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All Journal Jurnal Pengolahan Hasil Perikanan Indonesia Jurnal Berita Sosial Pendas : Jurnah Ilmiah Pendidikan Dasar NUKHBATUL 'ULUM : Jurnal Bidang Kajian Islam Diagnosis: Jurnal Ilmiah Kesehatan Jurnal Manajemen Bisnis Eka Prasetya Warta Pendidikan : Jurnal Pendidikan dan Budaya Jurnal Keperawatan Florence Nightingale Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Journal of Medical Science; Jurnal Ilmu Medis Rumah Sakit Umum Daerah dr. Zainoel Abidin, Banda Aceh Balanca : Jurnal Ekonomi dan Bisnis Islam Journal of Health and Nutrition Research Aliterasi: Jurnal Pendidikan, Bahasa, dan Sastra Indonesia JURNAL PENELITIAN TERAPAN KESEHATAN Journal of Student Research Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar (JIMBE) Education Curiosity Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation Masterpiece Journal Society Service Insight Omni Nursing Journal KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies Jurnal Pengabdian Indonesia Pedagogical Education and Review of Linguistics
Hasnidar
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Endorsement Selebriti dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk Glad2glow pada Toko Novita Kosmetik Kabupaten Luwu Askar, Pajrin; Jusri; Irwan, Andi Muhammad; Hasnidar
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 3 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i3.668

Abstract

This study aims to analyze the influence of celebrity endorsements and perceived quality on purchasing decisions for Glad2Glow products at Novita Cosmetics. Celebrity endorsements are a marketing strategy widely used by companies to influence consumers in making purchasing decisions. This study employed a quantitative method. The population was comprised of customers who purchased Glad2Glow products at Novita Cosmetics. A sample size of 50 respondents was selected. The sampling method used was saturated sampling. Data collection methods included observation, questionnaires, documentation, and literature review. Validity and reliability tests were used to test the instruments. Multiple linear regression, t-tests, and f-tests were used to test the hypotheses. The partial t-test results from the table show a significance level of 0.045 (X1) and 0.000 (X2) <0.05, and calculated t-values ​​of 2.060 (X1) and 4.520 (X2), which are greater than the t-value of 2.011. The results of this study indicate that celebrity endorsement and perceived quality have a positive influence on purchasing decisions.
Halal Management And Corporate Social Responsibility: A Convergent Model For Sustainable Business Ushwa Dwi Masrurah Arifin Bando; Hasnidar; Rostina
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.925

Abstract

This study aims to construct a convergent model integrating halal management and corporate social responsibility (CSR) as a foundation for sustainable business practices guided by Islamic values. Using a qualitative conceptual approach, the research employs descriptive analysis through an extensive literature review of contemporary halal management frameworks, CSR theories, and sustainability models. The analysis identifies key principles within halal management—such as honesty (shiddiq), trustworthiness (amanah), consistency (istiqamah), intelligence (fathanah), and social responsibility (tabligh)—and examines their alignment with the economic, social, and environmental dimensions of CSR. The findings reveal that halal management and CSR share strong complementary characteristics, particularly in promoting ethical conduct, transparency, and balanced stakeholder engagement. These shared values form the basis of a convergent model that extends CSR beyond philanthropy by embedding spiritual accountability and Islamic ethical principles into business operations. The proposed model positions CSR not merely as voluntary corporate action but as an act of worship (ibadah) rooted in the pursuit of collective welfare (maslahah). It emphasizes that sustainable business must balance profit generation with moral integrity, environmental stewardship, and social justice. Furthermore, the integrated model contributes to the field of Islamic management by offering a broader framework for managerial decision-making within Muslim-majority contexts, particularly Indonesia. The study highlights the importance of aligning modern sustainability practices with Islamic ethical foundations to strengthen corporate legitimacy, stakeholder trust, and long-term competitiveness. Overall, the convergence of halal management and CSR presents a holistic and value-driven approach to sustainable business.
Green Marketing Perspective: Eco-Consciousness dan Sustainable Packaging sebagai Determinan Green Purchase Behavior dengan Mediasi Consumer Attitudes Hasnidar; Achmad Ridha
Masterpiece Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/afy87607

Abstract

This study analyzes the influence of Eco-Consciousness and Sustainable Packaging on Green Purchase Behavior with Consumer Attitude as a mediating variable among coffeeshop consumers in Makassar. Using a quantitative causal approach, data were collected from 150 respondents and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that Eco-Consciousness and Sustainable Packaging positively and significantly influence Consumer Attitude. Furthermore, Consumer Attitude has a strong and significant effect on Green Purchase Behavior. Both Eco-Consciousness and Sustainable Packaging also have direct positive effects on Green Purchase Behavior, indicating that consumers engage in environmentally responsible purchasing behavior not only because of their attitudes but also due to their awareness of environmental issues and perceptions of sustainable packaging. Mediation analysis confirms that Consumer Attitude significantly mediates the relationship between Eco-Consciousness and Green Purchase Behavior as well as between Sustainable Packaging and Green Purchase Behavior. These findings highlight the importance of integrating ecological values and sustainable packaging efforts into green marketing strategies, particularly in the coffeeshop industry. Overall, the study contributes to the green marketing literature by presenting an integrated model that explains how psychological factors and sustainable product attributes shape environmentally friendly purchasing behavior.
Silent Branding and Consumer Perception: A Phenomenological Study of the Formation of Implicit Brand Recognition in Fashion Brands Achmad Ridha; Hasnidar
Masterpiece Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/4gejgx28

Abstract

This study investigates how silent branding shapes implicit brand recognition among fashion consumers in Makassar, focusing on minimalist brands such as Uniqlo, H&M, and Executive. Employing a transcendental phenomenology approach, the research explores consumers’ lived experiences in recognizing brands without relying on logos or explicit visual markers. Twelve purposively selected participants were interviewed in-depth, and data were analyzed through phenomenological reduction, including horizonalization, meaning-unit clustering, and textural–structural synthesis. Findings reveal that implicit brand recognition emerges through the interplay of four dimensions: (1) product design as an implicit identity, including cutting, silhouette, color palette, and material texture; (2) sensory familiarity developed through repeated physical interaction and use; (3) visual exposure across retail and social media environments that reinforces internalized aesthetic schemas; and (4) consistency in aesthetic and material quality across collections, which enhances perceived trust and brand credibility. The study demonstrates that minimalist brands can cultivate strong brand identity without logos when consistent design and sensory cues are reinforced by repeated exposure. This research extends the understanding of consumer perception by highlighting how memory, multisensory experience, and aesthetic consistency contribute to implicit recognition. Practically, the findings suggest that fashion brands adopting minimalist strategies can leverage silent branding to establish meaningful consumer connections, emphasizing experiential cues over overt visual symbols.
EKSPLORASI POTENSI WISATA EDUKATIF DAN DAKWAH KULTURAL: SINERGI NILAI ISLAM DAN KEARIFAN LOKAL DALAM PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DUSUN MANGANAN DESA RINDING ALLO Muhammad Ikhsan Purnama; Andi Alif Syuhada Sandi; Ardiansyah; Hasnidar; Fiqra Elfiani Lestari; Andi Imrana Nur Anugrah; Putriani; Hawaria; Hikma Ayu; Sasmita; Nurul Afriani; Nadia Nasruddin; Umi Fahyumi
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.1770

Abstract

Artikel ini membahas hasil kegiatan Kuliah Kerja Nyata (KKN) Kelompok 94 Universitas Islam Negeri Palopo di Dusun Manganan, Desa Rinding Allo, Kecamatan Rongkong. Tujuannya untuk mengeksplorasi potensi wisata edukatif dan dakwah kultural dengan menggabungkan nilai-nilai Islam dan kearifan lokal. Pendekatan penelitian menggunakan Asset-Based Community Development (ABCD), yang berorientasi pada pengembangan potensi dan kekuatan masyarakat setempat. Hasil kegiatan menunjukkan bahwa program kerja seperti pembuatan plang selamat datang, plang wilayah, renovasi pos covid, pembuatan pot bunga gantung dari botol plastik bekas, dan pembangunan dekker mampu memperkuat kesadaran religius, kepedulian lingkungan, serta semangat gotong royong masyarakat. Sinergi nilai Islam dan kearifan lokal menjadi fondasi kuat dalam membangun pariwisata berbasis masyarakat yang berkelanjutan.
Penerapan Game Edukasi Word Wall untuk Meningkatkan Penguasaan Kosakata Bahasa Arab Sriwulan, Sriwulan; Kartini; Said, Rukman AR.; Hasnidar
Pedagogical Education and Review of Linguistics Volume 2 Issue 1, January 2026
Publisher : South Sulawesi Education Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/pearl.v2i1.324

Abstract

This study discusses how the application of word wall educational games to improve the mastery of Arabic vocabulary of class VIII students at the palopo city state tsanawiyyah madrasah. This research used pre-experimental method with one group pre-test and post-test design. Data collection was done through observation, test, and documentation. The research instruments were tested using validity and reliability tests to ensure the feasibility of the data. Data were analyzed using normality test, Wilcoxon test, and N-Gain test. The results showed a significant increase in students' mastery of Arabic vocabulary after the application of Word Wall. The mean score increased from 46 in the pre-test to 61.33 in the post-test. Wilcoxon test resulted in Asymp. Sig. (2-tailed) value of 0.003 <0.05, which indicates a significant difference between the pre-test and post-test scores. Based on the N-Gain test, the effectiveness of the Word Wall application was in the medium category with a score of 0.35 (35.46%). The application of Word Wall proved to be effective as a fun and innovative learning alternative to improve students' vocabulary mastery.
Pengembangan Keterampilan Penetapan Harga Produk Rumah Tangga melalui Pelatihan Strategi Harga dan Perhitungan HPP Samsu Alam S; Achmad Ridha; Hasnidar; Azlan Azhari; Ushwa Dwi Masrurah Arifin Bando
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v2i2.2172

Abstract

Permasalahan utama yang dihadapi pelaku usaha rumah tangga adalah ketidaktepatan dalam menetapkan harga jual produk akibat keterbatasan pemahaman mengenai perhitungan Harga Pokok Produksi (HPP) dan strategi harga. Kondisi ini juga dialami oleh kelompok PKK di Desa Tarowang, Kabupaten Jeneponto, Sulawesi Selatan, yang sebagian besar masih menentukan harga secara intuitif tanpa memperhitungkan seluruh komponen biaya produksi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan keterampilan penetapan harga produk rumah tangga melalui pelatihan strategi harga dan perhitungan HPP. Metode yang digunakan adalah pendekatan partisipatif melalui tahapan penyadaran, penguatan kapasitas, pemberian daya, dan evaluasi. Kegiatan dilaksanakan dalam bentuk pelatihan, praktik langsung, dan pendampingan perhitungan HPP serta penetapan harga jual. Evaluasi dilakukan menggunakan pre-test dan post-test untuk mengukur peningkatan pemahaman dan keterampilan peserta. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada pemahaman konsep biaya produksi, kemampuan menghitung HPP, serta keterampilan menetapkan harga jual berbasis HPP. Pelatihan berbasis praktik terbukti efektif dalam meningkatkan kapasitas kelompok PKK dalam mengelola usaha rumah tangga secara lebih profesional. Kegiatan ini diharapkan dapat mendukung keberlanjutan usaha rumah tangga dan pemberdayaan ekonomi masyarakat desa.
STRATEGI KEPEMIMPINAN KEPALA SEKOLAH DI ERA DIGITAL DALAM MENUMBUHKAN IKLIM INOVASI DAN LOYALITAS GURU DI UPTD SDN 399 SIWA Besse Herlina; Eka Mayasari; Haliati; Hasnidar; Nursanti; Ridhah Rachman; Syamsuriadi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.43772

Abstract

The purpose of this study is to evaluate the leadership strategies of the school principal in the digital age to enhance innovation and teacher commitment at UPTD SDN 399 Siwa. The development of digital technology requires school principals to act not only as administrators but also as astute leaders capable of adapting to technology, fostering innovation in learning, and strengthening teachers’ commitment to the school. A qualitative descriptive method was used in this study, which collected data through observation, interviews, and documentation. The research sample consisted of the school principal and teachers from grades one through six. Triangulation techniques were used to test data validity. The results indicate that school principals who demonstrate the use of technology, provide opportunities for participation, and support teachers’ professional development can enhance teachers’ sense of ownership, commitment, and performance. Humanistic, participatory, and digital technology-based leadership are key factors in creating an innovative school environment and enhancing teacher loyalty. Mentoring strategies and a phased approach have proven effective in overcoming barriers such as disparities in digital literacy and resource limitations.
Implementasi Manajemen Rantai Pasok pada Usaha Mikro Kecil dan Menengah (UMKM) Abadi, Rahmat Riwayat; Hasnidar; Riu, Isma Aziz; Masrurah, Ushwa Dwi; Nurhaedah
KATALIS : Jurnal Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2026): KATALIS : Jurnal Inovasi Pengabdian Masyarakat
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jipm.v2i1.16

Abstract

UMKM memiliki peran strategis dalam penguatan ekonomi lokal, namun masih menghadapi berbagai kendala dalam pengelolaan rantai pasok, khususnya di Desa Tarowang, Kecamatan Tarowang, Kabupaten Jeneponto. Permasalahan utama meliputi keterbatasan bahan baku, pencatatan persediaan yang belum sistematis, biaya distribusi yang tinggi, serta pemasaran yang masih terbatas pada lingkup lokal. Melalui kegiatan Pengabdian kepada Masyarakat ini, dilakukan implementasi manajemen rantai pasok berbasis pelatihan, pendampingan, dan simulasi guna meningkatkan efisiensi usaha dan daya saing produk UMKM. Metode pelaksanaan meliputi koordinasi dengan pemerintah desa, survei lapangan, identifikasi permasalahan, workshop mengenai konsep dasar supply chain management (SCM), pelatihan pencatatan stok berbasis aplikasi, serta evaluasi hasil kegiatan. Hasil yang dicapai menunjukkan adanya peningkatan signifikan dalam pemahaman pelaku UMKM terhadap pentingnya integrasi pengelolaan bahan baku, produksi, distribusi, hingga pemasaran digital. Beberapa UMKM mulai menerapkan sistem pencatatan persediaan sederhana maupun berbasis android, serta berhasil memperluas jaringan distribusi di luar wilayah desa. Efisiensi biaya dan waktu juga tercapai melalui perencanaan produksi yang lebih sesuai dengan permintaan pasar. Program ini tidak hanya memperkuat kapasitas usaha, tetapi juga mendorong kemandirian UMKM berbasis kearifan lokal dalam menghadapi persaingan di era digital. Dengan demikian, implementasi manajemen rantai pasok terbukti mampu menjadi strategi efektif dalam meningkatkan keberlanjutan dan daya saing UMKM di Desa Tarowang.
Consumptive Behavior in Online Shopping among Office Workers in Non-Metropolitan Areas Hasnidar; Nila Ridayani; Jusri
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1015

Abstract

The development of e-commerce has changed people's consumption patterns, particularly in online fashion shopping activities, which increasingly encourages consumptive behavior. This study aims to analyze the influence of online shopping frequency, promotions and discounts, social media, and financial literacy on the consumptive behavior of office workers in Ujung Loe District, Bulukumba Regency. The study used a quantitative approach with a descriptive and associative design. Data were collected through an online questionnaire using Google Forms from 120 respondents selected using a purposive sampling technique. Data analysis was performed using multiple linear regression with the help of SPSS. The results of the study indicate that partially, online shopping frequency, promotions and discounts, and social media have a positive and significant influence on the consumer behavior of office workers. Meanwhile, financial literacy does not show a significant influence partially on consumer behavior. However, simultaneously, all four variables have a significant influence on consumer behavior, with a coefficient of determination of 61.20%. This finding indicates that office workers' consumer behavior in online fashion shopping is a multidimensional phenomenon influenced by external and internal factors. The novelty of this study lies in the focus on adult office workers and the context of non-metropolitan areas, which are still relatively limited in the study of online consumer behavior.
Co-Authors Abadi, Rahmat Riwayat Achmad Ridha Adi Afrida Alfi Syahrin, Alfi Andi Alif Syuhada Sandi Andi Imrana Nur Anugrah Andi Tamsil Ansari Jayanti Ardiansyah Askar, Pajrin Asniah Asniah Azlan Azhari Badariati Badariati Bau Asni Cahya Jalu Putra, Windu Unggun Damayanti, Vitri Darmawati Dina Palayukan Singkali Dr. Alfi Syahrin Dwi Masrurah, Ushwa Dzakwan, Muhammad Roem Eka Mayasari Eri Nofriza Ezmar, Ezmar Fahriah, Atikah Firyal FARIDAH Fauzan Fiqra Elfiani Lestari Habriyanto Haliati Hamza Hartawati Haslindah Hawaria Herlina, Besse Hijrah Purnama Sari Ariga,S.Pd.,M.Si Hikma Ayu Huljannah, Mifta Ida Murni Irwan Abbas Irwan, Andi Muhammad Jayanti, Ansri Jusri Kamal KARTINI Lanimpa, Ardiansyah A Lisna Lubis, Jihan Nabila Magfira Mahmuddin, Ronny Maria Serlin Kilu Masrurah, Ushwa Dwi Mitha Febriani Muhammad Ikhsan Purnama Mulawarman Munsyir Munizar Nadia Nasruddin Nila Ridayani Nuraini K Nuraisyah Nurhaedah Nursanti Nurul Afriani Parmin Putri, Indah Rahmana putriani Rahman, Sundari Rahmi Hayati Ramadhani, Muh Awal Ridhah Rachman Risna Riu, Isma Aziz Rizka Aditya Rostina Said, Rukman AR. Samsu Alam S Sasmita Sri Wahyuni Sriwulan Sriwulan St. Nasriah Sukrang Sukrang, Sukrang Suleha Suma, Mansyur SUMARNI Syamsuriadi Tasrim, Tasrim Umi Fahyumi Ushwa Dwi Masrurah Arifin Bando Utami, Shasmy Tias Wardanengsih, Ery Yuli Ardanawati