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PENINGKATKAN PEMASARAN DAN IDENTITAS PRODUK KERUPUK DESA JUMPUTREJO MELALUI PEMBUATAN LOGO DAN KEMASAN
Ahmad Gilang Permata;
Poppy Febriana;
Ainur Rochmaniah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 3 (2023): September
Publisher : Universitas Muhammadiyah Mataram
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DOI: 10.31764/jpmb.v7i3.16788
ABSTRAKLogo memiliki peran penting dalam pemasaran maupun identitas pada suatu produk yang berguna untuk membedakan antara produk satu dengan yang lainnya. Selain logo sebagai identitas produk, kemasan juga difungsikan sebagai daya tarik agar konsumen membeli produk yang dipasarkan, akan tetapi disisi lain banyak pelaku usaha yang mengabaikan pentingnya kedua hal tersebut untuk meningkatkan daya jual produk dagangnya. Oleh karena itu, dalam kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilakukan di Desa Jumputrejo Kecamatan Sukodono Kabupaten Sidoarjo ini menyasar para pelaku Usaha Dagang (UD) yang bergerak dibidang produk makanan, yaitu kerupuk. Pelaksanaa PKM ini dilakukan dengan metode pelatihan serta dengan teknik pengamatan melalui studi pustaka dan observasi lapangan. Selanjutnya observasi dengan melakukan pengamatan pada produk. Hasilnya setelah logo dan kemasan dibuat dan dipasarkan terdapat peningkatan penjualan kerupuk dibuktikan dengan kesimpulan naiknya grafik. Manfaat dari kegiatan (PKM) ini supaya para pemilik Usaha Dagang di Desa Jumputrejo dapat mengembangkan lagi produknya agar tidak kalah bersaing dengan produk luar lainya sehingga dapat meningkatkan nilai perekonomian untuk semua orang yang terlibat didalamya. Kata kunci: logo; kemasan; usaha dagang; kerupuk. ABSTRACTLogos have an important role in marketing as well as identity on a product that is useful for differentiating one product from another. In addition to the logo as a product identity, packaging also functions as an attraction so that consumers buy the products being marketed, but on the other hand many business actors ignore the importance of these two things to increase the selling power of their trade products. Therefore, in this Community Service (PKM) activity which was carried out in Jumputrejo Village, Sukodono District, Sidoarjo Regency, the target was Trading Business actors (UD) engaged in food products, namely crackers. The implementation of PKM is carried out using training methods and observation techniques through literature studies and field observations. Further observations by observing the product. As a result, after the logo and packaging were made and marketed, there was an increase in sales of crackers, as evidenced by the conclusion of an increase in the graph. The benefit of this activity (PKM) is that the owners of Trading Businesses in Jumputrejo Village can further develop their products so that they are not unable to compete with other foreign products so as to increase economic value for everyone involved in it. Keywords: logo; packaging ; trading business; crackers.
PENDAMPINGAN UMKM SAMBAL KEMASAN DALAM MENGHADAPI PERSAINGAN EKONOMI KREATIF PADA MEDIA SOSIAL
Caliesta Tiara Z;
Ainur Rochmaniah;
Poppy Febriana
Jurnal Abditani Vol. 6 No. 2 (2023): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT
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DOI: 10.31970/abditani.v6i2.279
Kreativitas adalah sebuah kemampuan untuk mengembangkan ide dan konsep baru. Setiap bisnis maupaun usaha memerluka sebuah kretivitas dalam pelaksanannya. Inovasi dan kreasi terus di kembangkan agar bisnis yang dijalani tidak tertinggal zaman. Terlebih lagi dengan adanya perkembangan pada media sosial yang semakin pesat. Ini menyebabkan perputaran trend hingga menyebabkan banyaknya pilihan yang menjadi alasan utama mengapa ide kreatif dibutuhkan. Dengan menganalisa perubahan kebiasaan inilah, para UMKM harus siap mendekati target pasar mereka melalui media-media baru tersebut. Dengan membantu para UMKM dalam menghadapi persaingan bisnis pada media sosial seperti melakukan beberapa pendampingan dasar mengenai pemasaran produk melalui sosial media instagram dan perbaikan pengemasan produk yang sesuai dengan standar pengiriman menjadi tujuan utama dari diadakannya penelitian ini. Metode yang digunakan penulis dalam melaksanakan kegiatan, terdiri dari tiga rangkaian yaitu analisis, proses, dan hasil. Secara keseluruhan, pengabdian yang dilakukan penulis kepada salah satu UMKM dengan produk sambal botol bernama Sambeland yang berada di Desa Pepe, Sedati, Sidoarjo bernama Sambeland berjalan dengan baik. Hasil yang didapatkan dari pengabdian adalah peningkatan brand awareness dari Sambeland melalui pembuatan instagram dan melakukan foto produk yang lebih menarik konsumen. juga pengemasan produk yang lebih aman untuk pengiriman jarak jauh.
PEMANFAATAN DIGITAL MARKETING DAN BRANDING MEDIA SOSIAL DALAM MENINGKATKAN DAYA SAING UMKM MRS SNACKKET
Cholidatul Lifia;
Ainur Rochmaniah;
Poppy Febriana
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 2 (2024)
Publisher : STKIP Citra Bakti
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DOI: 10.38048/jailcb.v5i2.3537
Usaha mikro, kecil, dan menengah (UMKM) dalam penjualan snack bucket, snack box, dan snack gift box saat ini merupakan sektor usaha yang berkembang pesat di industri makanan dan minuman yang dikemas dengan kreatif salah satunya UMKM Mrs. Snackket. Pengabdian masyarakat ini didasari oleh latar belakang permasalahan yang dihadapi pelaku UMKM dalam menjalankan bisnis baru di era digital, UMKM belum memiliki akun sosial media dan masih awam menggunakan marketplace maupun perangkat desain grafis. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing produk melalui branding media sosial UMKM Mrs. Snackket dan sebagai strategi memperluas pasar melalui pemanfaatan digital marketing. Metode yang digunakan dalam pengabdian ini adalah observasi dengan melakukan wawancara secara online untuk mengetahui permasalahan UMKM Mrs. Snackket dalam penjualan produk, kemudian pelatihan desain dan pembuatan konten, pendampingan pembuatan marketplace dan branding media social. Hasil dari program ini membantu memperluas jangkauan pasar melalui media sosial dan marketplace. Mewujudkan branding desain logo, desain tag card, desain kartu ucapan dan branding media sosial Instagram. Serta meningkatkan brand awareness melalui konten tutorial Tiktok dengan menggunakan strategi digital storytelling promotion dan pembuatan whatsapp business untuk memudahkan komunikasi dengan calon customer. Tolak ukur keberhasilan kegiatan ini adalah pemahaman pelaku UMKM dalam pelatihan dan pendampingan yang telah dilaksanakan dalam hal ini tim abdimas menggunakan alat ukur dengan melakukan wawancara.
Pendampingan Branding UMKM Makanan Ringan Melalui Pengelolaan Media Sosial
Bocca Della Verita;
Poppy Febriana;
Ainur Rochmaniah
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024)
Publisher : Universitas Serang Raya
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DOI: 10.30656/ka.v6i1.6995
The existence of technological developments can help all aspects of human life, includ-ing for business person. One place that can be utilized is social media. Social Media has a great opportunity to help MSMEs as a marketing tool for their products to a wider scope and create business competition in today's digital era. However, there are also many business person who still cannot balance their business with the arrival of the digi-talization era, as happened with "Tahu Fantasi Kuy" and "Chancaroon" MSMEs. Both of them carry out promotions in a conventional way and with unattractive product photos, so that point become an inhibiting factor for the progress of their business. By using lecture, simulation and question answer methods, this community service aims to provide businesses with an understanding of the importance of branding and online marketing in the digital era. After the mentoring activities for MSME snacks were carried out, the two business actors understood how to build business branding digitally by utilizing Instagram and presenting attractive product photos so as to create increased sales figures
The Influence of Instagram on Purchasing Decisions and Consumptive Behavior
Rochmaniah, Ainur;
Puspita , Della
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA
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DOI: 10.51544/jlmk.v8i1.4978
Online networks facilitate interaction, communication, messaging, information sharing, and network building among social media users. Social media is a key element in the development of the internet. This research aims to identify the influence of Instagram on purchasing decisions and consumer behavior of Alfa The research method used is associative descriptive research. Data was taken from the Co Working Space Alfa X Tenggilis customer administration in January 2024, with a population of 150 people. The sampling technique used was total sampling from the entire population. Research analysis was carried out using a simple regression linearity test. The research results show that Instagram has a positive and significant influence on purchasing decisions at Alfa attracting consumers' attention to buy more products sold by Alfa The benefit for the company is to provide information about the social media Instagram which greatly influences consumer purchasing decisions because currently consumers are more interested in buying a product online and also seeing reviews from other consumers about products on Alfax.id, a benefit for further research provide references that can be used as research references, especially in purchasing decisions and also consumer behavior.
Engaging High School Students with Ruangguru: An Innovative Online Learning Approach: Meningkatkan Keterlibatan Belajar Siswa SMA dengan Aplikasi Ruangguru: Pendekatan Inovatif dalam Pembelajaran Online
Pratiwi, Eka;
Rochmaniah, Ainur
Indonesian Journal of Education Methods Development Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/ijemd.v21i3.752
This qualitative research investigates the reception of high school students towards the Ruangguru application, a popular online medium of study. The study utilizes in-depth interviews, observations, and literature review to explore students' experiences with the application and its features. Purposive sampling was employed to select informants. The findings reveal that two informants dominate the hegemonic position, indicating their belief in the suitability of the application. Additionally, eight informants highlight the innovative nature of animated delivery in enhancing learning engagement. This research contributes to the understanding of student perspectives on using Ruangguru and has implications for improving online learning experiences globally. Highlights: The study explores the reception of high school students towards the Ruangguru application as an online medium of study, providing insights into its effectiveness and suitability. The research method involves qualitative data collection through in-depth interviews, observations, and literature review, allowing for a comprehensive understanding of students' experiences with the application. The findings reveal the dominant position of two informants who consider the Ruangguru application suitable, while eight informants emphasize the innovative nature of animated content delivery in enhancing student engagement and overcoming fatigue. Keywords: Ruangguru application, high school students, online medium of study, reception, qualitative research
Pengembangan Media Sosial dalam Upaya Meningkatkan Penjualan Brand Batik Lokal “Qabudayan”
Ubaidirrohman, Wildan;
Febriana, Poppy;
Rochmaniah, Ainur
Warta LPM WARTA LPM, Vol. 27, No. 1, Maret 2024
Publisher : Universitas Muhammadiyah Surakarta
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DOI: 10.23917/warta.v27i1.2320
"Qabudayan" is a micro, small, and medium-sized enterprise (MSME) located in Malang City, East Java. The primary focus of this business is online marketing and sales of ready-to-wear clothing with an emphasis on traditional batik fabric motifs. Currently, "Qabudayan" faces challenges such as a lack of attractive product photos, limited to a logo design, and digital mockups. Other constraints include unpreparedness in the sales system, marketing activities, and human resource management, hindering online sales efforts. The goal of this community service activity is to provide assistance to "Qabudayan" in developing social media through the provision of attractive product photos and the creation of quality marketing content on the Instagram platform. This is expected to enhance the effectiveness of online marketing and sales activities. The community service process is carried out in three stages. The first stage involves a situational analysis by conducting interviews with the "Qabudayan" brand to identify the challenges faced. The second stage includes program planning involving activities such as product photo shoots, assistance in creating Instagram social media content, and promotions. The third stage is the implementation of the planned program. The expected output of this community service activity is to assist "Qabudayan" in developing their Instagram social media, enabling them to create professional photo and video content. By showcasing traditional batik fabric motifs and engaging Instagram social media content, it is hoped that not only will "Qabudayan" attract potential consumers, but it will also support efforts to preserve batik culture in society.
REBRANDING UMKM CATERING MELALUI DESAIN PACKAGING DAN PROMOSI MEDIA SOSIAL
Hidayat, Azamul;
Febriana, Poppy;
Rochmaniah, Ainur;
Bisri, Muhammad Hasan
Jurnal AbdiMas Nusa Mandiri Vol. 6 No. 1 (2024): Periode April 2024
Publisher : LPPM Universitas Nusa Mandiri
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DOI: 10.33480/abdimas.v6i1.5301
The problem faced in the Mbok Ndut Catering and Bu Sri Catering catering businesses is that there is no label on the packaging and does not have media as a promotion, so it requires rebranding the packaging design in the form of labels and promotion of the business on social media. The purpose of this community service activity is to provide solutions to the problems being faced. The method used is to provide training in the form of tutorials on how to manage Instagram accounts and how to operate the Google Maps application. The results of this community service are to help the two MSME players create a logo design, create an official Instagram account, create a content design for Instagram posts, create a packaging design in the form of labels, add the location of the Catering business address through the Google Maps Application, train or teach the two MSME players, manage Instagram by posting the menu that we provide with interesting content, and how to operate the Google Maps Application. Thus, in the future it can make it easier for the two MSME players to introduce their business to the wider community.
Persepsi Konsumen pada Layanan JNE Express Cabang Utama Mojokerto
Rochmaniah, Ainur;
Zulia, Dewi
Innovative Technologica: Methodical Research Journal Vol. 2 No. 2 (2023): June
Publisher : Indonesian Journal Publisher
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DOI: 10.47134/innovative.v2i2.23
Penelitian ini bertujuan untuk mengetahui persepsi konsumen pada layanan JNE Express cabang utama Mojokerto, yaitu sebuah perusahaan yang bergerak dalam bidang jasa pengiriman barang. Teori yang digunakan adalah persepsi, kualitas layanan yang terdiri bukti fisik, kehandalan, daya tanggap, jaminan, dan empati. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui observasi, wawancara dan studi pustaka. Informan sebanyak lima orang ditentukan secara purposive sampling. Peneliti menganalisa data secara deskriptif dengan menggunakan analisa interaktif Miles & Huberman. Hasil penelitian menunjukkan bahwa persepsi konsumen layanan JNE Express cabang utama Mojokerto dari segi kenyamanan, kerapihan dan kebersihan serta tampilan karyawan termasuk baik. Konsumen memberikan persepsi baik terkait kesiapan pegawai dalam membantu pelanggan serta keramahan dan kesopanan. Namun terdapat persepsi buruk karena tampilan gedung yang tampak kecil dan fasilitas kurang lengkap serta ketepatan barang tidak sesuai ketika berlangsungnya event dalam online shop.
Perception Of Watukosek Village Farmers Towards Babang Laper Youtube Channel
Saputra, Muhammad Sulung;
Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/pssh.v7i1.599
This research aims to determine farmers’ perceptions of the use of digital information, espeTcially via the YouTube platform, on farming in Watukosek Village, Pasuruan Regency. The growth of digital information technology has created new opportunities for farmers to increase productivity and market their agricultural products. Therefore, this research focuses on the impact and effectiveness of using these digital platforms in supporting agricultural activities at the local level. The research was conducted using a qualitative approach with descriptive methods. The theory used is S-O-R (Stimulus Organism Response), which was first discovered by Hovland (1953). Data collection techniques were carried out using interviews, observation and documentation. The results of research conducted at the research location, the use of digital media shows significant actions, reactions and perceptions after viewing the YouTube content “Babang Laper” which has diverse audience characteristics in Watukosek Village. Conclusion The importance of digital literacy for farmers, as it opens the door for them to access the latest information on best agricultural practices.