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All Journal Jurnal Manajemen Bisnis Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Cakrawala Repositori Imwi Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Bima Journal : Business, Management and Accounting Journal Jurnal Ilmu Manajemen Advantage JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan SENTRI: Jurnal Riset Ilmiah Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Islamic Economics and Finance Jurnal Indonesia Sosial Teknologi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Analisa: Jurnal Manajemen dan Akuntansi Journal of Ekonomics, Finance, and Management Studies Jurnal Ragam Pengabdian IJOT International Journal of Artificial Intelligence for Digital Marketing Academia Open Journal of Artificial Intelligence and Digital Economy
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Store Atmosphere, Product Range, and Sale Promotions: Influencing Consumer Purchase Decisions at Hero Supermarket: Pengaruh Atmosfer Toko, Ragam Produk, dan Promosi Penjualan terhadap Keputusan Pembelian Konsumen: Studi Kasus di Hero Supermarket Sabnatia Fanani; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3491

Abstract

This research aimed to investigate the influence of store atmosphere, product range, and sale promotions on consumer purchase decisions at Hero Supermarket in Sidoarjo. A quantitative approach was employed, utilizing a non-probability purposive sampling method to collect data from all consumers of Hero Supermarket. The study employed multiple linear regression analysis using SPSS version 25 for Windows. The results revealed that store atmosphere, product range, and sale promotions significantly affect consumer purchase decisions at Hero Supermarket. These findings provide valuable insights into the factors influencing consumer behavior in the retail industry, thereby assisting marketers and managers in developing effective strategies to enhance customer satisfaction and drive sales. Highlights: Store atmosphere significantly influences consumer purchase decisions. A wide range of products enhances consumer buying behavior. Sale promotions play a crucial role in shaping consumer purchasing choices. Keywords: Store Atmosphere, Product Range, Sale Promotions, Consumer Purchase Decisions, Hero Supermarket
Nexus of Service Quality, Advertising, Trust, and Customer Satisfaction: Pengaruh Kualitas Layanan, Periklanan, dan Kepercayaan terhadap Kepuasan Pelanggan pada Perusahaan Pembiayaan Fauziah Noralia; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3510

Abstract

This research investigates the influence of service quality, advertising, and trust on customer satisfaction in the context of the financial services industry. The study adopts a quantitative approach, employing multiple linear regression analysis to examine the relationships among the variables. A sample of 100 respondents, who were members of a prominent finance company, participated in the study. The findings reveal that service quality, advertising, and trust significantly impact customer satisfaction. The outcomes of this study underscore the importance of these factors in shaping customer perceptions and highlight the significance of effective service provision, advertising strategies, and trust-building initiatives for enhancing customer satisfaction in the financial services sector. These results contribute to the existing body of knowledge and hold implications for financial institutions aiming to improve customer satisfaction and loyalty. Highlights: The study examines the impact of service quality, advertising, and trust on customer satisfaction in the financing industry. Multiple linear regression analysis is used to analyze the relationships among the variables. The findings emphasize the significance of effective service provision, advertising strategies, and trust-building initiatives for enhancing customer satisfaction in financing companies. Keywords: Service Quality, Advertising, Trust, Customer Satisfaction, Financing Companies.
Purchase Decision Factors: Men's Biore Cleanser for Business Students: Faktor-faktor yang Mempengaruhi Keputusan Pembelian: Pembersih Wajah Men's Biore bagi Mahasiswa Bisnis Raden Dicky Anugrah Pamungkas; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3641

Abstract

This quantitative research study aims to investigate the factors influencing the purchase decisions of Men's Biore Facial Cleanser among students from the Faculty of Business, Law, and Social Sciences in Sidoarjo. Through the use of a questionnaire-based survey distributed to 100 consumers, the study employed multiple linear regression analysis to examine the influence of product quality, price, and brand image on purchasing decisions. The results revealed that product quality, price, and brand image individually had a significant impact on the purchase decisions. Moreover, when considered together, these factors collectively played a significant role in influencing the purchasing decisions of the students. These findings provide valuable insights for marketers and can guide their strategies to effectively target and engage with the student population in relation to Men's Biore Facial Cleanser. Highlights: The study explores the factors influencing purchase decisions among business students. Product quality, price, and brand image significantly impact the purchasing decisions. Insights from this research can guide marketers in targeting and engaging with business students. Keywords: Purchase decisions, Product quality, Price, Brand image, Business students
Exploring Vespa Motorcycle Purchasing: Brand Image, Features, and Emotional Desire: Pengaruh Citra Merek, Fitur, dan Keinginan Emosional terhadap Keputusan Pembelian: Studi Kuantitatif pada Sepeda Motor Vespa di Kota Sidoarjo Basysyar Hasna; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3642

Abstract

This study aims to investigate the impact of brand image, features, and emotional desire on the purchase of Vespa motorcycles in Sidoarjo City, using a descriptive research design and quantitative methodology. A probability sampling technique was employed, and data were collected through questionnaires distributed to 97 Vespa motorcycle consumers. The obtained data were analyzed using multiple linear regression in SPSS version 22 for Windows. The results of validity and reliability tests indicated that all variables and questions were valid and reliable. The findings revealed that brand image, features, and emotional desire had a positive and significant influence on purchasing decisions. Thus, the study highlights the importance of these factors in shaping consumer behavior when purchasing Vespa motorcycles. These results have significant implications for marketers and businesses in enhancing their brand strategies and product features to attract and retain customers in the motorcycle market. Highlights: Brand image, features, and emotional desire significantly influence purchase decisions of Vespa motorcycles in Sidoarjo City. Quantitative study using probability sampling technique and questionnaire distribution to 97 Vespa motorcycle consumers. Findings have implications for marketers to enhance brand strategies and product features for attracting and retaining customers in the motorcycle market. Keywords: Brand Image, Features, Emotional Desire, Purchase Decision, Vespa Motorcycles.
The Impact of Workload, Work Environment, and Job Satisfaction on Turnover Intention: Dampak Beban Kerja, Lingkungan Kerja, dan Kepuasan Kerja Terhadap Niat Berpindah Kerja Aprilia Imaniar; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.3806

Abstract

This study aimed to investigate the impact of workload, work environment, and job satisfaction on turnover intention in CV. Mitra Dunia Palletindo. The study used a quantitative approach with a sample of 78 employees. The data were analyzed using multiple linear regression analysis, R2, R, F-test, t-test, and classical assumption test with SPSS version 18 for Windows. The results showed that workload, work environment, and job satisfaction had a significant effect on turnover intention. Workload had a significant effect on turnover intention, as did work environment and job satisfaction. This study implies that companies should pay attention to workload, work environment, and job satisfaction to reduce turnover intention and increase employee retention.Highlights: Turnover intention is influenced by job satisfaction, work stress, and work environment. Job satisfaction has a negative effect on turnover intention, while work stress and unsupportive work environment have a positive effect. Workload, negative emotions, lack of support, and low wages are factors that contribute to high work stress and turnover intention. Keywords: turnover intention, job satisfaction, work stress, work environment, employee retention
Analyzing Factors Shaping Amanda Brownies Consumers' Purchase Decisions: Menganalisis Pengaruh Citra Merek, Kualitas Produk, dan Harga pada Keputusan Pembelian Konsumen: Studi Kuantitatif pada Konsumen Amanda Brownies Moch Agung Kurniawan; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3854

Abstract

This research aims to investigate the partial and simultaneous effects of brand image, product quality, and price on the purchasing decisions of Amanda brownies consumers in Sidoarjo, employing a quantitative survey method and utilizing the SPSS application for data analysis. The study adopts an accidental sampling technique to determine the respondents and collects data through online questionnaires distributed via Google Forms. The findings provide insights into the significant influence of brand image, product quality, and price on consumer purchasing decisions. The implications of this research offer valuable recommendations for marketers and businesses in enhancing their strategies to attract and retain consumers, while also contributing to the broader field of consumer behavior research. Highlight: Brand image: Influence on consumer perception and loyalty. Product quality: Key determinant of consumer satisfaction and repeat purchases. Price: Impact on consumer affordability and perceived value. Keywords: Brand image, Product quality, Price, Consumer purchasing decisions, Amanda Brownies
Global Marketing Success: Market Orientation, Innovation, Competitive Advantage: Sukses Pemasaran Global: Orientasi Pasar, Inovasi Produk, dan Keunggulan Kompetitif Iin Aniyati; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3888

Abstract

This study investigates the relationships between market orientation, product innovation, competitive advantage, and marketing performance in a global context. Using the Slovin method, a sample of 251 respondents was collected to analyze primary data through Partial Least Squares (PLS). The findings highlight that market orientation positively affects competitive advantage and marketing performance, while product innovation positively influences both competitive advantage and marketing performance. Moreover, competitive advantage serves as a mediator between market orientation and marketing performance, as well as between product innovation and marketing performance. These results emphasize the strategic significance of market orientation, product innovation, and competitive advantage in achieving superior marketing performance in a competitive global marketplace. The implications suggest that firms should prioritize developing market orientation, fostering product innovation, and leveraging competitive advantage to enhance their marketing performance in the global context. Highlights: Market orientation and product innovation positively influence competitive advantage and marketing performance. Competitive advantage acts as a mediator between market orientation and marketing performance, as well as between product innovation and marketing performance. Emphasizing market orientation, fostering product innovation, and leveraging competitive advantage are crucial for achieving marketing success in a global context. Keywords: Market orientation, Product innovation, Competitive advantage, Marketing performance, Global context
Fast-Food Consumer Purchasing Decisions: Quality, Price, and Service Impact: Pengaruh Kualitas Produk, Harga, dan Kualitas Layanan terhadap Keputusan Pembelian Konsumen: Studi Kasus Restoran Cepat Saji Vebia Afni Riszaini; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3939

Abstract

This quantitative study investigates the influence of product quality, price, and service quality on purchasing decisions at a fast-food restaurant, utilizing a purposive sampling technique to gather data from 170 participants. Questionnaires were distributed using a modified 4-point Likert scale. The collected data underwent data quality testing, classic assumption testing, multiple linear regression analysis, and hypothesis testing. The findings reveal that product quality, price, and service quality each have a significant impact on purchasing decisions at the fast-food restaurant. Furthermore, the combined influence of these factors on purchasing decisions was also observed. This study highlights the importance of considering these factors to enhance consumer decision-making processes in the context of fast-food restaurants, thereby providing valuable insights for both practitioners and researchers in the field of consumer behavior. Highlights: Product quality, price, and service quality significantly influence consumer purchasing decisions at fast-food restaurants. This study utilizes quantitative research methods and a purposive sampling technique to examine the impact of these factors. The findings emphasize the importance of considering product quality, price, and service quality to enhance consumer decision-making processes in the fast-food industry. Keywords: consumer purchasing decisions, product quality, price, service quality, fast-food restaurant.
Influential Factors on Online Repurchase Intentions: A Study on Tokopedia Marketplace: Faktor-faktor yang Mempengaruhi Niat Pembelian Ulang Secara Online: Studi pada Pasar Tokopedia Adam Jody Suwarno Suwarno; Lilik Indayani
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5367

Abstract

This quantitative study investigates the impact of trust, risk perception, and perceived benefits on online repurchase intentions within the Tokopedia marketplace. Conducted in Sidoarjo, Indonesia, the research sampled individuals who had made multiple purchases on Tokopedia. Findings reveal that trust exerts a positive partial influence on online repurchase intentions, while risk perception and perceived benefits also influence repurchase intentions positively. Collectively, these factors underscore the complex dynamics of consumer behavior in the online marketplace, offering insights for e-commerce platforms and marketers seeking to enhance customer loyalty and repeat purchases. Highlight: This study examines the influence of trust, risk perception, and perceived benefits on online repurchase intentions in the Tokopedia marketplace. Trust plays a significant positive role in shaping online repurchase intentions. Findings provide valuable insights for e-commerce platforms and marketers aiming to foster customer loyalty and repeat purchases in the online marketplace. Keywords: Online Repurchase Intentions,Trust, Risk Perception, Perceived Benefits, Tokopedia Marketplace
Implora Cosmetic Purchase: Quality, Brand Image, and Price Impact: Keputusan Pembelian Produk Kosmetik Implora di Sidoarjo: Kualitas, Citra Merek, dan Harga Sherin Farahdilla; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5651

Abstract

This quantitative research aims to examine the influence of Product Quality, Brand Image, and Price on the purchasing decisions of Implora cosmetic products in Sidoarjo. Employing a purposive sampling technique, 100 Implora consumers participated in the study, with data collected through Google Form questionnaires distributed via social media. Utilizing multiple linear regression analysis in IBM SPSS 26, the findings indicate that Product Quality, Brand Image, and Price individually impact purchasing decisions. Moreover, collectively, these factors significantly influence the purchasing decisions of Implora cosmetic products in Sidoarjo. This study contributes valuable insights for marketers and practitioners in the cosmetic industry, emphasizing the importance of product quality, brand image, and pricing strategies in shaping consumer choices. Highlights: Impactful Factors: Explore the individual contributions of Product Quality, Brand Image, and Price on consumer decisions in the cosmetic industry. Quantitative Approach: Employ a robust quantitative methodology, including multiple linear regression analysis, to assess the significance of key variables in the research context. Practical Insights: Provide valuable insights for marketers by emphasizing the collective influence of Product Quality, Brand Image, and Price on the purchase decisions of cosmetic products in a specific market. Keywords: Consumer Behavior, Cosmetic Products, Branding, Pricing Strategies, Purchase Decision
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adam Jody Suwarno Suwarno Adelia, Wahyu Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Aldi Dwi Mahendra Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amaliyah, Fitrotul Ananda Mety Amelia Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anneke Ria Choirunnisa Anwar, Mib Vakul Hadi aprilia imaniar Aprilia, Rizka Wahyu Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Aruni Izzatur Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Ayu Tri Tungga Dewi Bachtiar, Muhammad Rizki Bagas Agung Setiawan Bahalwan, Faiz Basysyar Hasna Bunga Aulia Widyasmara Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Delsy Andira Desy Dwi Cahyani Detak Prapanca Dewi Komala Sari Dhea Ariesta Dhea Nabella Meirani Dian Bagus Mujisantoso Dini Windya Putri Dwi Nurita Dwi Salsabila Ulfirin Eki Wulanfitri Ellysa Aristha Dewi Erma Agustiningsih Erneisha Adiesti Septanaya Erni Fatmawati Errinda Ayu Dwi Pramesti Errinda Ayu Dwi Pramesti Fahim Ridho Irawan Fahmi, Moh Faizatul Humroh Fara Ziah Azizah Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Fira Firnanda Firmansyah, Rama Ade Fitria, Lailatul Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Hawwa Zahrani Hazaeirin Hazaeirin Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Indah Nillam Kurnia Indri Satya Octaviana Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki amelia Kiki Amelia, Kiki Kumara Adji Kusuma Lina Permatasari Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Mas Oetarjo Maulana Hila Julian Salasa Maulidiyah, Nur Laili mifta mmiftakhudin Miftahorrotmat, Agus Misti Hariasih Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Mokhammad Thoriq Al Khaq Muazaroh, Nailahtul Muhammad Haris Rahmadana muhammad nuzulaturrayhan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Muwafak , Muhammad Rafi Nabila Uswatul Aprianti Nadhifatus Syaidatina Masyitoh Nadia Nur Rahmawati Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Fadila, Rahmatul Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo Oetarjo Pramana, Sugianto Eko Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri Pratama Miftachul Julianti Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmadana, Muhammad Haris Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rahmawati, Vivi Indri Rangga Nur Zaifatl Amri Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizki Dwi Rahmania Rizki Dwi Rahmania Rizky Eka Febriansah Rizky Eka Febriansah Rizky Eka Febriansah Rosdiana, Monica Rully Khoirul Azwar Sabnatia Fanani Sadilah, Ainun Saharani, Andina Sari, Elda Premesta Satrio Sudarso Satrio Sudarso setiawan, akhmad david Setyaningrum, Vira Sherin Farahdilla Sofia Naya Febriyanti Subroto, Anggraini Cahyaning Tias Suci Wulandari Sukmono, Rita Ambrawati Sulung Tohpati Sunarto Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yesika Larasati Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunia Najachatul Chusnah Yunitasari, Yayuk Yusuf Sobirin Zalfa, Khairina Vindy Zuhroh, Siti