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Strategi Pemasaran Berbasis Information And Communication Technology Yummy Bananas di Kota Makassar Maria Serlin Kilu; Hasnidar; Ansri Jayanti
Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Vol 4 No 1 (2024): Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar
Publisher : Pusat Penelitian dan Pengabdian Masyarakat ITBM Polman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59903/ebussiness.v4i1.101

Abstract

Strategi Pemasaran Berbasis Information and Communication Technology Pada Yummy Bananas Di Kota Makassar Penelitian ini bertujuan untuk mengetahui dan menganalisis tentang Bagaimana penerapan strategi pemasaran berbasis ICT pada Yummy Bananas. Dalam strategi pemasaran berbasis ICT yang dilakukan Yummy Bananas diharapkan dapat mengetahui kinerja pemasaran dalam bisnis tersebut, serta penerapannya dalam transaksi jual beli yang dilakukan dalam intenet yang semakin berkembang dalam pengembangan strategi pemasaran pada platform atau aplikasi yang sudah digunakan agar semakin diminati oleh banyak kalangan. Metode pengumpulan data melalui kuesioner yang diberikan kepada kepada pemilik Usaha Yummy Bananas di Kota makassar. Pemiliha sampel menggunakan teknik purposive (sengaja) pada usaha Yummy Bananas di Sudiang, Kota Makassar. Metode analisis dalam penelitian ini menggunakan metode analisis deskriptif kualitatif. Analisi diolah menggunakan Analisis SWOT dengan mengindentifikasi Matriks IFAS dan EFAS . Hasil penelitian ini dapat menunjukkan bahwa penerapan Strategi pemasaran Berbasis Information and Communication Technology pada Yummy Bananas di Kota Makassar yang tepat adalah startegi SO (Agresif) karena berada pasa kuaran I yang artinya memiliki kekuatan dan peluang yang layak untuk terus dijalankan.
Penulisan Surat Administrasi di Puskesmas Samalanga Kabupaten Bireuen Hijrah Purnama Sari Ariga,S.Pd.,M.Si; Ezmar, Ezmar; Asniah, Asniah; Alfi Syahrin; Rahmi Hayati; Hasnidar
Aliterasi (Jurnal Pendidikan, Bahasa, dan sastra) Vol. 2 No. 2 (2022): Maret| Jurnal Pendidikan, Bahasa dan Sastra|
Publisher : Publisher: Program Studi Pendidikan Bahasa Indonesia, Fakultas Keguruan dan Ilmu Pendidikan (FKIP), Universitas Almuslim

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Abstract

Abstrak Menulis surat merupakan salah satu wujud layanan administrasi kesehatan dari Puskesmas Samalangan Kabupaten Bireuen kepada masyarakat. Dengan demikian perlu adanya upaya peningkatan kemampuan bagi tenaga administrasi di Puskesmas Samalangan Kabupaten Bireuen. Tujuan dari penelitian ini ialah memberikan pengembangan bagi tenaga administrasi di Puskesmas agar lebih mahir dalam mengelola proses administrasi Puskesmas sekaligus pengembangan penulisan surat adminstrasi. Acara pengembangan ini di lakasanakan pada Puskesmas Samalangan Kabupaten Bireuen dari pukul 08.30 s/d pukul 13.00 di Puskesmas Samalangan Kabupaten Bireuen. Dosen-dosen dari Universitas Almuslim Kecamatan Peusangan Kabupaten Bireuen ikut hadir dalam pengembangan ini sebagai narasumber. Pembahasan yang diberikan dalam pengembangan ini mencakup alat dasar pengolahan data dan penulisan surat. Kami berharap tenaga administrasi Puskesmas Samalangan Kabupaten Bireuen akan lebih memahami cara menulis dan mengelola surat adminitrasi. Hasil yang diperoleh dari pengembangan yang diberikan ialah tenaga adminstrasi Puskesmas menjadi lebih paham dalam mengelola proses administrasi sekaligus telah mampu menulis surat administrasi Puskesmas dengan baik dan benar. Selain itu, kami berharap dapat membantu manajer dan staf kesehatan mengolah data dan surat administrasi dengan lebih mudah, cepat, tepat, efektif, dan efisien. Kata Kunci: Penulisan Surat, Administrasi. Abstrac Writing letters is one form of administrative health services provided by the Samalangan Public Health Center (Puskesmas) in Bireuen Regency to the community. Therefore, efforts to improve the skills of administrative personnel at the Samalangan Public Health Center are necessary. The aim of this study is to provide development for administrative personnel at the Puskesmas to enhance their proficiency in managing administrative processes and letter writing. This development program was conducted at the Samalangan Public Health Center, Bireuen Regency, from 08:30 AM to 01:00 PM. Lecturers from Almuslim University, Peusangan District, Bireuen Regency, participated as resource persons in this program. The topics covered in this development program included basic data processing tools and letter writing. We hope that the administrative personnel at the Samalangan Public Health Center will gain a better understanding of how to write and manage administrative letters. The results obtained from this development program indicate that the administrative personnel have become more proficient in managing administrative processes and are now able to write administrative letters accurately and correctly. Additionally, we hope this program will assist managers and health staff in processing data and administrative letters more easily, quickly, accurately, effectively, and efficiently. Keywords: Letter Writing, Administration.
Pengaruh Minat Baca Terhadap Prestasi Belajar Siswa SMA Negeri 1 Samalanga Hijrah Purnama Sari Ariga,S.Pd.,M.Si; Ezmar, Ezmar; Asniah, Asniah; Dr. Alfi Syahrin; Rahmi Hayati; Hasnidar
Aliterasi (Jurnal Pendidikan, Bahasa, dan sastra) Vol. 3 No. 2 (2023): Vol. 3 No. 2 (2023): Maret| Jurnal Pendidikan, Bahasa dan Sastra |
Publisher : Publisher: Program Studi Pendidikan Bahasa Indonesia, Fakultas Keguruan dan Ilmu Pendidikan (FKIP), Universitas Almuslim

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Abstract

Abstrak Tujuan dari penelitian ini adalah untuk mengetahui bagaimana minat baca mempengaruhi hasil belajar siswa SMA Negeri 1 Samalanga. Dengan pendekatan kuantitatif dan menggunakan metode korelasi kausal, penelitian ini mengambil sampel sebanyak 118 siswa dari total populasi siswa SMA Negeri 1 Samalanga yang berjumlah 591 siswa. Analisis regresi linier sederhana digunakan untuk melihat hubungan antara variabel independen (minat baca) dan variabel dependen (prestasi belajar). Studi ini menyelidiki seberapa besar pengaruh variabel independen terhadap variabel dependen dengan menganalisis data menggunakan uji t. Hasil menunjukkan bahwa variabel minat baca memiliki pengaruh yang signifikan terhadap hasil belajar siswa di SMA Negeri 1 Samalanga. Hal ini ditandai dengan nilai t-hitung yang lebih besar dari nilai t-tabel (2,145 ≥ 1,658) dan nilai signifikansi (Sig) sebesar 0,001 yang kurang dari level signifikansi 0,05. Artinya, hipotesis nol (Ho) ditolak dan hipotesis alternatif (Ha) diterima, menunjukkan bahwa terdapat hubungan yang signifikan antara minat baca dan prestasi belajar siswa. Kata Kunci: Minat Baca, Prestasi Belajar, Siswa Abstrac The aim of this research is to investigate how reading interest influences the learning outcomes of students at SMA Negeri 1 Samalanga. Employing a quantitative approach and using causal correlation method, this study sampled 118 students from the total population of 591 students at SMA Negeri 1 Samalanga. Simple linear regression analysis was utilized to examine the relationship between the independent variable (reading interest) and the dependent variable (learning achievement). This study investigates the extent to which the independent variable influences the dependent variable by analyzing data using the t-test. The results indicate that reading interest significantly influences the learning outcomes of students at SMA Negeri 1 Samalanga. This is evidenced by the calculated t-value being greater than the tabulated t-value (2.145 ≥ 1.658) and a significance value (Sig) of 0.001, which is less than the significance level of 0.05. Therefore, the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted, demonstrating a significant relationship between reading interest and student learning achievement. Keywords: Reading Interest, Learning Achievement, Students
Meningkatkan Minat Baca Siswa Smp Negeri 1 Samalanga Melalui Program Literasi Pojok Baca Hijrah Purnama Sari Ariga,S.Pd.,M.Si; Ezmar, Ezmar; Asniah, Asniah; Alfi Syahrin; Rahmi Hayati; Hasnidar
Aliterasi (Jurnal Pendidikan, Bahasa, dan sastra) Vol. 4 No. 02 (2024): Vol. 4 No. 02 (2024): Maret | Jurnal Pendidikan, Bahasa dan Sastra Indonesia|
Publisher : Publisher: Program Studi Pendidikan Bahasa Indonesia, Fakultas Keguruan dan Ilmu Pendidikan (FKIP), Universitas Almuslim

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Abstract

Abstrak   Menumbuhkan minat baca pada siswa tingkat SMP menjadi tantangan yang kompleks, terutama di tengah pesatnya perkembangan teknologi digital. Penelitian ini bertujuan untuk mengevaluasi sejauh mana efektivitas program "Pojok Baca" di SMP Negeri 1 Samalanga dalam menggerakkan minat baca siswa. Fokus utamanya dari penelitian ini ialah untuk memperoleh pemahaman yang mendalam tentang dampak dari program literasi serta faktor-faktor yang memengaruhi keberhasilan meningkatkan minat baca siswa SMP Negeri 1 Samalangan. Penelitian ini, menggunakan metode analisis kualitatif yang memungkinkan peneliti untuk memperoleh wawasan yang menyeluruh terhadap kinerja dari program "Pojok Baca". Pengumpulan data dilakukan melalui berbagai metode, termasuk tinjauan literatur, observasi, serta wawancara. Kemudian, data kualitatif yang diperoleh akan dianalisis secara tematik guna memperoleh pemahaman yang komprehensif. Analisis penelitian mengungkap bahwa program "Pojok Baca" berhasil meningkatkan minat baca siswa di SMP Negeri 1 Samalanga. Kemudian, hasil yang diperoleh dari wawancara dan observasi menyoroti bahwa peran penting dari keterlibatan guru dan dukungan dari orang tua sangat mendukung dalam kesuksesan program. Hasil penelitian ini memberikan kontribusi penting dalam pemahaman tentang pentingnya program literasi untuk mendorong minat baca siswa, terutama dalam era media digital yang mendominasi. Harapannya, semoga penelitian ini dapat menjadi dasar yang kuat bagi pengembangan strategi pendidikan yang lebih efektif dan mampu meningkatkan minat baca siswa di tingkat SMP. Kata Kunci: Minat Baca,Literasi, Pojok Baca, Siswa   Abstract Fostering a reading interest among junior high school students presents a complex challenge, particularly amidst the rapid development of digital technology. This research aims to evaluate the effectiveness of the "Reading Corner" program at SMP Negeri 1 Samalanga in stimulating students' reading interest. The main focus of this study is to gain a deep understanding of the impact of the literacy program and the factors influencing the success of enhancing the reading interest of SMP Negeri 1 Samalanga students. This research employs a qualitative analysis method that allows researchers to gain comprehensive insights into the performance of the "Reading Corner" program. Data collection is conducted through various methods, including literature review, observation, and interviews. Subsequently, the qualitative data obtained will be thematically analyzed to gain a comprehensive understanding. The research analysis reveals that the "Reading Corner" program successfully increased students' reading interest at SMP Negeri 1 Samalanga. Furthermore, the results obtained from interviews and observations highlight the significant role of teacher involvement and parental support in the program's success. This research contributes significantly to understanding the importance of literacy programs in fostering students' reading interest, especially in the era dominated by digital media. It is hoped that this research can serve as a strong basis for the development of more effective educational strategies aimed at enhancing students' reading interest at the junior high school level. Keyword: Reading Interest, Literacy, Reading Corner.
STRATEGI HOME INDUSTRI KERUPUK UDANG DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT DI KECAMATAN NIPAH PANJANG Hasnidar; Habriyanto; Eri Nofriza
Journal of Student Research Vol. 1 No. 6 (2023): November: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i6.1795

Abstract

Usaha Home Industry kerupuk udang di Kecamatan Nipah Panjang sangat berkontribusi positif dalam meningkatkan perekonomian masyarakat, dalam hal ini adalah pihak pengusaha/pengelola, pihak karyawan, pihak penyedia bahan baku serta pihak tempat penitipan produk (pihak penjual/yang memasarkan). Penelitian ini menggunakan pendekatan kualitatif dengan analisis induktif dan deskriptif analisis. Melalui penelitian diperoleh langkah startegis yang ditempuh oleh usaha home industry kerupuk udang dalam meningkatkan perekonomian masyarakat di Kecamatan Nipah Panjang adalah menjaga kualitas produk serta berusaha meningkatkan jumlah modal.
PENDIDIKAN KESEHATAN MEMPENGARUHI PERILAKU MENCUCI TANGAN YANG BENAR PADA ANAK USIA SEKOLAH DASAR DI SDN INPRES 2 KAWATUNA KOTA PALU Hasnidar; Cahya Jalu Putra, Windu Unggun; Badariati; Singkali, Dina Palayukan; Lanimpa, Ardiansyah A
JURNAL PENELITIAN TERAPAN KESEHATAN Vol 11 No 2 (2024): JURNAL PENELITIAN TERAPAN KESEHATAN
Publisher : Poltekkes Kemenkes Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33088/jptk.v11i2.868

Abstract

Background: Health education aims to encourage or influence individuals, groups, families, and communities to adopt healthier behaviors. Proper handwashing practices are shaped by several factors, including knowledge, attitude, and motivation. Objective: To assess the impact of health education on proper handwashing behavior among elementary school children at SD Negeri Inpres 2 Kawatuna, Palu City. Method: This study used a quantitative approach with a Quasi-Experimental Design, specifically a pretest-posttest design without a control group. The sampling technique involved a total of 17 respondents. Data was collected via questionnaires and analyzed using the paired sample T-test. Results: The study revealed that, prior to health education, 82.4% of class V and VI students at SD Negeri Inpres 2 Kawatuna displayed poor handwashing behavior. After receiving health education, 88.2% of the students demonstrated good handwashing practices. A significant effect of health education was observed, as indicated by a P value of 0.000 (P < 0.05), meaning the null hypothesis (H0) was rejected, and the alternative hypothesis (H1) was accepted, Conclusion: There is a significant impact of health education on proper handwashing behavior in elementary school children at SD Negeri Inpres 2 Kawatuna, as demonstrated by improvements from the pre-test to the post-test. Keywords: Health Education, Proper Handwashing Behavior
Pengaruh Endorsement Selebriti dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk Glad2glow pada Toko Novita Kosmetik Kabupaten Luwu Askar, Pajrin; Jusri; Irwan, Andi Muhammad; Hasnidar
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 3 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i3.668

Abstract

This study aims to analyze the influence of celebrity endorsements and perceived quality on purchasing decisions for Glad2Glow products at Novita Cosmetics. Celebrity endorsements are a marketing strategy widely used by companies to influence consumers in making purchasing decisions. This study employed a quantitative method. The population was comprised of customers who purchased Glad2Glow products at Novita Cosmetics. A sample size of 50 respondents was selected. The sampling method used was saturated sampling. Data collection methods included observation, questionnaires, documentation, and literature review. Validity and reliability tests were used to test the instruments. Multiple linear regression, t-tests, and f-tests were used to test the hypotheses. The partial t-test results from the table show a significance level of 0.045 (X1) and 0.000 (X2) <0.05, and calculated t-values ​​of 2.060 (X1) and 4.520 (X2), which are greater than the t-value of 2.011. The results of this study indicate that celebrity endorsement and perceived quality have a positive influence on purchasing decisions.
Halal Management And Corporate Social Responsibility: A Convergent Model For Sustainable Business Ushwa Dwi Masrurah Arifin Bando; Hasnidar; Rostina
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.925

Abstract

This study aims to construct a convergent model integrating halal management and corporate social responsibility (CSR) as a foundation for sustainable business practices guided by Islamic values. Using a qualitative conceptual approach, the research employs descriptive analysis through an extensive literature review of contemporary halal management frameworks, CSR theories, and sustainability models. The analysis identifies key principles within halal management—such as honesty (shiddiq), trustworthiness (amanah), consistency (istiqamah), intelligence (fathanah), and social responsibility (tabligh)—and examines their alignment with the economic, social, and environmental dimensions of CSR. The findings reveal that halal management and CSR share strong complementary characteristics, particularly in promoting ethical conduct, transparency, and balanced stakeholder engagement. These shared values form the basis of a convergent model that extends CSR beyond philanthropy by embedding spiritual accountability and Islamic ethical principles into business operations. The proposed model positions CSR not merely as voluntary corporate action but as an act of worship (ibadah) rooted in the pursuit of collective welfare (maslahah). It emphasizes that sustainable business must balance profit generation with moral integrity, environmental stewardship, and social justice. Furthermore, the integrated model contributes to the field of Islamic management by offering a broader framework for managerial decision-making within Muslim-majority contexts, particularly Indonesia. The study highlights the importance of aligning modern sustainability practices with Islamic ethical foundations to strengthen corporate legitimacy, stakeholder trust, and long-term competitiveness. Overall, the convergence of halal management and CSR presents a holistic and value-driven approach to sustainable business.
Green Marketing Perspective: Eco-Consciousness dan Sustainable Packaging sebagai Determinan Green Purchase Behavior dengan Mediasi Consumer Attitudes Hasnidar; Achmad Ridha
Masterpiece Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/afy87607

Abstract

This study analyzes the influence of Eco-Consciousness and Sustainable Packaging on Green Purchase Behavior with Consumer Attitude as a mediating variable among coffeeshop consumers in Makassar. Using a quantitative causal approach, data were collected from 150 respondents and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that Eco-Consciousness and Sustainable Packaging positively and significantly influence Consumer Attitude. Furthermore, Consumer Attitude has a strong and significant effect on Green Purchase Behavior. Both Eco-Consciousness and Sustainable Packaging also have direct positive effects on Green Purchase Behavior, indicating that consumers engage in environmentally responsible purchasing behavior not only because of their attitudes but also due to their awareness of environmental issues and perceptions of sustainable packaging. Mediation analysis confirms that Consumer Attitude significantly mediates the relationship between Eco-Consciousness and Green Purchase Behavior as well as between Sustainable Packaging and Green Purchase Behavior. These findings highlight the importance of integrating ecological values and sustainable packaging efforts into green marketing strategies, particularly in the coffeeshop industry. Overall, the study contributes to the green marketing literature by presenting an integrated model that explains how psychological factors and sustainable product attributes shape environmentally friendly purchasing behavior.
Silent Branding and Consumer Perception: A Phenomenological Study of the Formation of Implicit Brand Recognition in Fashion Brands Achmad Ridha; Hasnidar
Masterpiece Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/4gejgx28

Abstract

This study investigates how silent branding shapes implicit brand recognition among fashion consumers in Makassar, focusing on minimalist brands such as Uniqlo, H&M, and Executive. Employing a transcendental phenomenology approach, the research explores consumers’ lived experiences in recognizing brands without relying on logos or explicit visual markers. Twelve purposively selected participants were interviewed in-depth, and data were analyzed through phenomenological reduction, including horizonalization, meaning-unit clustering, and textural–structural synthesis. Findings reveal that implicit brand recognition emerges through the interplay of four dimensions: (1) product design as an implicit identity, including cutting, silhouette, color palette, and material texture; (2) sensory familiarity developed through repeated physical interaction and use; (3) visual exposure across retail and social media environments that reinforces internalized aesthetic schemas; and (4) consistency in aesthetic and material quality across collections, which enhances perceived trust and brand credibility. The study demonstrates that minimalist brands can cultivate strong brand identity without logos when consistent design and sensory cues are reinforced by repeated exposure. This research extends the understanding of consumer perception by highlighting how memory, multisensory experience, and aesthetic consistency contribute to implicit recognition. Practically, the findings suggest that fashion brands adopting minimalist strategies can leverage silent branding to establish meaningful consumer connections, emphasizing experiential cues over overt visual symbols.