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STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DAN PENERAPAN STRANDARD OPERATING PROCEDURE (SOP) KARYAWAN PADA BALIWID VILLA UBUD GIANYAR BALI Nengah Landra; Ni Kadek Sutya Dewi
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 3 No 2 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Industri pariwisata adalah kumpulan usaha yang fokus pada layanan, promosi, dan pengembangan yang berkaitan dengan perjalanan dan wisata. Dalam konteks ini, villa merupakan salah satu jenis penginapan yang sangat populer di kalangan wisatawan, terutama destinasi wisata yang menawarkan keindahan alam dan kekayaan budaya. Villa ini menawarkan suasana yang tenang dan tenteram, jauh dari hiruk pikuk perkotaan, sehingga menjadi pilihan yang tepat bagi wisatawan yang mencari kenyamanan dan privasi selama berlibur. Salah satu usaha penginapan yang menyediakan fasilitas yang lengkap dan suasana yang asri adalah Baliwid Villa Ubud Gianyar. Baliwid Villa Ubud Gianyar sebuah usaha penginapan yang beralamat di Jl. Ir. Sutami, Kemenuh, Sukawati, Gianyar Bali 80582. Dalam operasionalnya, Baliwid Villa Ubud Gianyar belum memiliki SOP kerja yang tertulis yang dapat mengarahkan karyawannya untuk melakukan suatu pekerjaan dengan efektif. Selain itu, Baliwid Villa Ubud Gianyar hanya melakukan promosi dengan wisatawan yang berkunjung ke Sumampan waterfall saja. Metode yang digunakan dalam menyelesaikan permasalahan dari Baliwid Villa Ubud Gianyar adalah melakukan observasi secara langsung terhadap masalah kemudian dianalisa secara mendalam untuk ditemukan solusi permasalhannya. Beberapa langkah yang dilakukan dalam pelaksanaan program kerja untuk menyelesaikan permasalahan tersebut antara lain: sosialisasi, pelatihan, penyebaran poster terakit SOP kerja dan pemanfaat media sosial untuk meningkatkan pemasaran. Setelah pelaksanaan program kerja, kinerja Baliwid Villa Ubud Gianyar berjalan lebih baik. Terdapat beberapa faktor pendukung dalam kelancaran program kerja seperti dukungan dari pimpinan Baliwid Villa Ubud Gianyar dan antusias karyawan untuk mengikuti program kegiatan.
The Role Of Work Comfort In Mediating The Influence Of Job Stress And Work Encouragement On The Performance Of Pt Brr Desa Sanur Employees Paulus Tahu, Gregorius; Winarsih, Winarsih; Landra, Nengah
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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The purpose of this study was to analyze the influence of role, job satisfaction and motivation on working employees at PT. BPR Sanur Village. This study involved 46 employees as respondents, and public information was collected through questionnaires that were analyzed using analytical methods. The results of the study indicate that work stress has a negative effect on employee job satisfaction, while working directly has a positive effect on job satisfaction. Job satisfaction has been proven to be a mediator that connects work stress and work motivation with employee performance. This research report is also equipped with data validity and reliability tests which show that all variables and indicators used are valid and reliable. In addition, normality and multicollinearity tests were also reported with satisfactory results. Regression analysis shows that job satisfaction can explain 61.7% of employee performance variations. This study concludes that controlling work stress and increasing motivation are important in employee development. Therefore, companies need to use strategies to manage stress and create motivation to be better at achieving organizational goals.
PENGARUH KOMPENTENSI, SELF EFFICACY, DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN PADA LPD DESA ADAT JIMBARAN KUTA SELATAN BADUNG I Komang Agus Septian Adi Cahya; Nengah Landra; Putu Yusi Pramandari
EMAS Vol. 5 No. 5 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Dalam globalisasi, masalah sumber daya manusia menjadi sorotan terdapat tiga faktor yang mempengaruhi kinerja karyawan yaitu kompetensi, self efficacy, beban kerja. Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi, self efficacy, beban kerja terhadap kinerja karyawan. Metode penentuan sampel yang digunakan adalah sampling jenuh atau metode sensus dengan jumlah responden sebanyak 35 karyawan. Populasi dalam penelitian ini adalah karyawan LPD Desa Adat Jimbaran Kuta Selatan Badung. Teknik pengumpulan data menggunakan wawancara, kuesioner, dan dokumentasi. Teknik analisis data yang digunakan adalah analisis kuantitatif. Hasil penelitian ini menunjukkan bahwa variabel komunikasi dan self efficacy berpengaruh positif dan signifikan terhadap kinerja karyawan. Artinya apabila komunikasi dan self efficacy meningkat maka kinerja karyawan akan meningkat pula. Serta variabel beban kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan. Artinya apabila beban kerja berkurang maka kinerja karyawan akan meningkat pula.
Penerapan Metode Pembelajaran Bersama Siswa Sekolah Dasar pada Masa Pandemi Covid-19 di Lingkungan Perumahan Nindya Indah, Desa Tonja I Wayan - Juniartha; Putu Armitha Widiyanthi; Nengah Landra; I Putu Andri Permana
ABDI HUMANIORA: Jurnal Pengabdian Masyarakat Bidang Humaniora Vol 3, No 2 (2022)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdihumaniora.v3i2.116819

Abstract

This studi aims to know the signifincasies of grup learning method implemented to elementary students in Nindya Indah residence toward their understanding of school learning material during the Covid-19 pandemic situation. The method used in this study is observation method in comprehending the situation of learning process faced by elementary students in Nindya Indah Residence during Covid-19 pandemic. Furthermore, the interview method is implemented in discovering the issues faced by the parents asisting their children to understand the school subject material. And finally, the descriptive qualitative method is conducted to explain the method used in the group learning of elementary students in Nindya Indah Residence. The result showed that there is a significant progress in term of focus and creativity during the implementation of grup learning method.  
PENGARUH ETOS KERJA, KARAKTERISTIK PEKERJAAN, DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN PADAPT. MITRA DEWATA SEJATI DENPASAR I Made Gede Manik Dharma Mahaputra; Ketut Setia Sapta; Nengah Landra
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Hal mendasar yang perlu diperhatikan oleh perusahaan salah satunya yaitu mengenai kinerja karyawan, karena kinerja karyawan sangat mempengaruhi perkembangan suatu perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial Etos kerja, Karakteristik pekerjaan dan beban kerja terhadap kinerja karyawan pada PT. Mitra Dewata Sejati. Penelitian ini menggunakan metode Sensus dengan jumlah sampel 32 responden dan menggunakan teknik analisis data yaitu analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa Etos kerja, dan Karakteristik pekerjaan berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT. Mitra Dewata Sejati. dan beban kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan pada PT. Mitra Dewata Sejati.
The Impact of Emotional Intelligence and Work–Life Balance on Organizational Commitment through the Mediation of Job Satisfaction among JNE Denpasar Couriers I Ketut Setia Sapta; I Gede Aria Kusuma Putra; Nengah Landra; Gede Bayu Surya Parwita
International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i4.946

Abstract

This study explores the impact of emotional intelligence and work–life balance on organizational commitment, with job satisfaction serving as a mediating variable, in the context of couriers at JNE Denpasar. Utilizing a quantitative research design, the study applies Partial Least Square (PLS) Structural Equation Modeling (SEM) to analyze data collected from 56 participants through a census sampling method. The findings reveal that emotional intelligence has a direct and significant effect on organizational commitment, indicating that employees with higher emotional intelligence tend to demonstrate stronger loyalty and dedication to their organization. However, emotional intelligence does not show a significant influence on job satisfaction, suggesting that other factors may contribute to employees' overall contentment at work. Conversely, work–life balance significantly affects job satisfaction, highlighting the importance of maintaining a healthy equilibrium between professional and personal responsibilities. Despite this, work–life balance does not directly influence organizational commitment. Further analysis indicates that job satisfaction fully mediates the relationship between work–life balance and organizational commitment, demonstrating that employees who achieve a better work–life balance are more likely to be satisfied with their jobs, which in turn enhances their commitment to the organization. However, job satisfaction does not serve as a mediator between emotional intelligence and organizational commitment, implying a more direct pathway between these two variables. These results align with the Theory of Planned Behavior, emphasizing that positive attitudes, reflected through job satisfaction, play a critical role in fostering behaviors associated with organizational commitment. From a practical perspective, the study highlights the importance for companies, particularly in the logistics industry, to invest in initiatives that enhance emotional intelligence and promote effective work–life balance strategies. By doing so, organizations can cultivate stronger employee loyalty, improve engagement, and foster a more committed workforce, ultimately contributing to better organizational performance and stability.
The Influence of Leadership and Compensation on Employee Performance at PT REX Denpasar with Job Satisfaction as a Mediating Variable Ni Luh Suastini; I Nengah Landra; I Nengah Suardika
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.937

Abstract

Human resources (HR) are a crucial component of any organization, playing a vital role in determining its development and success. One key aspect of HR management is employee performance, which reflects the quality and quantity of employee output in meeting company targets. This study focuses on PT REX Denpasar, a logistics company that experienced fluctuations in monthly revenue throughout 2023. This phenomenon indicates performance issues related to work quantity, delivery accuracy, and time efficiency. Several operational issues identified included variability in staff productivity, delays in delivery schedules, and inaccuracies in shipping data processing. To explore solutions to these challenges, the study examined the role of managerial leadership and financial incentives in improving employee performance, with job satisfaction as a mediating variable. This study covered all 40 employees of PT REX Denpasar, using a comprehensive enumeration sampling method. Data were collected through structured questionnaires, in-depth interviews, and a review of organizational records. Analysis was conducted using a structural path modeling approach to examine the relationships between variables. The results showed that managerial leadership had a significant effect on job satisfaction, as did the financial incentives provided by the company. Furthermore, leadership quality and compensation systems have been shown to have a positive correlation with improved employee performance. Furthermore, job satisfaction was found to act as a substantial mediator, strengthening the influence of leadership and compensation on performance. Thus, improving leadership quality and improving compensation mechanisms not only have a direct impact but also an indirect impact through increased job satisfaction.
Work-Life Balance, Compensation, and Employee Performance: The Mediating Effect of Job Satisfaction in the Procurement Division of Denpasar City Government Arimbawa, Anak Agung Gede Alit; Wijana, I Made Dauh; Landra, Nengah; Imbayani , I Gusti Ayu
Golden Ratio of Human Resource Management Vol. 6 No. 1 (2026): August - February
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v6i1.1650

Abstract

This study explores the influence of work-life balance and compensation on employee performance, considering job satisfaction as a mediating variable in the context of the public sector. A quantitative approach was applied through a survey of 60 civil servants in the Procurement Division of the Denpasar City Government. The data were gathered through questionnaires distributed via Google Forms and analyzed using SmartPLS 4 software. The results showed no significant effect of work-life balance on employee performance, either directly or indirectly through job satisfaction. In contrast, while compensation showed no direct effect on performance, it positively influenced performance indirectly through the mediating role of job satisfaction. These findings highlight the crucial mediating role of job satisfaction in improving employee performance, particularly in relation to compensation.
The Role of Work Motivation In Mediating the Effect of Workload and Work Culture on Employee Performance at the Uptd Of the Kerthi Bali Sadhajiwa Health Laboratory Center, Bali Province Health Office Sri Indriani, Ida Ayu; Nengah Landra; Putu Kepramareni
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1495

Abstract

This study explores the role of work motivation as a mediating factor between workload and work culture on employee performance at the UPTD Kerthi Bali Sadhajiwa Health Laboratory Center. With a population of 113 employees, a quantitative approach was employed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) method for data analysis. The findings indicate that both workload and work culture significantly influence work motivation and employee performance. Specifically, while workload directly impacts employee performance, it does not significantly mediate through work motivation. In contrast, work culture positively influences both work motivation and employee performance, demonstrating partial mediation. The results emphasize the importance of a supportive work environment and effective workload management to enhance employee performance. Recommendations for management include fostering a positive work culture and developing motivational strategies to sustain employee engagement and productivity
The Influence of Competence, Work Discipline, and Organizational Climate on Employee Performance at the Kayon Resort Ubud, Gianyar Anak Agung Istri Cinta Dewi; Ni Putu Irmayanti; Ni Made Widiari Rahayu; Ni Ketut Istha Lestari; Ni Kadek Sinta Oktaviana Prana Dewi; Nengah Landra; Gde Bayu Surya Parwita
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.261

Abstract

Employee performance is one of the key indicators in assessing the quality of human resources within an organization or company. To improve performance, companies generally implement various strategies, such as training programs, educational development, enforcement of work discipline, motivational efforts, and the management of a supportive work environment. This study aims to analyze the influence of competence, work discipline, and organizational climate on employee performance at The Kayon Resort Ubud. This research involved all employees of The Kayon Resort Ubud as the population. The sampling technique used was a saturated sampling method, in which the entire population was included as the research sample, totaling 71 respondents. To analyze the relationships between variables and test the hypotheses, multiple linear regression analysis was employed. The results of the study indicate that competence has a positive and significant effect on employee performance. Likewise, work discipline and organizational climate also have a positive and significant influence on employee performance at The Kayon Resort Ubud. Based on these findings, future researchers are encouraged to expand the study by including other variables that may affect employee performance.
Co-Authors A.A.Made Alit Putra Adnyana, I Putu Gede Putra Anak Agung Intan Anak Agung Istri Cinta Dewi Anak Agung Mas Yushika Dwi Isaka Putri Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Wedana Putra Pemayun Andika, Ary Wira Anik Yuesti Ardianti, Ni Putu Indah Ade Arimbawa, Anak Agung Gede Alit Ary Wira Andika Desak Made Nong Hamami Dewa Gede Artha Ariasa Dewi Purnama Sari Didik Rabuana Artha Gde Bayu Surya Parwita Gregorius Paulus Tahu I Gede Aria Kusuma Putra I Gede Cahyadi Putra I Gede Pande Septiawan I Gede Putu Eka Budiyasa I Gede Satrya Ariwibawa I Gede Tri Suryawan I Gusti Agung Teja Kusuma I Gusti Ayu Imbayani I Gusti Ngurah Bagus Gunadi I Gusti Ngurah Tresna Diva Prayoga I Kadek Adi Suryantha I Kadek Budi Astawan I Ketut Setia Sapta I Ketut Wiartha I Komang Agus Septian Adi Cahya I Komang Oka Permadi I Made Agus Budiana I Made Gede Manik Dharma Mahaputra I Made Purba Astakoni I Made Sony Indrawan I Made Yuda Prasetia I Nengah Aristana I Nengah Suardhika I Nengah Suardika I Nengah Sudja I Nyoman Sender I Putu Andri Permana I Putu Krisna Candra Oka Diputra I Wayan Juniartha I Wayan Widnyana Ida Ayu Made Pebryanti Ida Ayu Sintha Agustina Ida Bagus Made Widiadnya Ida Bagus Made Widiadnyana Ida Bagus Widiadnya Ida Ketut Oka Imbayani , I Gusti Ayu Kadek Alan Pranata Kadek Dwi Rista Rini Kadek Rista Ananda Putra Ketut Setia Sapta Ketut Trisnayani Kusuma, I Gusti Agung Teja Kusuma, I Gusti Ngurah Agung Eka Teja Kusuma, I Gusti Ngurah Agung Gede Eka Teja Mudinillah, Adam Mulyati, Ni Kadek Dwi Ni Kadek Ani Widiani Ni Kadek Mita Ayulia Pramesti Ni Kadek Reza Pramudya Dewi Ni Kadek Sinta Oktaviana Prana Dewi Ni Kadek Sutya Dewi Ni Kadek Windy Pramesti Ni Ketut Eni Ni Ketut Erix Kristina Yanti Ni Ketut Istha Lestari Ni Ketut Ratna Parmitha Dewi Ni Komang Tri Hapsari Ni Luh Made Yuni Pradnyawati Ni Luh Nikmawati Dewi Ni Luh Putriyani Ni Luh Putriyani Ni Luh Suastini Ni Made Ari Trisnayanti Ni Made Ariani Ni Made Dita Ayu Mahayani Ni Made Dwi Puspitawati Ni Made Puspitawati Ni Made Reva Trandani Ni Made Satya Utami Ni Made Septiantari Ni Made Widiari Rahayu Ni Made, Adhe Sugi Windarini Ni Nengah Muliani Ni Nengah Wida Yasmari Ni Nyoman Ari Novarini Ni Putu Dian Riani Ni Putu Diana Erawati Ni Putu Indah Ade Ardianti Ni Putu Irmayanti Ni Putu Lina Astuti Wijaya Ni Putu Lindya Dewi Ni Putu Mira Suciani Ni Putu Natasya Ni Putu Novi Widyasari Ni Putu Seftiana Dewi Ni Putu Viranitha Dewi Pertiwi Ni Wayan Ita Arma Dewi Nyoman Surya Wijaya Pande Ketut Ribek Putu Aditya Parodya Putu Armitha Widiyanthi Putu Kepramareni Putu Venny Sri Rahayu Putu Yusi Pramandari Sang Ayu Putu Andina Pryanti Sang Ayu Setya Nusani Sapta Rini Widyawati Sapta Widyawati Seri Adi Utari Sri Indriani, Ida Ayu Syahnur Said Tiksnayana Vipraprastha Trisnayani, Ketut Usadi, Made Pradnyan Permana Wijana, I Made Dauh Winarsih Winarsih Yasmari, Ni Nengah Wida