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All Journal Jurnal Moral Kemasyarakatan JMM (Jurnal Masyarakat Mandiri) YUME : Journal of Management Kumawula: Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review Jurnal Dedikasi Journal of Applied Business, Taxation and Economics Reseach Journal of Social Research Indonesian Journal of Social and Educational Studies Economic Reviews Journal Seminar Nasional Pengabdian Kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Economics and Business Journal Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Pinisi Journal of Entrepreneurship Review Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Journal of Innovative and Creativity Paramacitra : Jurnal Pengabdian Masyarakat PESHUM CITAKARYA Jurnal Pengabdian Masyarakat
Syam, Agus
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PKM Pembuatan Tempe Jufri, Muhammad; Syam, Agus; Halim, Nur; Mahmuddin, Mahmuddin; Agus, Agus; Sudarmi, Sudarmi
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2024:PROSIDING EDISI 10
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

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Abstract

Abstrak. Program Kemitraan Masyarakat (PKM) ini adalah Ibu-ibu Rumah Tangga di Kecamatan Mare Kabupaten Bone. Masalah yang dihadapi mitra adalah: (1) Kurangnya pemahaman dalam pengolahan ikan bandeng; dan 2) Kurangnya akses pasar. PKM ini bertujuan; (1) Mitra memiliki pengetahuan tentang pengolahan ikan bandeng; 2) Mitra termotivasi untuk dalam mengembangkan produksi ikan bandeng melalui pengolahan ikan bandeng; dan 3) Mitra memiliki pemahaman tentang penjualan dan pasar. Metode yang digunakan dalam menyelesaikan permasalahan yakni; (1) Ceramah; (2) Diskusi; dan (3) Tanya Jawab. Key words: Making, Tempe
Optimizing Social Media as a Marketing Media for Kampoeng Farmers' Coffee Products (Case Study of PT. Galang Smart Indonesia) Syam, Agus; Yuniarti, Sri; Isma, Andika
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 1 (2024): October 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i1.307

Abstract

This research aims to determine the optimization of social media in marketing Kampoeng Farmer Coffee Products at PT. Galang Smart Indonesia. The research method used is descriptive qualitative research using data collection methods through observation, interviews and documentation. The data that has been collected is processed using data reduction steps, data presentation, and drawing conclusions/verification. The research results show that the management of Instagram and WhatsApp social media in marketing Kampoeng farmer coffee products can be said to be quite optimal. Optimization is carried out starting from the use of features on Instagram social media such as Feed, Instastory, Direct Message, Caption, Tags and Hashtags, and Reels. On WhatsApp Business, the catalog feature, status and message features are used automatically. By optimizing social media, Instagram and WhatsApp, it influences the level of sales at PT. Galang Smart Indonesia
The Effect of Entrepreneurship Education, Creativity and Entrepreneurial Motivation on Entrepreneurial Interest in the Millennial Generation in Makassar City Dewi, Dewi; Syam, Agus; Jufri, Muhammad
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 2 (2024): December 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i2.341

Abstract

This study aims to determine the effect of entrepreneurship education, creativity and entrepreneurial motivation on interest in entrepreneurship in the millennial generation in Makassar City. This research is a quantitative descriptive study with a sample of 224 respondents and then analyzed based on multiple linear regression analysis. Data obtained through observation, documentation, and questionnaires. Based on the results of the study, the three factors (X) simultaneously have a significant influence on the millennial generation's entrepreneurial interest in Makassar City. However, based on a partially significant test, the entrepreneurship education variable (X1) does not have a significant effect on entrepreneurial interest (Y). While the creativity variable (X2) and the entrepreneurial motivation variable (X3) have a significant influence on the millennial generation's entrepreneurial interest (Y).
Pembelajaran Kewirausahaan Dan Motivasi Berwirausaha Jufri, Muhammad; Syam, Agus; Halim, Nur; Mahmuddin, Mahmuddin; Sikar, Muhammad Alfa; Sudarmi, Sudarmi
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 11
Publisher : Seminar Nasional LP2M UNM

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh pembelajaran kewirausahaan terhadap motivasi berwirausaha peserta didik di SMK Negeri 4 Makassar. Penelitian ini merupakan penelitian kuantitatif, dengan jumlah sampel sebanyak 30 orang. Teknik pengumpulan data yang digunakan yaitu, observasi dan angket. Analisis data yang digunakan yaitu analisis deskriptif kuantitatfi diolah menggunakan software SPSS 24. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan pembelajaran kewirausahaan terhadap motivasi berwirausaha peserta didik di SMK Negeri 4 Makassar. Kata kunci: Pembelajaran, Kewirausahaan, Motivasi, Berwirausaha
Analisis tingkat Cutomer Loyalty Generasi Milenial dan Gen Z terhadap Brand pada Konsumen Online Shop di Kota Makassar. Asmayanti, Asmayanti; Syam, Agus; Jufri, Muhammad; Sudarmi, Sudarmi; Nurhikmah, Andi Reski
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6759

Abstract

Customer Loyalty merupakan pola perilaku konsumen yang menunjukkan komitmen terhadap produk atau brand. Hal ini tentu menjdi perilaku positif yang menguntungkan perusahaan. Keragaman produk yang ditawarkan di berbagai media online menyebabkan keingingan mencoba berbagai produk muncul dan mempengaruhi menurunnya tingkat loyalitas pelanggan. Konsumen yang gemar belanja online hampir 60% dari Generasi Milenial dan Gen Z dengan rentan usia 12-43 tahun. Penelitian ini bertujuan untuk menganalisis  bagaimana tingkat Brand Loyalty Generasi Milenial dan Gen Z terhadap suatu produk atau brand. Metode penelitian kuantitatif menggunakan google form yang disebarkan melalui FB dan IG adsense dan mendapatkan 400 responden. Hasil penelitian menunjukkan bahwa Customer Loyalty Generasi milenial 46% sedangkan Gen Z sebesar 37%. Hal ini menunjukkan bahwa Milenial dan Gen Z memiliki tingkat brand loyalty cukup rendah. Sehingga perusahaan harus memiliki upaya dalam menghadapi perilaku tersebut. Kata Kunci: Customer Loyalty; Brand, Milenial; Gen Z.
PENGEMBANGAN WISATA BAHARI BERBASIS TEKNOLOGI INFORMASI DI PULAU LAE-LAE, KOTA MAKASSAR Idrus, Idham Irwansyah; Syam, Agus; Mappe, Ulfa Utami; Sunaniah, Sunaniah
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.58260

Abstract

Community Empowerment was carried out on Lae-Lae Island, Makassar City. Based on the issues identified with the partners, the objectives of this PKM (Community Service Program) were to conduct socialization and training on: 1) The utilization of information technology to introduce and promote marine tourism through a website, and 2) Enhancing knowledge and skills in photography, editing, and creating reviews (captions) for tourism promotion via social media. This activity was conducted in partnership with Pokdarwis, using an empowerment model. The implementation techniques included FGDs (Focus Group Discussions), interactive lectures with Q&A sessions, and demonstrations. The results of the PKM showed the successful achievement of its objectives: participants gained an understanding of the importance of tourism development for improving welfare, recognized the various untapped tourism potentials, acquired knowledge about the use of information technology for marine tourism development, and developed skills in mobile photography, caption writing for marine tourism promotion, and uploading content to social media. Pemberdayaan masyarakat dilaksanakan di Pulau Lae-Lae, Kota Makassar. Berdasarkan permasalahan mitra, maka tujuan PKM ini adalah melakukan sosialisasi dan pelatihan: 1) Pemanfaatan teknologi informasi untuk memperkenalkan sekaligus mempromosikan wisata bahari melalui website, dan 2) Peningkatan pengetahuan dan keterampilan fotografi, editing dan membuat ulasan (caption) untuk promosi wisata melalui media sosial. Kegiatan ini dilaksanakan bermitra dengan Pokdarwis, menerapkan model pemberdayaan. Teknik pelaksanaan dilakukan dengan cara FGD, ceramah dan tanya jawab interaktif, serta demonstrasi. Hasil PKM menunjukkan ketercapaian tujuan pelaksanaan, di mana peserta memiliki kesepahaman mengenai pentingnya pengembangan wisata untuk meningkatkan kesejahteraan, menyadari berbagai potensi wisata yang sebenarnya dimiliki dan belum dikembangkan, peserta memiliki pengetahuan mengenai pemanfaatan teknologi informasi untuk pengembangan wisata bahari, dan memiliki keterampilan dalam hal pengambilan gambar (foto) menggunakan handphone/smartphone, serta terampil membuat caption promosi wisata bahari, dan mengunggahnya di media sosial.
The Effect of Entrepreneurship Knowledge on Students' Entrepreneurial Interest at SMK Negeri 1 Makassar Sari, Rosvika; Rakib, Muhammad; Syam, Agus; Ahmad, M. Ihsan Said
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review (March 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i1.26

Abstract

The following research aims to ascertain how entrepreneurial knowledge affects the entrepreneurial interest of students of SMK Negeri 1 Makasar. Quantitative research methodology was used in this study and the technique of collecting data used observation, questionnaire, and documentation methods. Students who have learned about entrepreneurship are the target group of the study, and 72 responses are used as the research sample. The method of collecting data using questionnaire data made based on the Liker scale and validated through reliability and validity tests. Analysis was then conducted using simple linear regression. The results showed that entrepreneurial knowledge has a good and clear effect on the desire to do student entrepreneurship at SMKN 1 Makasar. The magnitude of the relationship between entrepreneurial knowledge (X) and entrepreneurial interest (Y) is in the strong group, which is in the interval 0.60-0.799 and the form of a positive correlation where the higher the knowledge of entrepreneurship the higher the desire to do entrepreneurship and vice versa if the lower the knowledge about entrepreneurship, the lower the desire to do entrepreneurship.
Marketing Channel Analysis of Chicken Eggs in Pannampu Market, Tallo District, Makassar City Asmayanti; Annisa, Andi; Azrul; Marhawati; Syam, Agus
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review (March 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i1.51

Abstract

In general, this research aims to describe the chicken egg marketing channel which includes marketing margins and marketing efficiency. This type of research is included in descriptive research or categorized in qualitative research methods using survey methods, namely describing, explaining and interpreting a phenomenon that occurs in an object and the data is qualitative, namely data that is described in words or sentences according to categories to obtain a conclusion. Source of data used in this research is primary data. The primary data in this study were obtained directly from interviews with several traders in Pannampu Market. The data analysis technique is qualitative, which is done when data collection takes place. In this study, a data reduction process was carried out through the observation process of the marketing channels for chicken eggs in the pannampu market. Then the data analysis was carried out from the presentation of the data obtained during the data collection process. After the analysis process, a conclusion is obtained regarding marketing channels, marketing margins, and marketing efficiency of chicken eggs in the pannampu market. First, from the results of the analysis of the chicken egg marketing channel in the pannampu market, there are two marketing channels. Marketing channel I has the highest total margin of IDR 32,000. The high margins in this marketing channel are due to the presence of shipping costs. Meanwhile, the marketing channel II is the channel with the lowest total margin, namely IDR 22,000. Based on the high and low marketing margins, marketing channel II is the most efficient marketing channel economically. But both marketing channels are all profitable.
Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis Najib, Marhawati; Afrinda; Syam, Agus; Jufri, Muhammad; Nurhalim
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.198

Abstract

Enrekang Regency is one of the famous Arabica coffee-producing areas because it has a topography and climate that are suitable for the growth of coffee plants. Despite having suitable land for coffee cultivation, most coffee farmers still face several problems both internally and externally. Therefore, research is needed to determine the strategy for developing Arabica coffee farming businesses in Enrekang Regency by examining the analysis of internal and external factors. This research is a descriptive study using a qualitative approach. Respondents in this study were coffee farmers and traders, determined intentionally. Data collection used in the study included observation, interviews, and documentation. The data obtained were analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy applied to coffee farming is in quadrant one, namely Aggressive (growth-oriented strategy), or is in a dynamic growth position, or is in a strength-opportunity strategy position (using strengths to take advantage of opportunities in decision making). This shows that there is an opportunity to develop Arabica coffee farming, in addition to having greater strengths compared to its weaknesses, it also has greater opportunities compared to its threats.
The Effect of Entrepreneurship and Character Learning on Student Entrepreneurial Interest in Makassar City Syam, Agus; Jufri, Muhammad; Sikar, Muhammad Alfa; Sudarmi, Sudarmi
Jurnal Moral Kemasyarakatan Vol 10 No 1 (2025): Volume 10, Nomor 1 - Juni 2025
Publisher : Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jmk.v10i1.11382

Abstract

This study aims to examine the impact of entrepreneurship education and entrepreneurial character on the entrepreneurial intention of students in Makassar City. Entrepreneurship education in Indonesia faces significant challenges in the era of the Fourth Industrial Revolution, where most of the material taught is still theoretical and less applicable to the current generation's practical needs. Research shows that students desire more practical learning, such as business internships and digital technology training, that align with market developments. In Makassar, with a high unemployment rate among university graduates, entrepreneurship education is expected to create a generation capable of competing and creating jobs, especially through the rapidly growing Micro, Small, and Medium Enterprises (MSMEs) sector. This study employs an explanatory quantitative approach with regression analysis to test the influence of entrepreneurship education and entrepreneurial character on entrepreneurial intention. Data were collected through observation, questionnaires, interviews, and documentation with a Likert scale. The results show that both factors have a significant impact, with entrepreneurial character contributing more to students' entrepreneurial intentions. Therefore, strengthening entrepreneurship education in higher education is crucial to fostering students' entrepreneurial intentions and competencies.
Co-Authors A. Octamaya Tenri Awaru Afrinda AGUS AGUS Ahmad, M. Ihsan Said Amalia, Syafira Ayu Amsal, Bahrul Andika Isma Annisa, Andi Aprianti, Aprianti Ashdaq, Muhammad Asmayanti ASMAYANTI, ASMAYANTI Azrul Corrs, Anaway Alnajah Cut Muthiadin Dajo, Fenly Crosby Cloria Dewi Dewi Ferdiansyah, Emil Fitriyah R, Ulfah Hafid, Umy Qalzum Hajar Dewantara Halim, Nur Hamzah, Sitti Nuraisyah Hasisa Haruna Hendra Al Qadri, A. Idrus, Idham Irwansyah Inanna, Inanna Indradewa, Rhian Isma, Andhika Khatimah, A. Khusnul Mahmuddin Mahmuddin Mahmuddin Mahmuddin Makarateng, A.Alena Luwu Mas’ud, Mas’ud Miftahul Jannah Minallah, Muh. Nasrun Muhammad Ilyas Thamrin Tahir Muhammad Jufri Muhammad Rakib Murtiadi Awaluddin Najib, Marhawati Nur Armika Amir Nur Rahmi Nurafni Oktaviyah Nurhalim Nurhidayanti S. Nurhikmah, Andi Reski Pertiwi, Wiwi Putrawan, Muh. Rizah R, Raflianto Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmawati, Rahmawati Reni Reni, Reni Sahade Sapa, Nasrullah Bin Sari, Rosvika Sikar, Muhammad Alfa Sri Yuniarti Sudarmi Sudarmi Sudarmi Sunaniah SYAMSU ALAM Tahir, Sumiati Thamrin Tahir Thamrin Tahir, Muhammad Ilyas Torro, Supriadi Tripana, Hendrawan Ulfa Utami Mappe Valentino Aris, Valentino Wisudawaty, Ika