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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Business and Halal Industry Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies IJOT
Lilik Indayani
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pendampingan Laporan Keuangan, Proses Bisnis Implementasi Internal Control Over Financial Reporting (ICOFR) dan Digital Marketing pada SDGS 8 di BUMDES Rezeki Barokah Mandiri Kedungcangkring Sumartik, Sumartik; Indayani, Lilik; Cahyana, Atikha Sidhi; Fa’una, Dyah Atia Mayang; Awalya, Salma Rizky
Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Vol. 05 No. 01: March 2026 (In Progress)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.adipati.2026.v5i1.8145

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengatasi permasalahan yang dihadapi BUMDes Barokah Rezeki Mandiri di Desa Kedungcangkring, Sidoarjo, yang mengalami penurunan omset dan kinerja pasca pandemi. Permasalahan utama terletak pada kurangnya sistem laporan keuangan yang transparan, proses bisnis yang tidak efisien, serta minimnya pemanfaatan digital marketing. Metode pelaksanaan yang digunakan adalah observasi, wawancara, pelatihan teknis, serta pendampingan langsung terhadap manajemen BUMDes. Solusi yang diterapkan meliputi pelatihan penyusunan laporan keuangan sesuai standar UMKM, implementasi Internal Control Over Financial Reporting (ICOFR), penyusunan struktur organisasi dan pembagian job description untuk 18 karyawan, serta pelatihan digital marketing berbasis media sosial. Pendampingan forecasting bisnis dengan metode moving average menunjukkan potensi pendapatan harian sebesar 2–5 juta rupiah. Hasil kegiatan menunjukkan peningkatan efektivitas operasional, peningkatan pemahaman pengurus terhadap sistem keuangan, serta perbaikan struktur kerja dan promosi usaha. Kegiatan ini menunjukkan integrasi pendekatan manajerial, keuangan, dan digitalisasi dapat mengakselerasi kemandirian BUMDes berbasis potensi lokal.
Pengaruh Influencer Marketing, Online Customer Review, dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening di Shopee Amelia, Ananda Mety; Hariasih, Misti; Indayani, Lilik
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1306

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing, Online Customer Review, dan Brand Image terhadap keputusan pembelian produk Scarlett Whitening di Shopee. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 150 responden di Jawa Timur yang telah membeli produk Scarlett Whitening. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert, kemudian dianalisis dengan SmartPLS 3.0 untuk menguji validitas, reliabilitas, serta hubungan struktural antarvariabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif dan signifikan terhadap keputusan pembelian. Model penelitian memiliki nilai R² sebesar 0,788, yang berarti 78,8% variasi keputusan pembelian dapat dijelaskan oleh Influencer Marketing, Online Customer Review, dan Brand Image. Di antara ketiganya, Influencer Marketing memberikan pengaruh terbesar, diikuti oleh Online Customer Review, sedangkan Brand Image memiliki pengaruh paling rendah namun tetap signifikan. Penelitian ini menegaskan bahwa strategi pemasaran digital yang memadukan peran influencer, kredibilitas ulasan pelanggan, dan pengelolaan citra merek mampu meningkatkan keputusan pembelian konsumen pada platform e-commerce. Hasil penelitian memberikan implikasi penting bagi pelaku industri kecantikan dalam merumuskan strategi pemasaran yang lebih efektif dan relevan dengan perilaku konsumen online.
Pengaruh Citra Merek, Desain Kemasan, dan Promosi Terhadap Minat Beli Produk Rokok Surya Gudang Garam. Study Pada Masyarakat Surabaya Raya Sadilah, Ainun; Febriansah, Rizky Eka; Indayani, Lilik
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7691

Abstract

Abstract. In the cigarette industry in Indonesia, especially in Surabaya, Surya Gudang Garam products have become one of the brands that are in demand by the public. However, increasingly tight market competition and external challenges such as increased excise and the increasing popularity of electronic cigarettes (vapes) have affected the dynamics of cigarette product consumption. In addition, anti-smoking campaigns from the government and health organizations are getting stronger, creating pressure on this industry. In the midst of these conditions, marketing strategies become crucial factors in maintaining consumer purchasing interest. Brand image, packaging design, and promotion play an important role in attracting consumers, including non-smokers, by building a positive perception of the product. Therefore, this study aims to analyze how these three variables influence the purchasing interest of Surya Gudang Garam products in the Greater Surabaya community, as an effort to understand the effectiveness of marketing strategies in facing the current challenges of the cigarette industry. The population in this study includes residents of Greater Surabaya, with samples focused on non-smokers, in order to examine their interest in cigarette products through brand image, packaging design, and promotion factors. The research method used is non-probability sampling with a purposive sampling technique, and the number of respondents in this study was 100 people. After the data was collected, the data was processed using the SPSS 25 analysis program, with the analysis technique used being multiple linear regression. The results of the study indicate that Brand Image influences the Purchase Interest of Surya Gudang Garam Cigarette Products in the Greater Surabaya Community. Packaging Design influences the Purchase Interest of Surya Gudang Garam Cigarette Products in the Greater Surabaya Community. Promotion influences the Purchase Interest of Surya Gudang Garam Cigarette Products in the Greater Surabaya Community
Utilization Of Social Network Analysis To Analysis Content Beauty Influencer On The Twitter Application Tinah, Tinah; Ambarwati, Rita; Indayani, Lilik
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19596

Abstract

Research Aim: This research was conducted to determine the interaction analysis of Beauty Influencer social networks on Twitter users who focused on beauty influencers. Design/Method/Approach: This type of research was qualitative descriptive with the SNA method. Researchers use secondary data from Twitter—data collection techniques through data collection techniques, data preprocessing, analysis, and data visualization. Research Finding: The results show that beauty influencers are connections with nodes that can build social networks between influencers and audiences. Theoretical Contribution/Originality: This study's contributions can be used as a marketing strategy to increase the beauty business's competitiveness. Practitioner/Policy Implication: The implication is to increase brand awareness because they get exposure from influencer followers, build audience trust in products, and increase sales. Research Limitation: Further research on beauty influencer content should be conducted with different and more complete methods.
Pengaruh Price Discount, Fashion Involvement Dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna Produk Fashion E-Commerce Shopee Fatimatuz Zahro; Misti Hariasih; Lilik Indayani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5839

Abstract

The purpose of this study is to determine and analyze the effect of price discounts, fashion involvement and shopping lifestyle on increasing impulse buying on users of fashion products in e-commerce shopee. This research was conducted using quantitative methods and the population was people who were shopee E-commerce consumers and consumers aged 17 years and over. The sample determination was carried out using non-probability sampling techniques through purposive sampling method so that a sample of 96 respondents was obtained. The types of data in this study include primary data and secondary data, with data collection techniques using questionnaires. Data analysis in this study was carried out using SPSS version 25 which includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, T test, and determination coefficient test (R2). So that the results obtained state that price discount, fashion involvement and shopping lifestyle have an effect on impulse buying.  
Pengaruh Live Selling, Content Marketing dan Influencer terhadap Keputusan Pembelian Produk Lozy Hijab di E-Commerce Natasya Dwi Puspitasari; Misti Hariasih; Lilik Indayani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5831

Abstract

This digital era has caused a paradigm shift in society who in their daily lives have done all their activities by utilizing the internet. This also has an impact on the process of reforming the Muslim fashion model in Indonesia. One of the fashion brands oriented in the modern era is Lozy Hijab. This study aims to analyze the effect of Live Selling, Content Marketing, and Influencers on purchasing decisions for Lozy Hijab products in E-Commerce. This research was conducted using quantitative methods with the population being people who are active users of social media and consumers of Lozy Hijab products. Sampling was carried out using non-probability sampling techniques through the quota sampling method so that a sample of 96 respondents was obtained. Data analysis in this study was carried out using the SPSS version 25 tool. So that the results obtained state that Live Selling, Content Marketing, and Influencers have an effect on purchasing decisions for Lozy Hijab products in E-Commerce.
Efekivitas Celebrity Endorse, Content Marketing, dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Somethinc di Shopee Davina Avrilia Febrianti; Lilik Indayani; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6333

Abstract

This study aims to describe the Effectiveness of Celebrity Endorse, Content Marketing, and Electronic Word Of Mouth (E-WOM) on Purchasing Decisions for Somethinc Products at Shopee. Quantitative research was used in this study. Buyers of Somethinc products at Shopee were determined to be the population for this study with the criteria of men and women over 17 years of age. In this study, it was carried out using a non-probability sampling method with a purposive sampling technique of 100 respondents for the sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured on a Likert scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with the support of SmartPLS 3.0 software. The results showed that Celebrity Endorse has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, Content Marketing has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, and Electronic Word Of Mouth (E-WOM) has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee.
Efektivitas Live Streaming, Content Marketing dan Brand Trust terhadap Keputusan Pembelian Viva Cosmetic di Bisnis Marketplace Tiktokshop Al Machfudz WDP; Lilik Indayani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7407

Abstract

This research aims to find out and measure how much influence Live Streaming, Content Marketing and Brand Trust have on Viva cosmetic purchasing decisions in the TikTokshop marketplace business. This research is quantitative research that uses an explanatory research approach. The population in this study was taken from Viva Cosmestic consumers in the TikTokshop e-commerce business. The sample obtained was 100 respondents using a non-probability sampling technique using the lemeshow formula. Data collection in this research was by observation and distributing questionnaires which were measured using a Likert scale. This research uses the SPSS analysis method. The results of this research prove that Live Streaming influences purchasing decisions. Content Marketing influences purchasing decisions. Brand Trust influences purchasing decisions. Thus, it can be concluded that Live Streaming, Content Marketing, Brand Trust have a simultaneous influence on purchasing decisions
Pengaruh Promotion, Online Customer Review dan Trust terhadap Keputusan Pembelian pada Marketplace Lazada Hana Fitania Indri Leksono; Lilik Indayani; Misti Hariasih
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1010

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, ulasan pelanggan daring (online customer review), dan kepercayaan terhadap keputusan pembelian konsumen pada platform marketplace Lazada. Latar belakang penelitian ini adalah meningkatnya transaksi digital di Indonesia, yang menuntut pemahaman lebih dalam mengenai faktor-faktor yang memengaruhi perilaku konsumen. Pendekatan yang digunakan bersifat kuantitatif, dengan pengumpulan data melalui kuesioner terhadap 100 responden pengguna aktif Lazada. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Trust berpengaruh positif dan signifikan terhadap Keputusan Pembelian.merupakan determinan utama dalam mendorong intensi pembelian pada marketplace.
Analisis Reputasi Brand, E-Service Quality, dan Electronic Word of Mouth Terhadap Minat Beli Konsumen Tokopedia di Sidoarjo Surya Farhan Permadi; Lilik Indayani; Muhammad Yani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1076

Abstract

Advances in information technology have encouraged companies to utilize digital platforms to reach consumers more effectively, including in marketing activities. This study aims to analyze the influence of Brand Reputation, E-Service Quality, and Electronic Word of Mouth (e-WOM) on consumer purchase intent for Tokopedia in Sidoarjo. The approach used is quantitative, with data collected through questionnaires and analyzed using inferential statistical methods. The results of the study indicate that all three independent variables significantly influence consumer purchase intent. Brand Reputation builds trust, E-Service Quality enhances convenience, and e-WOM strengthens purchasing decisions. These findings underscore the importance of consumers' perceptions of brand image, service quality, and digital reviews in driving the success of e-commerce marketing strategies.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Khaq, Mokhammad Thoriq Al Machfudz Alam, Imam Bahrul Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amelia, Ananda Mety Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Davina Avrilia Febrianti Dewi Komala Sari Dewi, Ayu Tri Tungga Dewi, Ellysa Aristha Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Erni Fatmawati Errinda Ayu Dwi Pramesti Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Firmansyah, Rama Ade Fitria, Lailatul Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki Amelia, Kiki Kumara Adji Kusuma Lina Permatasari Mahendra, Aldi Dwi Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nadifah, Khoirun Nadifah Naily Fitria Faroha Natasya Dwi Puspitasari Ningrum, Ridiya Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pramana, Sugianto Eko Prapanca , Detak Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Fitriana Salsabila Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta setiawan, akhmad david Setyaningrum, Vira Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti