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All Journal Jurnal Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Penamas Adi Buana Media Mahardhika Jurnal Ilmiah Edunomika (JIE) Economics and Sustainable Development JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Bina Bangsa Ekonomika Indonesian Business Review Penamas: Journal of Community Service Jurnal Abdimas Le Mujtamak Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Journal of Economics, Business, Management, Accounting And Social Sciences BULLET : Jurnal Multidisiplin Ilmu Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI JEMABITEK JEPENDIMAS Social Sciences Journal (SSJ) Global Economic, Social, and Development Review (GESDR)
Diah Ayu Sanggarwati
Sekolah Tinggi Ilmu Ekonomi Mahardhika
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Optimalization of Marketing Strategy Innovation and Business Model Development: Study of The MAY a Water Refill Depot Sanggarwati, Diah Ayu; Lestari, Sri; Suprihandari, Miya Dewi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15250

Abstract

Small and Medium Enterprises (SMEs) face a growing number of difficult business variables in the fast-paced globalization period, particularly in the face of intense competition and shifting consumer behavior brought on by technological improvements. The MAY refillable drinking water depot, situated in Surabaya, is one SME that has experienced a substantial decline in sales as a result of this rivalry. This article examines MAY Depot's marketing approach, which made use of the 7P marketing mix, SWOT analysis, and the creation of a Business Model Canvas (BMC) to identify creative solutions. This study employs a qualitative descriptive methodology to offer comprehensive insights into MAY Depot's market prospects and business issues. The end objective is to enhance the company's sustainability and competitiveness. It is anticipated that the research's conclusions will offer useful advice to companies in comparable circumstances. Keywords: Business Model Canvas, Marketing Strategy, SWOT Analysis.
Inovasi Kenyamanan dan Daya Tarik Kemasan dalam Meningkatkan Penjualan Tissue Slebew Hestiantoro, Kukuh; Maharani, Sephia Indah; Andini, Elsa Fiona; Prabowo, Juli Andrianto; Utomo, Lefi Reyinta Dwi; Sanggarwati, Diah Ayu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 2 (2025): JANUARY 2025
Publisher : PUTRA JAWA PUBLISHER

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Abstract

With the rapid growth of the retail business in Indonesia, the increasing purchasing power of the people has driven product innovation to meet consumer needs. One product that has garnered attention is Tisu Slebew, offering wet and dry tissues with a focus on comfort and attractive packaging. Visually appealing packaging is a crucial component in attracting customers, creating emotional bonds, and enhancing product recall. Additionally, user convenience, such as resealable packaging features, provides a practical solution to improve consumer experience. This research aims to investigate the impact of packaging comfort and attractiveness on Tisu Slebew sales. A quantitative research method with a descriptive approach was utilized, with 96 respondents as the sample. The results indicated that an increase in packaging attractiveness had a positive impact on sales by 0.133. Comfort also had a significant positive impact on sales by 0.128. Overall, attractiveness and comfort together had a significant positive effect on Tisu Slebew sales with a value of 3.312. These findings underscore the importance of packaging design innovation and comfort in boosting retail product sales.
ENTREPREUNER CLASS : DIY HANTARA ENTREPREUNER CLASS : DIY HANTARAN PERNIKAHAN DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA MOJOKERTO Diah Ayu Sanggarwati; Cucu Hayati
Jurnal Penamas Adi Buana Vol 7 No 02 (2024): Jurnal Penamas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/penamas.vol7.no02.a7777

Abstract

Dinas Perpustakaan dan Kearsipan Kota Mojokerto menjadi pusat penyedia layanan yang memberikan akses pengetahuan masyarakat, selain buku dan kearsipan. Salah satunya pelatihan Entrepreneurship Class: DIY Hantaran Pernikahan sebagai pengabdian masyarakat bekerja sama dengan STIE Mahardhika Surabaya. Hantaran pernikahan merupakan pelestarian adat budaya, bermanfaat sebagai peluang usaha jika dikembangkan profesional, serta dapat menjadi sumber penghasilan. Pelatihan diselenggarakan 1 sesi pertemuan, dimulai pemberian materi kewirausahaan, dilanjutkan demonstrasi pembuatan kreasi hantaran. Alat dan bahan disediakan oleh panitia. Prosedur pelatihan diawali perencanaan, programing, actuating dan evaluating keseluruhan pelatihan melalui lembar feedback kuisioner https://bit.ly/Feedback_DIYHantaran yang disebar melalui group WA oleh panitia. Kepuasan keseluruhan sesi 85% Sangat Puas dan 15% Puas. Keseluruhan sesi kategori “Sangat Baik” dengan respon 85% tertarik keseluruhan aspek pelatihan sisanya 10% tertarik proses pembelajaran. 100% respon minat mengikuti pelatihan kategori “Sangat Baik”. Sedangkan 100% respon akan mengikuti pelatihan lanjutan serta adanya rekomendasi ide pelatihan lanjutan. Kegiatan ini diharapkan mampu melatih soft skill atau keahlian untuk mahasiswa, ibu rumah tangga, dan juga kalangan umum. Untuk peningkatan pengembangan sumber daya manusia di Dinas Perpustakaan Dan Kearsipan Kota Mojokerto yakni memperluas kerja sama dengan Perpustakaan Nasional, serta membuka Kerjasama yang lebih luas lagi dengan OPD-OPD di lingkungan Pemerintah Kota Mojokerto
Pemberdayaan Perempuan melalui Inovasi Kuliner: Strategi Peningkatan Penghasilan dengan Usaha Crispy Banana Katz: Women's Empowerment through Culinary Innovation: Strategies to Increase Income with Crispy Banana Katz's Business Sanggarwati, Diah Ayu; Hayati, Cucu; Lestari, Sri
Jurnal Abdimas Le Mujtamak Vol. 5 No. 1 (2025): Le MUJTAMAK 2025: Januari - Juni
Publisher : Universitas Islam Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46257/jal.v5i1.1181

Abstract

Peningkatan partisipasi ekonomi perempuan merupakan prioritas dalam Rencana Pembangunan Jangka Panjang Nasional (RPJPN) 2025–2045. Salah satu pendekatan strategisnya adalah pemberdayaan melalui kewirausahaan berbasis potensi lokal. Program “Kreatif & Mandiri: Meningkatkan Penghasilan Perempuan Berdaya Lewat Usaha Crispy Banana Katz” dirancang sebagai bentuk sinergi antara akademisi STIE Mahardhika Surabaya dan Dinas Perpustakaan Kota Mojokerto dalam mendukung Transformasi Perpustakaan Berbasis Inklusi Sosial (TPBIS). Metode yang digunakan dalam pelaksanaan kegiatan ini adalah Partisipatory Action Research (PAR), yang meliputi langkah-langkah identifikasi masalah, analisis mendalam, perencanaan, pelaksanaan, dan evaluasi. Pelatihan dilaksanakan melalui ceramah, diskusi, simulasi, dan praktik langsung, yang diikuti oleh 35 peserta perempuan dari berbagai latar belakang, mulai ibu rumah tangga, pustakawan, hingga mahasiswi. Tujuan pelatihan untuk mengembangkan usaha berbasis bahan lokal, pisang, menjadi produk kekinian yang bernilai jual tinggi. Hasil kegiatan menunjukkan adanya peningkatan kompetensi wirausaha bagi peserta sehingga membentuk komunitas wirausaha perempuan yang saling mendukung dan mendorong kemandirian ekonomi di tingkat rumah tangga. Rekomendasi tindak lanjut meliputi pendampingan berkelanjutan, akses pasar, jejaring wirausaha, replikasi program, serta pemantauan rutin untuk pengembangan usaha dan pemberdayaan perempuan.
Peran Manajemen Pemasaran dalam Mempromosikan Warisan Budaya di Era Digital Human-Centered Sanggarwati, Diah Ayu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 4 (2025): MAY 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v3i4.195

Abstract

Artikel ini mengkaji peran strategis manajemen pemasaran dalam mempromosikan warisan budaya di era digital human-centered yang menekankan teknologi berbasis empati dan nilai-nilai kemanusiaan. Melalui tinjauan pustaka dan analisis konseptual, penelitian ini menemukan bahwa digital marketing berbasis storytelling, teknologi realitas virtual, dan platform media sosial menjadi instrumen kunci untuk meningkatkan visibilitas, pemahaman, dan apresiasi publik terhadap warisan budaya lokal (Hollebeek & Macky, 2019; Tussyadiah, 2020). Namun, integrasi teknologi dalam promosi budaya harus disertai pemahaman mendalam tentang sensitivitas budaya agar tidak terjadi komodifikasi berlebihan yang menghilangkan makna historis dan nilai otentiknya (Xiang et al., 2021). Studi ini berkontribusi dalam memperkaya wacana pemasaran human-centered dengan menekankan pentingnya empati budaya, interaktivitas digital, serta kolaborasi stakeholder untuk mengoptimalkan nilai ekonomi sekaligus pelestarian budaya. Implikasi praktisnya adalah perlunya model manajemen pemasaran inovatif yang mengintegrasikan teknologi digital dan kebijakan pelestarian budaya untuk mendukung pembangunan pariwisata berkelanjutan dan penguatan identitas nasional.
Pengaruh Komunitas Online Dan Pemasaran Digital Dengan Keinginan Bermain Terhadap Loyalitas Pengguna Game Online Mobile Legend Di Surabaya Steven Paul Tarigan; Diah Ayu Sanggarwati; Leonard Adrie Manafe
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 4 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i4.4334

Abstract

This research aims to analyze the influence of online communities and digital marketing on the desire to play and loyalty of users of the Mobile Legends online game in Surabaya. This research uses quantitative methods by collecting data through online questionnaires from 100 respondents who are members of the Mobile Legends community in Surabaya. The data analysis technique used is path analysis, as well as the Sobel test to test intervening variables. The results of this study indicate that online communities and digital marketing have a direct impact on user loyalty, but the desire to play does not mediate this relationship. Thus, digital marketing strategies and online community development can directly increase user loyalty without having to increase the desire to play
PROMOSI JABATAN: PERAN KOMITMEN DAN KOMUNIKASI ORGANISASI DENGAN PRESTASI KERJA SEBAGAI VARIABEL INTERVENING Surya, Leonardus; Sanggarwati, Diah Ayu; Lazuardi, Sofyan; Khakim, M. Azizul
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1323

Abstract

Human Resources (HR) is one of the important factors that cannot be separated from an organization. The object of this research is PT Jawa Pos which is a print media company in Indonesia, competition in the printing world today requires commitment, communication and good work performance to help make advertising easier and more efficient. This study aims to determine the promotion of the role of commitment and communication and organization with work performance as an intervening variable in the advertising division of PT Jawa Pos Surabaya. The sampling technique in this study was a total of 80 employees. Data collection techniques using questionnaires. Data analysis uses data quality test, classical assumption test, hypothesis test, and path analysis. The results concluded that organizational commitment affects promotion in the Advertising Division of PT Jawa Pos Surabaya. Organizational commitment affects job performance in the Advertising Division of PT Jawa Pos Surabaya. Organizational commitment has no effect on promotion through job performance in the Advertising Division of PT. Jawa Pos Surabaya. Work achievement affects job promotion in the Advertising Division of PT Jawa Pos Surabaya. Organizational communication affects job promotion in the Advertising Division of PT. Jawa Pos Surabaya. Organizational communication affects job performance in the Advertising Division of PT Jawa Pos Surabaya. Organizational communication affects job promotion through job performance in the Advertising Division of PT. Jawa Pos Surabaya
Pengaruh Google Maps Sebagai Media Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Umkm Disablonin Sidoarjo Setiawan, Yoyada; Dwi Nugroho, Agung; Ayu Sanggarwati, Diah
BULLET : Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2024): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

This study aims to determine the effect of Google Maps as a promotional media and product quality on purchasing decisions for MSME products Disablonin Sidoarjo. The type of research applied is explanatory research with a quantitative approach method. The population in this study are consumers of Disablonin and the sample used was 96 respondents. The sampling technique used is purposive sampling. The data collection technique is primary data through questionnaires distributed via link Google Form. Data analysis in this study used multiple linear regression analysis, all tests were carried out using tools SPSS 25.0. From the results of the F test it is known that the significant value is 0.000 which is smaller than the value alpha 5% or 0.05 then Ho is rejected and Ha is accepted. With this it can be concluded that Google Maps as a promotional media (X1) and product quality (X2) simultaneously influence purchasing decisions (Y).
Membangun Kesadaran Masyarakat Terhadap Hoaks dan Disinformasi: Sosialisasi Literasi Media Digital di Kalangan Remaja Sanggarwati, Diah Ayu; Lestari, Sri; Hayati, Cucu
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 2 (2025): APRIL
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i2.43

Abstract

Perkembangan teknologi informasi yang pesat telah membawa dampak signifikan terhadap cara masyarakat, khususnya remaja, mengakses dan mengonsumsi informasi. Namun, kemudahan ini juga diiringi dengan maraknya penyebaran hoaks dan disinformasi yang dapat menyesatkan dan memecah belah masyarakat. Penelitian ini bertujuan untuk membangun kesadaran masyarakat, terutama di kalangan remaja, mengenai bahaya hoaks dan pentingnya literasi media digital. Metode yang digunakan dalam kegiatan ini adalah sosialisasi melalui pendekatan partisipatif dengan media presentasi interaktif, diskusi kelompok, dan simulasi pengecekan fakta. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman remaja terhadap cara mengenali dan menangkal hoaks serta meningkatnya kemampuan kritis mereka dalam menyaring informasi digital. Literasi media digital menjadi kunci utama dalam membangun generasi muda yang tanggap, kritis, dan bertanggung jawab dalam menggunakan media digital.
Cerdas menentukan harga jual melalui metode HPP full costing untuk womenpreneur pemula Hayati, Cucu; Sanggarwati, Diah Ayu; Lestari, Sri; Sriwibowo, Bambang
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2225

Abstract

This community service activity was designed to provide practical knowledge for micro business actors, housewives, and novice teenagers in determining product selling prices using the full costing method. The training was conducted through a Participatory Action Research approach, which consisted of the stages of knowing, understanding, planning, acting, and changing. Held at Jagalan Library under the auspices of the Mojokerto City Library and Archives Office in collaboration with STIE Mahardhika Surabaya, the activity offered theoretical and practical sessions. The materials delivered included a basic introduction to product selling prices with full costing method, case studies tailored to participants’ products, and simple practices. Results indicated an increase in participants’ understanding of accurate price calculation. Positive responses came particularly from housewives, many of whom had no prior business experience but expressed confidence in starting ventures. Participants also gained valuable insight into incorporating all cost components into pricing decisions for sustainable business outcomes.
Co-Authors Adi, Titok Waskito Agung Dwi Nugroho, Agung Dwi Ajnaliyah, Dewi Al Kautsarrani, Digma Lailil Amin Sadiqin Andini, Elsa Fiona ARI SUSANTO Bulu, Arnol Darius Choirun Nisa Cucu Hayati Dwi Nugroho, Agung Elsyadai, Olivia Emmywati Erika Navi Mariani Fitri Komariyah Gumilang, dhinda lintang Cahya Hayati, Cucu Hermawati, Elok Hestiantoro, Kukuh Komariah, Fitri Kusmayati, Nindya Kartika Kuswandi Kuswandi Kuswandi Kuswandi Lamatewulu, Yohanes Laudinsha, Beby Yossi Lazuardi, Sofyan Leonard Adrie Manafe M Azizul Khakim Maharani, Sephia Indah Manape, Leonard Adrie Martinus, Ferianto Mateen, Abdul Miya Dewi Suprihandari Mulyana, Sufyan Ningtiyas, Dewi Oktaviani Nugis, Putri Kareena Nuzulul Fatimah Prabowo, Juli Andrianto Rahma, Sabrina Ramadhany, Herdiyansyah Rifda Fitrianty Rifda Fitrianty Riyan Sisiawan Putra Safa'at, Safa'at Satria, Rizky Fitra Setiawan, Yoyada Shafira Putri, Di Ajeng Ayu Shobikin, Shobikin Sri Lestari SRI LESTARI Sriwibowo, Bambang Stafrezar, Burhan Steven Paul Tarigan Subiantoro, Bambang Sukatmadiredja, Noneng Surya, Leonardus Suryaningtyas Suryaningtyas Suwangsih, Iwang Syaifuddin, Moch Yudha Teguh Purnomo, Teguh Tiara Dwi Fulandari Sophan Utomo, Lefi Reyinta Dwi Utomo, Muhammad Agung Satriyo Wahyu Ana Wahyu Suci Ayuning Tyas Wulu, Alexsandro Irmino Djata