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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi PROSIDING SEMINAR NASIONAL CENDEKIAWAN Abdimas Dewantara SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan PRoMEDIA Abditani : Jurnal Pengabdian Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Bantenese Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pengabdian Masyarakat Bumi Raflesia KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Ihsan: Jurnal Pengabdian Masyarakat Indonesian Journal of Cultural and Community Development Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal AbdiMas Nusa Mandiri Jurnal Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat (ABDIRA) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Komunikasi dan Bahasa Jurnal Bina Bangsa Ekonomika Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Abdimas Prakasa Dakara Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Jurnal AKAL: Abdimas dan Kearifan Lokal Warta LPM MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Innovative Technologica: Methodical Research Journal PORTAL ABDIMAS Jurnal Pendidikan Non formal Jurnal Media Akademik (JMA) Fokus Abdimas Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Journal of Community Empowerment Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan Frontiers in Research Journal Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi CHANNEL: Jurnal Komunikasi House of Wisdom: Journal on Library and Information Sciences Proceeding of International Conference on Social Science and Humanity Academia Open
Rochmaniah, Ainur
Universitas Muhammadiyah Sidoarjo
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The Influence of Instagram on Purchasing Decisions and Consumptive Behavior Rochmaniah, Ainur; Puspita , Della
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4978

Abstract

Online networks facilitate interaction, communication, messaging, information sharing, and network building among social media users. Social media is a key element in the development of the internet. This research aims to identify the influence of Instagram on purchasing decisions and consumer behavior of Alfa The research method used is associative descriptive research. Data was taken from the Co Working Space Alfa X Tenggilis customer administration in January 2024, with a population of 150 people. The sampling technique used was total sampling from the entire population. Research analysis was carried out using a simple regression linearity test. The research results show that Instagram has a positive and significant influence on purchasing decisions at Alfa attracting consumers' attention to buy more products sold by Alfa The benefit for the company is to provide information about the social media Instagram which greatly influences consumer purchasing decisions because currently consumers are more interested in buying a product online and also seeing reviews from other consumers about products on Alfax.id, a benefit for further research provide references that can be used as research references, especially in purchasing decisions and also consumer behavior.
Engaging High School Students with Ruangguru: An Innovative Online Learning Approach: Meningkatkan Keterlibatan Belajar Siswa SMA dengan Aplikasi Ruangguru: Pendekatan Inovatif dalam Pembelajaran Online Pratiwi, Eka; Rochmaniah, Ainur
Indonesian Journal of Education Methods Development Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijemd.v21i3.752

Abstract

This qualitative research investigates the reception of high school students towards the Ruangguru application, a popular online medium of study. The study utilizes in-depth interviews, observations, and literature review to explore students' experiences with the application and its features. Purposive sampling was employed to select informants. The findings reveal that two informants dominate the hegemonic position, indicating their belief in the suitability of the application. Additionally, eight informants highlight the innovative nature of animated delivery in enhancing learning engagement. This research contributes to the understanding of student perspectives on using Ruangguru and has implications for improving online learning experiences globally. Highlights: The study explores the reception of high school students towards the Ruangguru application as an online medium of study, providing insights into its effectiveness and suitability. The research method involves qualitative data collection through in-depth interviews, observations, and literature review, allowing for a comprehensive understanding of students' experiences with the application. The findings reveal the dominant position of two informants who consider the Ruangguru application suitable, while eight informants emphasize the innovative nature of animated content delivery in enhancing student engagement and overcoming fatigue. Keywords: Ruangguru application, high school students, online medium of study, reception, qualitative research
Pengembangan Media Sosial dalam Upaya Meningkatkan Penjualan Brand Batik Lokal “Qabudayan” Ubaidirrohman, Wildan; Febriana, Poppy; Rochmaniah, Ainur
Warta LPM WARTA LPM, Vol. 27, No. 1, Maret 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v27i1.2320

Abstract

"Qabudayan" is a micro, small, and medium-sized enterprise (MSME) located in Malang City, East Java. The primary focus of this business is online marketing and sales of ready-to-wear clothing with an emphasis on traditional batik fabric motifs. Currently, "Qabudayan" faces challenges such as a lack of attractive product photos, limited to a logo design, and digital mockups. Other constraints include unpreparedness in the sales system, marketing activities, and human resource management, hindering online sales efforts. The goal of this community service activity is to provide assistance to "Qabudayan" in developing social media through the provision of attractive product photos and the creation of quality marketing content on the Instagram platform. This is expected to enhance the effectiveness of online marketing and sales activities. The community service process is carried out in three stages. The first stage involves a situational analysis by conducting interviews with the "Qabudayan" brand to identify the challenges faced. The second stage includes program planning involving activities such as product photo shoots, assistance in creating Instagram social media content, and promotions. The third stage is the implementation of the planned program. The expected output of this community service activity is to assist "Qabudayan" in developing their Instagram social media, enabling them to create professional photo and video content. By showcasing traditional batik fabric motifs and engaging Instagram social media content, it is hoped that not only will "Qabudayan" attract potential consumers, but it will also support efforts to preserve batik culture in society.
REBRANDING UMKM CATERING MELALUI DESAIN PACKAGING DAN PROMOSI MEDIA SOSIAL Hidayat, Azamul; Febriana, Poppy; Rochmaniah, Ainur; Bisri, Muhammad Hasan
Jurnal AbdiMas Nusa Mandiri Vol. 6 No. 1 (2024): Periode April 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v6i1.5301

Abstract

The problem faced in the Mbok Ndut Catering and Bu Sri Catering catering businesses is that there is no label on the packaging and does not have media as a promotion, so it requires rebranding the packaging design in the form of labels and promotion of the business on social media. The purpose of this community service activity is to provide solutions to the problems being faced. The method used is to provide training in the form of tutorials on how to manage Instagram accounts and how to operate the Google Maps application. The results of this community service are to help the two MSME players create a logo design, create an official Instagram account, create a content design for Instagram posts, create a packaging design in the form of labels, add the location of the Catering business address through the Google Maps Application, train or teach the two MSME players, manage Instagram by posting the menu that we provide with interesting content, and how to operate the Google Maps Application. Thus, in the future it can make it easier for the two MSME players to introduce their business to the wider community.
Persepsi Konsumen pada Layanan JNE Express Cabang Utama Mojokerto Rochmaniah, Ainur; Zulia, Dewi
Innovative Technologica: Methodical Research Journal Vol. 2 No. 2 (2023): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v2i2.23

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi konsumen pada layanan JNE Express cabang utama Mojokerto, yaitu sebuah perusahaan yang bergerak dalam bidang jasa pengiriman barang. Teori yang digunakan adalah persepsi, kualitas layanan yang terdiri bukti fisik, kehandalan, daya tanggap, jaminan, dan empati. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui observasi, wawancara dan studi pustaka. Informan sebanyak lima orang ditentukan secara purposive sampling. Peneliti menganalisa data secara deskriptif dengan menggunakan analisa interaktif Miles & Huberman. Hasil penelitian menunjukkan bahwa persepsi konsumen layanan JNE Express cabang utama Mojokerto dari segi kenyamanan, kerapihan dan kebersihan serta tampilan karyawan termasuk baik. Konsumen memberikan persepsi baik terkait kesiapan pegawai dalam membantu pelanggan serta keramahan dan kesopanan. Namun terdapat persepsi buruk karena tampilan gedung yang tampak kecil dan fasilitas kurang lengkap serta ketepatan barang tidak sesuai ketika berlangsungnya event dalam online shop.
Perception Of Watukosek Village Farmers Towards Babang Laper Youtube Channel Saputra, Muhammad Sulung; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.599

Abstract

This research aims to determine farmers’ perceptions of the use of digital information, espeTcially via the YouTube platform, on farming in Watukosek Village, Pasuruan Regency. The growth of digital information technology has created new opportunities for farmers to increase productivity and market their agricultural products. Therefore, this research focuses on the impact and effectiveness of using these digital platforms in supporting agricultural activities at the local level. The research was conducted using a qualitative approach with descriptive methods. The theory used is S-O-R (Stimulus Organism Response), which was first discovered by Hovland (1953). Data collection techniques were carried out using interviews, observation and documentation. The results of research conducted at the research location, the use of digital media shows significant actions, reactions and perceptions after viewing the YouTube content “Babang Laper” which has diverse audience characteristics in Watukosek Village. Conclusion The importance of digital literacy for farmers, as it opens the door for them to access the latest information on best agricultural practices.
Public Opinion on the Pring Sewu Cultural Market in Binangun Hamlet Nurrafi, Deajeng; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.624

Abstract

Communication is a basic human activity, by communicating humans can relate to each other in everyday life wherever humans are. Intrapersonal communication is a communication process that occurs within a person. This communication involves an individual's thoughts, feelings and perceptions of something. The Pring Sewu Cultural Market exists as an effort to preserve local cultural values. This research aims to understand how society responds to unique market innovations, such as the use of bamboo coins as a transaction tool. This cultural market is a local initiative that aims to preserve and promote cultural heritage and support the local economy. This research uses qualitative methods. Data was collected through interviews, observation and documentation. In this research, the majority of public opinion agrees with the existence of a cultural market. Some people appreciate cultural activities as a way of preserving local traditions, while others criticize them because they are deemed not in accordance with the community's social values. The results of this research provide a positive response to the existence of the Pring Sewu Cultural Market, the majority of people are of the opinion that they provide many ideas or input for the Pring Sewu market, such as making trash cans from bamboo, adding traditional food menus and collaborating with local residents to create art performances.
Social Communication of the Village Government in Socializing Waste Management in Bejijong Village Fitria, Dhyava Barela Rahmani; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.625

Abstract

Social communication is a way for the village government to socialize waste management to residents, with social communication making it easier for the village government to socialize waste management because it is carried out jointly in a large forum and has feedback from residents. The research aims to explore information on how social communication conveyed by the Bejijong Village Government in socializing waste management, so that it can be applied by the community in Bejijong Village, especially in Rt 02 Rw 01 Bejijong Hamlet, Rt 02 Rw 01 Kedung Wulan Hamlet, Rt 03 Rw 01 Bejijong Hamlet. The problems contained in this study are the participation, perception and attitude of the community towards the social communication provided by the village government to the community for the socialization of waste management. This study uses a descriptive qualitative approach by focusing on research data that will be produced from words through a form of observation and interview. This study describes the field phenomenon through direct observation by visiting the location of socialization carried out by the village government, then conducting direct interviews with residents and village officials, and the results can be analyzed to obtain research results. The results of this study show that the social communication of the village government to the residents of Bejijong Village is very good and can be well received by the residents, with indicators in it such as understanding, fun, influence on attitudes, better relationships, and true principles of brotherhood.
Personal Branding Through Online Dating App Bumble Nabilah, Farah Hanin; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.627

Abstract

In contemporary society, personal branding has become an important aspect of self-presentation, especially in digital media. This study explores the phenomenon of personal branding through the popular online dating app Bumble. Through a qualitative analysis of user profiles and interactions within such platforms, the study aims to understand how individuals strategically build and manage their personal image to attract other users. Qualitative descriptive research method through data collection by interviewing 6 Bumble user informants and observing user profiles, including selected bio and images, as well as their interactions with other users in the application.The theory used is personal branding by Peter, Personal branding McNally and Speak, and self-presentation by Goffman Montoya analysis was carried out qualitatively to identify patterns in personal branding strategies used by bumble users. The results showed that Bumble users engaged in a variety of personal branding strategies, such as selective self-disclosure, image curation, and the use of language designed to portray desirable characteristics and values. In addition, visual elements, such as profile photos and aesthetics, also play an important role in the formation of online self-image. Overall, this research contributes to our understanding of personal branding in the context of online dating, providing insight into the complex dynamics of self-presentation and impression management in the digital environment. The findings have implications for academics and practitioners interested in the intersection of Technology, identity, and interpersonal relationships.
Bejijong Community's Perception of Village Service E-government as a Self-Service System Fadhilah, Laila Nur; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.633

Abstract

Bejijong Village has the goal of creating digital-based public services. This is a factor in the creation of a self-service system. The purpose of this study is to analyze the perception of the Bejijong community towards E-government Village Services as a Self-Service System. This study uses a qualitative method to interpret an understanding related to the cause and effect of a phenomenon and uses a descriptive type in order to systematically describe the community's perception of Village Services as a self-service in Bejijong village. This research was conducted in Bejijong Village, Trowulan District, East Java. In this study, purposive techniques are used to determine informants. The data collection techniques used are interviews and observations. Primary data was obtained by conducting direct interviews with 5 informants who are people of Bejijong Village, both who use self-service and non-self-service, while secondary data is obtained from previous researches and internet media such as google and e-book. The data analysis in this study uses Miles and Huberman interactive analysis, namely data collection, data presentation and conclusion drawn. This study uses Stephen P. Robbins' theory of perception which consists of 2 indicators, namely acceptance and evaluation. The results of the study show that all indicators get a positive or good perception from the public. Because the self-service system provides convenience for them in taking care of correspondence that requires information from the village. Of the 5 informants that have been interviewed by the researcher, there is 1 informant who stated that he could not use self-service, this is due to the age factor and lack of understanding of information technology.
Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agung Wisnu Prayoga Agus Suprianto Agustin Eka Rahmawati Agustin, Selly Ahmad Gilang Permata Ahmad Riyadh Umar Balahmar, Ahmad Riyadh Umar Ainun Jariyah Ainur Rofiq Airlangga Cipta Juliananta Putra Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Alvandaru, M. Hafid Amalia, Fara Putri Amar, Muhammad Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Ana Sofiana Wahyu Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardina, Navira Vriska Ardiyata, Mochammad Ari Fradita Dewi Susanti Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar Asy`ari, Nur Aini Shofiya At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Bagas Satria, Dimas Ekha Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dara Citra Nurani Devi Selvia Ramadhanni Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Faizin, Moch. Nur Fajarudin, Muhammad Guntur Satrio Fallah Al Fattah, Hayyu Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitri Retno Wulansari Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Habibah Khoirun Nisa Halimi, Halimi Hefry Wika Kusuma Wardhana Hendra Sukmana Herista, Nasya Avrilia Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Irmania Yunita Iskandar, Rayhan Rizq Isna Fitria Agustina Isyak, Rafly Maulana Jali, Aulia Anggung Juli, Asmaul Khusna Tri Wulan Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Laila, Vividya Lailatul Munawaroh Lazim, Moch. Faex Melati, Imania Moch Yusuf Rizaldi Almuhtadibillah Mochammad Fani Muhammad Faishal Azami Muhammad Fajar Dicky Prastyo Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Shella Margareta Shofiya Asy’ari, Nur Aini Siti Nur Annisa Rahmaniyah Susanti, Ari Fradita Dewi Syafira, Aulia Syafiur Rohman, M. Alim Tawakkal, Mohammad Azzam Totok Wahyu Abadi Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wajaya, Rama Adi Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi