vivi Indri Rangga Nur Zaifatl Amri Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizki Dwi Rahmania Rizki Dwi Rahmania Rizky Eka Febriansah Rizky Eka Febriansah Rizky Eka Febriansah Rosdiana, Monica Rully Khoirul Azwar Sabnatia Fanani Sadilah, Ainun Saharani, Andina Sari, Elda Premesta Satrio Sudarso Satrio Sudarso setiawan, akhmad david Setyaningrum, Vira Sherin Farahdilla Sofia Naya Febriyanti Subroto, Anggraini Cahyaning Tias Suci Wulandari Sukmono, Rita Ambrawati Sulung Tohpati Sunarto Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yesika Larasati Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunia Najachatul Chusnah Yunitasari, Yayuk Yusuf Sobirin Zalfa, Khairina Vindy Zuhroh, Siti