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All Journal Jurnal Manajemen Bisnis Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan SENTRI: Jurnal Riset Ilmiah Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Business and Halal Industry Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies IJOT International Journal of Artificial Intelligence for Digital Marketing Academia Open
Lilik Indayani
Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Efektivitas Live Streaming, Content Marketing dan Brand Trust terhadap Keputusan Pembelian Viva Cosmetic di Bisnis Marketplace Tiktokshop Al Machfudz WDP; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7407

Abstract

This research aims to find out and measure how much influence Live Streaming, Content Marketing and Brand Trust have on Viva cosmetic purchasing decisions in the TikTokshop marketplace business. This research is quantitative research that uses an explanatory research approach. The population in this study was taken from Viva Cosmestic consumers in the TikTokshop e-commerce business. The sample obtained was 100 respondents using a non-probability sampling technique using the lemeshow formula. Data collection in this research was by observation and distributing questionnaires which were measured using a Likert scale. This research uses the SPSS analysis method. The results of this research prove that Live Streaming influences purchasing decisions. Content Marketing influences purchasing decisions. Brand Trust influences purchasing decisions. Thus, it can be concluded that Live Streaming, Content Marketing, Brand Trust have a simultaneous influence on purchasing decisions
The Influence of Lifestyle, Destination and Ewom's Image on the Decision to Visit Instagram Followers Explore Indonesia : Pengaruh Lifestyle, Citra Destinasi dan Ewom Terhadap Keputusan Berkunjung Followers Akun Instagram Explore Indoneisa Dian Bagus Mujisantoso; Lilik Indayani
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.1968

Abstract

This study aims to determine Lifestyle, Destination Image and Ewom on Decisions Against the Decision to Visit Instagram Explore Indonesian Users.This research includes quantitative research with hypothesis testing. The samples used in this study were 80 visitors on the Explore Indonesia Instagram account. The analytical tool used in this research is multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classic assumption test using SPSS version 18 for windows. Primary data in this study were obtained from questionnaires whose measurement used a Likert scale that was tested for validity and reliability.The results of the analysis prove that knowing Lifestyle, Destination Image and Ewom on Decisions on Visiting Decisions. Lifestyle influences visiting decisions, destination image affects visiting decisions, Ewom also affects visiting decisions.
The Influence of Celebrity Endorser, Brand Image, and EWOM on Consumer Purchase Decisions of Sunco Cooking Oil : Pengaruh Celebrity Endorser, Citra Merek Dan E-Wom Terhadap Keputusan Pembelian Konsumen Pada Minyak Goreng Sunco Atika Dwi Wardani; Lilik Indayani
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.2126

Abstract

This study aims to determine celebrity endorsers, brand image, and E-WOM on consumer purchasing decisions on Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency). This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are customers of Sunco cooking oil. The analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 for windows. The results of this study indicate that the celebrity endorser variable has an effect on purchasing decisions, the brand image variable has an effect on purchasing decisions, and E-WOM has an effect on purchasing decisions for consumers of Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency).
The Effect of Product Diversity, Display Layout And Service Quality On Consumer Satisfaction At Greensmart In Sidoarjo: Pengaruh Keragaman Produk, Display Layout Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Greensmart Di Sidoarjo Yulia Ambarsari; Lilik Indayani
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.2634

Abstract

This study aims to determine the effect of product diversity, display layout, and service quality on consumer satisfaction at Greensmart in Sidoarjo. This research is based on the fact that there is a decline in consumers who come to Greensmart Safira Garden. The product diversity, display layout and quality of service provided are good, but according to some consumers the services provided by employees to consumers, namely hospitality and speed and responsiveness when serving at the cashier are not good. This study uses quantitative methods, data collection techniques using questionnaires, distributed to 100 respondents who have purchased products at Greensmart Safira Garden at least 2 times. The data analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 program. The results of this study indicate that product diversity variables affect customer satisfaction, display layout variables affect customer satisfaction, service quality have an effect on consumer satisfaction, and the variables of product diversity, display layout, and service quality have a simultaneous effect on consumer satisfaction at Greensmart in Sidoarjo.
Social Media, Word of Mouth, Trust: Impact on Consumer Satisfaction: Dampak Pemasaran Media Sosial, Word of Mouth, dan Kepercayaan pada Kepuasan Konsumen Dalila Ali Al Chotib; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3262

Abstract

This research investigates the impact of social media marketing, word of mouth, and trust on consumer satisfaction at a selected branch of Terang Bulan TOP, Sidoarjo. The study aims to address the decline in sales despite the proper implementation of social media marketing and word of mouth strategies. A quantitative approach was adopted, and data was collected through questionnaires distributed to 100 customers who had made at least two purchases at the branch. The data analysis involved multiple linear regression using SPSS version 18. The findings indicate that social media marketing, word of mouth, and trust significantly influence consumer satisfaction. Moreover, the variables collectively exert a significant influence on consumer satisfaction. The implications of this study highlight the importance of optimizing social media marketing, fostering positive word of mouth, and cultivating trust to enhance consumer satisfaction in the context of Terang Bulan TOP, Sekardangan Branch, Sidoarjo. Highlights: Effective marketing strategies: Examining the impact of social media marketing and word of mouth on consumer satisfaction. Trust and satisfaction: Investigating the role of trust in shaping consumer satisfaction in the context of Terang Bulan TOP, Sidoarjo. Holistic approach: Highlighting the simultaneous influence of social media marketing, word of mouth, and trust on consumer satisfaction. Keywords: Social media marketing, Word of mouth, Trust, Consumer satisfaction, Quantitative study.
Examining Participatory Leadership, Incentives, Loyalty, and Employee Performance: Menganalisis Dampak Kepemimpinan Partisipatif, Insentif, dan Loyalitas terhadap Kinerja Karyawan: Bukti dari Analisis Kuantitatif Angga Putra; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3450

Abstract

This study aimed to examine the influence of participatory leadership style, incentives, and loyalty on employee performance within the marketing department of a retail company in Sidoarjo, Indonesia. Employing a quantitative approach, the study involved 56 employees as respondents. Multiple linear regression analysis was conducted, and hypothesis testing was performed using simultaneous tests, partial tests, multiple correlation coefficient tests, and coefficient tests, facilitated by the SPSS program. The findings revealed that participatory leadership style, incentives, and loyalty collectively had a significant impact on employee performance. Additionally, partial effects of participatory leadership style, incentives, and loyalty were found to significantly influence employee performance. These results emphasize the importance of fostering participatory leadership, providing appropriate incentives, and nurturing employee loyalty to enhance performance within organizations. The implications of these findings for practitioners and researchers are discussed, highlighting the need for effective leadership and incentive systems to optimize employee performance. Highlights: The study examines the impact of participatory leadership, incentives, and loyalty on employee performance. The findings demonstrate the significant influence of participatory leadership, incentives, and loyalty on employee performance. Effective leadership, appropriate incentives, and fostering loyalty are essential for optimizing employee performance. Keywords: Participatory leadership, Incentives, Loyalty, Employee performance, Quantitative analysis
Store Atmosphere, Product Range, and Sale Promotions: Influencing Consumer Purchase Decisions at Hero Supermarket: Pengaruh Atmosfer Toko, Ragam Produk, dan Promosi Penjualan terhadap Keputusan Pembelian Konsumen: Studi Kasus di Hero Supermarket Sabnatia Fanani; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3491

Abstract

This research aimed to investigate the influence of store atmosphere, product range, and sale promotions on consumer purchase decisions at Hero Supermarket in Sidoarjo. A quantitative approach was employed, utilizing a non-probability purposive sampling method to collect data from all consumers of Hero Supermarket. The study employed multiple linear regression analysis using SPSS version 25 for Windows. The results revealed that store atmosphere, product range, and sale promotions significantly affect consumer purchase decisions at Hero Supermarket. These findings provide valuable insights into the factors influencing consumer behavior in the retail industry, thereby assisting marketers and managers in developing effective strategies to enhance customer satisfaction and drive sales. Highlights: Store atmosphere significantly influences consumer purchase decisions. A wide range of products enhances consumer buying behavior. Sale promotions play a crucial role in shaping consumer purchasing choices. Keywords: Store Atmosphere, Product Range, Sale Promotions, Consumer Purchase Decisions, Hero Supermarket
Nexus of Service Quality, Advertising, Trust, and Customer Satisfaction: Pengaruh Kualitas Layanan, Periklanan, dan Kepercayaan terhadap Kepuasan Pelanggan pada Perusahaan Pembiayaan Fauziah Noralia; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3510

Abstract

This research investigates the influence of service quality, advertising, and trust on customer satisfaction in the context of the financial services industry. The study adopts a quantitative approach, employing multiple linear regression analysis to examine the relationships among the variables. A sample of 100 respondents, who were members of a prominent finance company, participated in the study. The findings reveal that service quality, advertising, and trust significantly impact customer satisfaction. The outcomes of this study underscore the importance of these factors in shaping customer perceptions and highlight the significance of effective service provision, advertising strategies, and trust-building initiatives for enhancing customer satisfaction in the financial services sector. These results contribute to the existing body of knowledge and hold implications for financial institutions aiming to improve customer satisfaction and loyalty. Highlights: The study examines the impact of service quality, advertising, and trust on customer satisfaction in the financing industry. Multiple linear regression analysis is used to analyze the relationships among the variables. The findings emphasize the significance of effective service provision, advertising strategies, and trust-building initiatives for enhancing customer satisfaction in financing companies. Keywords: Service Quality, Advertising, Trust, Customer Satisfaction, Financing Companies.
Purchase Decision Factors: Men's Biore Cleanser for Business Students: Faktor-faktor yang Mempengaruhi Keputusan Pembelian: Pembersih Wajah Men's Biore bagi Mahasiswa Bisnis Raden Dicky Anugrah Pamungkas; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3641

Abstract

This quantitative research study aims to investigate the factors influencing the purchase decisions of Men's Biore Facial Cleanser among students from the Faculty of Business, Law, and Social Sciences in Sidoarjo. Through the use of a questionnaire-based survey distributed to 100 consumers, the study employed multiple linear regression analysis to examine the influence of product quality, price, and brand image on purchasing decisions. The results revealed that product quality, price, and brand image individually had a significant impact on the purchase decisions. Moreover, when considered together, these factors collectively played a significant role in influencing the purchasing decisions of the students. These findings provide valuable insights for marketers and can guide their strategies to effectively target and engage with the student population in relation to Men's Biore Facial Cleanser. Highlights: The study explores the factors influencing purchase decisions among business students. Product quality, price, and brand image significantly impact the purchasing decisions. Insights from this research can guide marketers in targeting and engaging with business students. Keywords: Purchase decisions, Product quality, Price, Brand image, Business students
Exploring Vespa Motorcycle Purchasing: Brand Image, Features, and Emotional Desire: Pengaruh Citra Merek, Fitur, dan Keinginan Emosional terhadap Keputusan Pembelian: Studi Kuantitatif pada Sepeda Motor Vespa di Kota Sidoarjo Basysyar Hasna; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3642

Abstract

This study aims to investigate the impact of brand image, features, and emotional desire on the purchase of Vespa motorcycles in Sidoarjo City, using a descriptive research design and quantitative methodology. A probability sampling technique was employed, and data were collected through questionnaires distributed to 97 Vespa motorcycle consumers. The obtained data were analyzed using multiple linear regression in SPSS version 22 for Windows. The results of validity and reliability tests indicated that all variables and questions were valid and reliable. The findings revealed that brand image, features, and emotional desire had a positive and significant influence on purchasing decisions. Thus, the study highlights the importance of these factors in shaping consumer behavior when purchasing Vespa motorcycles. These results have significant implications for marketers and businesses in enhancing their brand strategies and product features to attract and retain customers in the motorcycle market. Highlights: Brand image, features, and emotional desire significantly influence purchase decisions of Vespa motorcycles in Sidoarjo City. Quantitative study using probability sampling technique and questionnaire distribution to 97 Vespa motorcycle consumers. Findings have implications for marketers to enhance brand strategies and product features for attracting and retaining customers in the motorcycle market. Keywords: Brand Image, Features, Emotional Desire, Purchase Decision, Vespa Motorcycles.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adam Jody Suwarno Suwarno Adelia, Wahyu Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amaliyah, Fitrotul Amelia, Ananda Mety Andira, Delsy Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi aprilia imaniar Aprilia, Rizka Wahyu Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Dewi Komala Sari Dewi, Ayu Tri Tungga Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Ellysa Aristha Dewi Erni Fatmawati Errinda Ayu Dwi Pramesti Fahim Ridho Irawan Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Febriyanti , Sofia Naya Firmansyah, Rama Ade Fitria, Lailatul Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki amelia Kiki Amelia, Kiki Kumara Adji Kusuma Kurnia, Indah Nillam Larasati , Yesika Lina Permatasari Mahendra, Aldi Dwi Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Meirani, Dhea Nabella Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Mokhammad Thoriq Al Khaq Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Fadila, Rahmatul Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pebrianggara , Alshaf Pramana, Sugianto Eko Prapanca , Detak Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta Septanaya, Erneisha Adiesti setiawan, akhmad david Setyaningrum, Vira Sherin Farahdilla Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti