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All Journal Jurnal Manajemen Bisnis Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan SENTRI: Jurnal Riset Ilmiah Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies Jurnal Ragam Pengabdian IJOT International Journal of Artificial Intelligence for Digital Marketing Academia Open
Lilik Indayani
Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Social Media, Word of Mouth, Trust: Impact on Consumer Satisfaction: Dampak Pemasaran Media Sosial, Word of Mouth, dan Kepercayaan pada Kepuasan Konsumen Dalila Ali Al Chotib; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3262

Abstract

This research investigates the impact of social media marketing, word of mouth, and trust on consumer satisfaction at a selected branch of Terang Bulan TOP, Sidoarjo. The study aims to address the decline in sales despite the proper implementation of social media marketing and word of mouth strategies. A quantitative approach was adopted, and data was collected through questionnaires distributed to 100 customers who had made at least two purchases at the branch. The data analysis involved multiple linear regression using SPSS version 18. The findings indicate that social media marketing, word of mouth, and trust significantly influence consumer satisfaction. Moreover, the variables collectively exert a significant influence on consumer satisfaction. The implications of this study highlight the importance of optimizing social media marketing, fostering positive word of mouth, and cultivating trust to enhance consumer satisfaction in the context of Terang Bulan TOP, Sekardangan Branch, Sidoarjo. Highlights: Effective marketing strategies: Examining the impact of social media marketing and word of mouth on consumer satisfaction. Trust and satisfaction: Investigating the role of trust in shaping consumer satisfaction in the context of Terang Bulan TOP, Sidoarjo. Holistic approach: Highlighting the simultaneous influence of social media marketing, word of mouth, and trust on consumer satisfaction. Keywords: Social media marketing, Word of mouth, Trust, Consumer satisfaction, Quantitative study.
Examining Participatory Leadership, Incentives, Loyalty, and Employee Performance: Menganalisis Dampak Kepemimpinan Partisipatif, Insentif, dan Loyalitas terhadap Kinerja Karyawan: Bukti dari Analisis Kuantitatif Angga Putra; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3450

Abstract

This study aimed to examine the influence of participatory leadership style, incentives, and loyalty on employee performance within the marketing department of a retail company in Sidoarjo, Indonesia. Employing a quantitative approach, the study involved 56 employees as respondents. Multiple linear regression analysis was conducted, and hypothesis testing was performed using simultaneous tests, partial tests, multiple correlation coefficient tests, and coefficient tests, facilitated by the SPSS program. The findings revealed that participatory leadership style, incentives, and loyalty collectively had a significant impact on employee performance. Additionally, partial effects of participatory leadership style, incentives, and loyalty were found to significantly influence employee performance. These results emphasize the importance of fostering participatory leadership, providing appropriate incentives, and nurturing employee loyalty to enhance performance within organizations. The implications of these findings for practitioners and researchers are discussed, highlighting the need for effective leadership and incentive systems to optimize employee performance. Highlights: The study examines the impact of participatory leadership, incentives, and loyalty on employee performance. The findings demonstrate the significant influence of participatory leadership, incentives, and loyalty on employee performance. Effective leadership, appropriate incentives, and fostering loyalty are essential for optimizing employee performance. Keywords: Participatory leadership, Incentives, Loyalty, Employee performance, Quantitative analysis
Store Atmosphere, Product Range, and Sale Promotions: Influencing Consumer Purchase Decisions at Hero Supermarket: Pengaruh Atmosfer Toko, Ragam Produk, dan Promosi Penjualan terhadap Keputusan Pembelian Konsumen: Studi Kasus di Hero Supermarket Sabnatia Fanani; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3491

Abstract

This research aimed to investigate the influence of store atmosphere, product range, and sale promotions on consumer purchase decisions at Hero Supermarket in Sidoarjo. A quantitative approach was employed, utilizing a non-probability purposive sampling method to collect data from all consumers of Hero Supermarket. The study employed multiple linear regression analysis using SPSS version 25 for Windows. The results revealed that store atmosphere, product range, and sale promotions significantly affect consumer purchase decisions at Hero Supermarket. These findings provide valuable insights into the factors influencing consumer behavior in the retail industry, thereby assisting marketers and managers in developing effective strategies to enhance customer satisfaction and drive sales. Highlights: Store atmosphere significantly influences consumer purchase decisions. A wide range of products enhances consumer buying behavior. Sale promotions play a crucial role in shaping consumer purchasing choices. Keywords: Store Atmosphere, Product Range, Sale Promotions, Consumer Purchase Decisions, Hero Supermarket
Nexus of Service Quality, Advertising, Trust, and Customer Satisfaction: Pengaruh Kualitas Layanan, Periklanan, dan Kepercayaan terhadap Kepuasan Pelanggan pada Perusahaan Pembiayaan Fauziah Noralia; Lilik Indayani
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3510

Abstract

This research investigates the influence of service quality, advertising, and trust on customer satisfaction in the context of the financial services industry. The study adopts a quantitative approach, employing multiple linear regression analysis to examine the relationships among the variables. A sample of 100 respondents, who were members of a prominent finance company, participated in the study. The findings reveal that service quality, advertising, and trust significantly impact customer satisfaction. The outcomes of this study underscore the importance of these factors in shaping customer perceptions and highlight the significance of effective service provision, advertising strategies, and trust-building initiatives for enhancing customer satisfaction in the financial services sector. These results contribute to the existing body of knowledge and hold implications for financial institutions aiming to improve customer satisfaction and loyalty. Highlights: The study examines the impact of service quality, advertising, and trust on customer satisfaction in the financing industry. Multiple linear regression analysis is used to analyze the relationships among the variables. The findings emphasize the significance of effective service provision, advertising strategies, and trust-building initiatives for enhancing customer satisfaction in financing companies. Keywords: Service Quality, Advertising, Trust, Customer Satisfaction, Financing Companies.
Purchase Decision Factors: Men's Biore Cleanser for Business Students: Faktor-faktor yang Mempengaruhi Keputusan Pembelian: Pembersih Wajah Men's Biore bagi Mahasiswa Bisnis Raden Dicky Anugrah Pamungkas; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3641

Abstract

This quantitative research study aims to investigate the factors influencing the purchase decisions of Men's Biore Facial Cleanser among students from the Faculty of Business, Law, and Social Sciences in Sidoarjo. Through the use of a questionnaire-based survey distributed to 100 consumers, the study employed multiple linear regression analysis to examine the influence of product quality, price, and brand image on purchasing decisions. The results revealed that product quality, price, and brand image individually had a significant impact on the purchase decisions. Moreover, when considered together, these factors collectively played a significant role in influencing the purchasing decisions of the students. These findings provide valuable insights for marketers and can guide their strategies to effectively target and engage with the student population in relation to Men's Biore Facial Cleanser. Highlights: The study explores the factors influencing purchase decisions among business students. Product quality, price, and brand image significantly impact the purchasing decisions. Insights from this research can guide marketers in targeting and engaging with business students. Keywords: Purchase decisions, Product quality, Price, Brand image, Business students
Exploring Vespa Motorcycle Purchasing: Brand Image, Features, and Emotional Desire: Pengaruh Citra Merek, Fitur, dan Keinginan Emosional terhadap Keputusan Pembelian: Studi Kuantitatif pada Sepeda Motor Vespa di Kota Sidoarjo Basysyar Hasna; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3642

Abstract

This study aims to investigate the impact of brand image, features, and emotional desire on the purchase of Vespa motorcycles in Sidoarjo City, using a descriptive research design and quantitative methodology. A probability sampling technique was employed, and data were collected through questionnaires distributed to 97 Vespa motorcycle consumers. The obtained data were analyzed using multiple linear regression in SPSS version 22 for Windows. The results of validity and reliability tests indicated that all variables and questions were valid and reliable. The findings revealed that brand image, features, and emotional desire had a positive and significant influence on purchasing decisions. Thus, the study highlights the importance of these factors in shaping consumer behavior when purchasing Vespa motorcycles. These results have significant implications for marketers and businesses in enhancing their brand strategies and product features to attract and retain customers in the motorcycle market. Highlights: Brand image, features, and emotional desire significantly influence purchase decisions of Vespa motorcycles in Sidoarjo City. Quantitative study using probability sampling technique and questionnaire distribution to 97 Vespa motorcycle consumers. Findings have implications for marketers to enhance brand strategies and product features for attracting and retaining customers in the motorcycle market. Keywords: Brand Image, Features, Emotional Desire, Purchase Decision, Vespa Motorcycles.
The Impact of Workload, Work Environment, and Job Satisfaction on Turnover Intention: Dampak Beban Kerja, Lingkungan Kerja, dan Kepuasan Kerja Terhadap Niat Berpindah Kerja Aprilia Imaniar; Lilik Indayani
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.3806

Abstract

This study aimed to investigate the impact of workload, work environment, and job satisfaction on turnover intention in CV. Mitra Dunia Palletindo. The study used a quantitative approach with a sample of 78 employees. The data were analyzed using multiple linear regression analysis, R2, R, F-test, t-test, and classical assumption test with SPSS version 18 for Windows. The results showed that workload, work environment, and job satisfaction had a significant effect on turnover intention. Workload had a significant effect on turnover intention, as did work environment and job satisfaction. This study implies that companies should pay attention to workload, work environment, and job satisfaction to reduce turnover intention and increase employee retention.Highlights: Turnover intention is influenced by job satisfaction, work stress, and work environment. Job satisfaction has a negative effect on turnover intention, while work stress and unsupportive work environment have a positive effect. Workload, negative emotions, lack of support, and low wages are factors that contribute to high work stress and turnover intention. Keywords: turnover intention, job satisfaction, work stress, work environment, employee retention
Analyzing Factors Shaping Amanda Brownies Consumers' Purchase Decisions: Menganalisis Pengaruh Citra Merek, Kualitas Produk, dan Harga pada Keputusan Pembelian Konsumen: Studi Kuantitatif pada Konsumen Amanda Brownies Moch Agung Kurniawan; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3854

Abstract

This research aims to investigate the partial and simultaneous effects of brand image, product quality, and price on the purchasing decisions of Amanda brownies consumers in Sidoarjo, employing a quantitative survey method and utilizing the SPSS application for data analysis. The study adopts an accidental sampling technique to determine the respondents and collects data through online questionnaires distributed via Google Forms. The findings provide insights into the significant influence of brand image, product quality, and price on consumer purchasing decisions. The implications of this research offer valuable recommendations for marketers and businesses in enhancing their strategies to attract and retain consumers, while also contributing to the broader field of consumer behavior research. Highlight: Brand image: Influence on consumer perception and loyalty. Product quality: Key determinant of consumer satisfaction and repeat purchases. Price: Impact on consumer affordability and perceived value. Keywords: Brand image, Product quality, Price, Consumer purchasing decisions, Amanda Brownies
Global Marketing Success: Market Orientation, Innovation, Competitive Advantage: Sukses Pemasaran Global: Orientasi Pasar, Inovasi Produk, dan Keunggulan Kompetitif Iin Aniyati; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3888

Abstract

This study investigates the relationships between market orientation, product innovation, competitive advantage, and marketing performance in a global context. Using the Slovin method, a sample of 251 respondents was collected to analyze primary data through Partial Least Squares (PLS). The findings highlight that market orientation positively affects competitive advantage and marketing performance, while product innovation positively influences both competitive advantage and marketing performance. Moreover, competitive advantage serves as a mediator between market orientation and marketing performance, as well as between product innovation and marketing performance. These results emphasize the strategic significance of market orientation, product innovation, and competitive advantage in achieving superior marketing performance in a competitive global marketplace. The implications suggest that firms should prioritize developing market orientation, fostering product innovation, and leveraging competitive advantage to enhance their marketing performance in the global context. Highlights: Market orientation and product innovation positively influence competitive advantage and marketing performance. Competitive advantage acts as a mediator between market orientation and marketing performance, as well as between product innovation and marketing performance. Emphasizing market orientation, fostering product innovation, and leveraging competitive advantage are crucial for achieving marketing success in a global context. Keywords: Market orientation, Product innovation, Competitive advantage, Marketing performance, Global context
Fast-Food Consumer Purchasing Decisions: Quality, Price, and Service Impact: Pengaruh Kualitas Produk, Harga, dan Kualitas Layanan terhadap Keputusan Pembelian Konsumen: Studi Kasus Restoran Cepat Saji Vebia Afni Riszaini; Lilik Indayani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3939

Abstract

This quantitative study investigates the influence of product quality, price, and service quality on purchasing decisions at a fast-food restaurant, utilizing a purposive sampling technique to gather data from 170 participants. Questionnaires were distributed using a modified 4-point Likert scale. The collected data underwent data quality testing, classic assumption testing, multiple linear regression analysis, and hypothesis testing. The findings reveal that product quality, price, and service quality each have a significant impact on purchasing decisions at the fast-food restaurant. Furthermore, the combined influence of these factors on purchasing decisions was also observed. This study highlights the importance of considering these factors to enhance consumer decision-making processes in the context of fast-food restaurants, thereby providing valuable insights for both practitioners and researchers in the field of consumer behavior. Highlights: Product quality, price, and service quality significantly influence consumer purchasing decisions at fast-food restaurants. This study utilizes quantitative research methods and a purposive sampling technique to examine the impact of these factors. The findings emphasize the importance of considering product quality, price, and service quality to enhance consumer decision-making processes in the fast-food industry. Keywords: consumer purchasing decisions, product quality, price, service quality, fast-food restaurant.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adam Jody Suwarno Suwarno Adelia, Wahyu Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Aldi Dwi Mahendra Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amaliyah, Fitrotul Ananda Mety Amelia Andira, Delsy Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi aprilia imaniar Aprilia, Rizka Wahyu Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Detak Prapanca Dewi Komala Sari Dewi, Ayu Tri Tungga Dhea Ariesta Dhea Nabella Meirani Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Ellysa Aristha Dewi Erni Fatmawati Errinda Ayu Dwi Pramesti Fahim Ridho Irawan Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Febriyanti , Sofia Naya Firmansyah, Rama Ade Fitria, Lailatul Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Hazaeirin Hazaeirin Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki amelia Kiki Amelia, Kiki Kumara Adji Kusuma Kurnia, Indah Nillam Larasati , Yesika Lina Permatasari Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Mokhammad Thoriq Al Khaq Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nabila Uswatul Aprianti Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Fadila, Rahmatul Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pebrianggara , Alshaf Pramana, Sugianto Eko Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta Septanaya, Erneisha Adiesti setiawan, akhmad david Setyaningrum, Vira Sherin Farahdilla Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti