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All Journal Jurnal Siasat Bisnis JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Innovation in Business and Economics Journal of Management and Business Innovations Journal of Global Business and Management Review Jurnal Manajemen Jurnal Sains dan Teknologi Jurnal Riset Bisnis dan Manajemen Bulletin of Counseling and Psychotherapy EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Pelita Masyarakat BUDGETING : Journal of Business, Management and Accounting Accounting and Business Journal International Journal of Business, Law, and Education Economics, Business and Management Science Journal Jurnal Arastirma Indonesian Community Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Annals of Human Resource Management Research Jurnal Visi Manajemen (JVM) Journal of Artificial Intelligence and Digital Business International Education Trend Issues Innovative: Journal Of Social Science Research International Journal of Economic Research and Financial Accounting Journal of Innovative and Creativity Jurnal Ilmu Manajemen METHONOMIX
Ahmad Prayudi
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Public Health Social Sciences Other

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Pengaruh Strategi Pemasaran dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Toko Zulaikha Bika Ambon Medan Kartika, Adelya; Sabrina, Hesti; Prayudi, Ahmad
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.762

Abstract

This research examines the influence of Marketing Strategy and Service Quality on Purchasing Decisions at the Zulaikha Bika Ambon Shop in Medan. This research uses a quantitative approach, which is measured using a multiple linear regression-based method with the SPSS 21 program. Data collection is through distributing questionnaires. The population of this research is all consumers of the Zulaikha Bika Ambon Medan Shop located at the Jl. Mojopahit branch no 07 A-c Medan with a research sample of 99 respondents. The sampling technique uses a random sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it show that (1) Marketing Strategy has a positive effect on purchasing decisions at the Zulaikha Bika Ambon Shop in Medan., (2) Service Quality has a positive effect on Purchasing Decisions at the Zulaikha Bika Ambon Shop in Medan., (3) Marketing Strategy and Service Quality as a whole. Simultaneously has a positive effect on satisfaction with purchasing decisions at the Zulaikha Bika Ambon Shop in Medan.
Pengaruh Intensitas R&D dan Profitabilitas terhadap Corporate Social Responsibility pada Perusahaan Sektor Manufaktur Sari, Warsani Purnama; Utari, Eva Tri; Prayudi, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.812

Abstract

This research aims to analyze the influence of RD intensity and profitability on Corporate Social Responsibility (CSR) in Manufacturing Sector RD companies listed on the Indonesia Stock Exchange for the 2017-2023 period. The samples in this research are several manufacturing sector companies listed on the BEI in 2017-2023 according to predetermined criteria, namely INTP, SMGR, TOTO, ISSP, JPFA, MAIN, SPMA, ASII, CAMP, ICBP, INDF, MLBI, GGRM, WIIM, KAEF, SIDO, INVR and CINT.  The independent variables in this research are RD intensity and profitability, while the dependent variable is CSR.  Data analysis was carried out using multiple linear regression tests. The research results show that RD intensity has a positive and significant effect on the CSR of manufacturing sector companies listed on the Indonesia Stock Exchange. Profitability has a positive and significant effect on the CSR of manufacturing sector companies listed on the Indonesia Stock Exchange. RD intensity and profitability simultaneously have a significant effect on the CSR of manufacturing sector companies listed on the Indonesia Stock Exchange. The influence (determination) of R D intensity and overall profitability on CSR is 21.50%. This shows that CSR is also influenced by other factors outside the variables of CSR intensity and profitability, where this influence is relatively large, namely 78.5%.
The Influence of Technical Competencies and Psychological Well-being on the Competitiveness of Micro, Small, And Medium Enterprises Prayudi, Ahmad; Pratiwi, Henny; Aulia, Muhammad Reza; Sari, Warsani Purnama
Bulletin of Counseling and Psychotherapy Vol. 5 No. 3 (2023): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002023051310000

Abstract

This study aims to assess the impact of participatory training on enhancing the psychological well-being and technical skills of Micro, Small, And Medium Enterprise (MSME) artisans in Tangkahan’s ecotourism sector. Fifty MSME participants, who had previously attended training sessions organized by government agencies and universities, were selected as respondents. The study employed observation and statistical analysis, specifically paired samples t-tests, to evaluate changes in knowledge and skills before and after the training. The results revealed a significant improvement in both the well-being and performance of participants, with t-values exceeding the t-table and significance values (p) below 0.05. Additionally, Structural Equation Modeling with Partial Least Squares (SEM-PLS) was utilized to analyze the interrelationships between variables and test the hypotheses. This approach provided a robust framework for evaluating the direct and indirect effects among the factors, enhancing the validity and depth of the findings. These findings highlight that participatory training improves the psychological well-being and technical skills of handicraft MSME actors in managing their businesses. This study also reveals that psychological well-being has a significant direct impact on technical skills and competitiveness. Additionally, technical skills directly influence competitiveness, while psychological well-being indirectly affects competitiveness through the mediation of technical skills. This study advocates for a holistic training approach that not only focuses on technical skill enhancement but also prioritizes psychological well-being to enhancing competitiveness. The success of MSMEs depend not only on technical skills but also on the psychological well-being such as job satisfaction, stress management, mental health, motivation and positive emotion of the workforce. By adopting this comprehensive strategy, future training programs can drive long-term improvements in both individual well-being and business performance, ensuring the resilience and competitiveness of MSMEs in Tangkahan’s ecotourism sector.
Pengaruh Pelatihan dan Pengembangan SDM Terhadap Kinerja Karyawan Pada Dinas Penanaman Modal dan Pelayanan di Kota Medan Fakhirah, Adinda Arrazzaqu; Prayudi, Ahmad
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i1.5824

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh pelatihan dan pengembangan SDM terhadap kinerja karyawan pada dinas penanaman modal dan pelayanan di Kota Medan. Jenis penelitian ini merupakan jenis penelitian asosiatif dengan jumlah responden 68 responden, perhitungan jumlah sampel menggunakan teknik sampling non probability dengan kriteria yang ditetapkan oleh peneliti untuk di jadikan sampel. Metode pengumpulan data dalam penelitian ini adalah kuesioner, wawancara dan studi pustaka dari beberapa referensi seperti jurnal ilmiah. Metode teknik analisis data menggunakan analisis regresi linier berganda dengan tingkat signifikan sebesar 0,05. Berdasarkan hasil pengujian diperoleh bahwa pelatihan berpengaruh secara signifikan terhadap Kinerja Karyawan Hal ini terlihat dari nilai signifikan (0,000) dari 0,05 dan t-hitung (4.593) dibandingkan t-tabel (1.997). Pengembangan Sdm berpengaruh secara signifikan terhadap Kinerja Karyawan Hal ini terlihat dari nilai signifikan (0,000) 0,05 dan t-hitung (4.368) dibandingkan t-tabel (1.997) dan berdasarkan uji f (Pelatihan (x1), dan Pengembangan Sdm (x2) secara serempak adalah signifikan terhadap Kinerja Karyawan
The Effect of Human Resource Quality, Work Professionalism, and Commitment on Employee Performance: A Case Study At PT Pelindo Multi Terminal Eriza, Zulfira; Prayudi, Ahmad; Syahrial, Herry
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23566

Abstract

This paper examines the relationship between human resource quality, work professionalism, and employee commitment on performance at PT Pelindo Multi Terminal Branch Belawan. Using a quantitative approach with a full sample of 50 employees, the study found that human resource quality (β = 0.316), professionalism (β = 0.218), and commitment (β = 0.477) each have a significant positive effect on performance. These results highlight the importance of improving employee capabilities, encouraging professional behavior, and fostering loyalty to enhance operational success in port activities. Keywords: Commitment, Employee Performance, HR Quality, Professionalism
Analisis Rasio Likuiditas dan Aktivitas Dalam Menilai Kinerja Keuangan Pada Bank Mandiri Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2017-2021 Sihotang, Santa Lolita; Prayudi, Ahmad; Lestari, Indawati
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2582

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis Rasio Likuiditas dan Aktivitas Dalam Menilai Kinerja Keuangan Pada Bank Mandiri yang terdaftar di Bursa Efek Indonesia (BEI) Periode 2017-2021. Pendekatan pada penelitian ini adalah penelitian deskriptif denganjJenis data yang digunakan yaitu data kuantitatif. Maka dari pada itu, data penelitian ini bersumber pada laporan keuangan Bank Mandiri yang terdaftar di Bursa Efek Indonesia (BEI) periode 2017-2021. Teknik analisis data yang digunakan pada penelitian kali ini adalah teknik analisis Rasio Keuangan. Berdasarkan hasil penelitian disimpulkan bahwa kinerja keuangan pada PT. Mandiri (Persero) Tbk dari periode 2017-2018 dilihat dari rasio likuiditasnya yang berupa Current Ratio mempunyai rata-rata yaitu sebesar 0.58%. Current Ratio pada PT. Mandiri (Persero) Tbk dari periode 2017-2018 dilihat dari rasio likuiditasnya mengalami fluktuasi yang dapat disebabkan salah satunya adanya peningkatan aktiva lancar dan dan penurunan hutang lancar. Selain itu, kinerja keuangan pada PT. Mandiri (Persero) Tbk dari periode 2017-2018 dilihat dari rasio likuiditasnya yang berupa Quick Ratio mempunyai rata-rata yaitu sebesar 10.8% dan nilai Quick Ratio tertinggi memiliki nilai sebesar 15.59 yang sudah diatas rata-rata.
Pengaruh Penggunaan Mobile Banking, Internet Banking Dan ATM Terhadap Kinerja Keuangan Pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2018-2023 Sahara, Israna; Sari, Warsani Purnama; Lores, Linda; Prayudi, Ahmad
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2641

Abstract

Kinerja keuangan perbankan mengalami peningkatan dan penurunan dalam pencapaian keuntungan, namun dalam situasi ini beberapa bank menutup kantor cabangnya, akibat meningkatnya penggunaan digital banking.  Penelitian ini bertujuan untuk mengetahui pengaruh mobile banking, internet banking dan transaksi ATM terhadap kinerja keuangan perbankan. Jenis penelitian ini adalah penelitian deskriptif dengan menggunakan data sekunder, dengan pendekatan kuantitatif.  Penelitian ini menggunakan metode purposive sampling untuk menentukan sampel penelitian, sehingga diperoleh sebelas bank dan terdapat empat puluh tiga sampel untuk penelitian. Data yang diperoleh dianalisis dengan menggunakan metode analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara parsial transaksi mobile banking berpengaruh positif terhadap ROA. Sedangkan transaksi internet banking berpengaruh negatif terhadap ROA dan transaksi ATM berpengaruh negatif terhadap ROA. Hasil penelitian juga menunjukkan bahwa secara simultan transaksi mobile banking, transaksi internet banking dan transaksi ATM mempunyai pengaruh positif terhadap ROA.
Pemanfaatan Sistem E-Budgeting dalam Mitigasi Dampak Inflasi Pada APBD (Pemerintah Kota Medan) Sari, Wardhani Indah; Fariski, Aditya; Az-zahri, Imam Syahroji; Sukani, M.Aziiz; Sari, Warsani Purnama; Prayudi, Ahmad
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i2.2784

Abstract

Inflation is one of the challenges of the economy that has a significant impact on the management of the Regional Budget, including in Medan City. The weakening of people's purchasing power and private fiscal capacity often occurs due to the increase in the price of goods and services. This impact not only leads to regional fiscal accounting, but also to infrastructure development and public services. This study aims to analyze the role of the e-Budgeting system as a tool to mitigate the impact of inflation on the Medan City Regional Budget. The analysis framework uses a quantitative approach with literature study techniques and policy analysis. The results of the study show that e-Budgeting is very effective in increasing the efficiency of budget planning, the accuracy of fund allocation and transparency of regional financial management. This e-Budgeting system will allow the government to make adjustments to priority programs affected by inflation, such as the provision of social assistance and the implementation of infrastructure development. However, its implementation in Medan has been hampered by technical incompetence and the capacity of the apparatus. Therefore, this study recommends strengthening the integration of e-Budgeting with the regional planning system and increasing training for the apparatus to maximize its role in fiscal stabilization. These findings contribute to the literature on regional financial governance and adaptive policies to macroeconomic dynamics.
Optimalisasi Limbah Kayu Sungai untuk Kesejahteraan Masyarakat di Desa Wisata Tangkahan Sari, Warsani Purnama; Prayudi, Ahmad; Siregar, Nina Siti Salmaniah; Rosalina, Dhian; Sari, Wardhani Indah; Yusnaini, Yusnaini
Pelita Masyarakat Vol. 7 No. 1 (2025): Pelita Masyarakat September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v7i1.15427

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan pemanfaatan limbah kayu Sungai Batang Serangan sebagai bahan baku alternatif dalam produksi kerajinan masyarakat Desa Sei Serdang, kawasan Ekowisata Tangkahan. Permasalahan mitra meliputi rendahnya pemanfaatan limbah kayu, belum adanya teknik pengawetan kayu yang memadai, serta kurangnya pemahaman digitalisasi pemasaran. Metode pelaksanaan terdiri dari sosialisasi, pelatihan produksi dan pengawetan kayu dengan teknik perendaman dingin, pelatihan pembuatan cinderamata, pelatihan konten pemasaran digital melalui YouTube, serta pendampingan dan evaluasi. Hasil kegiatan menunjukkan bahwa 60% produksi peserta berhasil menggunakan bahan limbah kayu, dan biaya produksi dapat ditekan hingga 26,67%. Mitra juga mampu menyusun SOP pengawetan kayu serta menghasilkan konten pemasaran video secara mandiri. Program ini tidak hanya berdampak pada efisiensi produksi dan peningkatan daya saing produk, tetapi juga turut mendukung pelestarian lingkungan sungai. Kegiatan ini merekomendasikan penguatan lanjutan dalam aspek manajemen usaha dan pemasaran digital berbasis e-commerce agar produk limbah kayu dapat dikembangkan sebagai unggulan Desa Wisata Tangkahan.
Pengaruh Soft Skill dan On The Job Training Serta Work Motivation Terhadap Kinerja Karyawan Pada PT. Palma Gemilang Kencana Jambi Nainggolan, Ester; Prayudi, Ahmad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2362

Abstract

Abstract The purpose of this research is to determine the influence of Soft skills, On-the-job training, and Work motivation on employee performance at PT. Palma Gemilang Kencana in Jambi, which consists of 81 people, with the total population being used as a sample through saturation sampling. The data collection method in this study is a questionnaire and library research. The analysis uses descriptive methods and multiple linear regression with a significance level of 0.05. The results of the F test show that Soft skills, On-the-job training, and Work motivation together have a positive and significant effect on the dependent variable, which is employee performance. Based on the determination coefficient (R2) test, the Adjusted R Square value is 0.612%, meaning that the quality of Soft skills, On-the-job training, and Work motivation affects employee performance by 61.2%, and the remaining 38.8% can be explained by other factors that were not examined in this study. Keywords: Soft skill, On the job training, Work motivation, employe performance
Co-Authors Adelina Lubis Affandi Alfifto Anwar, Amelia Arifansyah, Arifansyah Az-zahri, Imam Syahroji Badewin bunga aditi Deswina Fitri Indriani Dhian Rosalina Dhian Rosalina, Dhian Dian Angriani Siallagan Edison, Emron Effiati Juliana Hasibuan Eriza, Zulfira Fahmi Sulaiman Fahruzy Panglima Achmel Fakhirah, Adinda Arrazzaqu Faras Cattleya Febrizaldy Fariski, Aditya Fuqara, Fantashir Awwal Hari Dwi Anggraini Haryaji Catur Putera Hasman Henny Pratiwi Henny Pratiwi Henny Pratiwi, Henny Hery Syahrial Hesti Sabrina Hilda Ariska Br Lubis Hutagaol, Adrian Michel H Hutauruk, Mega Tirsanti Ihsan Effendi Ika Misdayanti Sinaga Ilhammi, Nur Imas Komariyah Indawati Lestari Kalvin Sinaga Kalvin Sinaga Kania Laelawati Kartika, Adelya Khairunnisak, Khairunnisak Khoirul Fikri Nasution Linda Lores Lubis, Veby Zoraya Fikri M. Yamin Siregar Machdie, Muhammad MAHYUDANIL MAHYUDANIL Mariana Tanjung Miftahuddin, Miftahuddin Muhammad Reza Aulia Muhammad Yamin Siregar Nainggolan, Ester Narima Nasution, Isnirobit Nina Siti Salmaniah Siregar Novika Gea Novrianta S. Brahamana Nur Ilhammi Nurul Fahira Pakpahan, Erwin Parulian Pakpahan, Sanjaya Patar Marbun Pratama, Ikbar Putri, Dita Ayunda Ramadani, Mawaddah Ramadanu, Alzy Rambe, Yunita Safitri Rosliana Lubis Rudy Sondang Sinaga Sagita, Sella Sahara, Israna Sari, Vioni Puspa Sari, Wardhani Indah Sheila Chairunnisa Siallagan, Dian Angriani Sihotang, Santa Lolita Simanjuntak, Siti Maysarah Simbolon, Sahat Martua Siregar, Mitra Martalina Siregar, Nabila Azmi Sitompul, Gabirel Amadeus Sovi Mahalaxmi Dewi Sukani, M.Aziiz Syah Abadi Mendrofa Syahputri, Ika Fauziah Syahrial, Herry Syahriandi Syahriandi Syarifah Aini Syauqi, Teuku Muhammad Teddi Pribadi Tohap Parulian Utari, Eva Tri Veby Zoraya Fikri Lubis Vira Hardana Damanik Wan Rizca Amelia Wardhani Indah Sari Warsani Purnama Sari Yamolala Zega Yuhendra, Alfis Yusmine Purba Yusnaini Yusnaini Yusnaini Yusnaini Yusnini, Yusnini Zafitri, Amanda Alifah Zega, Yamolala