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Pengaruh Social Media Marketing, Fear of Missing Out, dan Hedonic Motivation terhadap Impulsive Buying pada Eiger Store Andira, Delsy; Indayani, Lilik; Hariasih, Misti
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2753

Abstract

This study aims to analyze the influence of Social Media Marketing, Fear of Missing Out (FOMO), and Hedonic Motivation on Impulsive Buying among Eiger Store consumers. The study used a quantitative approach with a survey method of 100 Eiger Store consumer respondents in East Java Province aged 19-35 years and had purchased Eiger products at least once. The sampling technique used purposive sampling. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that Social Media Marketing, Fear of Missing Out (FOMO), and Hedonic Motivation had a positive and significant effect on Impulsive Buying. This study provides practical implications for Eiger Store to optimize digital marketing strategies by considering the psychological aspects and hedonic motivations of consumers, especially Generation Z, in increasing sales effectiveness.
The Influence of Viral Marketing, Product Quality, and Price on Consumers’ Purchase Intention for Converse Shoes in Sidoarjo City (Among Generation Z TikTok Users in Sidoarjo) Kurnia, Indah Nillam; Indayani, Lilik
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5761

Abstract

This study examines the influence of viral marketing, product quality, and price on purchase intention toward Converse shoes among Generation Z TikTok users in Sidoarjo. This topic is important because digital platforms, particularly TikTok and affiliate-based promotion, have accelerated the spread of product information and shaped young consumers’ purchasing behavior in the fashion industry. A quantitative survey method was employed using a structured questionnaire. The population consisted of 128 Generation Z consumers in Sidoarjo who showed interest in buying Converse shoes, and the Slovin formula with a 5% error tolerance resulted in a sample of 96 respondents selected through simple random sampling. Data were analyzed using SPSS 26, including validity and reliability tests, classical assumption tests, and multiple linear regression. The results indicate that viral marketing has a positive and significant effect on purchase intention (t = 3.621; p < 0.05), product quality also has a positive and significant effect (t = 2.494; p < 0.05), and price shows the strongest positive and significant effect (t = 5.858; p < 0.05). Simultaneously, the three variables significantly influence purchase intention (F = 105.924; p < 0.05). The coefficient of determination (R²) is 0.775, indicating that 77.5% of the variance in purchase intention can be explained by viral marketing, product quality, and price, while the remaining 22.5% is influenced by other factors not examined in this study. This study reinforces the viral marketing–product quality–price framework in explaining purchase intention among Generation Z TikTok users. In conclusion, viral marketing, product quality, and price significantly affect purchase intention for Converse shoes in Sidoarjo, with price as the most dominant factor.
Pengaruh Brand Ambassador, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk OMG Matte Kiss Lip cream Pada Marketplace Shopee Meirani, Dhea Nabella; Indayani, Lilik; Febriansah, Rizky Eka
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 18 No. 1 (2026): February
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v18i1.1128

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Ambassador, Kualitas Produk, daN Harga terhadap keputusan pembelian produk OMG Matte Kiss Lip cream pada Marketplace Shopee. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini yakni yang pernah membeli produk OMG Matte Kiss Lip cream di Marketplace Shopee. Jumlah sampel pada penelitian ini berjumlah 100 responden, yang diambil menggunakan kuesioner dengan metode purposive sampling. Analisis data pada penelitian ini menggunakan IBM SPSS Statistic Versi 25 windows. Hasil penelitian ini menunjukkan bahwa Brand Ambassador berpengaruh negatif terhadap keputusan pembelian, kualitas produk berpengaruh negatif terhadap keputusan pembelian, dan harga berpengaruh positif terhadap keputusan pembelian
Analisis Online Customer Review, Brand Ambassador, dan Price Produk Skincare Somethinc terhadap Keputusan Pembelian pada E-Commerce di Shopee: Studi kasus Produk Skincare Somethinc Terhadap Keputusan Pembelian Pada E-Commerce Di Shopee Nur Fadila, Rahmatul; Indayani, Lilik; Pebrianggara, Alshaf
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.57024

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Brand Ambassador, dan Price terhadap keputusan pembelian produk skincare Somethinc di e-commerce Shopee. Penelitian menggunakan metode kuantitatif dengan pendekatan survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada konsumen yang pernah membeli produk Somethinc di Shopee. Analisis data dilakukan menggunakan PLS-SEM (Partial Least Squares Structural Equation Modeling) untuk menguji pengaruh parsial maupun simultan dari masing-masing variabel terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Brand Ambassador, Online Customer Review, dan Price secara signifikan memengaruhi keputusan pembelian, dengan Brand Ambassador sebagai faktor paling dominan. Temuan ini menunjukkan bahwa kredibilitas, daya tarik, dan citra figur publik mampu membangun kepercayaan dan meningkatkan minat beli konsumen, sementara ulasan konsumen berperan sebagai sumber informasi objektif dalam menilai kualitas produk. Harga juga memengaruhi keputusan pembelian melalui kesesuaian antara nilai dan kualitas produk. Simpulan penelitian menegaskan bahwa integrasi strategi promosi melalui Brand Ambassador, pengelolaan ulasan konsumen, dan penetapan harga yang tepat merupakan faktor kunci dalam meningkatkan keputusan pembelian di e-commerce. Penelitian ini memberikan kontribusi berupa bukti empiris mengenai efektivitas strategi digital marketing yang terintegrasi pada perilaku konsumen di platform e-commerce, sekaligus menjadi referensi bagi pengembangan strategi pemasaran yang lebih adaptif dan berbasis data.
THE INFLUENCE OF VIRTUAL TRY ON, PRODUCT QUALITY, AND COUNTRY OF ORIGIN ON CONSUMER PURCHASING DECISIONS ON MAYBELLINE PRODUCTS Septanaya, Erneisha Adiesti; Pebrianggara , Alshaf; Indayani, Lilik; Sudarso, Satrio
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.464

Abstract

Objective: The purpose of this study is to examine how consumers' decisions to buy Maybelline goods are influenced by Virtual Try On (VTO), product quality, and location of origin. With the advancement of digital technology, Virtual Try On has emerged as an innovation that facilitates customers' ability to virtually test things before making a purchase. Furthermore, the place of origin and product quality are regarded as significant variables that impact consumer choices. Method: The research method used is quantitative by distributing questionnaires to 100 respondents who have purchased Maybelline products with SPSS version 26 data processing media. This study utilizes non-probability sampling through a purposive sampling approach. Results: The results show that Virtual Try On has a positive and significant effect on purchasing decisions with a T-value of 5.323 and a significance value of 0.001, while product quality does not show a significant effect with a T-value of 1.577 and a significance value of 0.118, and the Country of Origin variable has a positive and significant effect with a T-value of 10.879 and a significance value of 0.001. Novelty: With the advancement of digital technology, Virtual Try On has emerged as an innovation that facilitates customers' ability to virtually test things before making a purchase.
THE INFLUENCE OF SELF CONTROL, LIFE STYLE, AND INFLUENCER REVIEWS ON SHOPPING BEHAVIOR STUDY ON SHOPEE GEN Z CONSUMERS Febriyanti , Sofia Naya; Yani, Muhammad; Indayani, Lilik
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.471

Abstract

Objective: The development of digital technology and the rapid growth of e-commerce have changed people's consumption patterns, especially among Generation Z, who are known as active users of the Shopee platform. The phenomenon of consumptive shopping behavior is increasing along with low self-control, a practical digital lifestyle, and the strong influence of influencer reviews on social media. This study aims to analyze the influence of self-control, lifestyle, and influencer reviews on the shopping behavior of Shopee consumers in Gen Z. Method: The research approach uses a quantitative method with a questionnaire distributed to 153 respondents who meet the criteria: Gen Z aged 17–28 years, active Shopee users, and have seen influencer reviews. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through the SmartPLS 3.0 application. Results: The results showed that all independent variables, namely Self-Control, Lifestyle, and Influencer Reviews, had a positive and significant effect on Shopping Behavior. Novelty: This study contributes to understanding Gen Z consumption behavior and supports efforts to achieve SDG point 12 on sustainable consumption patterns.
THE IMPACT OF BRAND TRUST, BRAND IMAGE AND EMOTIONAL BRANDING ON CUSTOMER SATISFACTION: STUDY ON IKEA FURNITURE INDUSTRY Larasati , Yesika; Yani, Muhammad; Indayani, Lilik; Pebrianggara, Alshaf
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.472

Abstract

Objective: This study aims to analyze the influence of Brand Trust, Brand Image, and Emotional Branding on Customer Satisfaction in IKEA Indonesia customers. Method: This study uses a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. Primary data was obtained through the distribution of questionnaires to 108 respondents who had purchased and used IKEA furniture products, using purposive sampling techniques. Results: The results of the study show that all independent variables, namely Brand Trust, Brand Image, and Emotional Branding, have a positive and significant effect on Customer Satisfaction. These findings indicate that trust in the brand, strong brand image perception, and emotional engagement of customers in the shopping experience have an important role in increasing customer satisfaction levels. In practical terms, this study provides implications for IKEA to strengthen its marketing strategy oriented towards emotional experience as well as consistency of product and service quality. Novelty: The value of this research's contribution lies in affirming the role of emotional aspects and brand perception in shaping customer satisfaction in the modern furniture industry.
Pengaruh Price Discount, Fashion Involvement Dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna Produk Fashion E-Commerce Shopee Zahro, Fatimatuz; Hariasih, Misti; Indayani, Lilik
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5839

Abstract

The purpose of this study is to determine and analyze the effect of price discounts, fashion involvement and shopping lifestyle on increasing impulse buying on users of fashion products in e-commerce shopee. This research was conducted using quantitative methods and the population was people who were shopee E-commerce consumers and consumers aged 17 years and over. The sample determination was carried out using non-probability sampling techniques through purposive sampling method so that a sample of 96 respondents was obtained. The types of data in this study include primary data and secondary data, with data collection techniques using questionnaires. Data analysis in this study was carried out using SPSS version 25 which includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, T test, and determination coefficient test (R2). So that the results obtained state that price discount, fashion involvement and shopping lifestyle have an effect on impulse buying.  
Pengaruh Live Selling, Content Marketing dan Influencer terhadap Keputusan Pembelian Produk Lozy Hijab di E-Commerce Puspitasari, Natasya Dwi; Hariasih, Misti; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5831

Abstract

This digital era has caused a paradigm shift in society who in their daily lives have done all their activities by utilizing the internet. This also has an impact on the process of reforming the Muslim fashion model in Indonesia. One of the fashion brands oriented in the modern era is Lozy Hijab. This study aims to analyze the effect of Live Selling, Content Marketing, and Influencers on purchasing decisions for Lozy Hijab products in E-Commerce. This research was conducted using quantitative methods with the population being people who are active users of social media and consumers of Lozy Hijab products. Sampling was carried out using non-probability sampling techniques through the quota sampling method so that a sample of 96 respondents was obtained. Data analysis in this study was carried out using the SPSS version 25 tool. So that the results obtained state that Live Selling, Content Marketing, and Influencers have an effect on purchasing decisions for Lozy Hijab products in E-Commerce.
Efekivitas Celebrity Endorse, Content Marketing, dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Somethinc di Shopee Febrianti, Davina Avrilia; Indayani, Lilik; Pebrianggara, Alshaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6333

Abstract

This study aims to describe the Effectiveness of Celebrity Endorse, Content Marketing, and Electronic Word Of Mouth (E-WOM) on Purchasing Decisions for Somethinc Products at Shopee. Quantitative research was used in this study. Buyers of Somethinc products at Shopee were determined to be the population for this study with the criteria of men and women over 17 years of age. In this study, it was carried out using a non-probability sampling method with a purposive sampling technique of 100 respondents for the sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured on a Likert scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with the support of SmartPLS 3.0 software. The results showed that Celebrity Endorse has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, Content Marketing has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, and Electronic Word Of Mouth (E-WOM) has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adam Jody Suwarno Suwarno Adelia, Wahyu Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amaliyah, Fitrotul Amelia, Ananda Mety Andira, Delsy Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi aprilia imaniar Aprilia, Rizka Wahyu Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Dewi Komala Sari Dewi, Ayu Tri Tungga Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Ellysa Aristha Dewi Erni Fatmawati Errinda Ayu Dwi Pramesti Fahim Ridho Irawan Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Febriyanti , Sofia Naya Firmansyah, Rama Ade Fitria, Lailatul Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki amelia Kiki Amelia, Kiki Kumara Adji Kusuma Kurnia, Indah Nillam Larasati , Yesika Lina Permatasari Mahendra, Aldi Dwi Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Meirani, Dhea Nabella Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Mokhammad Thoriq Al Khaq Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Fadila, Rahmatul Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pebrianggara , Alshaf Pramana, Sugianto Eko Prapanca , Detak Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta Septanaya, Erneisha Adiesti setiawan, akhmad david Setyaningrum, Vira Sherin Farahdilla Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti