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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi PROSIDING SEMINAR NASIONAL CENDEKIAWAN Abdimas Dewantara SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan PRoMEDIA Abditani : Jurnal Pengabdian Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Bantenese Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pengabdian Masyarakat Bumi Raflesia KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Ihsan: Jurnal Pengabdian Masyarakat Indonesian Journal of Cultural and Community Development Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Community Empowerment Jurnal AbdiMas Nusa Mandiri Jurnal Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat (ABDIRA) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Komunikasi dan Bahasa Jurnal Bina Bangsa Ekonomika Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Abdimas Prakasa Dakara Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Jurnal AKAL: Abdimas dan Kearifan Lokal Journal Publicuho Warta LPM MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Innovative Technologica: Methodical Research Journal PORTAL ABDIMAS Jurnal Pendidikan Non formal Jurnal Media Akademik (JMA) Fokus Abdimas Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Journal of Community Empowerment Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan Frontiers in Research Journal Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi CHANNEL: Jurnal Komunikasi House of Wisdom: Journal on Library and Information Sciences Proceeding of International Conference on Social Science and Humanity Academia Open
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PENDAMPINGAN UMKM SAMBAL KEMASAN DALAM MENGHADAPI PERSAINGAN EKONOMI KREATIF PADA MEDIA SOSIAL Caliesta Tiara Z; Ainur Rochmaniah; Poppy Febriana
Jurnal Abditani Vol. 6 No. 2 (2023): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v6i2.279

Abstract

Kreativitas adalah sebuah kemampuan untuk mengembangkan ide dan konsep baru. Setiap bisnis maupaun usaha memerluka sebuah kretivitas dalam pelaksanannya. Inovasi dan kreasi terus di kembangkan agar bisnis yang dijalani tidak tertinggal zaman. Terlebih lagi dengan adanya perkembangan pada media sosial yang semakin pesat. Ini menyebabkan perputaran trend hingga menyebabkan banyaknya pilihan yang menjadi alasan utama mengapa ide kreatif dibutuhkan. Dengan menganalisa perubahan kebiasaan inilah, para UMKM harus siap mendekati target pasar mereka melalui media-media baru tersebut. Dengan membantu para UMKM dalam menghadapi persaingan bisnis pada media sosial seperti melakukan beberapa pendampingan dasar mengenai pemasaran produk melalui sosial media instagram dan perbaikan pengemasan produk yang sesuai dengan standar pengiriman menjadi tujuan utama dari diadakannya penelitian ini. Metode yang digunakan penulis dalam melaksanakan kegiatan, terdiri dari tiga rangkaian yaitu analisis, proses, dan hasil. Secara keseluruhan, pengabdian yang dilakukan penulis kepada salah satu UMKM dengan produk sambal botol bernama Sambeland yang berada di Desa Pepe, Sedati, Sidoarjo bernama Sambeland berjalan dengan baik. Hasil yang didapatkan dari pengabdian adalah peningkatan brand awareness dari Sambeland melalui pembuatan instagram dan melakukan foto produk yang lebih menarik konsumen. juga pengemasan produk yang lebih aman untuk pengiriman jarak jauh.
MSME Assistance Through Instagram Social Media Management Activities in Entrepreneurship Sevira Dwi Shabrina; Ainur Rochmaniah
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i1.4479

Abstract

Community service activities are an effort to help the community in certain activities without expecting any form of reward. This community service also serves as assistance to MSME business owners 24sweetness and Anskitchen regarding the management of Instagram social media so that they understand more about digital marketing. The marketing used by these MSMEs is still relatively small and unfamiliar with technology. So, with the assistance of MSMEs through Instagram social media management, it can increase sales at 24sweetness and Anskitchen and can attract consumer attention. The implementation method in this service begins with interviews, observations and assistance in content writing. Planned content creation starts from product photos/videos, sorting and editing sessions, uploading Instagram feeds and copywriting on caption creation. The results of this service showed that consumer interest increased, especially on the Anskitchen and 24sweetness Instagram platforms. At the same time, MSME owners also understand the marketing system, including using an attractive and effective Instagram platform to create the content needed for marketing.
Marketing 4.0 coaching and training for home industries in Sugihwaras Village Ainur Rochmaniah; Awalina Rahayu
Community Empowerment Vol 8 No 7 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8944

Abstract

Following the Covid-19 pandemic, the government is attempting to stimulate economic growth by supporting online enterprises and community empowerment. This includes the growth of less technologically advanced home industries. Consequently, the support of financial institutions is necessary for sustained development. The goal of the Bank BTN Syariah Surabaya's Corporate Social Responsibility (CSR) program is to provide assistance and training of Marketing 4.0 to the local businesses Kopi Melek and I'in Bakery in Sugihwaras Village, Sidoarjo Regency. Activities carried out through the training method. The results show that the participants have understood the importance of online and offline marketing as mutually supportive strategies for product sales success. Partners also succeeded in redesigning product packaging and shop banners, using the Shopee marketplace platform, and doing social media branding on Instagram to increase competitiveness and sales.
PEMANFAATAN DIGITAL MARKETING DAN BRANDING MEDIA SOSIAL DALAM MENINGKATKAN DAYA SAING UMKM MRS SNACKKET Cholidatul Lifia; Ainur Rochmaniah; Poppy Febriana
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 2 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i2.3537

Abstract

Usaha mikro, kecil, dan menengah (UMKM) dalam penjualan snack bucket, snack box, dan snack gift box saat ini merupakan sektor usaha yang berkembang pesat di industri makanan dan minuman yang dikemas dengan kreatif salah satunya UMKM Mrs. Snackket. Pengabdian masyarakat ini didasari oleh latar belakang permasalahan yang dihadapi pelaku UMKM dalam menjalankan bisnis baru di era digital, UMKM belum memiliki akun sosial media dan masih awam menggunakan marketplace maupun perangkat desain grafis.  Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing produk melalui branding media sosial UMKM Mrs. Snackket dan sebagai strategi memperluas pasar melalui pemanfaatan digital marketing. Metode yang digunakan dalam pengabdian ini adalah observasi dengan melakukan wawancara secara online untuk mengetahui permasalahan UMKM Mrs. Snackket dalam penjualan produk, kemudian pelatihan desain dan pembuatan konten, pendampingan pembuatan marketplace dan branding media social. Hasil dari program ini membantu memperluas jangkauan pasar melalui media sosial dan marketplace. Mewujudkan branding desain logo, desain tag card, desain kartu ucapan dan branding media sosial Instagram. Serta meningkatkan brand awareness melalui konten tutorial Tiktok dengan menggunakan strategi digital storytelling promotion dan pembuatan whatsapp business untuk memudahkan komunikasi dengan calon customer. Tolak ukur keberhasilan kegiatan ini adalah pemahaman pelaku UMKM dalam pelatihan dan pendampingan yang telah dilaksanakan dalam hal ini tim abdimas menggunakan alat ukur dengan melakukan wawancara.
Pendampingan Branding UMKM Makanan Ringan Melalui Pengelolaan Media Sosial Bocca Della Verita; Poppy Febriana; Ainur Rochmaniah
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v6i1.6995

Abstract

The existence of technological developments can help all aspects of human life, includ-ing for business person. One place that can be utilized is social media. Social Media has a great opportunity to help MSMEs as a marketing tool for their products to a wider scope and create business competition in today's digital era. However, there are also many business person who still cannot balance their business with the arrival of the digi-talization era, as happened with "Tahu Fantasi Kuy" and "Chancaroon" MSMEs. Both of them carry out promotions in a conventional way and with unattractive product photos, so that point become an inhibiting factor for the progress of their business. By using lecture, simulation and question answer methods, this community service aims to provide businesses with an understanding of the importance of branding and online marketing in the digital era. After the mentoring activities for MSME snacks were carried out, the two business actors understood how to build business branding digitally by utilizing Instagram and presenting attractive product photos so as to create increased sales figures
The Influence of Instagram on Purchasing Decisions and Consumptive Behavior Rochmaniah, Ainur; Puspita , Della
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4978

Abstract

Online networks facilitate interaction, communication, messaging, information sharing, and network building among social media users. Social media is a key element in the development of the internet. This research aims to identify the influence of Instagram on purchasing decisions and consumer behavior of Alfa The research method used is associative descriptive research. Data was taken from the Co Working Space Alfa X Tenggilis customer administration in January 2024, with a population of 150 people. The sampling technique used was total sampling from the entire population. Research analysis was carried out using a simple regression linearity test. The research results show that Instagram has a positive and significant influence on purchasing decisions at Alfa attracting consumers' attention to buy more products sold by Alfa The benefit for the company is to provide information about the social media Instagram which greatly influences consumer purchasing decisions because currently consumers are more interested in buying a product online and also seeing reviews from other consumers about products on Alfax.id, a benefit for further research provide references that can be used as research references, especially in purchasing decisions and also consumer behavior.
Engaging High School Students with Ruangguru: An Innovative Online Learning Approach: Meningkatkan Keterlibatan Belajar Siswa SMA dengan Aplikasi Ruangguru: Pendekatan Inovatif dalam Pembelajaran Online Pratiwi, Eka; Rochmaniah, Ainur
Indonesian Journal of Education Methods Development Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijemd.v21i3.752

Abstract

This qualitative research investigates the reception of high school students towards the Ruangguru application, a popular online medium of study. The study utilizes in-depth interviews, observations, and literature review to explore students' experiences with the application and its features. Purposive sampling was employed to select informants. The findings reveal that two informants dominate the hegemonic position, indicating their belief in the suitability of the application. Additionally, eight informants highlight the innovative nature of animated delivery in enhancing learning engagement. This research contributes to the understanding of student perspectives on using Ruangguru and has implications for improving online learning experiences globally. Highlights: The study explores the reception of high school students towards the Ruangguru application as an online medium of study, providing insights into its effectiveness and suitability. The research method involves qualitative data collection through in-depth interviews, observations, and literature review, allowing for a comprehensive understanding of students' experiences with the application. The findings reveal the dominant position of two informants who consider the Ruangguru application suitable, while eight informants emphasize the innovative nature of animated content delivery in enhancing student engagement and overcoming fatigue. Keywords: Ruangguru application, high school students, online medium of study, reception, qualitative research
Pengembangan Media Sosial dalam Upaya Meningkatkan Penjualan Brand Batik Lokal “Qabudayan” Ubaidirrohman, Wildan; Febriana, Poppy; Rochmaniah, Ainur
Warta LPM WARTA LPM, Vol. 27, No. 1, Maret 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v27i1.2320

Abstract

"Qabudayan" is a micro, small, and medium-sized enterprise (MSME) located in Malang City, East Java. The primary focus of this business is online marketing and sales of ready-to-wear clothing with an emphasis on traditional batik fabric motifs. Currently, "Qabudayan" faces challenges such as a lack of attractive product photos, limited to a logo design, and digital mockups. Other constraints include unpreparedness in the sales system, marketing activities, and human resource management, hindering online sales efforts. The goal of this community service activity is to provide assistance to "Qabudayan" in developing social media through the provision of attractive product photos and the creation of quality marketing content on the Instagram platform. This is expected to enhance the effectiveness of online marketing and sales activities. The community service process is carried out in three stages. The first stage involves a situational analysis by conducting interviews with the "Qabudayan" brand to identify the challenges faced. The second stage includes program planning involving activities such as product photo shoots, assistance in creating Instagram social media content, and promotions. The third stage is the implementation of the planned program. The expected output of this community service activity is to assist "Qabudayan" in developing their Instagram social media, enabling them to create professional photo and video content. By showcasing traditional batik fabric motifs and engaging Instagram social media content, it is hoped that not only will "Qabudayan" attract potential consumers, but it will also support efforts to preserve batik culture in society.
REBRANDING UMKM CATERING MELALUI DESAIN PACKAGING DAN PROMOSI MEDIA SOSIAL Hidayat, Azamul; Febriana, Poppy; Rochmaniah, Ainur; Bisri, Muhammad Hasan
Jurnal AbdiMas Nusa Mandiri Vol. 6 No. 1 (2024): Periode April 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v6i1.5301

Abstract

The problem faced in the Mbok Ndut Catering and Bu Sri Catering catering businesses is that there is no label on the packaging and does not have media as a promotion, so it requires rebranding the packaging design in the form of labels and promotion of the business on social media. The purpose of this community service activity is to provide solutions to the problems being faced. The method used is to provide training in the form of tutorials on how to manage Instagram accounts and how to operate the Google Maps application. The results of this community service are to help the two MSME players create a logo design, create an official Instagram account, create a content design for Instagram posts, create a packaging design in the form of labels, add the location of the Catering business address through the Google Maps Application, train or teach the two MSME players, manage Instagram by posting the menu that we provide with interesting content, and how to operate the Google Maps Application. Thus, in the future it can make it easier for the two MSME players to introduce their business to the wider community.
Persepsi Konsumen pada Layanan JNE Express Cabang Utama Mojokerto Rochmaniah, Ainur; Zulia, Dewi
Innovative Technologica: Methodical Research Journal Vol. 2 No. 2 (2023): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v2i2.23

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi konsumen pada layanan JNE Express cabang utama Mojokerto, yaitu sebuah perusahaan yang bergerak dalam bidang jasa pengiriman barang. Teori yang digunakan adalah persepsi, kualitas layanan yang terdiri bukti fisik, kehandalan, daya tanggap, jaminan, dan empati. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui observasi, wawancara dan studi pustaka. Informan sebanyak lima orang ditentukan secara purposive sampling. Peneliti menganalisa data secara deskriptif dengan menggunakan analisa interaktif Miles & Huberman. Hasil penelitian menunjukkan bahwa persepsi konsumen layanan JNE Express cabang utama Mojokerto dari segi kenyamanan, kerapihan dan kebersihan serta tampilan karyawan termasuk baik. Konsumen memberikan persepsi baik terkait kesiapan pegawai dalam membantu pelanggan serta keramahan dan kesopanan. Namun terdapat persepsi buruk karena tampilan gedung yang tampak kecil dan fasilitas kurang lengkap serta ketepatan barang tidak sesuai ketika berlangsungnya event dalam online shop.
Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agung Wisnu Prayoga Agus Suprianto Agustin Eka Rahmawati Agustin, Selly Ahmad Gilang Permata Ahmad Riyadh Umar Balahmar Ainun Jariyah Ainur Rofiq Airlangga Cipta Juliananta Putra Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Alvandaru, M. Hafid Amalia, Fara Putri Amar, Muhammad Amelia Hidayatus Sabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Ana Sofiana Wahyu Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardina, Navira Vriska Ardiyata, Mochammad Ari Fradita Dewi Susanti Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asmaul Khusna Tri Wulan Juli Asrianto, Ikhsan Danar Asy`ari, Nur Aini Shofiya At-Thaariq, Muhammad Nauval Aulia Syafira Awalina Rahayu Ayu Diah Oktaviana Bagas Satria, Dimas Ekha Bahrul Alam Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dara Citra Nurani Devi Selvia Ramadhanni Dewi Khotimah Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma ervin restu Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Fajarudin, Muhammad Guntur Satrio Fallah Al Fattah, Hayyu Fibriana, Adinda Herna Fikri Alif Nur Akmaludin Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitri Retno Wulansari Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama H Arief Wicaksono Habibah Khoirun Nisa Halimi, Halimi Hefry Wika Kusuma Wardhana Hendra Sukmana Herista, Nasya Avrilia Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Imania Melati Irmania Yunita Isna Fitria Agustina Jali, Aulia Anggung Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Laila, Vividya Lailatul Munawaroh Lazim, Moch. Faex M Rigel Putra R Moch Yusuf Rizaldi Almuhtadibillah Moch. Nur Faizin Mochammad Fani Muhammad Faishal Azami Muhammad Fajar Dicky Prastyo Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Mulyono Nabila Ayu Bakhta Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Ninda Anayarahma Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rafly Maulana Isyak Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhani Putra Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rayhan Rizq Iskandar Rhefale, Muhammad Izahan Maulana Risna Hapsari Putriani Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Sevira Dwi Shabrina Shella Margareta Shinta Anastasya Putri Shofiya Asy’ari, Nur Aini Siti Nur Annisa Rahmaniyah Susanti, Ari Fradita Dewi Syafiur Rohman, M. Alim Tawakkal, Mohammad Azzam Totok Wahyu Abadi Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wajaya, Rama Adi Wijaya, fernandas Seca Kurnia Wisnu Arief Fatulloh Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi